You might have heard of some Top SEO Company In India that are against Black Hat SEO or follow White Hat SEO, but have you heard about Grey Hat SEO? Well, Grey Hat SEO is nothing but SEO practices that are not best recommended by Google and its guidelines. They are also not strictly against them. In simple words, if you do anything that doesn’t entirely follow the guidelines set by Google and also do not commit something which is entirely prohibited, then that action will fall under Grey Hat SEO.
Well, before we look into Grey Hat SEO, let’s first talk about a company that always uses White Hat SEO practices to manage SEO campaigns of businesses. It is the Top SEO Company In Kolkata named Vxplore Technologies. The Vxplore Technologies team is well-trained and highly experienced with the White Hat SEO techniques. They ensure that they deliver positive results to the clients while staying ethical as well. This is not all; they offer the Best SEO Packages In India that are reasonably priced. These packages fit in perfectly with other Digital Marketing techniques.
Now, let’s discuss the following:
- What is Grey Hat SEO?
- What is the importance of Grey Hat SEO?
- What are some Grey Hat SEO practices?
What is Grey Hat SEO?
As mentioned before, Grey Hat SEO is nothing more than the techniques that are aimed at improving the website’s ranking. They don’t entirely comply with the guidelines set by Google, but they also don’t fall under prohibited techniques.
What is the importance of Grey Hat SEO?
If you want to create a website that ranks on top of the SERP and receives high-quality traffic on a regular basis, then you have to be familiar with the ranking procedure of pages as per the search engine’s algorithm.
Some basics are:
1. Optimizing your website for smooth and quick functionality
2. Optimizing your content with targeted keywords
3. Focusing on on-page and off-page SEO etc
Grey Hat SEO’s biggest benefit is that it isn’t Black Hat SEO. This means it is not against Google’s algorithm and thus delivers results without risking your ranking. If you want to build a towering presence over the internet faster, then Grey Hat SEO is a comparatively safer option than Black Hat SEO.
What are some Grey Hat SEO practices?
Grey Hat SEO is not a frequently used term; however, it is also not a recently introduced term. It was popular and often discussed in the 2000s when Google was releasing a row of big updates. You might have yourself performed these common practices. You might have also come across someone who does them without even knowing that these fall under Grey Hat SEO.
The practices are as follows:
1. Generating backlink for your website through commenting on a page:
An interesting technique is utilizing the comments section of other pages with related content, suggests experts from the Top SEO Company In Kolkata. You can always mention the link of your content with words that are related and promotes your content.
2. Sending cold emails to connections with links to your website:
One of the most common gray hat practices is sending cold emails with links to your website. The fact that no funds are exchanged makes this more “secure” than openly buying links.
3. Building links through low-quality websites to boost your domain authority:
You can always reach out to websites that provide no value to the users to promote your content. Then improve your site’s ranking. However, this isn’t recommended, as you can instead connect with Vxplore Technologies, the Top SEO Company In India and ask for their help.
Buying backlinks for money or in exchange for favours from such low-quality websites also falls under Grey Hat SEO. However, they aren’t far from Black Hat SEO, and that’s why any Top SEO Company In India must stay away from such practices.