It is a challenge to get your website visible to the maximum audience. But this can be achieved by optimum utilization of Search Engine Optimization. SEO is the best technique to rank your website among the top organic search results on SERP, and this gains you increased visibility and later traffic to your website. If reading this has made you search for Best SEO Company Near Me or Top SEO Company Near Me already, then hold it right there. If you want to be confused among alternatives for SEO Company names and even be at the risk of associating with an unreliable team, then go ahead.
Else you can contact Vxplore Technologies, a company based in Kolkata, India. They are famous as the Top SEO Company In India among their customers. They emphasize backlink building and other SEO tactics to generate maximum traffic to their client’s websites. Their experts shared a lot about Backlinks and their importance; continue reading to know more about them:
- What are Backlinks?
- Why are Backlinks important for SEO?
- How does Google determine if your website is trustworthy or not?
- How to earn Backlinks?
What are Backlinks?
Backlinks are simply linked to one website posted on some other website. For example- There’s website A selling mountain bikes, and there’s a link posted for a blog on “Best Mountain Bikes” on Website B. So B has a backlink from A. Backlinks should seem natural and relatable. Else, they can be considered spam under different circumstances.
Why are Backlinks important for SEO?
Backlinks make your content look trustworthy and valuable to Google. As we know, Google favors valuable content more than any other content. Therefore it rewards them with positive ranking points. One must understand that it is not as if many backlinks will result in increased ranking, and it also depends on the legitimacy of the source and the quality of the Backlink. Google’s or any other Search Engine’s purpose is to provide high-quality and relatable content if someone looks for it; therefore, to fulfill this purpose, Google uses backlinks as a signal of trust.
How does Google determine if your website is trustworthy or not?
Backlinks have been a source that determines the trustworthiness of websites for Google for many years now. However, it is no more the only source.
There are many sources for Google that prove your trustworthiness in front it, such as:-
- Create a secure website for the visitors
- Ensure adding internal links to your content that provide readers with further information for the topic. These internal links should also have valuable content.
- Optimize your content for different devices, including mobile phones, as they are getting increasingly popular
- Your website should have incredibly low loading time and be snappy, providing a premium user experience.
- Use relatable titles, header tags, and alt tags on images.
- Format your content in the form of paragraphs
These are just some tips you can follow to win the trust of Google and rank above your competitors even with fewer backlinks.
How to earn Backlinks?
Backlinks are a significant part of your offsite-SEO campaign. Therefore it is crucial to earning Backlinks from reliable and trustworthy sources.
Here are the three ways to gain backlinks:-
- Natural Links
- Manual Links
- Self-created Links
These are links you gain for composing high-quality content on your website. If that content is relatable and provides value to another website, they might link it to their content. This is the form of organic Backlink and is the most upright source. The backlink example given earlier about the Mountain Bike seller website is the perfect example of a Natural Link.
This is if you request a backlink from another website; it will be called a manual link. This is accomplished by your efforts and is not organic.
If you post a link to your content on some online directory or forum, they are self-created links. Google treats them with the most suspicion, and if it finds them fishy, they will be marked as a Black Hat SEO practice which will negatively impact your SEO ranking.
If you are still searching for the Best SEO Company Near Me or the Top SEO Company Near Me, you can reach out to Vxplore Technologies, one of the Top SEO Company In India.