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    Local Business entrepreneurs often get busy searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me. The reason behind this fad is the need to rank among the top search results on Google. There’s neither any shortcut to this, nor is this easy. It requires a certain level of expertise in the field of SEO, and thus, help from any Best Local SEO Company In India is required. They offer Local SEO Packages that provide clients positive results and certain business growth.

    One of the tactics that Vxplore Technologies, one of the Best Local SEO Company In India recommends is utilizing a GMB profile. GMB or Google My Business profile is a source of information for customers. It offers basic information like contact details and opening and closing hours of the business etc. Google appreciates and rewards businesses that utilize GMB and provides customers with accurate information on their business. There are other uses of GMB as well.

    Let’s understand this topic in depth:

    1. What is Google My Business?
    2. What is its working procedure?
    3. What are the ranking factors of GMB?

    What is Google My Business?

    Vxplore Technologies gives credit for a substantial amount of their Local SEO campaign management success to Google My Business. It is a crucial tool on which the look of your business on Google Maps, the Knowledge Graph, and organic search results depends.

    Once you have claimed your Google My Business or Google Business Profile, it is then time to input the necessary details of your business like its name, address, opening and closing hours, contact details, photos etc. This information will be useful for customers looking for your business. Reviews are also a part of GMB, where your customers leave feedback that you can manage. You must engage with these reviews as it also boosts your Local SEO ranking.

    What is its working procedure?

    Once you claim your GMB profile, Google will try to verify your business address in multiple ways – over the phone or email, by sending a postcard to your address. After verification, you are free to add the details of your business. GMB’s main purpose for a business is to provide valuable insights. The metrics, such as the number of impressions, clicks, and subscribers, can help us depict if our campaign strategy is working. It is important to understand that GMB is just a tool, and your campaign’s results aren’t solely dependent on it. GMB just adds more power to your off-page and on-page SEO strategies.

    What are the ranking factors of GMB?

    While there are various ranking factors for a GMB listing, the most important ones are as follows:

    Relevance:

    This determines how well my business listing matches the customer’s search intent.

    Distance:

    Local Businesses and Local SEO campaigns are heavily impacted by the distance factor.

    Prominence:

    The activities like reviews, events, local content etc., depict the prominence of any GMB profile.

    Final Words:

    There’s no need to go berserk while searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me. Vxplore Technologies, the Best Local SEO Company In India with excellent Local SEO Packages, is here to help.

    Local SEO is a great option for Local Businesses who want to target customers in a particular location or in their neighbourhood itself. Before you start searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me, let’s first know which kind of business needs Local SEO for its advantages. So, the following are some business categories that need the services of the Best Local SEO Company In India:-

    1. Coffee shops
    2. Bars
    3. Restaurants
    4. Medical service providers
    5. Stores and boutiques
    6. Hair salons
    7. Plumbers
    8. Real estate companies
    9. Local non-profit organizations
    10. Local consultants
    11. Manufacturers
    12. Government agencies
    13. Law offices
    14. Local contractors
    15. Local marketing agencies
    16. Museums
    17. Auto dealers
    18. Casinos
    19. Photographers
    20. Colleges and universities

    However, these aren’t all; any business that wants to reach local customers can seek Local SEO Campaign help. It becomes crucial for businesses that serve a particular geographic area to take Local SEO Services from the Best Local SEO Company In India to get visible whenever the customers in that area for queries with related keywords.

    If you have been searching for queries with keywords like Top Local SEO Company Near Me or Best Local SEO Company Near Me then you can stop now. Vxplore Technologies, the Best Local SEO Company In India based in the city of Kolkata, is the perfect choice for you. They have been managing Local SEO campaigns and developing strategies for several big companies over the years. They offer the Best Local SEO Packages In India, which drives considerable online and in-store traffic.

    Let’s see the steps to create the Best Local SEO strategy:

    1. Conduct an Audit of your Website
    2. Target keywords effectively
    3. Focus on On-Page SEO

    Conduct an Audit of your Website:

    It is crucial to fix the broken elements of your website before starting your Local campaign. You can always use some tools for auditing your website yourself; however, it is better if a Local SEO Expert handles it. They can thoroughly audit your website and find each and every problem in your website that can prove to be a ranking-determining factor and, if not sorted, then might cause your website to rank lower.

    Here are a few errors that can be found on a website:

    1. No XML sitemap
    2. No HTTPS security
    3. Broken links
    4. Duplicate content
    5. Slow site speed
    6. Poor indexation
    7. Poor mobile optimization
    8. Missing page titles
    9. Missing meta descriptions

    Target keywords effectively:

    It is important to first get the right keywords for targeting customers as per your business niche and their query searches. Keyword targeting for Local SEO campaigns can utilize two specific strategies, one of them is Competitor Keywords Research and the other is Geo-specific keyword research. A Local SEO expert team can do this for you. They can go through the domain of your competitors and gain knowledge of the keywords that they are targeting. They can also target keywords that contain the location you are targeting. You can create a long tail keyword with the location, the keyword specific to your business, and the keyword being used by your competitors.

    Focus on On-Page SEO:

    On-Page SEO is just integrating the targeted keywords into the content of your website, says Vxplore Technologies, the company with the Best Local SEO Packages In India.

    This on-page optimization process involves the following:

    1. Keyword Mapping:

    Your website’s individual pages need to be mapped to your target keywords. Ideally, each page should have a keyword that is pertinent to its content.

    2. Title and Meta Description Optimization:

    The title and meta description of each page of your website should contain your target keywords. Each page should have an individual title and description.

    3. Content Creation:

    Your business is explained, and the services/products you provide are explained in informative, keyword-optimized content. Remember your target audience as you write, but also include your target keywords.

    4. Internal Linking:

    Link your website’s pages internally. By doing this, users will be able to find the information they are looking for more easily and be able to access your older relatable content more quickly.

    5. Image Optimization:

    Make sure your images have optimized alt text. You can use low-resolution but clear images to reduce the image size and make them load faster. Use keywords in the alt-text if possible.

    Final Words

    If you are frantically searching for keywords such as Top Local SEO Company Near Me or Best Local SEO Company Near Me, then your search ends here with Vxplore Technologies, the Best Local SEO Company In India based in the city of Kolkata.

    Local SEO is a form of Search Engine Optimization that targets people in your locality searching for businesses similar to yours. This is a great strategy for startups if they want to establish awareness about their brand in the locality in which they operate. Local SEO can benefit every business having a physical location in getting visible to its potential local customers. It also depends on a ranking that Google provides. If this ranking is high, many people will see the business searching for the related keywords.

    Noticing all the benefits that Local SEO can bring to the business, many businesses have started looking for a Professional Local SEO Company Near Me. These search queries end up with hundreds of results, all claiming to be the Best Local SEO Company Near Me. It creates confusion as to which one to choose among these options.

    Vxplore Technologies, known as the perfect result for the search query for Best Local SEO Company Near Me, says that one can make several mistakes during the process of Local SEO. Vxplore Technologies is a team of SEO Experts based in Kolkata, India. They opine that even the Professional Local SEO Company Near Me can make these mistakes without knowing and figuring out later by the time it has resulted in huge losses.

    Some of these mistakes are:

    1. Not optimizing the website for mobile phones
    2. Not updating the contact information
    3. Not maintaining the Google My Business listing
    4. Having duplicate GMB Listings
    5. Not asking for reviews from customers

    Let’s explore these mistakes in further detail:

    Not optimizing the website for mobile phones:

    It is no news that most people now surf the internet on their mobile phones. People accessing websites on mobiles while on the go is a norm nowadays. This makes the website need to be well-optimized for mobile phones. The website content should load quickly on the smaller screen and be responsive and snappy as the user expects. User satisfaction is a must, and that should be delivered.

    Not updating the contact information:

    Vxplore Technologies understands that after searching for a Professional Local SEO Company Near Me if a potential client comes across their listing, they will immediately look for the contact details. This is common in the case of every business. Thus, if the contact information is not updated, it creates inconveniences for the client. Google gives a negative ranking because of misinformation or lack of information.

    Not maintaining the Google My Business listing:

    Google My Business Listing updates itself if a customer adds photos or reviews. It decides to update the information by trusting another source. This might make the GMB Listing pointless if the data is wrong. This is why it’s crucial to maintain the GMB Listing.

    Having duplicate GMB Listings:

    This is a minor mistake but can prove to be serious as Google might penalize you due to this. Duplicating Listings is a spam tactic that is unacceptable by Google, and that’s why it’s best to delete the duplicate listings.

    Not asking for reviews from customers:

    Clients of Vxplore Technologies have reviewed them as the Best Local SEO Company Near Me; this not only boosts their morale but also creates a good impression for strangers and Google, who trust reviews more than it trusts you. This is why experts at Vxplore advise you to start asking your clients to drop a review after availing of your goods and services.

    Final Words

    Vxplore Technologies and their team based in Kolkata, India, take special care not to make the above mistakes when providing Local SEO Services. They want more reviews writing “Best Local SEO Company Near Me.”

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