Local Business entrepreneurs often get busy searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me. The reason behind this fad is the need to rank among the top search results on Google. There’s neither any shortcut to this, nor is this easy. It requires a certain level of expertise in the field of SEO, and thus, help from any Best Local SEO Company In India is required. They offer Local SEO Packages that provide clients positive results and certain business growth.
One of the tactics that Vxplore Technologies, one of the Best Local SEO Company In India recommends is utilizing a GMB profile. GMB or Google My Business profile is a source of information for customers. It offers basic information like contact details and opening and closing hours of the business etc. Google appreciates and rewards businesses that utilize GMB and provides customers with accurate information on their business. There are other uses of GMB as well.
Let’s understand this topic in depth:
- What is Google My Business?
- What is its working procedure?
- What are the ranking factors of GMB?
What is Google My Business?
Vxplore Technologies gives credit for a substantial amount of their Local SEO campaign management success to Google My Business. It is a crucial tool on which the look of your business on Google Maps, the Knowledge Graph, and organic search results depends.
Once you have claimed your Google My Business or Google Business Profile, it is then time to input the necessary details of your business like its name, address, opening and closing hours, contact details, photos etc. This information will be useful for customers looking for your business. Reviews are also a part of GMB, where your customers leave feedback that you can manage. You must engage with these reviews as it also boosts your Local SEO ranking.
What is its working procedure?
Once you claim your GMB profile, Google will try to verify your business address in multiple ways – over the phone or email, by sending a postcard to your address. After verification, you are free to add the details of your business. GMB’s main purpose for a business is to provide valuable insights. The metrics, such as the number of impressions, clicks, and subscribers, can help us depict if our campaign strategy is working. It is important to understand that GMB is just a tool, and your campaign’s results aren’t solely dependent on it. GMB just adds more power to your off-page and on-page SEO strategies.
What are the ranking factors of GMB?
While there are various ranking factors for a GMB listing, the most important ones are as follows:
Relevance:
This determines how well my business listing matches the customer’s search intent.
Distance:
Local Businesses and Local SEO campaigns are heavily impacted by the distance factor.
Prominence:
The activities like reviews, events, local content etc., depict the prominence of any GMB profile.
Final Words:
There’s no need to go berserk while searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me. Vxplore Technologies, the Best Local SEO Company In India with excellent Local SEO Packages, is here to help.