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    Search Engine Optimization is one of the most popular Digital Marketing techniques among businesses. SEO is one of the main techniques that bring traffic to a website by improving the website’s organic ranking on the SERP and making it visible to a large number of people. It is an important tool for all online businesses. This binds them to do searches for Top SEO Company Near Me, which gives a long list of companies. This is not a time-efficient way to search for Best SEO Services and SEO Packages In India, as it gives endless results. There is also huge competition in this market, and it is difficult to choose one among that many.

    However, we suggest you go for Vxplore Technologies, the Top SEO Company In Kolkata. Once you start taking our services, you will never fall need to search for Top SEO Services Near Me. The title of Top SEO Company In Kolkata is given by our loyal customers, who are incredibly impressed by our services. Our team always succeeds in providing maximum value with our reasonably priced SEO Packages In India.

    Now that you know which company you should choose among the options let’s see how Vxpore will generate traffic to your website. We want you to note this isn’t any traffic; we prioritize bringing visitors that are particularly looking for a brand like yours and are interested in your products and services. Thus, it will help you increase your conversion rate and generate more revenue.

    Well, let’s see how we do it:

    1. We prioritize human visitors over crawlers
    2. Our team targets keywords and integrates them efficiently
    3. We optimize your website for a premium User Experience
    4. We generate quality backlinks from trusted sites

    We prioritize human visitors over crawlers:

    The content we curate is aimed at impressing and providing value to human visitors and not Search Engine crawlers. Several SEO service providers make the mistake of integrating keywords and also using Black Hat SEO techniques that might get quick results once when checked by crawlers but eventually result in penalties as it will not provide any value to the real visitors. This should be clearly understood that humans are the real-valued visitors as they purchase our products and services and convert them into customers.

    Our team targets keywords and integrates them efficiently:

    Keywords are an important tool in the process of SEO. Firstly they should be targeted with the aim of matching the search query as per the target customer’s search intent. Next, they should not be used randomly across the content. Keywords must be integrated with relevant places across the content, adding to the meaning of the overall text. If the content isn’t meaningful, then due to keywords, it might attract traffic at first but later be flagged as low-quality content by search engines. Our content writers and experts integrate keywords into the content, like stringing pearls together to form a necklace. Tip: Focus on using Long Tail Keywords.

    We optimize your website for a premium User Experience:

    The user experience matters a lot on the website. Customers visit a website which loads faster, is responsive, has necessary features and provides valuable content. Every business must ensure that these aspects are clear on its website. It has been observed that customers don’t even wait a couple of seconds for the website to load due to incredible internet speeds. Tip: You can use low-resolution but clear images to improve the loading time of the website.

    We generate quality backlinks from trusted sites:

    Backlinks signal to the search engine that the content on your website is of high quality and value. Our team makes sure to get as many backlinks as possible from trusted sites that have relatable content. Read our blogs on Backlink Generation to know more about getting backlinks. We avoid using Black Hat SEO techniques or Grey Hat SEO techniques to get backlinks. We only utilize White Hat SEO and still deliver the best results to our clients.

    Final Words

    If you catch yourself frequently doing searches for Top SEO Services Near Me and are hesitating to take SEO Packages In India, then you must reach out to Vxplore Technologies, a Top SEO Company In Kolkata, immediately.

    The hats and their colours depict the good and the evil. Where Black stands for the villain while White stands for the hero. Similarly, in the SEO industry and the terminology used by any Top SEO Company In India, Black Hat and White Hat SEO means the following:-

    Black Hat SEO:-

    Black Hat SEO techniques and practices aim for increased ranking of a website on the SERP. But in order to achieve this, they have to oppose the guidelines of the Search Engine. These practices cheat the Search Engine in order to achieve results.

    White Hat SEO:

    White Hat SEO techniques also aim to increase website ranking on the SERP. But by utilizing methods that are according to the guidelines set by popular search engines. They improve the organic ranking without opposing the Search Engine’s regulations.

    The experts at the Top SEO Company In Kolkata named Vxplore Technologies have given the information in this blog. They have been utilizing White Hat SEO techniques and delivering excellent results to their clients. All of these clients have taken their Best SEO Packages In India.

    A question that Vxplore Technologies often receives is, “What is Grey Hat SEO?”

    Grey Hat SEO can be explained as a mixture of Black Hat SEO and White Hat SEO techniques. These practices are entirely against the Search Engine guidelines nor are they a hundred percent according to them.

    Vxplore Technologies, the Top SEO Company In Kolkata, mentioned a detailed comparison of Black Hat, White Hat and Grey Hat SEO below:-

    Factors Black Hat SEO White Hat SEO Grey Hat SEO
    RiskThey carry direct risk of getting heavily penalized by the Search Engines if caught. They might get banned from the Search Engines or their content can clearly be removed from the Search Engine’s indices forever with no further trace.They only carry the risk of failing to deliver results compared to the Black Hat SEO techniques as the market is highly competitive and volatile. However is you take Best SEO Packages In India from Vxplore Technologies, one of the Top SEO Company In Kolkata then this risk is also eliminated due to their vast experience and expertise of the industry.Grey Hat SEO techniques carry the risk of receiving hefty penalties, same as Black Hat SEO techniques, but in the future. This is a probability if the Search Engine decides to change its guidelines and makes them more strict, in order to tackle Grey Hat SEO practitioners.
    Content QualityThe content is just aimed to bluff the search engine and gain positive ranking with no intention of providing any answer to the user’s queries. They treat the content as just a doorway page that might also be copied from several websites.Content is focused on providing solutions and being valuable to the user. This type of content automatically contributes positively to the ranking of the website without having to divert the purpose of content creation to personal profit.The content aims to rank the website higher on the SERP. It is filled with keywords which doesn’t add much value to the content, but adds to the positive ranking. The page might provide the same value to the user without the text but due to keywords integration, the text is useful for the ranking of the website
    LongevityThey give fast returns and ranking a website might seem easy through these techniques, but if caught then the fruits from this tree might also be short-lived and easily rot. In simple words, if you create a private blog network, or a website that uses these techniques and get penalized then all of your work will ultimately go to waste.These techniques and the results achieved from them will last for a very long time, as they are supported by the Search Engine guidelines themselves and are providing value to the users as well. That’s why for long lasting results consult any Top SEO Company In India.These techniques are again at the risk of getting considered as Black Hat SEO techniques if the guidelines change against them. Then they will suffer penalties as well, and the effectiveness of the technique will vanish into thin air.
    Link BuildingThe links in these techniques are either paid for or are spammed in every blog comments section irrespective of their relatability to the content whatsoever. Private Blog Networks are heavily utilized in this technique for backlinking purposeAs the content is of high quality and provides value to the readers, other sites intentionally add links of these contents on their websites.The content is created with the purpose of gaining backlinks however the content is of high quality and offer solutions and answers to the searcher’s queries, therefore not entirely being against the Search Engine guidelines
    TechniquesSome examples:-  
    1. Cloaking
    2. Doorway Pages
    3. Hidden Text
    4. Link Farms
    Some examples:-  
    1. On Page SEO
    2. Off Page SEO
    3. Local SEO
    4. Keyword Targeting
    Some examples:-  
    1. SEO Squatting
    2. Negative SEO
    3. Spun Content
    4. Paid Links

    Final Words

    It must be clear from the above-detailed comparison that it is best to take the Best SEO Packages In India. You should take help from a Top SEO Company In India like Vxplore Technologies. They utilize White Hat SEO techniques and delivers excellent results.

    The opposite of the infamous “Black Hat SEO” is White Hat SEO. This means that SEO practices that strictly follow the guidelines from popular search engines such as Google are known as White Hat SEO techniques. It is best to use White Hat SEO techniques in your SEO campaign as they comply with the guidelines and thus eliminate any risk of penalty. If you search for Top SEO Services Near Me or Best SEO Company Near Me then you will get various SEO Service Providers’ results. All of these providers claim to be the Top SEO Company In India. But until they use only White Hat SEO, there will always be a risk of penalties resulting in negative ranking. Therefore we advise you to confirm this with the company before associating with them.

    Among the search results for Top SEO Services Near Me or Best SEO Company Near Me there’s a reputed company named Vxplore Technologies. The team of experts at Vxplore Technologies provides excellent results through their White Hat SEO-based practices, making them one of the Top SEO Company In India. They provide excellent SEO services as part of their reasonably priced Best SEO Packages In India.

    Let’s first look at the importance of using White Hat SEO:-

    1. Not using White Hat SEO or going against the Search Engine guidelines, maybe a straight ticket to getting banned by the Search Engine.
    2. Getting banned by popular Search Engines, such as Google, is not only bad for the website and the traffic but also directly lays a negative impact on the business.
    3. Any popular Search Engine like Google gets billions of visitors every day; if your website is highly ranked, then these visitors are your potential customers. Getting banned simply means losing these leads.
    4. Even if you don’t get banned, failing to follow the Google Webmaster’s Guidelines will result in your website’s negative ranking.
    5. It is hard to bear getting negatively ranked when you have invested your time, money and efforts in a website’s development and optimization.

    If you do not want to go through any of the negative results of not practicing White Hat SEO, then you must connect with Vxplore Technologies, one of the Top SEO Company In India and take their Best SEO Packages In India for your business’s SEO campaign.

    Some of the popular White Hat SEO techniques that Vxplore experts use are as follows:-

    1. Optimize your Meta Description with Keywords
    2. Offer quality content on your website
    3. Optimize your website for a better User Experience

    Optimize your Meta Description with Keywords:

    The meta description of your pages is one of the first elements that the users notice. It provides the user with information about your page. This hugely impacts their decision. It must seem meaningful and attract the attention of the user. This will raise the possibility of them clicking on the link. The meta description must have an element of allure that captivates the user, if not solve their query. It is also a great place to integrate keywords. These keywords will help in ranking the web page itself.

    Offer quality content on your website:

    It is both Google and the users that appreciate if you have valuable and informative content on your website. The content of your website should be of high quality; that is, it should provide solutions and answers to the queries of the users. The blogs and articles on your website are the main spots where you can target your keywords. Therefore, a detailed keyword analysis for the related keywords is necessary before writing content. Integrate these keywords into your content to get maximum results.

    Optimize your website for a better User Experience:

    Everybody hates a slow-loading website that is clunky and laggy while exploring. The navigation of the website must be smooth and lag-free. This is a major part of the user experience, and that heavily impacts your ranking. It is important for every SEO team to take care of the User Experience. Else the negligence will result in a heavy drop in traffic. One of the basic techniques to decrease the loading time of your website is to use low-resolution but clear images.

    Final Words

    The need for White Hat SEO practices forces businesses to look for Top SEO Services Near Me or the Best SEO Company Near Me. If you are searching for the same queries, then we highly recommend that you reach out to Vxplore Technologies. This India-based company provides the Best SEO Packages In India at an affordable cost.

    Every passing day, the number of search queries for Top SEO Services Near Me or Best SEO Services Near Me keeps increasing. This can be blamed on new businesses shifting online and adapting Digital Marketing methods such as SEO. In addition, the competition for the title of “Top SEO Company In Kolkata  has also gotten intense. Even small SEO startups are offering several Best SEO Packages In India in order to attract customers.

    But are they all reliable? Will they give value to your investment with their SEO Services? You must be sure to know the answers to these questions before you decide on a company. Among all these companies, the true winner of the title Top SEO Company In Kolkata is Vxplore Technologies, which offers really the Best SEO Packages In India.

    However, their clients aren’t fans of just their SEO Service affordability and the value it provides; they are majorly fans of the following actions that the team does to keep them satisfied:-

    1. Maintain transparent communication and don’t give false hopes
    2. Plan the SEO Campaign with respect to the client’s objectives
    3. Give logical reasons for your actions

    Maintain transparent communication and don’t give false hopes:

    The mistake that most SEO Service Providers make is not communicating with the clients often or making false promises to them. Vxplore Technologies doesn’t believe in using such tactics and believes in fair practices.

    Here are a few points that their communication policy says:

    1. Let the client know of any issues immediately:

    It is important for clients to know of any issues that have arisen or might arise in the process. The fact that you have recognized an error adds to the fact that you are invested in the process as much as the client. So, Vxplore Technologies is one such company with a team that is dedicated and shows that with their communication skills

    2. Stop covering up things:

    Even if you end up making a mistake, that mistake will not likely ruin all of it and prove to be a disaster. There’s always a chance of rectifying a mistake by solving it with your attempts. Vxplore Team rarely makes a mistake, but if they do, they take a guarantee of fixing all that goes wrong. They ensure delivering maximum satisfaction to clients under all circumstances.

    3. Attach data along with any communication:

    Vxplore Technologies always attaches data that proves the logic behind an analysis or a result. If it’s competitor analysis, keyword data, or broader market data, this additional insight adds a lot of extra value for clients.

    Plan the SEO Campaign with respect to the client’s objectives:

    Vxplore Technologies plans the campaign while keeping in mind the organizational objectives of the clients. There can be various objectives, such as:-

    Gaining Customer Reach:

    Businesses do want to reach more customers. SEO Campaigns can help them expand even to international locations. If done right, there is also a high chance of potential customers transforming into real customers.

    Increase in ROI:

    If a business wants an increase in ROI, then they can do it through SEO Campaign, as SEO is cost-effective in the long run. It is highly efficient compared to both traditional marketing methods and other digital marketing techniques.

    Boosting Customer Loyalty:

    SEO Campaigns can help boost customer loyalty as it provides valuable insights which can be used to strategize offers and, in return, gain loyalty from customers.

    Give logical reasons for your actions:

    The team at Vxplore Technologies is highly skilled and knowledgeable. Thus they have the ability to support all their actions with logic and reason. If there’s a necessary change made in the campaign, then that is communicated along with reasons to the client.

    Vxplore Technologies has impressive communication protocols with its customers. They cover achievements, downfalls, issues, changes, delays and every element that needs to be known by the client. They are available on all platforms for messages, emails, calls or even video calls if required. The clients can rest assured that their project is in good hands.

    Final Words

    If you are frantically searching for Top SEO Services Near Me or Best SEO Services Near Me, then you must reach out to Vxplore Technologies, the Top SEO Company In Kolkata, which offers the Best SEO Packages In India.

    You might have heard of some Top SEO Company In India that are against Black Hat SEO or follow White Hat SEO, but have you heard about Grey Hat SEO? Well, Grey Hat SEO is nothing but SEO practices that are not best recommended by Google and its guidelines. They are also not strictly against them. In simple words, if you do anything that doesn’t entirely follow the guidelines set by Google and also do not commit something which is entirely prohibited, then that action will fall under Grey Hat SEO.

    Well, before we look into Grey Hat SEO, let’s first talk about a company that always uses White Hat SEO practices to manage SEO campaigns of businesses. It is the Top SEO Company In Kolkata named Vxplore Technologies. The Vxplore Technologies team is well-trained and highly experienced with the White Hat SEO techniques. They ensure that they deliver positive results to the clients while staying ethical as well. This is not all; they offer the Best SEO Packages In India that are reasonably priced. These packages fit in perfectly with other Digital Marketing techniques.

    Now, let’s discuss the following:

    1. What is Grey Hat SEO?
    2. What is the importance of Grey Hat SEO?
    3. What are some Grey Hat SEO practices?

    What is Grey Hat SEO?

    As mentioned before, Grey Hat SEO is nothing more than the techniques that are aimed at improving the website’s ranking. They don’t entirely comply with the guidelines set by Google, but they also don’t fall under prohibited techniques.

    What is the importance of Grey Hat SEO?

    If you want to create a website that ranks on top of the SERP and receives high-quality traffic on a regular basis, then you have to be familiar with the ranking procedure of pages as per the search engine’s algorithm.

    Some basics are:

    1. Optimizing your website for smooth and quick functionality

    2. Optimizing your content with targeted keywords

    3. Focusing on on-page and off-page SEO etc

    Grey Hat SEO’s biggest benefit is that it isn’t Black Hat SEO. This means it is not against Google’s algorithm and thus delivers results without risking your ranking. If you want to build a towering presence over the internet faster, then Grey Hat SEO is a comparatively safer option than Black Hat SEO.

    What are some Grey Hat SEO practices?

    Grey Hat SEO is not a frequently used term; however, it is also not a recently introduced term. It was popular and often discussed in the 2000s when Google was releasing a row of big updates. You might have yourself performed these common practices. You might have also come across someone who does them without even knowing that these fall under Grey Hat SEO.

    The practices are as follows:

    1. Generating backlink for your website through commenting on a page:

    An interesting technique is utilizing the comments section of other pages with related content, suggests experts from the Top SEO Company In Kolkata. You can always mention the link of your content with words that are related and promotes your content.

    2. Sending cold emails to connections with links to your website:

    One of the most common gray hat practices is sending cold emails with links to your website. The fact that no funds are exchanged makes this more “secure” than openly buying links.

    3. Building links through low-quality websites to boost your domain authority:

    You can always reach out to websites that provide no value to the users to promote your content. Then improve your site’s ranking. However, this isn’t recommended, as you can instead connect with Vxplore Technologies, the Top SEO Company In India and ask for their help.

    Buying backlinks for money or in exchange for favours from such low-quality websites also falls under Grey Hat SEO. However, they aren’t far from Black Hat SEO, and that’s why any Top SEO Company In India must stay away from such practices.

    Final Words

    You can rely on one of the Top SEO Company In India named, Vxplore Technologies, which offer the Best SEO Packages In India and efficient White Hat SEO practitioners. 

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