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    In the present time, Businesses are utilizing Digital Marketing techniques, and most of them are taking PPC Packages from the Best PPC Company In India. Pay Per Click Advertising did wonders for various startups, and they have now transformed into market giants. There’s no limit to the benefits of PPC Packages, irrespective of the business size, niche or location. Wherever your business might be, how big or small it can be, and in any domain, PPC will benefit your business if executed right.

    It is recommended that you let the Best PPC Company In Kolkata, namely Vxplore Technologies manage your PPC Campaign. They hold expertise in creating campaigns, targeting keywords and scheduling ad runs and other aspects of PPC. They have been providing PPC Services for years as part of their Best PPC Packages India and have used various platforms. 

    There are three main types of PPC advertising that Google offers is the most popular PPC platform:

    1. Search Network – these are text-based ads that show on Google search results, like sponsored links, shopping page ads, and results in the shopping banner.
    2. Display Network – typically image-based ads that are displayed on the websites your audience visits, usually in the form of a banner, sidebar, or footer image.
    3. Video – these are video-based ads that feature before, during, or after YouTube content.

    If you are a business owner who is still not sure about the decision of getting PPC Packages from the Best PPC Company In Kolkata, then let’s see some ways it can make a difference to your business:

    1. PPC can generate high-quality website traffic instantly
    2. It helps increase the Return on Investment
    3. PPC goes well along with SEO
    4. PPC adds to the benefits of Social Media Marketing

    PPC can generate high-quality website traffic instantly:

    The major difference between using organic methods of ranking and PPC is that organic results show below PPC results on the SERP and even take much more time. If you still miss that huge advantage, then you are just missing out on easy growth.

    PPC comes in when one needs instant growth and wants to get listed on the top of the Search Engines Results Page. Yes, working hard on your organic ranking is beneficial in the long run; however, if you need quick results, PPC is your go-to technique.

    PPC drives high-quality traffic to your website by showing your ads to people who are already interested in your product and only at the time of their convenience. This raises the chance of them clicking on your ad, redirecting to your website and finally converting into actual customers.

    It helps increase the Return on Investment:

    The biggest advantage of PPC is that it is easy to measure its campaigns; therefore, you can make adjustments to the campaigns after determining the errors in your plan. You can keep experimenting until you start earning a positive ROI.

    Any of the Best PPC Company In India will test several ads and make frequent changes until they find out what works best for their client.

    PPC goes well along with SEO:

    The disadvantage of keyword targeting only in SEO is that there are restrictions as to how many keywords are visible, while in PPC, as it is a paid method, there are no such restrictions. You can always target your keywords through PPC and decide on them not until you are sure that they are working for your content. This will save you from getting stuck with keywords that don’t drive results.

    You can use the generated PPC keyword data directly with Search Engine Optimization as well as in optimizing your website’s metadata, headlines, and keywords.

     

    PPC adds to the benefits of Social Media Marketing:

    It is possible to reduce the cost per acquisition and convert more customers with an integrated PPC campaign across both search and social media channels.

    The reason for this is that you will have access to more cross-channel customer data that can be incorporated strategically into your campaigns to help them be more successful. Google has various PPC tools that one can use to improve the traffic generated from Social Media Marketing as well. Pay Per Click Advertising goes hand in hand with every Digital Marketing technique and only gives better results.

    With this highly-specific advertising strategy in your arsenal, you can help improve brand awareness and draw in new customers.

    Bottomline

    If you want fast results, then you should consider taking advantage of Best PPC Packages India from Vxplore Technologies, the Best PPC Company In Kolkata.

    Today, most businesses struggle to gain customers due to high competition in the market, with big players dominating the scene. Small Businesses and Startups especially face this problem, and some eventually give up. Search Engine Optimization and Pay Per Click Advertising both come as a boon for the victims of stagnant business. Best PPC Company In India and Best SEO Company In India are the two primary searches of these businesses. Well, these companies can genuinely prove beneficial to boost online traffic and store footfall for their business.

    If you are also a business owner searching for any of the two service providers at a reasonable price, then you can contact Vxplore Technologies. They are a company that provides its clients with the Best SEO Packages and Best PPC Packages. Their services have been precious to their client’s investments by delivering increased returns.

    It is not an easy task to decide between the two best Digital Marketing techniques, PPC and SEO. This becomes nearly impossible if you lack knowledge of the two.

    Therefore, to ease your decision, Vxplore experts have made a detailed comparison of the two below:

    1. What is SEO?
    2. Pros and Cons of SEO
    3. What is PPC?
    4. Pros and Cons of PPC

    What is SEO?

    SEO, which stands for Search Engine Optimization, is a process to generate organic traffic to a website by increasing its visibility and ranking it among the top links of the Search Engine Results Page.

    Whenever a consumer searches for businesses, products or services similar to what you offer, your website will have a higher chance of being visible to the consumers on the SERP if you have executed SEO effectively. This definitely increases the likelihood of consumers visiting your website, as a widespread consumer habit is clicking on the first few results on the SERP.

    You can always take advantage of Best SEO Packages offered by Vxplore Technologies to start your SEO journey, as many successful businesses give credit for their growth to SEO.

    Pros and Cons of SEO:

    Pros of SEO Cons of SEO
    SEO is budget efficient: In the start SEO requires a lot of hard work and time, compared to Pay Per Click. However, once you have uploaded quality content, it will automatically drive traffic and result in your website’s positive ranking. If you maintain the quality and experience, visitors will click for your website, and that click will not charge you a rupee, unlike PPC. This proves it to be cost efficient in the long run.It gives slow results: SEO takes lots of time until it starts providing results compared to other paid Digital Marketing Techniques. This is because Search Engines have various requirements that are needed to be fulfilled to secure a higher ranking through SEO. Some of these requirements can take more time than rest.
    Option to target various funnel stages: If you are familiar with the sales funnel, then you must know that different consumers are at different segments of the sales funnel. The ones who are new visitors, will be at the first stage where they are just starting to know your brand, while your regular customers are at the last segment of the funnel, ready to make a purchase. SEO with its different content types can target each segment and its constituent consumers effectively.Frequent updates in the Search Engine Algorithm: Search Engines update their algorithm regularly and introduce changes all the time. These changes are aimed for vicarious purposes. Now, to tackle all these changes, it is essential to stay aware of them and implement the necessary modification to your existing campaign.
    Build Brand Authority:  Having your products and services appear consistently in search results helps build trust and brand authority.   Google also sees you as an expert on that topic. In turn, this can result in more backlinks from other trusted sites, an important ranking factor for search engines.Regular Optimization required:  SEO is a never ending process. It is not about ranking at the top of SERP for one month, if you want to continue that, then you have to optimize the content and other elements on your website regularly. Some of these optimizations are related to old content while others are related to links posted earlier.

    What is PPC?

    One of the popular Search Engine Marketing techniques is Pay Per Click Advertising which charges you only if someone clicks on your ad and gets redirected to your website. This ensures that the traffic to your website is high-quality and genuine and has an increased chance of conversion.

    PPC ads appear on the top and bottom of the SERP and are always alongside the organic results. This allows businesses to get an advantage and a head start over their competitors that don’t run PPC ads.

    There are various beliefs, such as PPC equals throwing away money, and it is not worth it, well, it is always about efficient planning, management, and correct utilization of resources in every process, and this is ensured by Best PPC Packages provider Vxplore Technologies.

    Pros and Cons of PPC:

    Pros of PPC Cons of PPC
    PPC gives fast results: PPC starts giving results from the very moment you start running your ads. This is a lot faster in comparison to Search Engine Optimization.It is comparatively expensive: It is a bitter truth in the PPC industry that, without a budget, PPC ads won’t work. Therefore once your budget dries up, you cannot run PPC ads. This becomes more probable if you don’t manage your campaign and have expert guidance from the Best PPC Company In India.
    PPC Results are shown above organic results: As you might know, that PPC Results show on the top of the SERP that is even above the organic results from Search Engine Optimization, if you target the right keywords. This ensures that consumers will come across your website even before your competitors that use only SEO.Ads must be frequently recreated: It is easy for your competitors to create similar ads as yours with the keyword. This results in your deserving traffic to turn into theirs. Therefore it is not an efficient idea to use the same ads for a long period.
    Effective Audience Targeting: It is important to know your target audience before starting PPC. This is because PPC Campaign requires the answers to the following:-   Age of your consumer?Geographical Location of your consumer?Gender of your consumer?Interests of your consumer?   Knowing the answers to these ensures that you can pinpoint the exact demographics.Lower Profit Margin: As mentioned earlier, you have to keep paying to get returns out of your PPC Campaign. It is super effective at the start but will slowly show a toll on your Customer Acquisition Costs.

    Conclusion – SEO vs PPC:

    It is not possible to choose one out of SEO or PPC without proper reasons, therefore set your priorities straight before looking at the reasons below:-

    Why should you choose SEO?

    If you have a limited low budget and want to target audiences at different segments of the sales funnel through various kinds of content, you can go with Search Engine Optimization. It will also benefit the development of your Brand Authority with organic search results.

    Why should you choose PPC?

    If you want quick results due to targeting an audience for a time-limited event – like a sale or festival and want to redirect them to a particular page, then you can choose Pay Per Click Advertising.

    Final Words

    If you want to get connected with the Best PPC Company In India and also the Best SEO Company In India, then reach out to Vxplore Technologies.

    PPC is now the go-to marketing method for businesses looking for quick results. PPC stands for Pay-Per-Click, a form of digital advertising in which the business that wants to run the ad pays the company that is promoting a sum of money deposited in an account and deducted as potential customers click and visit the ad. There are several companies that claim to be the Best PPC Company In India. Vxplore Technologies is one of the Best PPC Company In Kolkata, India. They are a team of experts who have served many clients with best-in-the-line PPC Services, leaving them no choice but to continue working with them for years. 

    Experts at Vxplore Technologies want to guide you through choosing the Best PPC Company In India.

    It would be best if you looked for these signs in a PPC Company:

    1. Transparent pricing with no hidden prices involved
    2. Experienced team of professionals
    3. Aware of your goals and targets
    4. They run Data Analysis regularly
    5. Have a seamless communication channel

    Transparent pricing with no hidden prices involved:

    PPC Cost generally depends on your company type and your PPC goals. A good PPC Management Company In Kolkata enquires about your goals from you. They will research and then check their previous record to determine how much a business of your type will need to keep aside for your PPC needs. This will help them come up with a package for your PPC work.

    Once they have declared the charges required, they can’t change the amount multiple times. This is why a business should always go for a reliable PPC Company like the Best PPC Company In Kolkata, Vxplore Technologies, to avoid misassumptions of the budget.

    Experienced team of professionals:

    PPC Management is a challenge and needs a team of experts to tackle the struggles that come along as they progress. Vxplore Technologies has a dedicated team of experts to complete the work and provide results. The team should have an idea of the industry you are working in to make managing the tasks easier for them.

    Aware of your goals and targets:

    Folks at Vxplore Technologies don’t deal until they have a clear idea of what you want. They want to know what you expect from the paid ad campaign you are opting for. There are many paid advertising methods, among which PPC is one. You can receive different outcomes from a process; you must set your priorities straight.

    Your goals can be clicks on your ads, google page ranking, raise brand awareness, etc. You have to let your PPC Agency know that. Vxplore Technologies considers these goals beforehand, making them one of the Best PPC Company In India.

    They run Data Analysis regularly:

    Data Statistics are very crucial for understanding the outcomes of a process. These statistics give an idea of the agency, what mistakes they are making, what’s it that’s missing out, and how they can make things better. Analyzing this data needs the eyes of an experienced person. Someone who has seen data like that countless times to ensure no misinterpretation of the statistics.

    Have a seamless communication channel:

    You appointed a PPC Company for one main reason you don’t have the time to work on it yourself. Handing over a complete marketing department to someone is proof of trust, and this trust gets stronger through effective communication from both ends. The client is responsible for replying with feedback, while the PPC Company should provide all details to the client and decide on strategies together.

    Final Words

    If you are searching for a PPC Management Company In Kolkata or generally the Best PPC Company In India, you should check Vxplore Technologies, based in Kolkata, India.

    Pay Per Click Advertising is a Digital Marketing technique including paid promotion. It’s required by businesses to generate leads on their website and to get returns in the form of revenue ultimately. Pay Per Click might sound easy, but it is a daunting challenge to handle the campaign all by oneself. This is why people hire the Best PPC Company In India. They can assist you throughout your organization’s pay-per-click journey.

    Vxplore Technologies is the Best PPC Company In Kolkata and is recommended by many of its clients over the other PPC Management Company In Kolkata. They are praised for their unmatched quality service and their team’s dedication to their work. They have served their clients with PPC Campaign Management services for years and have never sacrificed the results. Their customers are highly content with the returns they get from their investment.

    Pay Per Click Advertising is a tricky domain; even experts make mistakes. Specialists from Vxplore Technologies, the Best PPC Company In Kolkata, say that they pay special attention to avoiding such errors as they can be the core reason behind the failure of a campaign. They have worked for so many customers over the years that they are now familiar with these mistakes.

    The mistakes are as follows:

    1. Unoptimized landing pages
    2. No negative keywords
    3. Not having dedicated landing pages
    4. Forgetting to monitor the campaign

    Unoptimized landing pages:

    The landing page, as the name suggests, is the first page your customer’s visit when they click the advertisement. This page is generally the point of conversion for any of your customers and has a significant impact on your Google ranking. Any website page can be used as a landing page depending on its relevance to the advertisement it is linked with. The main mistake that people make is, neglecting the landing page altogether. One thing to consider is that the landing page should complete the customer’s motive for clicking on the advertisement. If the ad mentions “Buy shoes at huge discount” then its landing page should be a page selling shoes on sale.

    No to negative keywords:

    Negative Keywords are those words that bring low-quality traffic to the website. Traffic with leads that will likely buy nothing from your website. Vxplore Technologies PPC Management Company In Kolkata explains this with an example – Suppose you opened a website selling shoes and started a Pay Per Click Ad Campaign with keywords like Buy Shoes Online, so google to promote your advertisement might push a different keyword like Free. This keyword will attract buyers who are searching for free shoes, which will bring you a customer that is not willing to spend any money on your website. This will waste your click budget because the customer clicked on your advertisement to visit your website.

    Not having dedicated landing pages:

    Landing Pages play a very crucial role in your overall PPC score. People don’t use enough landing pages as per the dedicated advertisements. Redirecting every ad to the homepage of your website is just missing the benefits of having dedicated landing pages. With landing pages, you can target more keywords without keyword bombarding your homepage for the sake of targeting keywords.

    Using separate landing pages for respective advertisements will give you budget-saving advantages in the future.

     Forgetting to monitor the campaign:

    It is necessary to monitor a PPC campaign all the while it’s active. It’s not enough to start the advertisement campaign by adding keywords and leaving it running. If you don’t have time to do that, you should reach out to a PPC Management Company In Kolkata, Vxplore Technologies.

    Final Words:

    Vxplore Technologies is the Best PPC Company In India as they offer PPC management services at affordable prices and higher returns.

    We can't wait to work with you and help you grow.

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