E-Commerce gets complex every day because of the customers as they are trying to introduce a new character to the purchase. As a marketer, you want to understand your customer to offer the best thing. But, the first you need in e-commerce is a good store from where you can sell your product like offline buying and selling. BigCommerce offers you the best platform with the most essential feature for you. Design your store the way you love and attract customers. If you want to truly concentrate on customers’ behavior pattern, here are some suggestions for you.
Customers purchasing behavior depends on how good you can channelize the interest. A scientific team researched on the rat and came with the fact that the secretion of dopamine (pleasure hormone) in rat’s brain was high when there were on the wait before enjoying a treat. You must do the same approaches to increase their interest level.
The decision-making process of e-commerce:
Customers buy products in five different steps. They complete the circle with their purchase and sharing. As per the interest level of your customer, you must design your product and purchasing appeal. Here are five basic elements that have a role in the decision-making process of customers.
• Feel Need
• Feel Trust
• Make Decision
• Justify Decision
Feel need is when your promotional campaign creates the need for the customers. When your customers see your product, they feel that they need the product. This point has an emotional connection and nothing else. As a marketer, you must use photos and tell stories to customers and that will have a great impact on your purchase.
Customers always read reviews to know whether the product is good or not. So, you must manage to get reviews for your products if you want to make a genuine reputation.
After checking your products, they make a decision about whether to buy your product or not. It is a very crucial part of the online purchase. Many a time, a customer left products on their cart because of missing the required payment method or the checkout process is tough.
Customers have also gone through the justification process for their purchase. They want to ensure that the decision is profitable. As a marketer, you must send newsletters of products. Case-studies are also good in this regard.
Share is the final step of purchasing any product. We share our purchase and will feel good when someone buys the same product.
BigCommerce comes up with the best features for you. Make your store on BigCommerce and start selling your products in the best way. If you need any help for setting up your store, we are for you. Vxplore Technologies have the best team and we help you with assessing your products and company’s growth. Contact us for more details.