Search engine optimisation (SEO) constantly evolves to keep pace with technological changes, user behaviour, and search engine algorithms. Looking ahead to 2024, the SEO landscape will likely see key shifts that savvy marketers and website owners should prepare for today. As search becomes increasingly conversational and context-aware, SEO must mirror natural human language and match user intent even better. Visuality, speed, and seamless omnichannel experiences will be critical. Voice search, artificial intelligence, and automation will also change SEO best practices.
As a reputed SEO Services Agency in India, Vxplore Technologies researches some emerging trends that will dominate SEO in 2024. To sustain in long-race digital marketing, companies should be aware of this upcoming landscape and prepare to adapt to this to stay ahead of the curve.
Let’s delve into the discussion:-
The present landscape of SEO in 2023
Future of SEO in 2024
Local SEO in 2024
The present landscape of SEO in 2023?
The goal of search engine optimisation in 2023 will still be to improve user experience and search relevancy through excellent content and technological optimisation. However, search engines are more adept at recognising context and user intent. As a result, SEO tactics must change to better reflect how users search and what they want to find. Targeting keywords alone is no longer sufficient; the content and user experience must satisfy the searcher. Having a quick, mobile-friendly website is becoming essential as mobile usage increases.
Since search engines favour material written in conversational and natural language, keyword stuffing is no longer effective. Links are still vital for rankings, but the emphasis is now on naturally acquiring authoritative backlinks rather than using deceptive methods. Page speed, site performance, local SEO, and voice search optimisation are becoming increasingly significant factors besides content and links. The SEO environment is moving toward a more semantic, individualised search experience. Brands that can respond to this by creating useful content and adjusting their optimisations to user behaviour will have an advantage. Long-term SEO performance largely depends on the foundations of excellent content, top-notch technological execution, and sincere involvement.
Future of SEO in 2024:
As search engines continue to improve and update their algorithms and user behaviours change, the world of SEO in 2024 looks fascinating and dynamic. SEO experts must modify their techniques to stay current as artificial intelligence and machine learning play an increasingly prominent part in search engine optimisation. SEO strategies might change due to incorporating AR (augmented reality)and VR (virtual reality) into search experiences. Maintaining online exposure and profitability will depend on staying ahead of these trends as the digital ecosystem changes. Let’s have a look at those critical points that are,
Voice Search Optimisation
AI and Machine Learning
User Experience (UX)
Featured Snippets and Zero-Click Searches
SEO and augmented reality
E-A-T and Expertise
Voice Search Optimisation:
The emergence of voice assistants like Siri, Alexa, and Google Assistant has fundamentally changed how people use search engines. Content optimisation for voice inquiries will be increasingly important as voice search grows in popularity.
In 2024, Businesses will need to concentrate on comprehending conversational language long-tail keywords and offering succinct yet thorough responses to voice-based requests to rank higher in voice search results.
Google’s mobile-first indexing will continue to be vital in SEO as mobile devices increasingly dominate internet usage. To ensure a consistent user experience across all platforms, websites must prioritise mobile responsiveness.
In 2024, mobile optimisation will be very important in determining search engine rankings, including quick loading times, AMP (Accelerated Mobile Pages), and responsive designs.
AI and Machine Learning:
SEO has already been significantly impacted by artificial intelligence (AI) and machine learning (ML), and this impact will only increase in 2024. To better grasp user intent, search engines are becoming smarter, and their algorithms are continually changing.
SEO specialists must concentrate on user-centric content, natural language processing, and semantic search optimisation, as AI-powered algorithms will produce more accurate search results.
The popularity of video content has grown across several online channels. Video is anticipated to make up a sizeable amount of online traffic by 2024. Businesses must optimise their video content with pertinent titles, descriptions, tags, and transcripts to take advantage of the SEO benefits of video. Additionally, it will be crucial for putting videos on reliable platforms and minimising their loading times.
User Experience (UX):
User experience has always been important to SEO and will still impact search results in 2024. It will be even more important to consider Google’s Core Web Vitals, which gauge page performance, interaction, and visual stability. Websites with a competitive edge in search engine rankings will prioritise quick page loads, clear navigation, mobile optimisation, and interesting content.
Featured Snippets and Zero-Click Searches:
Position zero, commonly referred to as featured snippets, is highly prized in SEO. Users can often find quick answers to questions from these snippets without visiting a website.
To generate organic traffic in 2024, content optimisation to appear as a featured snippet will be essential. SEO experts must deliver clear, detailed content immediately responding to users’ inquiries.
SEO and augmented reality:
The environment of SEO changes along with technological advancement. Augmented Reality (AR) is one of the most significant developments in recent years. AR creates a composite view for the user by superimposing digital information over the physical world. By generating distinctive user experiences and changing search behaviour, it has started to affect SEO strategy.
AR mostly influences SEO by fostering user engagement by developing interactive experiences. It may result in users spending more time on a website or app, sharing it on social media, and generating more inbound links—all good things for search engine ranking algorithms. Local SEO may be significantly impacted by AR as well. Mobile AR applications can give consumers access to location-specific data, allowing businesses to draw in nearby clients.
Businesses will need to think creatively about using augmented reality (AR) in their digital operations to deliver engaging experiences for their customers and maintain their top search engine rankings.
E-A-T and Expertise:
Search engine rankings will continue to be heavily influenced by expertise, authority, and trustworthiness (E-A-T). Google still gives priority to articles that show authority and reliability. To improve their E-A-T signals in 2024, businesses must concentrate on positioning themselves as leaders in their respective industries through high-quality content, authoritative backlinks, social proof, and satisfying user experiences.
In 2024, the Scenario of local SEO:
Local SEO will still be vital to a successful digital marketing strategy in 2024, especially for companies that concentrate their operations in certain regions. You may draw more business from pertinent local searches by optimising your website and online presence for local searches. Local SEO has acquired significant traction due to the ongoing expansion of mobile search and the popularity of “near me” queries. Local SEO can level the playing field for small businesses, enabling them to compete against bigger national brands.
Let’s focus on the points:-
Key Local SEO Strategies in 2024
The Role of AI and AR in Local SEO
Local SEO in the Future
Key Local SEO Strategies in 2024:
Here are the key strategies for succeeding with Local SEO in 2024:-
Optimising for Google My Business (GMB): When a potential consumer searches for your business, they frequently find your GMB listing first. Make sure your listing is claimed, finished, and updated frequently.
Online reviews: Online reviews affect local search rankings and influence consumer choice. Encourage satisfied clients to submit reviews and swiftly and professionally address any negative feedback.
Local Business Citations: Improving the accuracy and consistency of your company’s information in online directories can help your local SEO.
Local Link Building: Local SEO can be improved by building local links from other nearby companies, neighbourhood websites, or local news sources.
Localised Content: You may increase your exposure in local search results by producing content pertinent to your local audience.
The Role of AI and AR in Local SEO:
AI and augmented reality (AR), two technological breakthroughs, also influence local SEO. Businesses must comprehensively understand the interests and needs of their local audience because AI can deliver personalised search results.
AR offers fresh strategies for interacting with regional clients. Local businesses might, for instance, provide augmented reality (AR) experiences that let customers picture goods or services in their environment and promote more in-store visits or sales.
Local SEO in the Future:
As search engines work to deliver more personalised results, local SEOwill continue to be a crucial marketing tactic for companies. The search results may be adjusted to specific users based on their search history, preferences, and current context to follow future trends that may involve even greater personalisation.
Professional Local SEO companies In India or any SEO service provider should be aware ofese updates and adapt theordingly to meet desired results. Vxplore Technologiesalways welcomes adaptability and provides customised optimisation according to the latest trends and updates.
Looking ahead to the state of SEO in 2024, it is evident that some substantial developments are in store that will alter current best practices. At its core, SEO is all about delivering value to your audience. This fundamental principle remains unchanged regardless of how technology evolves or trends change. It’s not about trying to outsmart search engines but understanding your audience’s needs and addressing them with top-notch, relevant, and easily accessible content.
By keeping yourself informed and adaptable, making the most of emerging technologies, and focusing on what your users want, you can position your website to perform well in search engine rankings and connect with your audience in a profound and enduring way. Let’s embrace the dynamic and ever-evolving world of SEO in 2024 and beyond!
It is common for every business to go through ups and downs during its tenure. Business owners are motivated, feel great, and are on the 9th cloud when their business is at its peak. Sales are just increasing; funding is coming in, expansions are on, and customers love the brand; this is a business’s definition of peak time. But there come problems, and sometimes these problems can not be solved without some expert guidance. One can get such expertise by associating with a Digital Marketing Company In India.
It’s easy to tackle some prevalent but chronic problems with the help of Digital Marketing. Digital Marketing is a tool often left underrated, and it always proves to be beneficial in most cases. Vxplore Technologies is a Digital Marketing Company In Kolkata, India, that has helped many companies get on their feet again after falling into challenging situations. Their clients regard them as the best Digital Marketing Company In India for their excellent and satisfactory services. If a business is already facing tough times, they don’t appreciate wastage of money, and at such times Vxplore Technologies and its team is a reliable source for a good return on investment.
If you are a business owner having a tough time, don’t rush in searching for aDigital Marketing Company Near Me; instead, reach out to Vxplore Technologies for their Digital Marketing Services. Here’s a list of some scenes in which their services can be of immense help to you :-
You have no reach on your Social Media Accounts
No traffic to your website
You have traffic on your website but a low conversion rate
No team to strategize your content
You have no reach on your Social Media Accounts:
Inexperienced Business Owners make a widespread mistake of neglecting their Social Media Accounts or not utilizing their potential. Before you search for Digital Marketing Company Near Me, check that you even have a business Social Media Account.
It is necessary to create posts for your Social Media that your audience loves and relates with. If you are already doing that and still not getting likes, comments, and shares, then there must be some faults from your end. These are proof of engagement, which is vital for your business growth. Vxplore Technologies can help you through this with their Social Media Marketing service.
No traffic to your website:
An excellent Digital Marketing Company In India like Vxplore Technologies will suggest you use Search Engine Optimization to generate traffic to your website. It’s the most value justifying technique to generate in Digital Marketing.
You have traffic on your website but a low conversion rate:
You might have been doing everything right on the part of redirecting people to your website. But these are just window shoppers and not actual customers. This is just a waste of time and money then. If you ask Vxplore Technologies and their experts, they will blame this on your inability to track the right customers. Targeting customers will help you separate non- potential customers from actual customers. Vxplore Technologies is a Digital Marketing Company In Kolkata, that has tracked and analyzed many people to drive high-quality traffic to businesses’ websites that increase conversion rates.
No team to strategize your content:
Supposedly you have Digital Marketing experts at work, but you are still not getting results. One can blame this on your content strategy that’s at fault. You need to hire a Content Writing team with all expertise, skills, and experience. Vxplore Technologies is also the perfect option for Digital Marketing Company Near Mebecause it has a great group of Content Writers. They can write content that targets the right keywords and also impresses the audience to keep them hooked to the website,
In the field of Digital Marketing, the biggest challenge that professionals face is Google Algorithm Updates. Vxplore Technologies, a Digital Marketing Agency in India, first explains, “What is Google Algorithm?”. It is a broad topic to cover as it is Google’s system designed to provide relevant results and data depending on the search queries of the user. Google Algorithm updates focus on serving optimum quality, user experience and relevant results for search queries to its users. These algorithm updates are also Google’s defence strategy against misusers of loopholes to rank up on the SERP.
In the starting years of Google Search Engine, the number of updates was quite less than today’s frequency. The updates are pushed so often that it is arduous to keep track of the updates even for one of the Best Digital Marketing Companies in India, like Vxplore Technologies. However, Vxplore Technologies have experts with keen eyes that have no chance of missing an important update and its changes.
Here is the complete history of vital Google updates since 2003:
The first major update is Florida Update – November 16, 2003
The Jagger Update – September 1, 2005
The Big Daddy Update – December 15, 2005
The Vince Update – January 18, 2009
The Caffeine Update – August 10, 2009
The May Day Update – April 28, 2010
The Panda Update – February 23, 2011 – January 11, 2016
Freshness Update – November 3, 2011
Page Layout Update – January 19, 2012
The Penguin Update – April 24, 2012 – September 23, 2016
Exact Match Domain Update – September 28, 2012
Payday Loan Update – June 11, 2013
The Hummingbird Update – September 26, 2013
Page Layout Refresh Update – February 6, 2014
The Pigeon Update – July 24, 2014
The Mobile Friendly Update – April 21, 2015
Quality Update – May 3, 2015
The RankBrain Update – October 26, 2015
Panda Core Algorithm Incorporation – January 11, 2016
The Featured Snippet Deduplication – January 22, 2020
May 2020 Core Update – May 4, 2020
December 2020 Core Update – December 3, 2020
The Passage Ranking Update – February 10, 2021
The Product Reviews Update – April 8, 2021
The Known Victims Protection Update – June 10, 2021
The Page Experience Update – June 15, 2021
The June 2021 Spam Update – June 23, 2021
The Spam Update Part 2 – June 28, 2021
July 2021 Core Update – July 1 & July 12, 2021
The Google Link Spam Algorithm Update – July 26, 2021
Google Spam Update – November 3, 2021
Broad Core Update – November 17, 2021
November 2021 Local Search Update – November 30, 2021
December 2021 Product Review Update – December 1, 2021
The Page Experience Update – February 22, 2022
March 2022 Product Algorithm Update – March 23, 2022
May 2022 Core Update – May 22, 2022
July 2022 Product Reviews Update – July 27, 2022
The Helpful Content Update – August 25, 2022
September 2022 Product Review Update – September 20, 2022
The first major update is Florida Update – November 16, 2003:
Florida Update shook all SEO malpractitioners like a storm. It was the first update solely focusing on SEO. Websites that used “Black-Hat SEO“, techniques like keyword stuffing, hidden links, private link networks etc, to win the auction by bidding on high-ranking keywords got negatively ranked. Their rankings were utterly wiped out.
The Jagger Update – September 1, 2005:
After punishing the Black Hat SEO practitioners with the Florida update, it was the turn of people to use paid and spam links as backlink-building techniques. This update rolled out in three phases and focused entirely on Backlink building. By November 2005, the three phases were complete, setting strong regulations against spam backlinks.
The Big Daddy Update – December 15, 2005:
The Big Daddy update focused on URL canonicalization and redirects. The previously released Jagger Update filtered out the websites with paid links using unethical linking methods. These websites weren’t added to the Big Daddy servers. This update took a long time to roll out completely and lasted between December 2005 and March 2006.
The Vince Update – January 18, 2009:
This update rewarded big brands with increased website traffic with high-ranking keywords, favouring the big brands to appear on the search results more often. Vinces update was so partial towards already successful offline brands that it also came to be known as “Brand Update”.
The Caffeine Update – August 10, 2009:
The Caffeine Update focused on increasing the efficiency of the web crawlers. After this update, Google could show more relevant results to the search queries. This was all because the indexing was not done after classifying any sites with fresh or changed content. This increased the crawlers’ speed, and they could store more data than before.
The May Day Update – April 28, 2010:
This update focused on Google’s ability to provide website results to users based on their relevance to search queries with long tail keywords. The website owners had mixed reviews then regarding the impact of this update on the long-tail SEO of their website.
The Panda Update – February 23, 2011 – January 11, 2016:
The Panda Update was first released on February 23, 2011, and then until January 11, 2016, many versions of the same update were rolled out, introducing improvements. This update was initially released as an unnamed update, and it shook the world by impacting 12% of the total search queries. This was another attempt from Google’s end to eliminate Black Hat SEO practitioners. After this update, the content’s quality became a crucial ranking factor and marked the end of “content farms”. Content Farms are websites that use the Black Hat SEO technique Keyword Stuffing to rank their pages with low-quality blogs and content higher on the SERP. In August of 2011, the Panda Update was available worldwide except for three countries: Japan, China and Korea.
Google rolled out many minor updates until September 2012. A significant Panda update affected 2.4% of English search queries. Later in May of 2014, Panda 4.0 was launched, which impacted another 7.5% of English search queries. The final Panda Update was its 4.2 installment which was a slow rollout on the part of Google. After this, in 2016 Panda Core Algorithm update was launched, which as the name suggests, incorporated Panda as Google Algorithm’s other ranking factor.
Summarizing the Panda Update in a few points:
Google’s Panda Update was launched on February 23, 2011
Panda Update aimed to reduce the number of Black Hat SEO Sites
It also brought an end to many content farm sites
Panda Update made content quality a crucial ranking factor
It was incorporated into the Algorithm on January 11, 2016
Freshness Update – November 3, 2011:
This major update enabled Google to show fresher and more recent results to search queries. It impacted 35% of searches, which helped searchers gain information regarding current events.
Page Layout Update – January 19, 2012:
Page Layout update solely focused on the websites exploiting advertisements. These websites ran many ads on the website instead of the content the visitors looked for. The visitors had to scroll down on a page to find the content, and all of it above was filled with ads.
The Penguin Update – April 24, 2012 – September 23, 2016:
This was a significant offence against the Black Hat SEO (keyword stuffing and unnatural linking) technique practitioners. It was first launched as an unnamed update until two days after it was revealed that it’s called Penguin. The Penguin Update allowed the algorithm to rank websites that used Black Hat SEO techniques negatively. 3.1% of English search queries were impacted at the start. In the next instalment, Penguin 1.1, the websites that got negatively ranked learnt their lesson and started following Google’s Webmaster Guidelines. This helped in their ranking slowly recovering. While it again affected many websites doing wrong.
By the time Penguin 2.0 was launched in May 2013, the Google algorithm was efficient enough to scan a website inside and out. It was no longer the case that only the home page was checked for violation of Google’s Webmaster Guidelines. There was another refresh update that was mistaken as a significant update but did the same as 1.1. The final update for the Penguin was launched, integrating Penguin into Google’s Core Algorithm as well. Like any other Core Algorithm incorporation, this also meant more power to that update. It is not that often anymore that Penguin issues penalties on websites, but now, as it is a part of Google’s Core Algorithm, it is still active.
Summarizing the Penguin Update in a few points:
On April 24, 2012 launched the Penguin Update
It aimed to eliminate sites that practiced keyword stuffing
It also negatively ranked the websites that used unnatural linking methods
Penguin Update enabled Google to analyze individual pages for malpractice
On September 23, 2016 Penguin Update incorporated into the Google Algorithm
Exact Match Domain Update – September 28, 2012:
The Exact Match Domain Update focused on eliminating EMDs from the Search Engine Results Pages. Exact Match Domains are domain names that perfectly match the user’s search queries, and like keywords, relevance helps boost the ranking and drive traffic to your website. However, these EMD Websites don’t focus on quality content, and it was impossible to stop people from buying domains with these matching names. Therefore, this algorithm update targeted these sites.
Payday Loan Update – June 11, 2013:
On June 11, 2013 until June 12, 2014 released three versions of Payday Loan Update. These updates targeted spammy search queries regarding suspicious business websites. The following category businesses owned these websites – pharmaceuticals, loan granting, casinos, betting etc. This was Google’s method to ensure no illegal activity was proceeding over their search engine-listed websites.
The Hummingbird Update – September 26, 2013:
The Hummingbird Update had these primary characteristics:
Google’s Hummingbird Update launched on September 26, 2013
It helped Google understand queries in conversational tone
It made Google quick and accurate similar to a Hummingbird while giving results
It impacted 90% of the world’s search queries
Hummingbird Update never integrated into Google’s Core Algorithm
Now that the voice search feature is available and the growth in the number of Google users. The Search Engine started receiving searches in a more regular human conversational tone, making them complex for the algorithm to make sense of. The Hummingbird Update, launched at the end of September 2013, was Google’s way to tackle these complex search queries and give better relevant results. The name depicts that this update made Google quick and accurate like a Hummingbird. This update impacted 90% of the world’s search queries. Therefore this was a significant improvement in Google Search’s speed and precision. People misunderstood this as an integration in the core algorithm of Google as well, but later it was cleared that it is a rewrite of an already existing Google Algorithm.
Page Layout Refresh Update – February 6, 2014:
The Google Algorithm’s index updated and launched as Page Layout Refresh Update. This update introduced no significant changes. This didn’t stand to the expectations of people waiting for Google’s other tactic to fight against the websites with numerous static ads running on them.
The Pigeon Update – July 24, 2014:
The Best Local SEO CompanyVxplore Technologies experts mentioned that this was a huge update focusing on Local SEO results. This improved how Google ranked local businesses according to their location and their Local SEO on their website. This allowed small companies to compete with the giants in their area. Google rewarded these businesses with a higher ranking on the SERP in terms of Local Searches if they optimized their site accordingly. This update is why people started getting relevant results for queries like “Best Local SEO Company in Kolkata“.
In the end, if we look at Pigeon Update, the details are:
Google’s Pigeon Update rolled out on July 24, 2014
This update focused mainly on Local SEO Results
It rewarded the deserving local businesses with increased visibility
This gave an opportunity to the small companies in many localities
Great Local SEO practitioners ranked higher on the SERP
The Mobile Friendly Update #1 and #2 – April 21, 2015 – May 12, 2016:
As mobile phones replaced computers as the preferred search device, Businesses started looking for SEO Experts and Web Developers. It was a must for these websites to get optimized for mobile phones as quickly as possible. The Mobile Friendly Update released in April of 2015 enabled Google to favour the websites that were well optimized for mobile phones. These websites were rewarded with increased ranking and visibility over unoptimized websites.
The 2nd Mobile Friendly Update launched on May 12, 2016. This update focused on increasing the effect of the ranking determining signal for the Search Engine.
Quality Update – May 3, 2015 – August 19, 2017:
Various quality updates released from May 3, 2015, until August 19, 2017.
The websites with lower content quality, poor user experience and excessive ads got targeted through these updates, and they faced punishment by readjusting their ranking. All these quality updates warned other website owners to focus on providing value to their users with their content and giving a satisfactory user experience.
The RankBrain Update – October 26, 2015:
The RankBrain Update of October 2015 is probably why our Google searches are so accurate today. Rank Brain was an algorithm update which relied on machine learning. Through this, it organized the relevant searches better than ever offered. It focuses on the intent behind a searcher’s search query. At the time of its launch, it only impacted 15% of all the search queries. However, as of now, all of the search results for our questions are shown by Rank Brain. This machine learning platform is based on Hummingbird, which was already a fast and precise addition to the Google Algorithm.
Let’s summarize Rankbrain Update into few points:
October 26, 2015 launched the Rankbrain Update
This update introduced Machine Learning into the algorithm
Rank Brain enabled Google to prioritize the intent behind search queries
It was based on the Hummingbird Update
It made Google Results further precise and relevant
Unnamed Update – November 10, 2016:
The experts at Vxplore Technologies, one of the Best Digital Marketing Companies in India, found this with extensive research that there was a hidden update released on November 10, 2016. This update had no name; that’s the reason behind its difficult-to-track existence. However, many websites active at the time reported a sudden increase in their traffic on the date this update is rumoured to have launched. There is mixed feedback on this as well because some website owners experienced a drop in their website traffic.
Intrusive Interstitials Update – January 10, 2017:
An update from Google that improved the search experience on mobile was the Intrusive Interstitials Update in January 2017. Earlier, there were many interstitial and pop-up ads when searching on mobiles, and this update fixed it by reducing the number of such pop-up ads. This was a necessary change as by 2017, most of the world’s population had smartphones, and they accessed the internet on the go on their mobile screens. Even businesses started optimizing their websites for different devices.
If we look at the details, in points then:
This updates rolled out on January 10, 2017
Intrusive Interstitials Update improved Google’s User Experience on mobiles
It reduced the number of pop up ads on mobiles when visiting websites
This helped people save time and avoid interstitials
It was a necessary update as number of mobile users spiked worldwide
February 1 Update – February 1, 2017:
Another mysterious and rumoured update might have been released on February 1, 2017. Vxplore Technologies, one of the Best Digital Marketing Companies in India, shares that this update focuses on private blog networks and websites that took services of spam link building which is against Google’s Webmaster Guidelines.
February 7 Update – February 7, 2017:
This was another unnamed update that is rumoured to have created a radical change in the ranking of websites on the SERP. It balanced the ranking; some websites that deserved low ranking were negatively ranked, while others which needed promotion were boosted. This, as expected, got varied reactions from people as well. It targeted content quality and relevance.
The Fred Update – March 7, 2017:
This was a highly controversial update released on March 7, 2017. Google’s another aggressive move on low-quality content websites, and they were analyzed and minus ranked. Google kept mum on this update. However, they couldn’t escape people’s questions and doubts about this update, which shook many website owners. Google dodged all questions by saying that the answers lie within Google Webmaster’s Quality Guidelines.
The information Vxplore Technologies has on Fred Update says that:
The Fred Update rolled out on March 7, 2017
It punished sites for unnatural linking
It also negatively ranked sites that were displaying too many ads
This raised the value and space for content on websites
Google didn’t answer the questions related to Fred upon its launch
June 25 Update – June 25, 2017:
2017, the year of mysterious Algorithm updates from Google’s end with another unnamed update. This update released in June 2017 and rumours are that it played with the SERP rankings. Vxplore Technologies, a Digital Marketing Agency in India, reported that this update heavily affected the ranking of beverage businesses. The search queries that ranked between the positions 6-10 greatly impacted and experienced both a fall and boost in ranking, probably depending on their content quality.
The Fall Flux – September 8, 2017:
A series of fluctuations in the Google Algorithm took place between September 8 and October 12, 2017. Many conglomerates and giant companies reported this with a decent internet presence. These updates impacted the search visibility of these websites. The traffic generation was irregular, and nobody had any answer. The blame is on the inconsistent update dates
The specific dates of these irregularities are:
September 8, 2017, September 18, 2017, September 25, 2017, September 29, 2017, October 4, 2017, October 12, 2017
The Maccabees Update – December 12, 2017:
Google admitted the changes made to the Google Algorithm between December 12th and 14th. These changes were minor and didn’t impact a majority of the websites. However, some websites noticed this impact and reported it on time. Vxplore Technologies, the Best Digital Marketing Agency in India, opines that 2017 had so many minor updates that Google never announced and put much on unrest.
Broad Core Algorithm Update – March 9, 2018 – November 17, 2021:
Broad Core Algorithm Updates are often not understood correctly by even the experts, and these misconceptions are due to the lack of information provided by Google regarding these updates. The specialists at Vxplore Technologies regard Broad Core Algorithm updates as small changes made to the main search algorithm, as well as a few ranking signals received by Google and factors that it considers. The updates released with this name have been focusing on rewarding the websites that have been providing value to their audience with their content.
The “Small” Update – September 27, 2018:
September 27, 2018, on Google’s 20th Birthday when The “Small” Update released. People reportedly called it a minor update because earlier than the Broad Core Algorithm Update released, it impacted many websites. In contrast, this update had no significant update except for some fluctuations in the traffic of some websites. This update also proved to be fruitful as some sites which, earlier faced penalty in the last Broad Core Algorithm Update had recovered.
Unconfirmed Halloween Update – October 31, 2018:
During the Halloween of 2018, there were again reports of fluctuations in the traffic of websites. These fluctuations were in the form of spikes and falls in the number of people visiting the websites. This was also a strange update, as there was no evidence proving its occurrence. This could be just a rumour after the August update as well.
Valentine’s Day Update – February 13, 2019:
Another update released the day before Valentine’s Day on February 13, 2019. This was a breath of fresh air for many websites instead of seeing a fall, and their ranking experienced a significant increase.
The Florida 2 update – March 12, 2019:
This was another Broad Core Algorithm Update with various changes, focusing on nothing specific. However, this update had a lot of noise as it was regarded as the Florida 2 update because before its rollout, Google referred to it as the biggest update in years.
The Featured Snippets Update – August 1, 2019:
This update launched on August 1, 2019, and focused on Featured Snippets. These are highlighted text extracts from the contents of websites. These snippets can have relevant information in the form of not only text but in list, table and video form. The position zero of a website displays these snippets. This update enabled Google to find the latest information for these snippets providing utmost value to the user.
The BERT Update – October 25, 2019:
Bidirectional Encoder Representations from Transformers, also known as the Bert Update released on October 25, 2019. This update helped Google to better comprehend search queries from users. In return, this boosted Google’s ability to provide more relevant search results and featured snippets for the user’s search queries. Google introduced this update as the biggest update in the past five years.
The BERT (Worldwide) Update – December 9, 2019:
This update made the previously released BERT update available for countries outside the US that spoke different languages than English.
The languages that they covered in the update were:
The Featured Snippet Deduplication – January 22, 2020:
On January 22, 2020 launched another update. This update focused entirely on the Featured Snippet section. This update restricted the repetition of information from web pages appearing in the Featured Snippet’s section among the organic listings of the first Search Engine Results Page.
The Passage Ranking Update – February 10, 2021:
The update, launched on February 10, 2021, added another ranking factor for the content of websites. This ranking factor was based on the passages of the content. Though many misunderstood, Google verified that this doesn’t eliminate the page ranking factor. The ranking of the pages switched to the same way as before. But now Google has the ability to rank passages as well. This will revolutionize the demand for quality throughout the content.
The Product Reviews Update – April 8, 2021:
This update raised the value of detailed and informative product reviews. The product reviews, now ranked based on how much information they provided on the product, unlike earlier when even reviews with poor quality also displayed in top positions. The COVID-19 pandemic created an emergence of the need for online shopping. This, in turn, helped the e-commerce industry and people who regularly shop online. Google, as a guide, shared nine questions that any product review must answer to raise its chances of a good ranking.
The Known Victims Protection Update – June 10, 2021:
The Known Victims Protection algorithm update focused on penalizing sites that performed predatory practices to warn profit. Google took precautionary measures, and created a system for reporting cases of such online harassment. This aimed to benefit many victims of such exploits.
The Page Experience Update – June 15, 2021:
Another Page Experience Update came after a long time on June 15, 2021. This update didn’t affect any websites significantly. Even if any websites see a sudden change in their ranking or traffic, it will resolve automatically once the update rolls out completely. The update aimed to complete in around 45 days.
The June 2021 Spam Update – June 23, 2021:
As the name suggests, this update focused on reducing spam results. This launched on June 23, 2021, followed by another instalment on June 28, 2021.
The Google Link Spam Algorithm Update – July 26, 2021:
This update, after a long time, was an offensive move against Black Hat SEO practitioners on the part of Google. This update focused on punishing Backlink practitioners. Websites that use such tactics to boost their ranking will significantly fall in their affiliate, sponsored and guest content rankings.
Google Spam Update – November 3, 2021:
Another Google Spam update rolled out between November 3, 2021, and November 11, 2021. This update also aimed at reducing spam links and content practices, and it also improved the google search results.
Broad Core Update – November 17, 2021:
This update was nothing different on the part of changes than any Broad Core Algorithm update. However, Google released information on what the Broad Core Algorithm Updates are about through documents. This would have been very useful to the Digital Marketing experts worldwide, including Vxplore Technologies, which offerstheBest SEO Packages in India.
November 2021 Local Search Update – November 30, 2021:
The Best Local SEO Company, Vxplore Technologies, mentions that they got many requests for their Best Local SEO Packagesafter the update on November 30, 2021. They thanked Google for this update. As this update focused on updating the Local Search ranking, and this forced the businesses to focus on their Local SEO rankings. By now, most companies have realized how crucial Local SEO is to maximize profit.
The Page Experience Update – February 22, 2022:
The recent updates launched from Google Algorithm came with sufficient information for the experts and developers. This information released on different problems. Similar to The Page Experience update released on February 22, 2022.
March 2022 Product Algorithm Update – March 23, 2022:
The algorithm got an update on March 23, 2022, focusing on improving the ability of Google to differentiate high-quality reviews from inferior ones. This again raised a need for posting informative reviews if you want your review to be increasingly visible to others.
May 2022 Core Update – May 22, 2022:
There were many updates that rolled out to rank the websites. These updates rolled out between May 22, 2022, and June 9, 2022.
A series of updates released after this, providing information on how to write quality reviews and content. Users can read such informative guidelines on the Search Central Blog.
Helpful Content Update – August 25, 2022:
The Helpful Content Update started rolling out on August 25, 2022, and continued until September 9th, 2022. The algorithm has gone through changes in these 15 days to target the websites that are posting content with the primary aim of higher ranking. Google has recommended sites to post high-quality content in order to help the searchers. Google targets to deliver quality content upon every search query. Websites now should prioritize human-first content instead of search engine-first content.
September 2022 Product Review Update – September 20, 2022:
Google started rolling out their Product Review Algorithm Update on September 20, 2022. This update aims to target the low-quality product reviews on pages. If your page doesn’t post product reviews then it will likely see no impact. The update is still rolling out and will likely complete within a week of its launch. This is not a core update but another in the series of small updates launched previously as well.
However experts at Vxplore Technologies have determined that this update might create a substantial impact on pages that post product reviews. The experts think this way as the previously released Helpful Content Update, if paired with this update can affect pages drastically. You will likely notice its effects once the update has completely rolled out.
Google, over the span of years, has released many updates and changed hundreds of things in its algorithm. All these changes reduced the number of Black Hat SEO practitioners and punished them. This provided a better search experience to the users.
One of the Best Digital Marketing Companies in India, namely Vxplore Technologies, always ensures staying updated with these changes. This helps them provide the Best SEO Services included in their Best SEO Packages. If you are searching for Best SEO Services, you must contact Vxplore Technologies in Kolkata, India.
Digital Marketing has various benefits for a business compared to traditional marketing techniques. Still, people back off in worry of spending more, and they mistake it as being expensive, while compared to traditional marketing, it offers far better returns on the investment. It all comes down to choosing the right Digital Marketing Company In Indiathat offers Affordable Digital Marketing Packages.
There are many options to choose from if you search for a Digital Marketing Company Near Me. All of these alternatives pretend to offer the Best Digital Marketing Packages. But if you compare their pricing with Vxplore Technologies and their offered services, you will find a significant difference. Vxplore Technologies is the Best Digital Marketing Company In Kolkata, offering excellent services across the country. They have been a part of many Digital Marketing journeys for reputed companies in India. Their clients consider them the Best Digital Marketing Company In Indiabecause they are incredibly pleased with the returns they get through their assistance.
Let’s look at the services that Vxplore Technologies offer and study them in detail:-
Search Engine Marketing
Search Engine Optimization
Pay Per Click Advertising
Social Media Optimization
Social Media Marketing
Search Engine Marketing:
Search Engine Marketing is one of the paid Digital Marketing methods. You see ads on the SERP at the top and bottom of the page, and these ads are run through the Search Engine Marketing campaign. These ads are targeted through keywords which are a part of the user’s search queries. Therefore, for an effective Search Engine Marketing campaign, it is crucial to have an idea of the consumer’s intent behind their search action.
Search Engine Optimization:
Digital Marketing is often entirely misunderstood as Search Engine Optimization. This is because SEO is the most common form of Digital Marketing technique. Vxplore Technologies also delivers SEO services to many businesses as part of their Affordable Digital Marketing Packages. If you don’t know what SEO is, then the definition for you is – SEO is a Digital Marketing tool that gets you visibility on the SERP by listing you among the top organic listings. This, in turn, generates traffic to your website.
Pay Per Click Advertising:
Pay Per Click Advertising popularly known as PPC, is a part of SEM. The only highlight is in PPC; a campaign owner is charged for advertisements only if someone clicks on their ads. There is also an efficient audience targeting feature as well, which allows various categorizations. All these benefits in saving the budget while giving maximized returns if executed perfectly. There are then variations in PPC as well.
Social Media Optimization:
Social Media Optimization is another Digital Marketing technique focused on social media platforms instead of search engines. Social Media Optimization involves making adjustments and additions to your website so that it can perform well on Social Media. This makes your website ready to gather a Social Media audience and generate traffic to the website later.
Social Media Marketing:
Social Media Marketing, unlike SMO, is focused on working on the social media platforms themselves instead of our own website. SMM is responsible for achieving goals related to social media platforms; these goals are – Growing reach on Social Media, Gaining engagement on these platforms etc.
Businesses focus on the following aspects of SMM:
Creating Content and Posts for these platforms
Interacting with the audience and customers
Gaining engagement on the posts in the form of likes, comments and shares
Increasing the number of followers or likes on the profile
Promoting their goods or services
If you are in any need of services from Vxplore Technologies, the Best Digital Marketing Company In Kolkata, you can always take their extremely Affordable Digital Marketing Packages. These packages are specially designed in a way to fulfill all your Digital Marketing needs.
Businesses these days are searching for a Digital Marketing Company Near Meto solve their marketing challenges. Digital Marketing Techniques can solve genuine marketing problems businesses face as it’s the modern marketing method. However, have you ever considered, while solving the problems of others, what might be the problems that every Digital Marketing Company In Kolkatafaces?
Vxplore Technologies is one of the leading Digital Marketing Company In India, India. They have provided expert marketing solutions to companies asking for guidance and are determined to continue solving problems. But even they have mentioned that every Digital Marketing Company In Indiafaces a few significant challenges, which are hard to tackle.
Let’s hear from them; what are these challenges:
Creating Quality and Attractive Content
Generating quality traffic
Optimizing content for mobile phones
Creating budgets for PPC
Staying updated with Digital Marketing Trends
Creating Quality and Attractive Content:
Psychologists can be great Digital Marketers. Folks from Vxplore Technologies say this because that’s what they do; they read people’s minds daily. They do this to make content people would like to see from different brands they are working with. It’s a fact that there’s no point in promotional content creation if there’s no one consuming it.
One of the biggest nightmares of members of the Digital Marketing Team is that there is no engagement on the content they created. Experts from Vxplore Technologies, the best Digital Marketing Company In Kolkata, share how they spend hours analyzing and researching to come up with content ideas.
Generating Quality Traffic:
Every query for Digital Marketing Company Near Me has one motive: traffic generation on their Website. Traffic Generation might sound simple because people simply consider the number of people visiting the Website. While specialists at Vxplore Technologies don’t aim for just clicks,. They have one mission that is to convert all those visitors into customers. They have to target every potential customer in consideration of generating high quality lead.
Optimizing content for mobile phones:
Supposedly you have a great-looking website that is snappy and responsive on the pc, but if it lags or doesn’t load properly on mobile phones, it might never rank on the search page. Google now regards mobile-first design strategy as superior over pc-design. Thus, gives negative ranking if this condition is not met. That’s why the Vxplore Technologies team strictly emphasizes Website Optimization for Mobile Phones.
Creating budgets for PPC:
Clients opt for PPC for quicker results, but they disregard a few challenges the Digital Marketing team has to handle. One of those challenges is PPC Budgeting. Preparing a budget for PPC is challenging as it depends on the client’s goals. These goals aren’t just literal; they should be measurable and be mentioned numerically. In order to meet the targets the campaign should last 4 weeks.
Adding to measurable targets, Vxplore Technologies, a leading Digital Marketing Company In Kolkata, shares that the statistics offered by multiple analytics tools should be adequately analyzed. This is to know the growth and the outcome of the campaign itself, and this is the ultimate goal of mentioning the goals in measurable terms.
Staying updated with Digital Marketing Trends:
Digital Marketing Experts from Digital Marketing Company In Indiawill agree that how volatile the Digital Marketing Trends are, they change frequently. This forces the expert to stay updated with them. Adding to this,Google Algorithm also changes, this plays a crucial role in ranking the Website at the top of the Google Search Results Page.
Vxplore Technologies Team, based in Kolkata, India, faces all these challenges by working tirelessly and efficiently so that they can be the choice of service among the query results for Digital Marketing Company Near Me.
Digital Marketing is a still-evolving marketing technique that companies use today to generate traffic to their business and also increase sales. A Digital Marketing Agencycan benefit your business in many ways with its Digital Marketing Service. Vxplore Technologies is a Digital Marketing Company based in Kolkata, India. It is doing an impeccable job in satisfying its clients with its Digital Marketing Service and is determined to keep providing such satisfaction.
Give you results without your significant involvement
They will share their expertise with you
Act as a consultant if necessary
Save your resources
Give you results without your significant involvement:
Digital Marketing is a vast field that needs proper attention and time to provide fruitful results. If you don’t have the time to involve yourself in the hassle of Digital Marketing, you should associate with a Digital Marketing Agencylike Vxplore Technologies. Their team of experts will carry out the operations on your behalf and communicate with you at all times to keep you informed about the improvements and irregularities. This will save you time, and you can focus on other operations related to your business without any worries about your Digital Marketing.
Will share their expertise with you:
Doing it yourself will require you to learn Digital Marketing and then practice it for years, still learning along the way. This might not be your cup of tea. Vxplore Technologies has a dedicated team of specialists willing to share their expertise with you to benefit your business. They have been in this industry for years and have boundless knowledge about every technicality of Digital Marketing.
Act as a consultant if necessary:
Every business faces problems along its journey to being successful. On this path to success, there are many hurdles. Don’t mistake them as dead ends; they are just hurdles you will need help crossing. Digital Marketing Agency aren’t filled with novices but with people full of wisdom. Sometimes it’s better to seek help than try to do everything yourself; Vxplore Technologies will provide that help as Consultants. This will be valued knowledge that will help you solve the problems you will face.
Save your resources:
Availing Digital Marketing Service from a Digital Marketing Agencycan save you a lot of resources, which can be utilized elsewhere in the business. Plan to set up an in-house Digital Marketing team. You will have to pay the salary to each of the employees you hire, you will have to pay for the pieces of equipment they will use, and you will have to bear the additional cost for the workplace, and also you will still have to supervise the team, without the guarantee of results.
Vxplore Technologies, on the other hand, will save you all these resources, as it will provide its team members with everything they need, and you will only have to pay for the Digital Marketing Service they provide.
Your search for the Best Digital Marketing Company in India ends with Vxplore Technologies, based in Kolkata, India.