The hats and their colours depict the good and the evil. Where Black stands for the villain while White stands for the hero. Similarly, in the SEO industry and the terminology used by any Top SEO Company In India, Black Hat and White Hat SEO means the following:-
Black Hat SEO:-
Black Hat SEO techniques and practices aim for increased ranking of a website on the SERP. But in order to achieve this, they have to oppose the guidelines of the Search Engine. These practices cheat the Search Engine in order to achieve results.
White Hat SEO:
White Hat SEO techniques also aim to increase website ranking on the SERP. But by utilizing methods that are according to the guidelines set by popular search engines. They improve the organic ranking without opposing the Search Engine’s regulations.
The experts at the Top SEO Company In Kolkata named Vxplore Technologies have given the information in this blog. They have been utilizing White Hat SEO techniques and delivering excellent results to their clients. All of these clients have taken their Best SEO Packages In India.
A question that Vxplore Technologies often receives is, “What is Grey Hat SEO?”
Grey Hat SEO can be explained as a mixture of Black Hat SEO and White Hat SEO techniques. These practices are entirely against the Search Engine guidelines nor are they a hundred percent according to them.
Vxplore Technologies, the Top SEO Company In Kolkata, mentioned a detailed comparison of Black Hat, White Hat and Grey Hat SEO below:-
| Factors | Black Hat SEO | White Hat SEO | Grey Hat SEO |
| Risk | They carry direct risk of getting heavily penalized by the Search Engines if caught. They might get banned from the Search Engines or their content can clearly be removed from the Search Engine’s indices forever with no further trace. | They only carry the risk of failing to deliver results compared to the Black Hat SEO techniques as the market is highly competitive and volatile. However is you take Best SEO Packages In India from Vxplore Technologies, one of the Top SEO Company In Kolkata then this risk is also eliminated due to their vast experience and expertise of the industry. | Grey Hat SEO techniques carry the risk of receiving hefty penalties, same as Black Hat SEO techniques, but in the future. This is a probability if the Search Engine decides to change its guidelines and makes them more strict, in order to tackle Grey Hat SEO practitioners. |
| Content Quality | The content is just aimed to bluff the search engine and gain positive ranking with no intention of providing any answer to the user’s queries. They treat the content as just a doorway page that might also be copied from several websites. | Content is focused on providing solutions and being valuable to the user. This type of content automatically contributes positively to the ranking of the website without having to divert the purpose of content creation to personal profit. | The content aims to rank the website higher on the SERP. It is filled with keywords which doesn’t add much value to the content, but adds to the positive ranking. The page might provide the same value to the user without the text but due to keywords integration, the text is useful for the ranking of the website |
| Longevity | They give fast returns and ranking a website might seem easy through these techniques, but if caught then the fruits from this tree might also be short-lived and easily rot. In simple words, if you create a private blog network, or a website that uses these techniques and get penalized then all of your work will ultimately go to waste. | These techniques and the results achieved from them will last for a very long time, as they are supported by the Search Engine guidelines themselves and are providing value to the users as well. That’s why for long lasting results consult any Top SEO Company In India. | These techniques are again at the risk of getting considered as Black Hat SEO techniques if the guidelines change against them. Then they will suffer penalties as well, and the effectiveness of the technique will vanish into thin air. |
| Link Building | The links in these techniques are either paid for or are spammed in every blog comments section irrespective of their relatability to the content whatsoever. Private Blog Networks are heavily utilized in this technique for backlinking purpose | As the content is of high quality and provides value to the readers, other sites intentionally add links of these contents on their websites. | The content is created with the purpose of gaining backlinks however the content is of high quality and offer solutions and answers to the searcher’s queries, therefore not entirely being against the Search Engine guidelines |
| Techniques | Some examples:- 1. Cloaking 2. Doorway Pages 3. Hidden Text 4. Link Farms | Some examples:- 1. On Page SEO 2. Off Page SEO 3. Local SEO 4. Keyword Targeting | Some examples:- 1. SEO Squatting 2. Negative SEO 3. Spun Content 4. Paid Links |
Final Words
It must be clear from the above-detailed comparison that it is best to take the Best SEO Packages In India. You should take help from a Top SEO Company In India like Vxplore Technologies. They utilize White Hat SEO techniques and delivers excellent results.