Lead Generation Your Pipeline With Prospects Who Actually Buy.
Inbound funnels. Outbound sequences. LinkedIn prospecting. Every lead tracked to cost and every pipeline stage reported back to revenue.
Lead Generation Channels & Methods
We combine inbound and outbound to build a predictable, diversified lead pipeline
Inbound Funnels
Attract prospects who are already searching for what you offer. Build landing pages, lead magnets, and automated nurture flows that capture and qualify leads 24/7.
- ✓High-conversion landing page design
- ✓Lead magnet creation (guides, checklists, tools)
- ✓Automated drip sequences via HubSpot / Mailchimp
Outbound Outreach
Reach decision-makers directly with personalised cold email and LinkedIn sequences. Best for B2B businesses with a defined ICP and shorter sales cycles.
- ✓ICP research and list building via Apollo
- ✓Personalised multi-step email sequences
- ✓Domain warm-up and deliverability management
LinkedIn Lead Generation
The most targeted B2B channel. We use LinkedIn Sales Navigator for prospecting, organic outreach for warm leads, and LinkedIn Ads for top-of-funnel awareness and retargeting.
- ✓Profile optimisation for credibility
- ✓Connection + nurture message sequences
- ✓LinkedIn Lead Gen Form ads with CRM sync
Paid Lead Gen Ads
Google and Meta campaigns built specifically for lead capture — not just clicks. Facebook Lead Ads, Google Responsive Search Ads, and landing page funnels with A/B testing.
- ✓Dedicated lead capture landing pages
- ✓CPL-focused campaign optimisation
- ✓Lead quality scoring via CRM integration
Content-Driven Lead Gen
Long-form content, case studies, and comparison pages that rank on Google and capture high-intent leads organically. The compound-interest approach to lead generation.
- ✓Bottom-of-funnel keyword targeting
- ✓Gated whitepapers, ROI calculators, demos
- ✓Comparison pages that capture decision-stage leads
CRM & Lead Nurturing
Capture is only half the battle. We set up your CRM pipeline, lead scoring, and automated nurture sequences to convert cold leads into warm opportunities over time.
- ✓CRM pipeline setup and deal stages
- ✓Lead scoring and MQL/SQL segmentation
- ✓Automated nurture flows for cold leads
Tools & Tech Stack
Best-in-class tools for every stage of the lead generation funnel
Outreach & Prospecting
CRM & Automation
Landing Pages & Forms
Analytics & Tracking
Vxplore vs Typical Lead Gen Agency
Why our approach generates better-quality leads at a lower cost
| What We Measure | Vxplore | Typical Agency |
|---|---|---|
| Lead quality definition | ICP-matched MQLs only | Any form fill counts |
| Inbound + Outbound | ✔ Full-funnel approach | Usually one channel |
| CRM integration | ✔ Setup + automation included | Extra cost or not offered |
| Reporting | CPL, pipeline value, close rate | Leads delivered only |
| Lead nurturing | ✔ Automated drip sequences | Not included |
| Strategy ownership | Dedicated strategist | Account manager + junior exec |
Industries We Generate Leads For
We've built lead pipelines across diverse sectors in India and globally
B2B SaaS
LinkedIn outreach + SEO content funnels for demo bookings and trial signups
Real Estate
Paid funnels and landing pages for property inquiries with high conversion rates
EdTech
Facebook and Google campaigns with demo class funnels and lead magnets
Healthcare
HIPAA-aware funnels for clinic appointments, second opinions, and health plans
Professional Services
CA firms, law firms, and consultants seeking qualified client inquiries
B2B Manufacturing
Outbound outreach and content SEO for procurement lead generation
How We Build Your Lead Pipeline
A structured 5-step process from zero to a predictable, scalable pipeline
ICP & Audit
Define your ideal customer profile and audit current lead sources
Funnel Design
Build landing pages, lead magnets, and outreach messaging
Tracking Setup
GA4, GTM, CRM pipeline and CPL attribution model configured
Launch & Outreach
Campaigns live, outreach sequences running, leads flowing in
Optimise & Scale
Weekly CPL review, A/B tests, and monthly strategy calls
Engagement Models & Pricing
Transparent pricing in INR — no hidden fees, no long lock-in
Outbound Starter
B2B cold email + LinkedIn outreach for companies with a defined ICP and sales team ready to take calls
- ✓ICP definition + list building (500 contacts/mo)
- ✓Cold email sequences via Instantly (5-step)
- ✓LinkedIn connection + follow-up messages
- ✓Domain warm-up and deliverability setup
- ✓Weekly reply management
- ✓Monthly performance report
Full-Funnel Growth
Inbound + outbound combined — paid ads, landing pages, outreach sequences, and CRM automation for maximum pipeline volume
- ✓Everything in Outbound Starter
- ✓2 custom landing pages with A/B testing
- ✓Google / Meta paid lead gen campaigns
- ✓CRM setup + lead scoring + nurture flows
- ✓1,000 contacts/mo list building
- ✓Dedicated strategist + bi-weekly calls
- ✓CPL dashboard with full attribution
Enterprise Pipeline
For companies with complex sales cycles, multiple markets, or large monthly lead volume requirements across B2B and B2C
- ✓Everything in Full-Funnel Growth
- ✓Multi-channel, multi-market campaigns
- ✓Custom content + case study production
- ✓ABM (Account-Based Marketing) strategy
- ✓Sales team enablement and training
- ✓Weekly strategy + reporting calls
Why Vxplore for Lead Generation?
Most lead gen agencies focus on volume — we focus on pipeline value. We define qualified leads with you upfront, build the full funnel from landing page to CRM, and report on cost per lead and close rate — not just form fills.
ICP-first, not channel-first
We choose channels based on where your buyer actually is — not what we're most comfortable managing.
Full attribution, not just lead count
Every lead is tagged with source, channel, campaign, and ad. You see cost-per-lead and cost-per-acquisition — not just form fills.
We also build the product you're selling
As a full-stack digital agency, we understand your product deeply — which makes our messaging and positioning sharper than any specialist agency.
Common Questions
Frequently Asked Questions
Everything you need to know about our lead generation services
Lead generation is the process of attracting potential customers and capturing their details for your sales team. We use a full-funnel approach — combining inbound tactics (SEO, content, paid ads, landing pages) with outbound outreach (LinkedIn, cold email) to fill your pipeline with ICP-matched leads, not just form fills.
B2B targets decision-makers via LinkedIn outreach, cold email, and content marketing with longer nurture sequences. B2C targets individual consumers through paid ads, landing pages, and retargeting with shorter conversion cycles. We handle both with tailored strategies.
For inbound: HubSpot, Web flow, GA4, and landing page builders. For outbound: Apollo.io, Instantly, Lemlist, LinkedIn Sales Navigator, and Clay for enrichment. CRM integration with HubSpot, Salesforce, Zoho, or Pipedrive depending on your stack.
CPL is total spend divided by qualified leads generated. B2B SaaS leads via LinkedIn might cost ₹2,000–₹8,000 each, while B2C leads via Meta might cost ₹200–₹800. We benchmark your CPL against industry averages and reduce it over time through funnel optimization.
We work with you upfront to define your ICP and qualification criteria — typically company size, industry, budget, and intent signals for B2B, or demographics and behavior for B2C. We only count ICP-matched leads as qualified in our reporting, not every form fill.
Outbound outreach (LinkedIn + cold email) can generate leads within 2–3 weeks of launch. Paid ad funnels produce leads within 2–4 weeks. SEO-driven inbound takes 3–6 months to build momentum. Most clients see quick wins from outbound and paid, with inbound compounding over time.
Yes. We set up CRM pipelines, lead scoring, and automated nurture sequences so leads that aren’t ready to buy today stay warm until they are. We use HubSpot, Zoho, or Pipedrive and connect them to your lead capture forms and ad platforms.
Our retainer starts at ₹20,000/month, including funnel setup, landing pages, outreach sequences, and reporting. Ad spend is separate. B2B outbound-only packages start lower; full-funnel multi-channel programs are scoped based on your sales cycle and goals.
Ready to Build?
Ready to Fill Your Pipeline?
Let's audit your current lead flow and build a plan to hit your target CPL within 60 days.
~$350/mo
$350–$900/mo
$900–$2.4K/mo
$2.4K–$6K/mo
$6K+/mo
Vikash will personally review your project and reply within 4 hours on a business day.
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