It’s the start of a new year, and your business needs strategies that can help it achieve new goals. Search Engine Optimization, along with other Digital Marketing techniques, is the perfect armament to help you establish market dominance. Whatever your organizational goals are, our SEO Packagescan fulfill them. We are Vxplore Technologies, the Best Digital Marketing Company in India. Our efforts are targeted at driving results in an exchange of our client’s investments with our services. We are a team of experienced professionals who have been in the Digital Marketing industry for years and are excellent together as a Digital Marketing Agency.
Let’s take a look at the highlights of our services that are covered in our SEO Packages:
Optimization of your page title and meta description
Performing keyword research specifically for your business
Curating content that provides value to your visitors
Getting your on-page and off-page SEO on track
Delivering timely, detailed reports
Optimization of your page title and meta description:
The Title Tag and Meta Description of a page are the first two elements that provide the search engine and the user with information regarding the page’s relevance with the query. It is also the first impression, and as they say, ‘First Impression is the Last Impression’; you can’t miss this.
Let’s cover these one by one:
Some information on the Title Tag:
Title Tag is the short phrase or sentence on the SERP and the Browser Tabs. The title of every page must be unique, and it should be accurately relevant to the page’s content. The title must not be very long or short; to be precise, it should be around sixty characters. Due to the character limit, you might not be able to add many keywords to the title. However, you can always add one main keyword that is also present in your page’s content.
Some information on Meta Description:
Unlike the Title Tag, the Meta Description provides more information on the content of a page. The purpose of the Meta Description tag is to give the user a better idea of the page’s content and also urge them to click on the link to open the page. Same as the Title Tag, it must be unique to every page. Meta Descriptions are around 155-160 characters. This is the first section where writers can implement their creativity to come up with attention-grabbing words. As it has a larger character limit, there is also an opportunity to integrate more main keywords.
Performing keyword research specifically for your business:
Keywords are words and phrases that relate to your content. However, in SEO, they are more relevant to the search queries of the searchers. These phrases are integrated at several places throughout the page, in title and meta tags. The keywords you target determine what kind of traffic you will get. In order to get the right keywords, expert Digital Marketing Agencylike Vxplore Technologies first get a good idea of the search intent behind a query related to their business and then proceed. It is also important to have some customer demographics in place when targeting keywords and before curating content.
Curating content that provides value to your visitors:
The content of a page has a crucial impact on the overall ranking among organic search results. While it is able to impress both the search engines and the visitors, it must be aimed at impressing the audience. Prioritizing the favorability of the visitors is necessary as they are the ones who will convert into customers or help achieve the goals. The content writer’s aim should be to provide value by giving solutions and answers to the visitor’s queries. Content is also the part where most keywords can be integrated. The targeted keywords must be integrated at appropriate spots in the content and must be relevant. The Best Digital Marketing Company in India, Vxplore Technologies, takes into consideration that in order to rank, White Hat SEOis used and Black Hat SEO techniques are strictly avoided.
Getting your on-page and off-page SEO on track:
In simple words, On-Page SEO involves improving aspects of your website that are within your control using SEO factors and techniques. Off-Page SEO factors and strategies promotes a website or brand throughout the internet. This is what SEO consists of, and requires certain skills and expertise which can only be provided by a Digital Marketing Agencyand its professionals.
On-Page SEO includes:
Writing good content
Selecting good keywords
Placing them in the right places
Providing an appropriate title for each page, etc.
Off-page SEO involves:
Increasing link popularity
Search engine optimization
Delivering timely detailed reports:
In the end, it always comes down to numbers and graphs. Therefore, Vxplore Technologies always ensures that our clients receive the SEO reports on time. Through the report, they have access to all details, such as the amount of traffic generated, the bounce rate, the progress in the ranking, the number of backlinks gained, the number of clicks, and similar metrics within that campaign period.
Our reports keep our clients at ease; they get surety that their campaign is in capable hands. These reports also help us to analyze the progress, where we lack behind, and make adjustments to the next phase of the campaign.
By now, you must have understood that our SEO Packagescover all necessary SEO Services to help your business reach the desired heights. Make your business the best in the country with the assistance of the Best Digital Marketing Company in India, Vxplore Technologies.
It is a constant irksome challenge for startups or companies that have recently gone online to build trust for their brand. They might have aimed to offer the best goods and services to their customer, but because it is a brand with no online presence, their sales are low or non-existent in the start. They need to build an online presence and win the trust of their customers. To fulfill this purpose, businesses hire any of the Best Digital Marketing Company in India and take their Digital Marketing Packages. There are many such companies in India that claim to be the Best Digital Marketing Company in India, but many of them are bluffs. Vxplore Technologies is one company that people can trust.
Our clients rely on us and don’t ever need to search for ‘Digital Marketing Company Near Me’ on their browsers because our services are extraordinary. We ensure that our clients receive maximum value for their investment and never regret it. Our experts believe that Digital Marketing is a great way to win over customers and eventually increase your conversion rate. If you are a startup and are looking to build a towering presence on the internet, then instead of searching for aDigital Marketing Company Near Me, reach out.
Here are the ways in which our Digital Marketing ways will win the trust of your customers:
Providing information is one of the crucial steps
Curating quality content is the plan’s part
Helps you gain positive reviews
Providing information is one of the crucial steps:
Your customers will appreciate it if you offer detailed information about your brand and your products or services at various places. Customers find it easier to trust a brand that they know about. Nobody trusts a brand that is a ghost on the internet. One of the best places to put your information in your Google Business Profile. Once you have claimed your GBP, you must start putting in information such as your business name, contact details, address, website details, etc. Make sure that all this information is accurate, and the business must not have multiple GBP. GBP portrays your brand as a reliable company and also adds positive points to your ranking on the SERP.
There are third-party directories as well, where you can update information about your business. Don’t forget to put accurate information on your social media profiles.
Curating quality content is the plan’s part:
Quality Content makes you stand above all your competitors. If your customers find the content on your website and social media valuable and relatable, then they are more likely to trust you. This is because quality content portrays dedication towards their work and the high worth of the customers in the eyes of the business owner. A good Digital Marketing campaign will comprise steps that will ensure the creation of content that provides solutions to the audience’s queries.
Helps you gain positive reviews:
Digital Marketing is responsible for helping achieve credibility and loyalty, which is dependent on your brand’s reviews. It gives you a higher ranking on the SERP, greater visibility, and also an increase in the conversion rate. As your company’s sales numbers rise up, you have lots of customers who will review and leave feedback. Else there are ways to request reviews as well.
It is not mandatory to search for a Digital Marketing Company Near Me to get services from the Best Digital Marketing Company in India. You can just reach out to us at Vxplore Technologies to sort out your Digital Marketing campaign with our Best Digital Marketing Packages.
Target Customers are the individuals that have a higher chance of purchasing your products and services. Every business aims to reach its target audience and redirect them to its website. In this way, the business generates more revenues and grows when these people convert into customers. Digital Marketing’s main purpose is to generate traffic to a website in order to gain more customers. It achieves this by making a website visible at the top of the Search Engine Results Page. All enterprises that want to achieve this definitely search for ‘Digital Marketing Company Near Me.’ The search results is neverending, but one among them stands out, that is Vxplore Technologies, due to our BestSEO Packages.
If you are wondering what Digital Marketing Companies do differently that you can’t do alone for effective Digital Marketing. The difference is that any of the Best Digital Marketing Company in Indiahas team members who have particular expertise in targeting the right customers. This expertise has been achieved through several years of experience while working with different companies belonging to different niches. The Best Digital Marketing Agencies In India can deliver amazing results through their effective audience-targeting techniques.
One such Best Digital Marketing Company in India is Vxplore Technologies, based in the city of Kolkata. We always provide value to our customers’ investments. We aim to eliminate the need for them to search for Digital Marketing Company Near Meever again. Our team has shared some useful tips that can be utilized to target customers more effectively.
The suggestions are as follows:
Build an audience persona
Develop content keeping the customer’s in mind
Use hashtags on Social Media to appear on your target audience’s feed
Collaborate with Social Media influencers and grow together
Build an audience persona:
You cannot reach the right audience until you have a clear understanding of your target customers. Reaching only people that aren’t interested in your business is not the correct utilization of your time, efforts, or resources. All of the Best Digital Marketing Agencies In India develop the persona of their target customers. Similarly, Vxplore does the same by first analyzing the market and your products and services. Then they create demographics as per the people who have higher chances of giving you business. All the metrics gained from this process are later utilized to target keywords and curate quality content. If you have difficulty in recognizing your customer characteristics or can’t analyze the demographics, then you can take our Digital Marketing Packages.
Develop content keeping the customers in mind:
The metrics developed earlier are used to create content, especially for the target customers. The content should be aimed at solving the problems of the customers. If it cannot provide a solution, then it must provide value to the customers in some manner, believes experts from Vxplore Technologies. If the content fulfills the above-mentioned purpose, then it will definitely be appreciated by the audience. Generally, people do share the content they like through different communication channels. In this way, a company can establish increased brand awareness through its content.
Use hashtags on Social Media to appear on your target audience’s feed:
Social Media has become the largest hub to reach people all over the world. The world’s huge chunk of the population is on one or the other Social Media platform, and thus every business must take advantage of such a big audience base. Hashtags are used to reach a specific group of people who have similar or the same interests on Social Media. They should be included in posts in order to get visible to people who follow those particular hashtags or have similar posts on their feeds. This will help widen your customer reach. For example: In case you have a clothing business, you can use hashtags such as #fashiontrends, #clothingneeds, etc.
Collaborate with Social Media influencers and grow together:
You must have noticed that every huge business today on Social Media collabs with some influencers. This is known as influencer marketing. You can grow along with these influencers. The important thing to remember is that these influencers should be in the same niche as your business to give the best results. Their reach can be utilized to enhance your brand awareness. Each one of the Best Digital Marketing Agencies In Indiauses Influencer Marketing for high-quality lead generation. The reach gathered on the Social Media platforms through this technique can be redirected to your website through further valuable content.
We are sure that by now you would have already stopped searching for Digital Marketing Company Near Me and instead are getting in touch with us, Vxplore Technologies, simply the Best Digital Marketing Company in India.
In the field of Digital Marketing, the biggest challenge that professionals face is Google Algorithm Updates. Vxplore Technologies, a Digital Marketing Agency in India, first explains, “What is Google Algorithm?”. It is a broad topic to cover as it is Google’s system designed to provide relevant results and data depending on the search queries of the user. Google Algorithm updates focus on serving optimum quality, user experience and relevant results for search queries to its users. These algorithm updates are also Google’s defence strategy against misusers of loopholes to rank up on the SERP.
In the starting years of Google Search Engine, the number of updates was quite less than today’s frequency. The updates are pushed so often that it is arduous to keep track of the updates even for one of the Best Digital Marketing Companies in India, like Vxplore Technologies. However, Vxplore Technologies have experts with keen eyes that have no chance of missing an important update and its changes.
Here is the complete history of vital Google updates since 2003:
The first major update is Florida Update – November 16, 2003
The Jagger Update – September 1, 2005
The Big Daddy Update – December 15, 2005
The Vince Update – January 18, 2009
The Caffeine Update – August 10, 2009
The May Day Update – April 28, 2010
The Panda Update – February 23, 2011 – January 11, 2016
Freshness Update – November 3, 2011
Page Layout Update – January 19, 2012
The Penguin Update – April 24, 2012 – September 23, 2016
Exact Match Domain Update – September 28, 2012
Payday Loan Update – June 11, 2013
The Hummingbird Update – September 26, 2013
Page Layout Refresh Update – February 6, 2014
The Pigeon Update – July 24, 2014
The Mobile Friendly Update – April 21, 2015
Quality Update – May 3, 2015
The RankBrain Update – October 26, 2015
Panda Core Algorithm Incorporation – January 11, 2016
The Featured Snippet Deduplication – January 22, 2020
May 2020 Core Update – May 4, 2020
December 2020 Core Update – December 3, 2020
The Passage Ranking Update – February 10, 2021
The Product Reviews Update – April 8, 2021
The Known Victims Protection Update – June 10, 2021
The Page Experience Update – June 15, 2021
The June 2021 Spam Update – June 23, 2021
The Spam Update Part 2 – June 28, 2021
July 2021 Core Update – July 1 & July 12, 2021
The Google Link Spam Algorithm Update – July 26, 2021
Google Spam Update – November 3, 2021
Broad Core Update – November 17, 2021
November 2021 Local Search Update – November 30, 2021
December 2021 Product Review Update – December 1, 2021
The Page Experience Update – February 22, 2022
March 2022 Product Algorithm Update – March 23, 2022
May 2022 Core Update – May 22, 2022
July 2022 Product Reviews Update – July 27, 2022
The Helpful Content Update – August 25, 2022
September 2022 Product Review Update – September 20, 2022
The first major update is Florida Update – November 16, 2003:
Florida Update shook all SEO malpractitioners like a storm. It was the first update solely focusing on SEO. Websites that used “Black-Hat SEO“, techniques like keyword stuffing, hidden links, private link networks etc, to win the auction by bidding on high-ranking keywords got negatively ranked. Their rankings were utterly wiped out.
The Jagger Update – September 1, 2005:
After punishing the Black Hat SEO practitioners with the Florida update, it was the turn of people to use paid and spam links as backlink-building techniques. This update rolled out in three phases and focused entirely on Backlink building. By November 2005, the three phases were complete, setting strong regulations against spam backlinks.
The Big Daddy Update – December 15, 2005:
The Big Daddy update focused on URL canonicalization and redirects. The previously released Jagger Update filtered out the websites with paid links using unethical linking methods. These websites weren’t added to the Big Daddy servers. This update took a long time to roll out completely and lasted between December 2005 and March 2006.
The Vince Update – January 18, 2009:
This update rewarded big brands with increased website traffic with high-ranking keywords, favouring the big brands to appear on the search results more often. Vinces update was so partial towards already successful offline brands that it also came to be known as “Brand Update”.
The Caffeine Update – August 10, 2009:
The Caffeine Update focused on increasing the efficiency of the web crawlers. After this update, Google could show more relevant results to the search queries. This was all because the indexing was not done after classifying any sites with fresh or changed content. This increased the crawlers’ speed, and they could store more data than before.
The May Day Update – April 28, 2010:
This update focused on Google’s ability to provide website results to users based on their relevance to search queries with long tail keywords. The website owners had mixed reviews then regarding the impact of this update on the long-tail SEO of their website.
The Panda Update – February 23, 2011 – January 11, 2016:
The Panda Update was first released on February 23, 2011, and then until January 11, 2016, many versions of the same update were rolled out, introducing improvements. This update was initially released as an unnamed update, and it shook the world by impacting 12% of the total search queries. This was another attempt from Google’s end to eliminate Black Hat SEO practitioners. After this update, the content’s quality became a crucial ranking factor and marked the end of “content farms”. Content Farms are websites that use the Black Hat SEO technique Keyword Stuffing to rank their pages with low-quality blogs and content higher on the SERP. In August of 2011, the Panda Update was available worldwide except for three countries: Japan, China and Korea.
Google rolled out many minor updates until September 2012. A significant Panda update affected 2.4% of English search queries. Later in May of 2014, Panda 4.0 was launched, which impacted another 7.5% of English search queries. The final Panda Update was its 4.2 installment which was a slow rollout on the part of Google. After this, in 2016 Panda Core Algorithm update was launched, which as the name suggests, incorporated Panda as Google Algorithm’s other ranking factor.
Summarizing the Panda Update in a few points:
Google’s Panda Update was launched on February 23, 2011
Panda Update aimed to reduce the number of Black Hat SEO Sites
It also brought an end to many content farm sites
Panda Update made content quality a crucial ranking factor
It was incorporated into the Algorithm on January 11, 2016
Freshness Update – November 3, 2011:
This major update enabled Google to show fresher and more recent results to search queries. It impacted 35% of searches, which helped searchers gain information regarding current events.
Page Layout Update – January 19, 2012:
Page Layout update solely focused on the websites exploiting advertisements. These websites ran many ads on the website instead of the content the visitors looked for. The visitors had to scroll down on a page to find the content, and all of it above was filled with ads.
The Penguin Update – April 24, 2012 – September 23, 2016:
This was a significant offence against the Black Hat SEO (keyword stuffing and unnatural linking) technique practitioners. It was first launched as an unnamed update until two days after it was revealed that it’s called Penguin. The Penguin Update allowed the algorithm to rank websites that used Black Hat SEO techniques negatively. 3.1% of English search queries were impacted at the start. In the next instalment, Penguin 1.1, the websites that got negatively ranked learnt their lesson and started following Google’s Webmaster Guidelines. This helped in their ranking slowly recovering. While it again affected many websites doing wrong.
By the time Penguin 2.0 was launched in May 2013, the Google algorithm was efficient enough to scan a website inside and out. It was no longer the case that only the home page was checked for violation of Google’s Webmaster Guidelines. There was another refresh update that was mistaken as a significant update but did the same as 1.1. The final update for the Penguin was launched, integrating Penguin into Google’s Core Algorithm as well. Like any other Core Algorithm incorporation, this also meant more power to that update. It is not that often anymore that Penguin issues penalties on websites, but now, as it is a part of Google’s Core Algorithm, it is still active.
Summarizing the Penguin Update in a few points:
On April 24, 2012 launched the Penguin Update
It aimed to eliminate sites that practiced keyword stuffing
It also negatively ranked the websites that used unnatural linking methods
Penguin Update enabled Google to analyze individual pages for malpractice
On September 23, 2016 Penguin Update incorporated into the Google Algorithm
Exact Match Domain Update – September 28, 2012:
The Exact Match Domain Update focused on eliminating EMDs from the Search Engine Results Pages. Exact Match Domains are domain names that perfectly match the user’s search queries, and like keywords, relevance helps boost the ranking and drive traffic to your website. However, these EMD Websites don’t focus on quality content, and it was impossible to stop people from buying domains with these matching names. Therefore, this algorithm update targeted these sites.
Payday Loan Update – June 11, 2013:
On June 11, 2013 until June 12, 2014 released three versions of Payday Loan Update. These updates targeted spammy search queries regarding suspicious business websites. The following category businesses owned these websites – pharmaceuticals, loan granting, casinos, betting etc. This was Google’s method to ensure no illegal activity was proceeding over their search engine-listed websites.
The Hummingbird Update – September 26, 2013:
The Hummingbird Update had these primary characteristics:
Google’s Hummingbird Update launched on September 26, 2013
It helped Google understand queries in conversational tone
It made Google quick and accurate similar to a Hummingbird while giving results
It impacted 90% of the world’s search queries
Hummingbird Update never integrated into Google’s Core Algorithm
Now that the voice search feature is available and the growth in the number of Google users. The Search Engine started receiving searches in a more regular human conversational tone, making them complex for the algorithm to make sense of. The Hummingbird Update, launched at the end of September 2013, was Google’s way to tackle these complex search queries and give better relevant results. The name depicts that this update made Google quick and accurate like a Hummingbird. This update impacted 90% of the world’s search queries. Therefore this was a significant improvement in Google Search’s speed and precision. People misunderstood this as an integration in the core algorithm of Google as well, but later it was cleared that it is a rewrite of an already existing Google Algorithm.
Page Layout Refresh Update – February 6, 2014:
The Google Algorithm’s index updated and launched as Page Layout Refresh Update. This update introduced no significant changes. This didn’t stand to the expectations of people waiting for Google’s other tactic to fight against the websites with numerous static ads running on them.
The Pigeon Update – July 24, 2014:
The Best Local SEO CompanyVxplore Technologies experts mentioned that this was a huge update focusing on Local SEO results. This improved how Google ranked local businesses according to their location and their Local SEO on their website. This allowed small companies to compete with the giants in their area. Google rewarded these businesses with a higher ranking on the SERP in terms of Local Searches if they optimized their site accordingly. This update is why people started getting relevant results for queries like “Best Local SEO Company in Kolkata“.
In the end, if we look at Pigeon Update, the details are:
Google’s Pigeon Update rolled out on July 24, 2014
This update focused mainly on Local SEO Results
It rewarded the deserving local businesses with increased visibility
This gave an opportunity to the small companies in many localities
Great Local SEO practitioners ranked higher on the SERP
The Mobile Friendly Update #1 and #2 – April 21, 2015 – May 12, 2016:
As mobile phones replaced computers as the preferred search device, Businesses started looking for SEO Experts and Web Developers. It was a must for these websites to get optimized for mobile phones as quickly as possible. The Mobile Friendly Update released in April of 2015 enabled Google to favour the websites that were well optimized for mobile phones. These websites were rewarded with increased ranking and visibility over unoptimized websites.
The 2nd Mobile Friendly Update launched on May 12, 2016. This update focused on increasing the effect of the ranking determining signal for the Search Engine.
Quality Update – May 3, 2015 – August 19, 2017:
Various quality updates released from May 3, 2015, until August 19, 2017.
The websites with lower content quality, poor user experience and excessive ads got targeted through these updates, and they faced punishment by readjusting their ranking. All these quality updates warned other website owners to focus on providing value to their users with their content and giving a satisfactory user experience.
The RankBrain Update – October 26, 2015:
The RankBrain Update of October 2015 is probably why our Google searches are so accurate today. Rank Brain was an algorithm update which relied on machine learning. Through this, it organized the relevant searches better than ever offered. It focuses on the intent behind a searcher’s search query. At the time of its launch, it only impacted 15% of all the search queries. However, as of now, all of the search results for our questions are shown by Rank Brain. This machine learning platform is based on Hummingbird, which was already a fast and precise addition to the Google Algorithm.
Let’s summarize Rankbrain Update into few points:
October 26, 2015 launched the Rankbrain Update
This update introduced Machine Learning into the algorithm
Rank Brain enabled Google to prioritize the intent behind search queries
It was based on the Hummingbird Update
It made Google Results further precise and relevant
Unnamed Update – November 10, 2016:
The experts at Vxplore Technologies, one of the Best Digital Marketing Companies in India, found this with extensive research that there was a hidden update released on November 10, 2016. This update had no name; that’s the reason behind its difficult-to-track existence. However, many websites active at the time reported a sudden increase in their traffic on the date this update is rumoured to have launched. There is mixed feedback on this as well because some website owners experienced a drop in their website traffic.
Intrusive Interstitials Update – January 10, 2017:
An update from Google that improved the search experience on mobile was the Intrusive Interstitials Update in January 2017. Earlier, there were many interstitial and pop-up ads when searching on mobiles, and this update fixed it by reducing the number of such pop-up ads. This was a necessary change as by 2017, most of the world’s population had smartphones, and they accessed the internet on the go on their mobile screens. Even businesses started optimizing their websites for different devices.
If we look at the details, in points then:
This updates rolled out on January 10, 2017
Intrusive Interstitials Update improved Google’s User Experience on mobiles
It reduced the number of pop up ads on mobiles when visiting websites
This helped people save time and avoid interstitials
It was a necessary update as number of mobile users spiked worldwide
February 1 Update – February 1, 2017:
Another mysterious and rumoured update might have been released on February 1, 2017. Vxplore Technologies, one of the Best Digital Marketing Companies in India, shares that this update focuses on private blog networks and websites that took services of spam link building which is against Google’s Webmaster Guidelines.
February 7 Update – February 7, 2017:
This was another unnamed update that is rumoured to have created a radical change in the ranking of websites on the SERP. It balanced the ranking; some websites that deserved low ranking were negatively ranked, while others which needed promotion were boosted. This, as expected, got varied reactions from people as well. It targeted content quality and relevance.
The Fred Update – March 7, 2017:
This was a highly controversial update released on March 7, 2017. Google’s another aggressive move on low-quality content websites, and they were analyzed and minus ranked. Google kept mum on this update. However, they couldn’t escape people’s questions and doubts about this update, which shook many website owners. Google dodged all questions by saying that the answers lie within Google Webmaster’s Quality Guidelines.
The information Vxplore Technologies has on Fred Update says that:
The Fred Update rolled out on March 7, 2017
It punished sites for unnatural linking
It also negatively ranked sites that were displaying too many ads
This raised the value and space for content on websites
Google didn’t answer the questions related to Fred upon its launch
June 25 Update – June 25, 2017:
2017, the year of mysterious Algorithm updates from Google’s end with another unnamed update. This update released in June 2017 and rumours are that it played with the SERP rankings. Vxplore Technologies, a Digital Marketing Agency in India, reported that this update heavily affected the ranking of beverage businesses. The search queries that ranked between the positions 6-10 greatly impacted and experienced both a fall and boost in ranking, probably depending on their content quality.
The Fall Flux – September 8, 2017:
A series of fluctuations in the Google Algorithm took place between September 8 and October 12, 2017. Many conglomerates and giant companies reported this with a decent internet presence. These updates impacted the search visibility of these websites. The traffic generation was irregular, and nobody had any answer. The blame is on the inconsistent update dates
The specific dates of these irregularities are:
September 8, 2017, September 18, 2017, September 25, 2017, September 29, 2017, October 4, 2017, October 12, 2017
The Maccabees Update – December 12, 2017:
Google admitted the changes made to the Google Algorithm between December 12th and 14th. These changes were minor and didn’t impact a majority of the websites. However, some websites noticed this impact and reported it on time. Vxplore Technologies, the Best Digital Marketing Agency in India, opines that 2017 had so many minor updates that Google never announced and put much on unrest.
Broad Core Algorithm Update – March 9, 2018 – November 17, 2021:
Broad Core Algorithm Updates are often not understood correctly by even the experts, and these misconceptions are due to the lack of information provided by Google regarding these updates. The specialists at Vxplore Technologies regard Broad Core Algorithm updates as small changes made to the main search algorithm, as well as a few ranking signals received by Google and factors that it considers. The updates released with this name have been focusing on rewarding the websites that have been providing value to their audience with their content.
The “Small” Update – September 27, 2018:
September 27, 2018, on Google’s 20th Birthday when The “Small” Update released. People reportedly called it a minor update because earlier than the Broad Core Algorithm Update released, it impacted many websites. In contrast, this update had no significant update except for some fluctuations in the traffic of some websites. This update also proved to be fruitful as some sites which, earlier faced penalty in the last Broad Core Algorithm Update had recovered.
Unconfirmed Halloween Update – October 31, 2018:
During the Halloween of 2018, there were again reports of fluctuations in the traffic of websites. These fluctuations were in the form of spikes and falls in the number of people visiting the websites. This was also a strange update, as there was no evidence proving its occurrence. This could be just a rumour after the August update as well.
Valentine’s Day Update – February 13, 2019:
Another update released the day before Valentine’s Day on February 13, 2019. This was a breath of fresh air for many websites instead of seeing a fall, and their ranking experienced a significant increase.
The Florida 2 update – March 12, 2019:
This was another Broad Core Algorithm Update with various changes, focusing on nothing specific. However, this update had a lot of noise as it was regarded as the Florida 2 update because before its rollout, Google referred to it as the biggest update in years.
The Featured Snippets Update – August 1, 2019:
This update launched on August 1, 2019, and focused on Featured Snippets. These are highlighted text extracts from the contents of websites. These snippets can have relevant information in the form of not only text but in list, table and video form. The position zero of a website displays these snippets. This update enabled Google to find the latest information for these snippets providing utmost value to the user.
The BERT Update – October 25, 2019:
Bidirectional Encoder Representations from Transformers, also known as the Bert Update released on October 25, 2019. This update helped Google to better comprehend search queries from users. In return, this boosted Google’s ability to provide more relevant search results and featured snippets for the user’s search queries. Google introduced this update as the biggest update in the past five years.
The BERT (Worldwide) Update – December 9, 2019:
This update made the previously released BERT update available for countries outside the US that spoke different languages than English.
The languages that they covered in the update were:
The Featured Snippet Deduplication – January 22, 2020:
On January 22, 2020 launched another update. This update focused entirely on the Featured Snippet section. This update restricted the repetition of information from web pages appearing in the Featured Snippet’s section among the organic listings of the first Search Engine Results Page.
The Passage Ranking Update – February 10, 2021:
The update, launched on February 10, 2021, added another ranking factor for the content of websites. This ranking factor was based on the passages of the content. Though many misunderstood, Google verified that this doesn’t eliminate the page ranking factor. The ranking of the pages switched to the same way as before. But now Google has the ability to rank passages as well. This will revolutionize the demand for quality throughout the content.
The Product Reviews Update – April 8, 2021:
This update raised the value of detailed and informative product reviews. The product reviews, now ranked based on how much information they provided on the product, unlike earlier when even reviews with poor quality also displayed in top positions. The COVID-19 pandemic created an emergence of the need for online shopping. This, in turn, helped the e-commerce industry and people who regularly shop online. Google, as a guide, shared nine questions that any product review must answer to raise its chances of a good ranking.
The Known Victims Protection Update – June 10, 2021:
The Known Victims Protection algorithm update focused on penalizing sites that performed predatory practices to warn profit. Google took precautionary measures, and created a system for reporting cases of such online harassment. This aimed to benefit many victims of such exploits.
The Page Experience Update – June 15, 2021:
Another Page Experience Update came after a long time on June 15, 2021. This update didn’t affect any websites significantly. Even if any websites see a sudden change in their ranking or traffic, it will resolve automatically once the update rolls out completely. The update aimed to complete in around 45 days.
The June 2021 Spam Update – June 23, 2021:
As the name suggests, this update focused on reducing spam results. This launched on June 23, 2021, followed by another instalment on June 28, 2021.
The Google Link Spam Algorithm Update – July 26, 2021:
This update, after a long time, was an offensive move against Black Hat SEO practitioners on the part of Google. This update focused on punishing Backlink practitioners. Websites that use such tactics to boost their ranking will significantly fall in their affiliate, sponsored and guest content rankings.
Google Spam Update – November 3, 2021:
Another Google Spam update rolled out between November 3, 2021, and November 11, 2021. This update also aimed at reducing spam links and content practices, and it also improved the google search results.
Broad Core Update – November 17, 2021:
This update was nothing different on the part of changes than any Broad Core Algorithm update. However, Google released information on what the Broad Core Algorithm Updates are about through documents. This would have been very useful to the Digital Marketing experts worldwide, including Vxplore Technologies, which offerstheBest SEO Packages in India.
November 2021 Local Search Update – November 30, 2021:
The Best Local SEO Company, Vxplore Technologies, mentions that they got many requests for their Best Local SEO Packagesafter the update on November 30, 2021. They thanked Google for this update. As this update focused on updating the Local Search ranking, and this forced the businesses to focus on their Local SEO rankings. By now, most companies have realized how crucial Local SEO is to maximize profit.
The Page Experience Update – February 22, 2022:
The recent updates launched from Google Algorithm came with sufficient information for the experts and developers. This information released on different problems. Similar to The Page Experience update released on February 22, 2022.
March 2022 Product Algorithm Update – March 23, 2022:
The algorithm got an update on March 23, 2022, focusing on improving the ability of Google to differentiate high-quality reviews from inferior ones. This again raised a need for posting informative reviews if you want your review to be increasingly visible to others.
May 2022 Core Update – May 22, 2022:
There were many updates that rolled out to rank the websites. These updates rolled out between May 22, 2022, and June 9, 2022.
A series of updates released after this, providing information on how to write quality reviews and content. Users can read such informative guidelines on the Search Central Blog.
Helpful Content Update – August 25, 2022:
The Helpful Content Update started rolling out on August 25, 2022, and continued until September 9th, 2022. The algorithm has gone through changes in these 15 days to target the websites that are posting content with the primary aim of higher ranking. Google has recommended sites to post high-quality content in order to help the searchers. Google targets to deliver quality content upon every search query. Websites now should prioritize human-first content instead of search engine-first content.
September 2022 Product Review Update – September 20, 2022:
Google started rolling out their Product Review Algorithm Update on September 20, 2022. This update aims to target the low-quality product reviews on pages. If your page doesn’t post product reviews then it will likely see no impact. The update is still rolling out and will likely complete within a week of its launch. This is not a core update but another in the series of small updates launched previously as well.
However experts at Vxplore Technologies have determined that this update might create a substantial impact on pages that post product reviews. The experts think this way as the previously released Helpful Content Update, if paired with this update can affect pages drastically. You will likely notice its effects once the update has completely rolled out.
Google, over the span of years, has released many updates and changed hundreds of things in its algorithm. All these changes reduced the number of Black Hat SEO practitioners and punished them. This provided a better search experience to the users.
One of the Best Digital Marketing Companies in India, namely Vxplore Technologies, always ensures staying updated with these changes. This helps them provide the Best SEO Services included in their Best SEO Packages. If you are searching for Best SEO Services, you must contact Vxplore Technologies in Kolkata, India.
Given the stiff competition in the market scenario, it is often a demanding task to stand out from the rest. Today, more and more entrepreneurs are taking the plunge into the field of Digital Marketing Service. While relatively newer startups are making their presence felt in the market. Their eventual aim is to stand out as a complete Digital Marketing Company.
Our experts at Vxplore Technologies simply make us the Best Digital Marketing Company in India. Our experts believe that being the foremost Digital Marketing Agency is no less than a challenge! It takes a lot of effort to rank higher as a Digital Marketing Agency with a difference. When it comes to such an enticing topic, there is a wide range of nuances of digital marketing. It is something that encompasses a wide array of topics.
Let us see the various factors that make us rank higher and stand apart from the rest:
Increase your online visibility
Use the Keyword Stuffing process
Various marketing tools
Pay Per Click Marketing is a great tool
Interact with your target audience
Increase your online visibility:
Our team of experts at Vxplore Technologies feel that it is imperative for you to try out effective SEO techniques. This is absolutely vital so far as increasing your online visibility is concerned. Each time you look to improvise and try to increase your reach, this plays an unputdownable part in every sense of the word.
Use the Keyword Stuffing process:
There was a time when a lot of companies used this effective method known as Keyword Stuffing. For the record, Keyword Stuffing is actually not much heard these days. It is essentially a thing of the past for SEO or search engine optimization. However, our set of experts believes that this is a thing that could make a comeback every now and then.
Various marketing tools:
Today, Email Marketing and SMS Marketing are essentially two of the most effective process that could actually help your business thrive. It helps you as a proper lead generation strategy really effective and versatile so far as the digital age is concerned.
Pay Per Click Marketing is a great tool:
Are you frequently bothered by the fact that you are unable to generate traffic, leads, and conversions? Then, simply do not worry and try out Pay Per Click Marketingtechnique. Our team of experts at Vxplore ensures that you are able to widen your horizon and reach out to prospective clients who can make use of this method. Thereby in the process, you will stand out as the Best Digital Marketing Agency.
Interact with your target audience:
You must ideally look for ways to connect and sort of interact with your target audience. Worth mentioning is the fact that from prospective users to loyal customers – this is nothing short of a journey. When you are able to reach out to your target audience and wish them on special occasions, the bond is only likely to become stronger.
The Bottom Line
If you have been searching for results such as Best Digital Marketing Company in India or Digital Marketing Agency or Digital Marketing Service, make sure you get in touch with us at Vxplore Technologies, based in Kolkata, India. Without an iota of doubt whatsoever, we will make your brand stand out using the various nuances of Digital Marketing.
When digital gadgets have the abilities to make decisions like the human mind, it is called artificial intelligence. It may seem like science fiction to you, but it is something we use in our daily lives. The experts of Vxplore Technologies in Kolkata, India say that artificial intelligence can make it possible to achieve a task in mere hours that a human can take days. So, if you want to achieve your goals of digital marketing, hire the best digital marketing company in India for getting the best digital marketing service.
Today, to take your digital marketing service to the next level, you need to employ artificial intelligence. So, the experts of our digital marketing agency have written this blog. This is to show you how artificial intelligence affects the current day digital marketing.
Content powered by artificial intelligence
The use of chatbots
Better target at the audience
If you are using artificial intelligence in your digital marketing, it will improve your productivity. Your team would not need to work extra and you will be able to automate your processes. Our best digital marketing servicecompany says that artificial intelligence improves the quality of your products. All the details will be well maintained and artificial intelligence will also remove the weak points of your digital marketing strategy.
As our best digital marketing company in Indiasays, artificial intelligence gives a personal touch to the digital marketing service. If you add a personal message to your marketing strategy, it will be something that your target audience will enjoy. This process of automation builds a unique profile for each of your millions of customers and understands them. This helps to satisfy the needs that they individually have. This strengthens the bond between the customers and brand.
Content powered by artificial intelligence:
If you want to generate meaningful content, artificial intelligence will come to your great use. With the use of powerful tools that generate content, artificial intelligence can help you to accomplish your goals of digital marketing. If you want to make the best use of artificial intelligence in digital marketing, contact our digital marketing agency, Vxplore technologies in Kolkata, India.
The use of chatbots:
Chatbots are a great way to interact with your online target audience. With the growth of artificial intelligence, chatbots are also becoming very common today. Not just interacting, but chatbots also complete the orders of the customers. This is a good way to improve engagement and also assist your customers round the clock.
Better target at the audience:
Artificial intelligence is a great way to determine your target audience. So, you can get personalized ads, a better brand loyalty, and also grow as a brand. For the best decisions you can contact our digital marketing company.
In today’s age, artificial intelligence is a great way to boost digital marketing. So, if you want the best results out of it, contact Vxplore Technologiesin Kolkata, India.
The digital marketing agency based in Kolkata helps your business to grow and create your online presence in a way that increases your loyal customer base and enhances your brand image.
In today’s era of globalization, businesses are able to succeed if they display an authoritative online presence. Methods like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising work wonders in escalating brand awareness and recognition.
Vxplore Technologies is one of the best SEO companies in India that would help you create an excellent opportunity for your business to be able to compete with your rivals by the well-balanced utilization of methods like SEO, PPC, social media marketing and a wide range of other digital marketing services.
With the proper implementation of suitable digital marketing tools, you would be ahead of your competitors as well as compete with large corporate bodies.
You will also be able to reach a larger and a more appropriate audience and targeting them for your business.
What is Digital Marketing?
Any kind of marketing that involves the usage of electronic devices, social media and the Internet to create an exceptional online presence of the business is called Digital Marketing. The process of digital marketing includes PPC, SEO, email marketing, blogging and a lot more.
Also referred to as online marketing, the marketing campaign that takes into account any kind of digital communication such as apps, websites, social media, search engines, etc is the core of the digital marketing strategy.
By investing in a reputed digital marketing agencylike Vxplore Technologies, you will be able to build a dominating online presence for your company.
Reasons why you should choose Digital Marketing in 2022
#1 A comparatively smaller budget:
Digital marketing strategies when implemented in a methodical process requires much lesser budget than traditional marketing such as the television, magazines and newspapers, billboards, etc. Reducing costs in advertising increases the overall efficiency of the business.
Initially, small businesses try to control their digital marketing process, but if you want to increase the efficiency of your business from day one, select from the best digital marketing companies in India, such as Vxplore Technologies.
#2 Set a clear goal:
If you are a small business who has not yet set a clear digital marketing strategy, you won’t be able to achieve much in the long run, specially in terms of selecting your target audience and competing with your rivals.
For setting a clear goal with short and long term strategies to promote your business, make sure you contact a reputed digital marketing agencylike Vxplore Technologies.
#3 Choose your Target Audience:
There is a much higher chance that your ideal audience is spending much of their time online and searching for businesses like you. Creating an awesome online presence will not be beneficial for you, but will also assist your ideal audience to connect easily with you.
When you use SEO tools, you would be using relevant keywords and backlinks that will make you more visible to your target audience. Vxplore Technologies, one of the best SEO companies, expedites the procedure by conducting keyword research, link building, content marketing, and other digital marketing services.
#4 Highest returns on investment:
As we have already mentioned, digital marketing requires much lower investments than traditional marketing. As a result of which the ROIs are naturally over-the-top. This creates a great opportunity to grow and earn huge profits.
Vxplore Technologies is a reputed digital marketing company that efficiently assists you in your investment decisions in the field of digital marketing services.
#5 Optimizing your campaigns:
When you are working with the top digital marketing company like Vxplore Technologies, you will be getting great assistance in keeping track of your marketing campaigns and optimize them as per your choice.
Your marketing methods will be result-oriented, while you get data about the online routine of your target audience and organize your campaign likewise.
#6 No need of huge manpower:
When you associate with notable digital marketing services like Vxplore Technologies, we take the burden off your shoulders to employ separate professionals to deal with separate aspects in the field of digital marketing. We take the entire responsibility of the whole series of activities in digital marketing.
#7 Competition with large corporate bodies:
As a small or a mid-size business, the domination of larger corporate bodies may have a huge negative impact on the growth of your business. If you want your target audience to trust you, you should create an online presence that is well balanced with and similar to larger corporations.
If you associate with reputed digital marketing companieslike Vxplore Technologies, you will be able to create a master plan for your digital marketing campaigns.
Vxplore Technologies is a committed digital marketing company in Kolkata yielding the best results in the industry. We have been assisting big and small businesses by providing all kinds of digital marketing services.
We focus on the buyer persona, perform market research on behalf of our client, and help to build your brand image. As one of the best SEO companies, we take the responsibility of building your online presence and brand awareness.
A Digital Marketing Agency is indeed helpful when it comes to knowing your target audience. However, there are some selection criteria for this too. Let’s know it deeper.
With the help of a Digital Marketing Agency, you will certainly know your target audience better. However, for this purpose, you must know the main criteria for choosing.
Vxplore Technologies can help your company to know your target audience in a better way. They can help you with their experienced marketers to market research. Let’s know the choosing factors for your target audience with the help of digital marketing.
All you need to know:
If you want to get more success in your competition area of business, you must know your target audience. However, at first, knowing who your target audience is a very vital thing for every business.
Therefore, you need to go through deep market research in order to find out the zone, age etc., of the audience. After that, from your deep research, you will make the list of criteria. Finally, after researching and analyzing the factors, the marketers will decide your business’s target audience.
For this purpose, you can get help from a Digital Marketing Company for target audience research. You can also get in touch with Vxplore Technologies.
Who is your target audience:
With the help of the Best Digital Marketing Company in India, get to know the target audience. However, for this purpose, you can also get help from experienced marketers. A target audience is usually the group of customers or consumers who are interested in your service.
However, there are some things like demographics, behaviour examples and other criteria. For choosing the best target audience for your products, make sure you choose the right audience.
The importance of knowing the target audience:
While doing your business, suppose you are starting a new product. However, for this purpose, at first, you must know who are interested in buying this product. Just think for once, if you never know before selling your product who will be most interested in buying the product. How will you get the perfect selling point and know where to sell them?
The same happens in the field of online selling and promotion too. For this purpose, knowing your target audience can make sure where you need to focus more. Along with this, you can target the audience base in order to make more sales and promotion.
However, research shows that from your target audience, you will gain the most in your business. Therefore, with the help of an experienced Digital Marketing Agency, you will be able to do that. Your company will have more customers, more sales and more profits in turn.
Therefore, it is vital to know your target audience before delving deeper into the business services.
For your target audience selection, you just need to follow some more steps along with the deep and thorough market research. Therefore, Vxplore Technologies can help your brand to get to know your target audience with thorough market research with experienced digital marketers from Kolkata. Contact us to know more.
When you get help from a Digital Marketing Company, the experts will help in boosting traffic. There are many ways to boost organic traffic. Let’s explore them here.
One of the essential tasks of a Digital Marketing Company is gaining more target audiences to the website. However, this is how the marketers bring more organic traffic to your website.
Vxplore Technologies can help to boost the website ranking by bringing more numbers of organic traffic to your business website.
Let’s delve deeper here.
Create a blog panel:
If you seek expertise in organic traffic from the Best Digital Marketing Company in India, it will help. When it comes to making the best SEO strategy for fetching more organic traffic, start with blogs. Blogs are very popular. Yet, many times the business website owners forget to add this special panel. However, just think, how can you show your grip in the business?
Although your business service and products will show the target audience your expertise. Along with this, if you can add a blog panel to the website, it will be better.
Therefore, when it comes to customer retention, you can also add a blog panel for your website. Additionally, you can add some vital information to this panel.
Blog panel not only helps in showing your knowledge in the latest trends. But also it will help a lot in making more awareness all over. If you want to build your blog panel with a reputed Digital Marketing Company, contact Vxplore Technologies.
Optimizing your website content:
When it comes to bringing more quality traffic to your website, among the other tactics, content is a vital one.
Therefore, you just need to focus more on the tactics in order to get a better result in your traffic. Just think for once, what does it mean to get more organic traffic to your website? It is all about getting better results in your website SEO. Along with this, it is all about sharing your website content to more number of audience.
Therefore, content is king; this saying becomes true in every sense. When you focus more on optimizing your website content, then the website will gain more audience. Whether be it for the blogs or the products you sell, the number of visitors will definitely increase.
As a result, there will be highly active organic users to your website. In this way, using the optimized snippets to share valuable information, you can bring organic traffic. However, a reputed Digital Marketing Agency will help you with this.
Get quality backlinks:
While planning about getting more organic traffic, there is something you do not pay attention to.
However, this is also a vital part of the whole process. This is the step in which we seek quality backlinks from our relevant websites. For this purpose, you can ask your competitor’s websites for mutual backlinks.
Along with this, you must need to research the websites and build a network stronger.
For a popular Digital Marketing Agency, it is one of the main jobs to help in link building. Here we will explore top ideas to build a strong link building strategy.
Digital marketing strategists are always aware of their works. Therefore, it is their task to build a strong link building strategy for the business. However, seeking help from a renowned Digital Marketing Agency will help you a lot.
Vxplore Technologies can help you in making a smart and effective link building network. Their professionals have many years of experience in link building strategies. They can help your audience to grow more.
What is a backlink?
The backlink is a very important part of the blog or the website content. It helps to build a new audience as well as bring more traffic to your site.
However, the backlink is a link where a specific webpage is located. If you use the backlink to another website, then it means that you are redirecting your users to that website and that webpage.
Along with this, if you use a backlink to your own website page, it means you redirect the users to your website. Therefore, backlinks are very helpful to make a strong audience base for your business.
Seeking professional advice from a Digital Marketing Company might help. Contact Vxplore Technologies for link building service.
The usefulness of backlinks:
Backlinks not only help in building a new audience for your business; it also helps to make your readership strong. Think for once; if you only write a blog and do not add any backlink within, it will not make sense.
However, if you add another link to this blog and redirect your user to a new page of your website, it helps. It will show your expertise on the genre and tell them that you have more blogs on that.
By linking back to your website, they will redirect their users to your website. Similarly, you do it for them. As a result, it becomes a mutual practice between you and that website.
However, SEO experts can tell you the exact link building strategies and how to use them. Along with this, Digital Marketing Agency will help you to bring more relevant websites to your network.
Points to remember:
While making a smart strategy for the link building purpose, the SEO experts may need to focus on some points. Otherwise, there will be no result even after building a backlink network.
However, the Digital Marketing Company experts will help your business to build a strong and loyal network of audience. Many times, link building also helps in turning your users into customers.
While making link building tactics, make sure that you do not buy any links. Along with this, remember to use only quality backlinks for your website.
Vxplore Technologies can help you in making effective backlink strategies. They are famous in the Kolkata region for their exclusive digital marketing services. Contact us to know more.
When a Digital Marketing Company wants to build a strategy for SEO, it is vital to know about Social Media Marketing. Let’s discuss three things about SMM here.
A Digital Marketing Agency plans to build smart and effective digital marketing strategies. However, it is also important for the digital marketers to keep in mind that there are lots of things to add to that strategy.
For this purpose, the digital marketer can break the plan into segments. One of them is to build a social media marketing strategy. Vxplore Technologies has a group of professionals who are expert social media strategists.
What is Social Media Marketing:
Generally, social media marketing means the practice of utilizing various social media platforms for many purposes. This may include using the platforms for selling or promoting a specific product or a brand.
When you hire the Best SEO Company and ask them for social media marketing, they will provide you with ideas. However, the ideas are useful for making the promotion of your brand or even they can advertise your brand.
Social media marketing is the way in which you can showcase your service to more people. As a result, this is an effective way to make more buzz and spread words about your business.
Social media experts from Vxplore Technologies can provide your business with smart ideas. They will help you to make more sales of your products.
What is Social Media Strategy:
ADigital Marketing Company mainly aims at bringing more audience for your business. Therefore, it is a vital task for them to make brilliant social media strategies.
A social media strategy is typically planning the steps to reach the goals in social media marketing. The experts also track the useful metrics and bring more focus to the overall SEO performance.
However, the goals should align with your brand’s main services and bring more audience.
The purpose of social media marketing:
If you want to hire the Best Digital Marketing Company in India, they will help your brand to reach more audiences. However, in order to achieve that success, you may need to follow the best tactics.
The main purpose of using your business brand’s social media channels is to increase your brand awareness. Along with this, it is also vital to build a network with an engaged audience. Using SMM, you can also turn them into potential customers.
While using various social media platforms for SEO purposes, digital marketers can help. They will also help to sell more products from your business.
Social media executives from a reputed Digital Marketing Company can provide customer service. They can make advertising ideas and promote your services to the main targeted audiences.
However, with the help of valuable and genuine feedback, they can also strategize new plans for SMM. The tactics of social media marketing mainly focus on increasing the outreach of a business.
The social media experts also help to track your brand’s performance from the various reports. As a result, they can further make new ideas for a better result in social media marketing.
At Vxplore Technologies, the social media executives can provide an effective strategy for your brand. It is a reputed company from Kolkata. If you want to have more reach for your brand and build a community with engaged audiences, contact us to know more.
If you are planning to take your website to the next level of digital marketing, then you must need to hire a Digital Marketing Agency. The experts from that agency will give it the much-needed boost. This way, you can make more loyal visitors and customers for your business.
Vxplore Technologies can give your online business the most oriented boost with the help of their experts. They have a bunch of professionals who can help you with this.
Having the best strategies can help:
Whether it is for your online business website or your blog website, you can make the best use of SEO. However, for doing so, you need to make the best strategies.
Experts from the Digital Marketing Service provider will help you to take a deeper look at the recent trends. For doing this, they make use of a number of digital marketing tools available.
While doing the research for the market trends, you need to use that tools and generate a detailed report. What tools can help in making a deeper analysis and tracking your business performance?
At Vxplore Technologies, the experts can generate reports on tracking your business performance for the recent activities and get insights.
How content marketing can help in SEO:
Content Marketing is a vital thing when it comes to making an effective result in SEO. Using the best tactics for content creation, one can build the website too.
They know them very well as they have studied them. However, having a number of years of experience in working in the content field too can help in making a smart strategy.
With the help of content marketing, SEO experts can use the most used keywords and key phrases. As a result, the website will be more visible to loyal customers.
Along with that, more people will this way come to know and find out the business easily.
How to get help from social media marketing:
While talking to the experts from the Digital Marketing Agency, you asked for help, ask them about SMM. Social Media Marketing these days has become very popular.
In this service, the content marketers will write content or create images or videos and share. They will share them over various social media platforms.
However, SMM is a very nice strategy for content marketing and bringing more traffic to your website. Just think for once, how it will sound when you have launched your website yet you can’t make any buzz around the world?
This sounds dull, indeed. This is why you need to ask the experts to use SMM in order to make better SEO results.
Whether you are looking experts for social media marketing, or content marketing, or website design service, Vxplore Technologieshave the best experts from Kolkata. They can help in making a more effective SEO result for your website. Contact them to know more.
Digital Marketing is a booming industry now. So, for a Digital Marketing Company, it is important to know the myths and facts of this field. Let’s know them here.
In order to achieve success in any business, the business owner needs to know about some vital facts. But when we talk about facts, there are a lot of myths too. So, if you want to know the winning formula to expertise in the industry, you have to dig deeper into the myths. The same goes for a Digital Marketing Agency.
Vxplore Technologies is a famous digital marketing company that goes deeper into the facts and myths of the digital marketing field. This is why they can work very well in this field.
The use of the best strategy and planning the best tactics are two main jobs of a digital marketing agency. Therefore, if the digital marketer can know well what the facts are and what are the myths in this field, they can plan their strategies in a better way.
Here we will bust some myths about Digital Marketing Service provider companies. Let’s have a deeper look below.
Digital marketing is useful for large business models:
This is a common myth about the digital marketing field. That the marketers can plan for only large business models that are capable of doing a lot of internet marketing.
There is a certain reason behind the origination of this myth. As the large businesses are already doing well in their respective fields, they can invest a lot in the digital marketing purpose and build their network. But, the fact is digital marketing is equally effective for businesses on any scale. Especially, for the small businesses digital marketing service is extremely helpful because it helps to build their online presence.
A small business can take help from the Best Digital Marketing Company in India and reach their goals to make more success. Vxplore Technologies can also help you to achieve success in doing your online marketing services.
Digital marketing is the easiest way to make success:
When it comes to success in your business, there are lots of ways. But many people think that following the best digital marketing tactics is the easiest way to make success and earn a lot of money in fewer days.
What is the fact regarding this is you need to wait for some days in order to achieve success in the digital marketing field.
For a reputed digital marketing company, it can take months or years to achieve success. Along with that they need to acquire some necessary skills to succeed. Every successful digital marketer needs to know the best strategies and tactics.
Digital Marketing can bring extraordinary result in overnight:
This is a common myth in the business fields. If you can apply the best strategies for your business with the experts in digital marketing service, then you can achieve success overnight.
But the fact is building your brand, gaining more visibility, and building a loyal base of audience take a lot of time. Success in digital marketing can’t come overnight. Although, it is possible to get success sooner if the strategies are applied correctly.
If you are looking for the Best SEO Service Provider in the Kolkata area, contact Vxplore Technologies. They can provide you the social presence building service and reach more audiences. Contact them to know more.
For a Digital Marketing Company, it is very important to know about the core components of digital marketing. This is how the company will know about the places of giving importance. They will know it better that where to give more focus in order to get more success.
Vxplore Technologies focus on the core components of digital marketing with their expertise for several years in this field. You can get help from them to make your online presence more highlighted.
When you are searching for the Best Digital Marketing Company in India, it will help. While searching, make sure that they know about the core components of digital marketing very well. Let’s get to know about them here.
Using the digital devices:
The digital marketers should focus on making marketing strategies that could be helpful in every digital device. These may include using mobile phones, desktops, laptops, tablets, smart TVs and a lot more.
Nowadays, there are lots of digital devices and we use many types of digital devices for our daily purpose. However, the marketers have to make different digital marketing strategies for different types of devices in order to achieve success.
Now if you want to get success in your online advertising or social media marketing or email marketing, these all services can be done only using the digital devices.
Vxplore Technologies can help you by providing different digital marketing services for your business.
Leveraging the Digital Platforms and Digital Media:
These days, many people use various types of digital platforms and digital media for different purposes. However, the users use these digital platforms in order to get valuable information upon their search.
As a result, for all the small business owners and medium enterprise owners, it is very important to use these digital platforms at the best. They need to develop a well-designed website as well as showcase their products there.
Thus, with the help of the Digital Marketing Agency, they can reach more potential customers. This will also help them make more sales through the digital platforms.
On the other hand, these days the digital media is an inevitable part of your social presence. Be it social media or the search engines, you have to prepare for all the digital media for the business purpose.
Updating news and recent changes about your business will be an effective way to make more brand awareness. Additionally, using the digital media you can share more views about your products worldwide.
Digital Technology for online marketing:
The other components of the digital marketing serviceinvolve digital technology and digital data. Who is not aware about digital data and digital technologies these days?
Therefore, the professional digital marketers can utilize the data and information set in order to analyze the online success of a business. Moreover, they can get more insights regarding their target audience and make their own marketing goals.
These can be done by using various mobile apps, tools, surveys, feedbacks and contact forms. Similarly, with the help of different latest technologies, the digital marketers get to know about their strategies better.
Vxplore Technologies is a famous Digital Marketing Service provider company in Kolkata. If you need any help in your online services or brand visibility, then contact them to avail their services.
As the importance of digital marketing is growing, there is growing the need to hire a famous Digital Marketing Agency for your business. Here we will discuss that.
Gone are the days when a business needed to focus only on its local audience and expanding the business to its audience with their local network only. Now, in order to run a business successfully, you need to excel in the digital marketing field too. With the passing years, digital marketing is becoming a top priority when it comes to grow a business online. For this purpose, many people want to hire professionals from Digital Marketing Service providers.
If you are planning to do so, you can connect to Vxplore Technologies. They use the best SEO strategies and they can help to boost your brand’s online presence too.
Here we have some best tips for you in order to help you in choosing the best Digital Marketing Agency for your business. Let’s know them below.
Determine first your company’s needs:
When you will start the search for the right Digital Marketing Company for your business, you need to determine at first that what the basic marketing needs are that your company wants.
For doing so, you need to prepare some questions to ask the service provider. You can ask them the following questions too:
What is the main goal that you want to achieve with the digital marketing agency?
How much do you want to invest for this purpose?
What are the main areas in marketing where you are aiming at to be successful?
Is there any proper goal for my marketing team that I can share with them?
So, at first, you need to understand the answers well. Then, find out the options where you can get the answers as their service. After that, you can select the best agency among them all.
Now, you must be wondering about how can I choose the best one among all the other available options? Worry not. Here are some pointers that you can use while your search.
At first, get an assessment on their service, their implied strategies, and most importantly, what are the packages that they are offering to you.
Now, think about the results that you find when you searched about the above points. Go through them carefully, and if you need to ask them again, do that.
But make sure that the agency is giving you all the details you are asking them. Finally, you can choose which one is the best for your business.
Doing the research well:
However, before proceeding to the right Digital Marketing Service provider for your business, it is also vital to perform a research on their past histories and check their background.
Search for the answers:
Is the company able to reach their goal?
Do they use the latest trends for service?
Do they use fair practices as the work ethics?
How is the past work record of their service?
In order to choose the best agency for your company, find these answers properly. Rather, give more time for this purpose.
Get help from Vxplore Technologies, a famous Digital Marketing Service agency in Kolkata.Contact to know more.
In this blog post, we will have some insights on the points that you must need to implement in 2022. This way, you can boost the Digital Marketing Service for business.
When the new year is coming, you should give attention to some special areas in your business. One of them is the Digital Marketing Service of your business. Because, this is the market trend now and you should research well before so that you can use the best strategies.
Vxplore Technologies will help you provide the best tactics for your business. It’s a reputed agency in Kolkata. They will help you to increase your brand visibility and develop a loyal audience market in 2022.
If you are planning to hire the best Digital Marketing Agency and apply the apt strategies for your business, then contact them to avail their service.
Here we have brought a complete checklist to propel the digital marketing service for your company. Let’s dive deeper below.
Focus on the buyer persona:
For your business, there are many digital marketing trends available now. Whether, you need to search for the perfect buyers at first. So, you can develop a campaign for choosing the buyer persona from your existing audience.
Also, you can figure out the criteria for the perfect buyer who makes a good amount of purchasing all time. Then you can proceed with the results.
One interesting process for doing the market research is following the latest trends in the field. When you are building your checklist for the Best Digital Marketing Company in India in 2022, you need to keep this at first.
Market research is very important for an online business. So, in order to perform it well, you need to dig deeper to the existing information.
For this purpose, you can find the similar companies like yours. They ca offer the same products or services that you also offer to your customers. This way, you can find out some vital information about your own business too.
To do market research well, follow the steps below:
Benchmark the method
Identify the buyers
Find a niche for your business
Turn market threats to opportunities
Know your competitor well
Adapt new changes
Overcome the risk factors
You can seek help from a popular Digital Marketing Company in this.
Build your Brand Identity:
This is the third important thing you should add to your checklist for 2022. For any company or business, whether be it big or small, building a brand identity is very important.
So, after you have finishing the market research well and in depth, you also find the buyer persona. Then you proceed to build your brand. This is like spreading more awareness and words about your business brand.
Brand building is a vital part of increasing your business visibility to the world. You can design an apt logo and a dedicated website for your brand. You can hire some design professionals for designing your brand’s logo.
Vxplore Technologies, a reputed Digital Marketing Company of Kolkata can help you to increase your business visibility as well as building your brand’s online presence more across the digital media. Contact us to know more about the best digital marketing services.
With the new year coming near, you start planning for various Ecommerce Development Services. Here we have brought to you a complete Ecommerce SEO checklist for 2022.
When the current year is leaving us and we are eagerly waiting to welcome the new year, we also wish to see a significant growth in the business field. So, have you planned the things that you need to do in order to give a boost your Ecommerce Development Company?
Vxplore Technologies is a reputed Digital Marketing company in Kolkata. It will help to propel your business with implementing right tactics. Contact them now and boost your Ecommerce SEO.
Ecommerce SEO will ensure your business website optimize the online visibility and getting higher traffic. So, in this curated checklist, we have brought to you some top tips to offer your website an SEO boost in 2022.
Let’s dive deeper below:
Creating Site Map:
When you go for a trip and plan your travel, at first, you need a good map. The map helps you to locate your destinations easily. Similarly, a site map helps in the Ecommerce Website Services.
If your site does not build a site map, then the search engines will find it hard to find out your website from the search results. Site maps help Google for crawling and indexing the right content.
In order to achieve success in the SEO field of your Ecommerce website, the next essential thing in your checklist is Google Search Console. Get a professional help from the digital marketing companies to get Ecommerce Development Services. Get an advice from them to connect your website to the Google Search Console.
This free tool offers help to the site owners that he can track the website’s overall performance and ranking.
In this regard, you can seek help from Vxplore Technologies, a digital marketing agency in Kolkata. They will guide you in the whole process and provide some important tools. Contact them to get an expert solution for giving boost to your company’s overall growth and performance.
Setting up social media accounts:
In the year 2022, if you want to boost your Ecommerce SEO performance, ensure that your site has its own dedicated social media profiles. Connect the accounts to your website too. This is a must to do thing for an Ecommerce Development Company.
In the past few tears, the craze for social media marketing is becoming higher. Therefore, you need to do more of the social media operations and creating awareness about your business as well as brand.
For this purpose, you can hire some professionals from the Best Digital Marketing Company in India and build business networks. This way, you can make a base of larger audience for your business.
Vxplore Technologies is one of the best digital marketing agencies in Kolkata. You can contact them and get professional help to give a boost in your Ecommerce SEO and bring a significant growth in 2022. Contact to know more of their services.
If you are a budding digital marketing entrepreneur or working to build the Best Digital Marketing Company in India, also if you have never run a digital marketing campaign ever before, then this blog is for you where you will know the marketing campaign demands like trend research, proper planning, specific time, etc.
Vxplore Technologies is a reputed Digital Marketing Companyin Kolkata. We can provide you strategies for your first digital marketing campaign very well.
You need to better understand that there are several things that you have to consider before starting your own campaign in digital marketing. There is a power of the digital media and using this integrated marketing campaign, you must ensure success.
Outline Your Marketing Goals:
Before you can plan any type of campaign, you first need to understand the basic purpose of it and then you have to outline the overall marketing goals. In order to achieve this, you have to follow the SMART approach and establish your goals. Here is the SMART things you need to know:
So, your SMART goal might be to have a specific number of new clients in a month, sell new products in a week, or increasing your income or the revenue by a certain percentage. So, this is how a Digital Marketing Service works.
Perform Market Research:
The thing Market research is always the most essential to understand your target audience. Well, you may think about the audience who you want to lead the market and also engaging one group of your own. This is why it is also vital to creating the appropriate buyer persona and performing the market research of feeds for the development. A well experienced and popular Digital Marketing Agency can help.
Outline the Campaign Goals:
Once you have planned and determined how to sell the products to your customers and who your target audience are so that you can sell to them, now, it’s time for you to plan and outline your specific goals for the campaign. Also, tie them to a proper strategy in digital marketing plan where you will reveal your core idea of the campaign.
Elements for a successful digital marketing campaign:
When you are planning for successful digital marketing campaign, you need to include these following elements in your list:
Press Releases or PR
Remember these all to serve as the Best Digital Marketing Company in India.
Many of the digital marketing companies might outsource to the freelance writers or ecommerce agencies when they want to create their content. This help in enlarging the time period that they want to spend on the strategy. Plan your content at the best.
Vxplore Technologieswill help to offer you the best Digital Marketing Service. If you want to know more about the services that we offer, please contact us.
The question that keeps arising in your mind and coming up every now and then is: How can my business boost with email marketing? Because the digital marketing strategies have been evolving since. In this blog post, we will discuss it in details.
Creating a strong and efficient email marketing strategy for your business always helps you in reaching and connecting with your target audience for bringing more potential customers to your existing business. Be it in a personalized way or some others, it will definitely increase your sales by providing them at an affordable cost.
V-xplore Technologies, a renowned Digital Marketing Agency in Kolkata, can help you in making your own email marketing strategy.
Here are some reasons that make the email marketing as an important strategy for your business. Let’s have a look.
1. Helps in Staying in touch with your audience:
Emails have the innate ability to keep your customers well informed. Your consumers are capable of checking the emails when it seems convenient for them. So, it can give them a sense of feeling you are thinking about their well and you are concerned for them. Emails do have the power to make a commitment with your customers.
2. Reaching customers in real-time:
According to the recent reports, most of all the emails are generally opened on mobile devices. This is significant so it should come into game when you are planning your digital marketing strategy. More consumers have been using their mobile devices to get in to access by not only opening their emails but also via all other types of media. So, you can easily hit them on their go.
3. Engaging people with emails:
For a long time period as of now, the email marketing strategy has been the core of a form of formal communication. As the years have evolved, this email marketing has become one of your main choices of communication. Most of us have been groomed to make a prompt reply to the important emails. Because we tend to do something vital with the email strategies. The same happens in your digital marketing company.
4. It is easy to measure:
You can easily track the delivery rates, the bounce rates, also the unsubscribe rates and click through rates, even the open rates too. This offers you a better understanding of how your email campaigns should really work and how they have been working. These metrics are vital for your Digital Marketing Service and should not be ignored.
5. It’s affordable:
You can reach to a large number of consumers for a considerable lesser price per message. The cost per every conversion is as low that you will get it to afford with your email marketing yet make them an engaging strategy.
You must be looking for some great email marketing strategies so to implement them well. As the Best Digital Marketing Company in India, V-xplore Technologies help you in making email marketing strategies for your website by offering you the best tactics from this Digital Marketing Company. Contact for more details.