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    Google regularly modifies its algorithms, known as “core updates,” to increase the value and usefulness of search results for users. The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15, and it has taken two weeks to complete. Since the update has come into existence, a massive number of analyses and reviews are seen to have taken place. The primary update, scheduled for March 2023, will focus on all content categories worldwide to reward web pages with high-quality. Some SEO experts claim this upgrade will most significantly anger the black-hat SEO community. Let’s delve into the discussion to know who is the gainer and loser of the update. Before that, if you want to explore more information about this, keep an eye on the website of Vxplore Technologies, the Best Digital Marketing Company in India.

    Vxplore Technologies is a Digital Marketing Agency In India that provides affordable and top-notch Digital Marketing Services keeping all the updated information and guidelines of Google in mind.

    Let’s dive into the vivid discussion:-

    1. What is Google Core update?
    2. What does Google Core update do?              
    3. What is the latest Google Core Update 2023?
    4. Google Core Update March 2023 analysis?   
    Let's dive into the vivid discussion

    What is Google Core update?

    Google core updates are essential revisions to the search engine’s ranking algorithm, and they can greatly impact how websites rank in search results. By rewarding high-quality, relevant information and penalising low-quality or irrelevant content, these improvements seek to increase the relevance and quality of search results.

    Core upgrades are frequently issued and can have an impact on a variety of websites in a variety of businesses and niches. The consequences of a core upgrade may take some time to fully manifest, and the updates might affect rankings for both positively and negatively impacted websites.

    What does Google Core update do?               

    Google’s core improvements aim to increase the quality and relevancy of search results for users. Even though they may significantly impact afflicted websites’ search rankings and traffic, they eventually improve the search engine user experience.

    Here are some crucial details that will clarify what a Google core update does:-

    1. Re-evaluates the quality of website content
    2. Targets-specific search queries
    3. Can result in substantial changes to search rankings
    4. Consume time for Rollout
    5. Requires website owners to assess their content
    6. It can affect all types of websites

    Re-evaluates the quality of website content:

    Google upgrades its fundamental algorithm to re-evaluate the quality of website content. Reassess the quality of website material to ensure the search engine shows its users the most relevant and valuable results.

    Here are some crucial details that will clarify what a Google core update does

    Target specific search queries:

    Google core updates can target certain search queries, such as those relevant to health, money, or entertainment, to improve the relevance and accuracy of search results.

    Can result in substantial changes to search rankings:

    Google core updates can result in substantial changes to search rankings for updated websites. While other websites might see a decline in traffic and rankings, some might experience an increase.

    Consume time for Rollout:

    Google core upgrades frequently take a few days to roll out. It’s time-consuming to know the depth of impact of all the update’s effects.

    Requires website owners to assess their content:

    Following the release of a Google core update, website owners must evaluate their material to make sure it is of a high calibre, is pertinent, and satisfies the expectations of their target audience.

    Can affect all types of websites:

    Google core upgrades have the potential to impact all website kinds, including blogs, news websites, e-commerce websites, and more. The effect of the promotion will vary depending on a few variables, such as the calibre of the website’s content, the degree of rivalry in the niche, and the website’s broad authority in Google’s eyes. 

    What is new in the latest Google Core Update 2023?

    Google updates our search algorithms and system significantly and broadly several times per year. These are the “core updates,” We notify you when they occur on our list of Google search ranking updates. Core upgrades are intended to ensure that we’re carrying out our aim to provide searchers with dependable and informative results.

    Let's focus on what's new in this Google broad core update

    Pages that might not operate as well as they were before a core update are not inherently problematic. The modifications aim to enhance how our systems evaluate content as a whole. Some previously under-rewarded pages might perform better in search results due to these changes.

    Let’s focus on what’s new in this Google broad core update:-

    1. Emphasise Quality Content
    2. Focus on People-first content
    3. Excellent page experience
    4. Enforcement of E-E-A-T for improved SEO ranking

    Emphasise Quality Content:

    Google advises concentrating on ensuring you’re providing the greatest material possible. Our algorithms aim to reward that. To discover more about successful content creation.

    Focus on People-first content:  

    People-first content is written with the end user in mind, not to influence search engine results. To succeed with Google Search, we advise you to concentrate on developing content written for people first rather than information written primarily with search engine rankings in mind. 

    Excellent page experience:

    Google’s key ranking algorithms reward content that offers a pleasant page experience. Site owners who want to use our technologies successfully shouldn’t concentrate on just one or two components of the page experience. Instead, assess whether you’re offering a fantastic page experience overall across numerous elements.

    Enforcement of E-E-A-T for improved SEO ranking:

    Google’s automated systems are built to consider various variables to rank quality content. Our systems seek to prioritise the relevant content that appears to be most helpful. To achieve this, they identify various variables that can be used to help identify information that exhibits elements of experience, expertise, authority, and trustworthiness, or what we refer to as E-E-A-T. Using a combination of variables that can identify content with good E-E-A-T is valuable, even though E-E-A-T is not a distinct ranking criterion.

    Performing SEO and adhering to all the guidelines provided by Google is essential to rank better in SERPs. If you want a Digital Marketing Agency offering the Best SEO Packages In India, contact Vxplore Technologies. It is the Best SEO Service Provider In Kolkata that can offer you great SEO packages at a reasonable price. It can also provide you with a Digital Marketing Service as it is the Best Digital Marketing Company in India. 

    What is Google Core Update March 2023 analysis?  

    There is a considerable possibility that Google’s March 2023 Core Update has affected a lot of websites and companies. The modification, which went live on March 1, 2023, significantly changed how many websites were ranked by search engines and generated a lot of criticism in the online community.

    By examining the March 2023 Core Update’s winners and losers and in-depth research of the update’s effects on search engine rankings, we can precisely analyse this.

    What is Google Core Update March 2023 analysis

    Let’s focus on the topic:-

    1. Winners of the March 2023 Core Update
    2. Losers of the March 2023 Core Update
    3. Final Analysis of the March 2023 Core Update

    Winners of the March 2023 Core Update:

    High-Quality Content Websites:

    Google’s fundamental algorithm update focuses on rewarding websites that offer visitors high-quality, engaging, and relevant material. After the modification, the ranks of websites with good user experiences, high-quality material, and valuable content for their users increased.

    Winners of the March 2023 Core Update

    E-commerce Websites:

    After the update, rankings for e-commerce websites that have implemented strong SEO practices offer a positive user experience and have high-quality content increased. The user experience has received a lot of attention since Google’s March 2023 Core Update, and e-commerce companies that give their customers a straightforward purchasing experience have witnessed a surge in traffic and sales.

    Local businesses:

    Following the upgrade, local companies that have followed excellent SEO practices and optimised their websites for local search saw improved rankings. Businesses that have optimised their website’s content, keywords, and metadata for local search have seen a noticeable rise in traffic and conversions due to Google’s core algorithm upgrade, which had placed a significant emphasis on local search.

    Losers of the March 2023 Core Update:

    Websites with Poor-Quality Content:

    After the modification, rankings for websites with poor-quality content, duplicate content, or content that is not pertinent to their target audience significantly dropped. Websites with high-quality content or content that is pertinent to their target audience are rewarded by Google’s core algorithm upgrade. In contrast, websites with low-quality content or content that are irrelevant to their target audience are penalised.

    Losers of the March 2023 Core Update

    Websites with Poor User Experience:

    After the upgrade, rankings fell for websites with poor user experiences, slow load times, or complicated navigation. A positive user experience is a key component of Google’s core algorithm upgrade, and websites that fail to deliver one are penalised.

    Websites with Poor Mobile Optimisation:

    After the upgrade, rankings for websites not optimised for mobile devices fell. Google’s core algorithm update has placed a major emphasis on mobile optimisation since more and more people use mobile devices to surf the internet, and websites that are not optimised for mobile devices are penalised.

    Analysis of the March 2023 Core Update:

    The March 2023 Core Update by Google was a big update that had an effect on numerous websites and companies. High-quality content, user experience, local search, and mobile optimisation have all received significant attention in the upgrade. After the change, ranks and traffic increased for websites that used effective SEO techniques, produced high-quality content, and optimised their sites for mobile devices and local searches.

    Analysis of the March 2023 Core Update

    On the other side, after the upgrade, rankings and traffic fell for websites with poor user experiences, low-quality content, and were not mobile-friendly. This change serves as a reminder that SEO procedures must be modified frequently to keep up with Google’s ever-altering algorithms.

    It should be noted that Google’s March 2023 Core Update was a significant update that had an effect on numerous websites and companies. Websites that offer high-quality content, a positive user experience, and are optimised for mobile devices and local search are the winners of the upgrade. Websites with poor user experiences and low-quality content are the losers of the change. 

    Conclusion

    Overall, to keep their websites at the top of Google’s search results, marketers, content creators, and SEO specialists must stay current with changes, regularly monitor their websites, and adjust their strategies. If you want more information about the most recent Google algorithm rollouts, upgrades, and SEO news, visit the website of Vxplore Technologies, the  Best Digital Marketing Company in India that offers an affordable Digital Marketing Service.

    Most companies understand the importance of being active on various social media networks. Social networking helps other aspects of your digital marketing efforts, such as SEO, and offers many wonderful advantages. If your business has a solid social media presence, you can leverage its benefits more. But for that, you must need the help of a professional SEO Services Agency like Vxplore Technologies, Kolkata.

    Social networking won’t directly improve your ranks because it isn’t a ranking component. The advantages of social media help in SEO. Vxplore, a Top SEO Company In Kolkata, has the best resources to help your business achieve its goal through effective strategies.

    Let’s explore how social media can help SEO in the following discussion:-

    1. Boost Your Content Performance
    2. More Opportunities to Gain Backlinks
    3. Rank for Search Terms
    4. More Traffic to Your Website
    5. Build Trust

    Boost Your Content Performance:

    Social media networks are crucial locations for distributing your company’s content. A larger audience is available through social media than on your website alone. In the end, the more users who visit and interact with the information on your site, the more positive user signals there will be, which will help your search rankings. Looking for Top SEO Services Near Me? Contact Vxplore, Kolkata, today.

    More Opportunities to Gain Backlinks:

    Sharing your content on social media is more than just to increase traffic to it. The likelihood that someone will link to your content rises as more people view it.

    Backlinks play a significant role in SEO, demonstrating to search engines that other people value the information on your website. If your content is helpful to users, it can rank higher.

    Even if you have few followers on social media, content can travel quickly. Social media is an excellent area to start because it takes one person to connect back to you for even more people to see it. You can get the best SEO Packages from Vxplore to generate more backlinks for your content.

    Rank for Search Terms:

    While the position of your website may be of great importance to your company, it’s possible that you haven’t given your social media presence any care. Your social accounts may rank alongside your website when consumers search for your company using branded search terms.

    While most brand searchers will want to visit your website, plenty want to check out your social media presence. Your social media pages can offer a different perspective on your company than your website alone and can give interested parties more information.

    More Traffic to Your Website:

    SEO’s main objective is to improve visibility and boost website traffic. Optimising your website’s ranking with the Best SEO Services Near Me can help. But it isn’t the only technique to increase website traffic.

    You may significantly increase the traffic to your website by remaining active on social media and posting the information your audience wants to see. As so many individuals use social media today, you can be sure that your target market is present.

    Build Trust:

    One reason to use SEO is to increase audience trust. A reliable SEO Services Agency in Kolkata can help your business to achieve that trust.

    Nowadays, most businesses have social media profiles, and clients expect to locate trustworthy businesses there. Consumers may see poor or nonexistent social media as a warning sign. Social media can help you increase audience trust and your online reputation if you’ve been utilising SEO.

    Additionally, it offers you the option to humanise your brand. You may effortlessly interact with curious individuals and share what makes you unique.

    Conclusion

    It is crucial to coordinate your efforts to grow your online business. Social media and SEO have advantages for organisations, but working together makes them much more powerful. If you are searching for a Top SEO Company In Kolkata, you can contact Vxplore Technologies for their affordable SEO Packages.

    The term ‘SEO’ stands for Search Engine Optimization. It is basically a digital marketing strategy that aims to elevate a website’s visibility in search engine results pages. It is a crucial aspect for any business that is willing to prosper digitally. There are seven significant benefits one business can get through SEO. The Best SEO Company provides the Best SEO Packages for the business to flourish.

    If you are searching for an SEO Services Agency, then you can contact Vxplore Technologies. It is the Best SEO Company in India that can offer you the Best SEO Packages at an affordable price. The SEO experts of Vxplore are well aware of this process and have years of experience in this field.

    Have a look at the top 7 benefits SEO marketing can provide a business:-

    1. Increased Website Traffic
    2. Improved User Experience
    3. Higher Conversion Rates
    4. Cost-Effective Marketing
    5. Competitive Advantage
    6. Increased Brand Credibility
    7. Long-Term Results

    Increased Website Traffic:

    Users are more likely to click the first one or two websites that come on the first page of search results. To increase your brand visibility, you need to elevate the web page ranking of your website. That’s what SEO does. SEO helps improve a website’s visibility in search engine results pages, which contributes to increased organic traffic to the website. 

    Improved User Experience:

    SEO also involves optimizing the website’s user experience, such as website speed, mobile-friendliness, and ease of navigation. These factors lead to higher engagement and more extended website visits, which results in better search engine rankings. 

    Higher Conversion Rates:

    SEO can help increase conversion rates with increased traffic and improved user experience. This is because users who find your website through search engines are often more qualified leads, actively searching for the products or services you offer.

    If you opt for the Best SEO Company in India, then Vxplore Technologies will be one of the best SEO Services Agency to contact. We provide the Best SEO Packages as per the business requirement to prosper. 

    Cost-Effective Marketing:

    In comparison with other digital marketing strategies, such as PPC (pay-per-click), SEO is a more cost-effective strategy in the long run. While it requires an initial investment, once the website starts ranking higher, the traffic and leads generated are organic, and there are no ongoing costs for each click or impression. 

    Competitive Advantage:

    By implementing SEO, businesses can gain a competitive advantage over their competitors who have not optimized their websites for search engines. This can lead to increased brand awareness, recognition, and a higher market share. 

    Increased Brand Credibility:

    According to users’ behaviour and psychology, the websites that appear first in search engine results are perceived as more credible to the users. By implementing SEO, businesses can improve their website’s authority and credibility, which may increase customer trust and loyalty. 

    Long-Term Results:

    Unlike other digital marketing strategies, SEO is a strategy that can provide sustainable results for a long period of time. Initially, it takes time to see significant improvements, but once achieved, these results can be maintained with ongoing optimization and maintenance efforts. 

    Conclusion

    SEO can help a business’s improvement by providing a cost-effective and sustainable digital marketing strategy. If you are searching for an SEO Services Agency in India, you can reach out to Vxplore Technologies, the Best SEO Company one could ever ask for. We offer the Best SEO Packages at a reasonable price.

    Businesses today agitatedly search for the Top SEO Company Near Me and seek the Best SEO Packages in order to get the best returns out of their SEO campaign. There’s cutthroat competition in every business niche, and SEO is the big break for most companies to beat their competitors. Taking the help of the Best SEO Company In India will definitely get you results and help you achieve your organizational goals. The returns will not be quick but will be worth the wait.

    One thing to remember is whoever provides the SEO services must be an expert at it, or else it will not grant maximum returns. The team that handles an SEO campaign must also know the intricacies of the market specific to the client’s business. This can only be remarkably achieved by Vxplore Technologies. It is the Best SEO Company In India, based in the city of Kolkata. The team of Vxplore Technologies has a bunch of experience with different companies belonging to several business sectors. This gives them versatility in their experience. They are skilled enough to come up with productive ideas for the SEO Campaign of any business niche.

    The main highlight of Vxplore Technologies is their Best SEO Packages. The addition of the word “Best” to their SEO Packages has been done by their customers. The clients of Vxplore consider their service as far more valuable and reasonable than any other SEO services in the country. It is all because these services result in an increased ranking of their website on the SERP at an economical rate.

    The benefits that these packages bring to the table are as follows:

    1. Increase in high-quality traffic on the website
    2. Chance to beat the competitors
    3. Boosts Brand Awareness
    4. It is a cost-efficient marketing strategy

    Increase in high-quality traffic on the website:

    This is the most popular benefit of SEO. It is a well-known fact that SEO brings in high-quality traffic by making the website visible at the top of the SERP organic search results. The adjective ‘high-quality” is used here because these people aren’t just potential customers. These are customers who are genuinely interested in the products and services and thus have a higher chance of converting into a customer. This is done through the use of targeted keywords. For example, Vxplore Technologies uses the keyword “Top SEO Company Near Me” in order to meet the search intent of people.

    Chance to beat the competitors:

    Small businesses or newer startups opt for SEO in order to stand above their competition. There’s no chance that a small or new business can beat an established brand in the market. Especially with traditional marketing ways. SEO gives these companies a chance to beat their competitors on the SERP. This is achieved by ranking above them and then getting more visitors to their websites. However, this is not an easy process and requires an errorless SEO strategy.

    Boosts Brand Awareness:

    Getting visible to more and more people is enough to have a towering presence in the market and boost your brand awareness. Even if your link doesn’t get clicks, people will eventually start relating your name to their searches. Having your brand’s name on their lips at all times is a promotion as well. Once your business starts getting visitors and if you offer value to your customers with your products and services, they will talk about your brand with their peers, and this will enhance your brand awareness.

    It is a cost-efficient marketing strategy:

    If done right or with the assistance of Vxplore Technologies, the Best SEO Company In India, there is a higher chance that SEO Campaigns will bear fruits for a longer time. It is true that Search Engines often change things. But the core practice will not change even in the coming years. If utilized properly, it will keep on giving returns. Once you hire experts from Vxplore, you don’t have to worry about anything else. As they will handle your campaign and all its challenges.

    Final Words

    If you have also been frantically searching for a Top SEO Company Near Me, then instead of delaying it further, you must reach out to the Best SEO Company In India, namely Vxplore Technologies, and take benefit of their Best SEO Packages.

    In order to generate backlinks, first, you must clearly understand What the backlinks are? A backlink is nothing but a link that redirects to your site from another website. This is an undeniable fact that no website will link to your website until they see the benefit from it. Every Top SEO Company In India, such as Vxplore Technologies, generates backlinks by providing some benefits to the backlinking website. However, as our SEO expert says, your ranking doesn’t entirely depend on your backlinks. Your website’s content values the most.

    There are several ways to get websites to link to your website. Being the Best SEO Company In Kolkata, Vxplore Technologies and our team is strictly against the Black Hat SEO technique of buying backlinks. We believe that it might get you fast results, but it will definitely result in a google penalty. We take no such risks with our client’s website. In fact, we don’t need to use such techniques as our experts are capable enough to get you results through the right practices. We deliver maximum assurance to tour clients through our SEO Packages In India.

    Here are a few ways through which the Best SEO Company In Kolkata, Vxplore Technologies, generates backlinks for their client’s websites:

    1. Provide benefits to the website
    2. Focus on your website’s content
    3. Prove your website’s legitimacy
    4. Develop an appropriate pitch

    Provide benefits to the website:

    It is crucial for every Top SEO Company In India to have a clear idea of the needs of the website you are requesting to deliver you backlinks. As mentioned before, it is a fact that no website will backlink to your website until there is some value in it.

    Here are some benefits that they might convince them:

    1. Presence of content that is relevant to their site
    2. Informative content that provides value to the readers
    3. The content is with no grammatical errors and is well-written
    4. If the website is legitimate

    Focus on your website’s content:

    There are certain characteristics that must be met by your website’s content. First of all, the content should be original, and there should be no plagiarism. You can take inspiration from other content, but it should not be generated through Artificial Intelligence or with the combined use of Ctrl + C and Ctrl + V. Secondly, the content must provide value to the readers. It should deliver answers or solutions to the reader’s queries. Third, it must be relevant to the website that is providing backlinks and should be competitive in nature with the perfect integration of keywords and other SEO aspects.

    Prove your website’s legitimacy:

    The website linking to your website must feel like they are backlinking to a legit website. This can be achieved in a few ways. Firstly, your content should be up to the mark. Secondly, the website should be perfect as per SEO standards. It should have a proper UI and should provide positive UX. Thirdly, it should have sufficient information regarding its owners with the right contact details and links to social media profiles. The Best SEO Company In Kolkata can help you make your website look absolutely legit.

    Develop an appropriate pitch:

    The most prevalent method of reaching out to websites is through their email. The pitch within the email should convey the advantages that it can provide. This will immediately catch the attention of the receiver. The pitch must be short to keep in check that the reader’s time is given the utmost worth.

    Final Words

    If you are in need of backlinks or the services of a Top SEO Company In India, then you must reach out to Vxplore Technologies. Our SEO Packages In India will ensure your top ranking on the SERP.

    Search Engine Optimization is one of the best techniques of Digital Marketing to draw organic traffic to your website. It is also the method through which a business can climb up the organic results ranking of Search Engine Results Pages. If you have been searching for a Top SEO Company Near Me, it is likely because you need the Best SEO Company In India or someone to analyze your SEO Campaign. Your search ends here as you can reach out to Vxplore Technologies the

    Best SEO Company In Kolkata, India. They have been providing Best SEO Packages and managing SEO Campaigns for years and are an extremely reliable SEO Company.

    Before coming to SEO evaluation of your website, let’s first understand:

    What’s SEO Analysis?

    It is the study of your website that is already utilizing SEO and determining the aspects that your website can improve on while also finding the causes that hinder your SEO growth.

    Why’s SEO Analysis important?

    SEO Analysis can be beneficial in:

    1. Determining the wrong aspects of your websites
    2. Finding your website’s weakness that you can improve on
    3. Improve your website’s overall user experience
    4. Strategize to save money and time 

    Vxplore Technologies, one of the Best SEO Company In India, can eliminate your need to search for the Top SEO Company Near Me.Their team has the expertise required to suggest the steps you can take to conduct a thorough SEO Analysis of your website.

    The steps are as follows:

    1. Check if your website and its pages appear on SERPs
    2. Evaluate Titles
    3. Check Meta Descriptions
    4. Find Broken Links
    5. Analyze your website content

    Check if your website and its pages appear on SERPs:

    It is essential to know where your pages and website stand regarding Search Engine Results Page rankings. Use the targeted keywords as search queries and see if they even appear on the SERP. If they do appear on the SERP, then there are not many changes to be done; just try to improve on the ranking and get it to the top. However, if it doesn’t appear on it, then a lot of effort must be added to your SEO Campaign. Consult experts from Vxplore Technologies and let the Best SEO Company In Kolkata help your website climb the ranks.

    Evaluate Titles:

    Titles are essential in raising the odds of your website ranking at the top. Your website titles must be attractive and click-worthy. Also, check for the presence of long-tail keywords which have less competition in the title. These keywords should also relate to the content on your website.

    Check Meta Descriptions:

    Meta Descriptions are another crucial factor through which the Search Engine bots get an idea of what the website and its content are about. Therefore remember to use your keywords in your meta descriptions and provide a clear idea about the content through that short meta description.

    Find Broken Links:

    Broken Links are URLs that redirect to nowhere; this can be because the link is damaged or the page has been removed. This is a thing of annoyance for the customer who might be looking for something; therefore, it ruins the user experience. Google doesn’t appreciate Broken Links at all. So, Vxplore Technologies, the Best SEO Company In Kolkata, urges you to fix those links before they cause any more damage.

    Analyze your website content:

    This is no big news that the content of your website creates a substantial impact on your ranking. A website’s content should be error-free and accurate, and plagiarism should be avoided at all costs. Both people and Google bots appreciate unique content. If you can’t handle such responsibilities due to your busy schedule, through our SEO Packages, we will handle it on your behalf.

    Final Words

    If you are still looking for a Top SEO Company Near Me, then reach out to Vxplore Technologies. It is the Best SEO Company In India.

    The hats and their colours depict the good and the evil. Where Black stands for the villain while White stands for the hero. Similarly, in the SEO industry and the terminology used by any Top SEO Company In India, Black Hat and White Hat SEO means the following:-

    Black Hat SEO:-

    Black Hat SEO techniques and practices aim for increased ranking of a website on the SERP. But in order to achieve this, they have to oppose the guidelines of the Search Engine. These practices cheat the Search Engine in order to achieve results.

    White Hat SEO:

    White Hat SEO techniques also aim to increase website ranking on the SERP. But by utilizing methods that are according to the guidelines set by popular search engines. They improve the organic ranking without opposing the Search Engine’s regulations.

    The experts at the Top SEO Company In Kolkata named Vxplore Technologies have given the information in this blog. They have been utilizing White Hat SEO techniques and delivering excellent results to their clients. All of these clients have taken their Best SEO Packages In India.

    A question that Vxplore Technologies often receives is, “What is Grey Hat SEO?”

    Grey Hat SEO can be explained as a mixture of Black Hat SEO and White Hat SEO techniques. These practices are entirely against the Search Engine guidelines nor are they a hundred percent according to them.

    Vxplore Technologies, the Top SEO Company In Kolkata, mentioned a detailed comparison of Black Hat, White Hat and Grey Hat SEO below:-

    Factors Black Hat SEO White Hat SEO Grey Hat SEO
    RiskThey carry direct risk of getting heavily penalized by the Search Engines if caught. They might get banned from the Search Engines or their content can clearly be removed from the Search Engine’s indices forever with no further trace.They only carry the risk of failing to deliver results compared to the Black Hat SEO techniques as the market is highly competitive and volatile. However is you take Best SEO Packages In India from Vxplore Technologies, one of the Top SEO Company In Kolkata then this risk is also eliminated due to their vast experience and expertise of the industry.Grey Hat SEO techniques carry the risk of receiving hefty penalties, same as Black Hat SEO techniques, but in the future. This is a probability if the Search Engine decides to change its guidelines and makes them more strict, in order to tackle Grey Hat SEO practitioners.
    Content QualityThe content is just aimed to bluff the search engine and gain positive ranking with no intention of providing any answer to the user’s queries. They treat the content as just a doorway page that might also be copied from several websites.Content is focused on providing solutions and being valuable to the user. This type of content automatically contributes positively to the ranking of the website without having to divert the purpose of content creation to personal profit.The content aims to rank the website higher on the SERP. It is filled with keywords which doesn’t add much value to the content, but adds to the positive ranking. The page might provide the same value to the user without the text but due to keywords integration, the text is useful for the ranking of the website
    LongevityThey give fast returns and ranking a website might seem easy through these techniques, but if caught then the fruits from this tree might also be short-lived and easily rot. In simple words, if you create a private blog network, or a website that uses these techniques and get penalized then all of your work will ultimately go to waste.These techniques and the results achieved from them will last for a very long time, as they are supported by the Search Engine guidelines themselves and are providing value to the users as well. That’s why for long lasting results consult any Top SEO Company In India.These techniques are again at the risk of getting considered as Black Hat SEO techniques if the guidelines change against them. Then they will suffer penalties as well, and the effectiveness of the technique will vanish into thin air.
    Link BuildingThe links in these techniques are either paid for or are spammed in every blog comments section irrespective of their relatability to the content whatsoever. Private Blog Networks are heavily utilized in this technique for backlinking purposeAs the content is of high quality and provides value to the readers, other sites intentionally add links of these contents on their websites.The content is created with the purpose of gaining backlinks however the content is of high quality and offer solutions and answers to the searcher’s queries, therefore not entirely being against the Search Engine guidelines
    TechniquesSome examples:-  
    1. Cloaking
    2. Doorway Pages
    3. Hidden Text
    4. Link Farms
    Some examples:-  
    1. On Page SEO
    2. Off Page SEO
    3. Local SEO
    4. Keyword Targeting
    Some examples:-  
    1. SEO Squatting
    2. Negative SEO
    3. Spun Content
    4. Paid Links

    Final Words

    It must be clear from the above-detailed comparison that it is best to take the Best SEO Packages In India. You should take help from a Top SEO Company In India like Vxplore Technologies. They utilize White Hat SEO techniques and delivers excellent results.

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