Are you seeking an SEO guide to help your Shopify store get more customers and visitors? If yes, you are in the perfect place. Vxplore Technologies is a top Shopify Agency inKolkata. We have the best Shopify Expertwho can set up and configure your Shopify store and further guide you to get more site traffic with theBest SEO Packages.With the help of our services, you will get more audience, and there is a high chance that that traffic will be turned into potential customers. The essential advice that will help your store rank on Google will be shared with you in this blog.
Let’s dig deeper:-
Choose the right keywords
Use engaging and relevant meta description
Alt tags for images
Keyword-focused title tags
Link your Shopify store’s sitemap with Google Search Console
Include the blog feature
Evaluate the quality of your on-page SEO
Choose the right keywords:
Since SEO is impossible without keywords, keywords are the foundation of SEO. Using keywords, the search engine can better understand who you are and what you do.
Keywords are what we all enter while searching for information or a result on Google. When selecting keywords, you should consider three essential factors: the volume of searches for the term, the difficulty of ranking for the phrase, and the keywords people use to look for products. Need help with this? Contact the top Shopify Expert In Indiaat Vxplore.
Use engaging and relevant meta description:
The meta description is crucial as it summarises your page or the title. Your meta description has to be relevant and original to the article. Inside the Meta description, provide keywords.
It’s important to choose focused keywords. Ensure that you use a distinct meta description for each page. You can hire the Best SEO Companyin India to do this perfectly.
Alt tags for images:
One of the critical elements in indexing is taken into account by search engine algorithms. Search engines can grasp an image’s meaning, the context in which it belongs, or its purpose with the aid of alt tags.
Keyword-focused title tags:
The first thing Google sees about your store is the title tags. Please make sure the title and header tags are on every page because it enables Google to distinguish distinctively between your website’s or store’s pages. The limits set by the additional characters on the title must be followed.
Link your Shopify store’s sitemap with Google Search Console:
Shopify Expert can monitor your store’s development after it has been released. It is vital to supply an XML sitemap for this. You must enter the generated URL into the Google Search Console for your store. You may perform this action by selecting the sitemap from Google Search Console.
Shopify’s finest feature is that it generates a sitemap.xml file automatically. You may fix the problems with your store using the information from Google Search Console.
Include the blog feature:
As you are aware, content is king when it comes to SEO. To improve your store’s ranking on Google, blogging is necessary for SEO. You may build many backlinks to your Shopify store by blogging, and it may encourage more customers to visit your store. Get the best Best SEO Packagesfrom Vxplore.
Evaluate the quality of your on-page SEO:
You can find out how Google might rank your store with on-page SEO. A few frequent on-page SEO elements are headings, titles, long-tail keywords, picture optimisation, alt tags, etc. The quality of your on-page SEO should be excellent.
Final Words
If you want to set up the best functional and attractive Shopify store, contact the top Shopify Expert In India at Vxplore Technologies. We can not only set up your store but also can help your store to rank on Google with our Best SEO Packages.
It is a challenge to get your website visible to the maximum audience. But this can be achieved by optimum utilization of Search Engine Optimization. SEO is the best technique to rank your website among the top organic search results on SERP, and this gains you increased visibility and later traffic to your website. If reading this has made you search forBest SEO Company Near Meor Top SEO Company Near Mealready, then hold it right there. If you want to be confused among alternatives for SEO Company names and even be at the risk of associating with an unreliable team, then go ahead.
Else you can contact Vxplore Technologies, a company based in Kolkata, India. They are famous as the Top SEO Company In Indiaamong their customers. They emphasize backlink building and other SEO tactics to generate maximum traffic to their client’s websites. Their experts shared a lot about Backlinks and their importance; continue reading to know more about them:
What are Backlinks?
Why are Backlinks important for SEO?
How does Google determine if your website is trustworthy or not?
How to earn Backlinks?
What are Backlinks?
Backlinks are simply linked to one website posted on some other website. For example- There’s website A selling mountain bikes, and there’s a link posted for a blog on “Best Mountain Bikes” on Website B. So B has a backlink from A. Backlinks should seem natural and relatable. Else, they can be considered spam under different circumstances.
Why are Backlinks important for SEO?
Backlinks make your content look trustworthy and valuable to Google. As we know, Google favors valuable content more than any other content. Therefore it rewards them with positive ranking points. One must understand that it is not as if many backlinks will result in increased ranking, and it also depends on the legitimacy of the source and the quality of the Backlink. Google’s or any other Search Engine’s purpose is to provide high-quality and relatable content if someone looks for it; therefore, to fulfill this purpose, Google uses backlinks as a signal of trust.
How does Google determine if your website is trustworthy or not?
Backlinks have been a source that determines the trustworthiness of websites for Google for many years now. However, it is no more the only source.
There are many sources for Google that prove your trustworthiness in front it, such as:-
Create a secure website for the visitors
Ensure adding internal links to your content that provide readers with further information for the topic. These internal links should also have valuable content.
Optimize your content for different devices, including mobile phones, as they are getting increasingly popular
Your website should have incredibly low loading time and be snappy, providing a premium user experience.
Use relatable titles, header tags, and alt tags on images.
Format your content in the form of paragraphs
These are just some tips you can follow to win the trust of Google and rank above your competitors even with fewer backlinks.
How to earn Backlinks?
Backlinks are a significant part of your offsite-SEO campaign. Therefore it is crucial to earning Backlinks from reliable and trustworthy sources.
Here are the three ways to gain backlinks:-
Natural Links
Manual Links
Self-created Links
Natural Links:
These are links you gain for composing high-quality content on your website. If that content is relatable and provides value to another website, they might link it to their content. This is the form of organic Backlink and is the most upright source. The backlink example given earlier about the Mountain Bike seller website is the perfect example of a Natural Link.
Manual Links:
This is if you request a backlink from another website; it will be called a manual link. This is accomplished by your efforts and is not organic.
Self-created Links:
If you post a link to your content on some online directory or forum, they are self-created links. Google treats them with the most suspicion, and if it finds them fishy, they will be marked as a Black Hat SEO practice which will negatively impact your SEO ranking.
Final Words
If you are still searching for the Best SEO Company Near Me or the Top SEO Company Near Me, you can reach out to Vxplore Technologies, one of the Top SEO Company In India.
Search Engine Optimization (SEO) is an essential aspect of digital marketing that helps businesses rank higher in search engine results. As the competition in the online space continues to increase, having a strong SEO strategy can make all the difference in attracting and retaining customers. This can not easily be achieved without the help of a Top SEO Company In Indiaand their Best SEO Packages. SEO Services Agency provides a range of benefits for businesses looking to improve their online presence.
While every SEO Services Agencymight claim to be the Top SEO Company In India, neither is it always true and nor do they deliver the Best SEO Packages. If you are really looking for a reliable SEO Services Agency then you must reach out to Vxplore Technologies. Our customers consider our services as one of their best investments for the welfare of their business. You can see the benefits for yourself, when you choose our services.
In this blog, we will discuss the wondrous benefits of our seo packages:-
Improved Search Engine Ranking
Increased Website Traffic
Better User Experience
Increased Brand Credibility
Improved Search Engine Ranking:
The primary benefit of our SEO packages is improved search engine ranking. The higher your website ranks on search engine results pages (SERPs), the more visible it becomes to potential customers. Our SEO packages include techniques like keyword optimization, link building, and content creation, all of which can help improve your website’s ranking on search engines like Google, Yahoo, and Bing.
Increased Website Traffic:
With improved search engine ranking comes increased website traffic. When your website appears higher in search engine results, more people are likely to click through to your site. Our SEO packages help drive targeted traffic to your website, meaning that people who are actively looking for your products or services are more likely to find and visit your site.
Better User Experience:
The SEO packages delivered by our team don’t just improve your website’s ranking and drive traffic; they also help create a better user experience. A well-optimized website is easy to navigate, loads quickly, and provides valuable information to visitors. SEO packages focus on improving user experience, which can help increase engagement and reduce bounce rates.
Increased Brand Credibility:
When your website ranks higher in search engine results due to SEO, it creates a sense of credibility and authority. People tend to view websites that appear at the top of search results as more trustworthy. They seem more reliable than those that appear further down the page. This is because the higher a website ranks, the more likely it is to have accurate and up-to-date information. Furthermore, websites that appear at the top of search engine results are seen as being more established and reputable. Thus more likely to provide a good user experience. Having a website that ranks well in search engine results can benefit businesses. As it can help attract more customers and increase brand recognition.
Bottom Line
In order to avail the benefits of the Best SEO Packages you must only take services from Vxplore Technologies, the Top SEO Company In India.
Search Engine Optimization is a widely used digital marketing technique, aimed to rank a website at the top of organic search results. It is one of the best methods to raise visibility of a website by targeting the appropriate keywords. There has been an increase in the demand of SEO Services from businesses big or small. These demands can be fulfilled by Professional SEO Company India.
Tips for SEO.
If you are looking for a Professional SEO Company Near Me then your search will surely end if you reach out to Vxplore Technologies a Professional SEO Company Kolkata, India. They have been delivering SEO Expertise throughout India. Their services are on demand for many reasons. One simple reason is their professionalism. They are a dedicated bunch of specialists who work tirelessly to provide results to their clients. Their reviews shout in bold “Best Professional SEO Company India.”
Search Engine Optimization is a broad field and has been innovating since forever. There is still a lot of scope for Search Engine Optimization as a career in the near future. Still there’s one problem for rookies, trying out SEO for the first time. The problem is absence of guidance. Vxplore Technologies and its team of experts have accepted this burden and providing justice to the title “Best Professional SEO Company Kolkata, India” they have mentioned few tips to improve your SEO game :-
Stop Keyword Bombarding your website
Upgrade speed of your website
Add text to informative images and videos
Get rid of Zombie Pages
Update your old blogs
Stop Keyword Bombarding your website:
If you listen to experts from a Professional SEO Company Kolkatanamed Vxplore Technologies then they say to use Keywords only in the right spots. First of all your keywords should be appropriate and related to your content. It’s better to use keywords with a high search rate. Using long strings of keywords is beneficial as you can put many keywords in a string.
Now coming to the part of Keyword Bombarding. It is a phenomenon when unrelated keywords or related keywords are used everywhere in the content, even where it doesn’t fit or makes sense. This should be avoided and SEO experts should be consulted to decide on which keywords to put where.
Upgrade speed of your website:
If you are asking why your website isn’t popular, the reason might be the speed of your website. It might be that your website is slow while loading or worse, it is unresponsive. It is recommended you search for Professional SEO Company Near Me or simply contact Vxplore Technologies and ask them the reason behind your website’s slow speed.
Add text to informative images and videos:
You have a great website with very informative content having infographics and videos which provide knowledge about the topic. But those infographics and videos make no sense to Google. Google only reads the text and ranks on the basis of that. That’s why it’s recommended to use a mix of both text and media content throughout your website. This will keep both Google and Public hooked to your website.
Get rid of Zombie Pages:
As the name suggests, Zombie Pages are Dead Pages. Let’s rephrase this; Zombie Pages are pages that don’t perform well and drive no traffic; basically, they have dead reach. Those pages should be deleted, says SEO experts from Vxplore Technologies.
Update your old blogs:
Talking about pages that don’t perform well. You can also update the content on those pages with better keyword targeting and rectification to resurrect them.
Final Words
If you are still searching for a Professional SEO Company Near Me, then stop and see experts from Vxplore Technologies the Best Professional SEO Company India.
Keywords are words or phrases that are a part of the search queries people look for on search engines. These keywords are targeted by checking their search frequency and then included in the content. This makes your content visible to anyone who searches for the exact keywords. This might sound simple but consists of a ton of analysis that might not be everyone’s expertise. Optimizing your Keywords will require a particular set of skills. Vxplore Technologies‘ expert Search Engine Optimization team is well-equipped with these skills. Vxplore Technologies is a Top SEO Company In Indiabased in Kolkata. They have provided the Best SEO Packages to their clients and got them the success they constantly desired and deserved.
Folks at Vxplore explained the significance of keywords with a good example – Suppose someone searched the following keywords – “Top SEO Company Near Me” or “Best SEO Company Near Me” in Kolkata. Vxplore Technologies will appear on their Search Results Page because it is one of the Top SEO Company In India that uses similar keywords in their content.
They gave a few tips for choosing the right keywords for the content of your website. Here are the tips:
Research your target audience
Use long tail keywords
Take advantage of Keyword Research Tools
Watch your Competitor’s moves
Analyze the results; in the end
Research about your target audience:
Identifying one’s target audience is the first step of any marketing strategy. Once you know who your target audience is, research their behavior. This analysis will provide you with multiple insights that will help you understand what your audience might search for. Suppose you know what your target audience will type in the search box when looking for something. Just use those keywords in your content.
Use long tail keywords:
As the phrase suggests, long tail keywords consist of three or more words. This keyword phrase has a low search volume and still drives much more traffic to any website. Another significant advantage of using long-tail keywords is that they cost much less than the high search volume keywords, saving you money. When using long-tail keywords, remember that they should be relevant to you, your business, or your product. Like in the case of Vxplore Technologies, some long tail keywords will be – Best SEO Company Near Me andTop SEO Company Near Me.
Take advantage of Keyword Research Tools:
Keyword Research Tools are excellent allies to your Search Engine Optimization campaign. Various Keyword Research Tools are available online, even from reputed companies. These tools send in groups of keywords you can target and give you options per the trends; they also show keyword competition and a range of alternative options.
Watch your Competitor’s moves:
Vxplore Technologies and its teamrely heavily on the research they put in to inspect their competition. If you check your Competitor’s work, you can understand what worked for them and what didn’t. In this case, it can give you options of various keywords and the stats for what might work and what will not.
Analyze the results in the end:
Just integrating the keywords isn’t all; monitor them constantly. At the end of the campaign, try to analyze which keywords worked for your company, make a list, and use them everywhere you can.
There are several companies that provide SEO services all across the country. The competition is really intense in this field. Irrespective of the size and experience of the service providers, they are in the arena competing for the title of Best SEO Company In India. All of these companies pop up among the search results of Top SEO Company Near Me. But, there are only a few that stand on the pedestal and are the real candidates worthy of the title. The efficiency of their SEO Packages also contributes to their worth.
One of those companies is Vxplore Technologies, theBest SEO Company In Kolkata. We are competing for the title of Best SEO Company In India as well. We are known as the Best SEO Company In Kolkata for the impeccable service that our team provides to our clients. Our aim is always to eliminate the need for customers to search for Top SEO Company Near Mewith our Best SEO Packages In Indiathat are success driven and reasonably priced.
These features of the Vxplore team make us worthy of the title of Best SEO Company In India:-
We have the necessary skill set for the project
Our communication method is remarkable
We have well-designated roles among the team
We make sure to deliver positive results
We have the necessary skill set for the project:
There are particular skills and expertise that are required for the job of getting traffic to a website through SEO. The main skills are the ability for keyword analysis, keyword integration, backlink generation, content creation, detailed knowledge of the Search Engines, competitor analysis, strategy formulation and many other skills. Our team has the expertise of years working in the SEO field, managing several campaigns of different businesses belonging to different niches as well. Thus, we are well-qualified to manage any SEO campaign.
Our communication method is remarkable:
We excel at maintaining necessary communication with our clients. We believe it is our duty to inform them about the advancements and problems that we face while managing their campaign. Our team also makes sure that the client can get hold of the concerned department when they are in need of our service and support. The client’s satisfaction is our first priority, and efficient communication plays an important role in achieving it.
We have well-designated roles among the team:
There are several jobs in an SEO Company. There are duties and responsibilities that are assigned to people as per their expertise and experience. Vxplore Technologies assigns duties carefully and appropriately among its team members to avoid any misunderstandings. We ensure that there is maximum productivity in our company. Our experts also organize training sessions to help aspiring experts get better at their jobs. We also avoid overburdening our members with excess work to ensure they get enough rest. This is part of our healthy work culture.
We make sure to deliver positive results:
All of the clients of any SEO Company expect one common thing, that is positive results. Vxplore experts work with the aim of delivering results in mind. We ourselves aspire to growth along with the growth of our clients. Our specialization and hard work assist in achieving the desired results from the SEO Campaign. All due credit goes to the workforce of our company.
Closing Words
If you are frequently searching for Top SEO Company Near Me for the sake of services that too at a reasonable price, then avail Best SEO Packages In India from Vxplore Technologies, the Best SEO Company In Kolkata.
Every Top SEO Company In Indiainquires about their client’s organizational goals. This is because a campaign without some goals to achieve is pointless. There should be targets to reach set by the company through the campaign. SEO can help achieve several organizational goals if performed right. It ultimately depends on the skills of the team handling the campaign. Generally, businesses expect that the results that pop up for searches like Top SEO Company Near Me and Best SEO Company Near Mewill guarantee the best results, which is not always true despite if they claim to provide the Best SEO Packages In India.
There are several companies that do appear at the top of the search results for Top SEO Company Near Me and Best SEO Company Near Me but still don’t deliver the expected results as several factors come into play. It depends on the consistency of efforts, the dedication towards work, the team’s skills and ability, the members’ experience with the particular business market etc. In this case, it is best to go with the most recommended company Vxplore Technologies. We are a Top SEO Company In India. This title is given to us by our loyal clients who are satisfied with our services. It is our efficient and economically priced SEO Packages In Indiathat are the highlight of our services. These are enough to convince people to take our services, and then it is assured by the overly positive and genuine feedback of our customers.
Our services help your business to achieve several goals. Some of them are as follows:
Establish a towering authority in the market
Get your brand increased engagement
Generate high-quality traffic on your website
Expand your customer reach with new customers
Establish a towering authority in the market:
Every market consists of your business, the customers, the competitors and third-party variables like organizations and government. Our SEO services help you to tackle the customers and your competitors at very reasonably priced SEO Packages. We gather the customers for you while making plans to defeat your competitors as well. Once you have achieved these two tasks, you have significant authority in your market. It is all about how many customers know about your brand and do business with you and how many competitors are below you in terms of ranking and revenue.
Get your brand increased engagement:
Our SEO team focuses on getting increased engagement from your customers. In order to achieve this, we curate special content that provides value to your visitors and urges them to interact with it by sharing and leaving comments. We also influence people to purchase from your brand with our expert techniques. We try to diminish the count of abandoned products in the cart section of your website and push the customer to the end of the sales funnel.
Generate high-quality traffic on your website:
The main aim of every SEO campaign is to generate traffic to a website. We help you achieve that, not just any traffic but high-quality ones if you take our BestSEO Packages. We get this done by targeting mostly people that are genuinely interested in your products and looking for a brand like yours. This increases your conversion rate. Our other task is to make your website visible among the top organic search results of the SERP.
Expand your customer reach with new customers:
One can determine the growth of their business by the number of new customers secured. SEO is a Digital Marketing technique that has no limitations of geographical borders. Every person on the internet can be a potential customer. We target the people with high conversion chances and do this with efficient target keyword integration and optimization of your website, all as parts of our SEO Packages. This gets you an increased reach and new customers.
Final Words
Once you associate with Vxplore Technologies, the Top SEO Company In India, you will never ever search for the Top SEO Company Near Me or the Best SEO Company Near Me. That’s how much value our SEO Packages In India provide to the clients.
Businesses today agitatedly search for the Top SEO Company Near Meand seek the Best SEO Packagesin order to get the best returns out of their SEO campaign. There’s cutthroat competition in every business niche, and SEO is the big break for most companies to beat their competitors. Taking the help of the Best SEO Company In Indiawill definitely get you results and help you achieve your organizational goals. The returns will not be quick but will be worth the wait.
One thing to remember is whoever provides the SEO services must be an expert at it, or else it will not grant maximum returns. The team that handles an SEO campaign must also know the intricacies of the market specific to the client’s business. This can only be remarkably achieved by Vxplore Technologies. It is the Best SEO Company In India, based in the city of Kolkata. The team of Vxplore Technologies has a bunch of experience with different companies belonging to several business sectors. This gives them versatility in their experience. They are skilled enough to come up with productive ideas for the SEO Campaign of any business niche.
The main highlight of Vxplore Technologies is their Best SEO Packages. The addition of the word “Best” to their SEO Packages has been done by their customers. The clients of Vxplore consider their service as far more valuable and reasonable than any other SEO services in the country. It is all because these services result in an increased ranking of their website on the SERP at an economical rate.
The benefits that these packages bring to the table are as follows:
Increase in high-quality traffic on the website
Chance to beat the competitors
Boosts Brand Awareness
It is a cost-efficient marketing strategy
Increase in high-quality traffic on the website:
This is the most popular benefit of SEO. It is a well-known fact that SEO brings in high-quality traffic by making the website visible at the top of the SERP organic search results. The adjective ‘high-quality” is used here because these people aren’t just potential customers. These are customers who are genuinely interested in the products and services and thus have a higher chance of converting into a customer. This is done through the use of targeted keywords. For example, Vxplore Technologies uses the keyword “Top SEO Company Near Me” in order to meet the search intent of people.
Chance to beat the competitors:
Small businesses or newer startups opt for SEO in order to stand above their competition. There’s no chance that a small or new business can beat an established brand in the market. Especially with traditional marketing ways. SEO gives these companies a chance to beat their competitors on the SERP. This is achieved by ranking above them and then getting more visitors to their websites. However, this is not an easy process and requires an errorless SEO strategy.
Boosts Brand Awareness:
Getting visible to more and more people is enough to have a towering presence in the market and boost your brand awareness. Even if your link doesn’t get clicks, people will eventually start relating your name to their searches. Having your brand’s name on their lips at all times is a promotion as well. Once your business starts getting visitors and if you offer value to your customers with your products and services, they will talk about your brand with their peers, and this will enhance your brand awareness.
It is a cost-efficient marketing strategy:
If done right or with the assistance of Vxplore Technologies, the Best SEO Company In India, there is a higher chance that SEO Campaigns will bear fruits for a longer time. It is true that Search Engines often change things. But the core practice will not change even in the coming years. If utilized properly, it will keep on giving returns. Once you hire experts from Vxplore, you don’t have to worry about anything else. As they will handle your campaign and all its challenges.
Final Words
If you have also been frantically searching for a Top SEO Company Near Me, then instead of delaying it further, you must reach out to the Best SEO Company In India, namely Vxplore Technologies, and take benefit of their Best SEO Packages.
Search Engine Optimization is one of the best techniques of Digital Marketing to draw organic traffic to your website. It is also the method through which a business can climb up the organic results ranking of Search Engine Results Pages. If you have been searching for a Top SEO Company Near Me, it is likely because you need the Best SEO Company In India or someone to analyze your SEO Campaign. Your search ends here as you can reach out to Vxplore Technologies the
Best SEO Company In Kolkata, India. They have been providing Best SEO Packages and managing SEO Campaigns for years and are an extremely reliable SEO Company.
Before coming to SEO evaluation of your website, let’s first understand:
What’s SEO Analysis?
It is the study of your website that is already utilizing SEO and determining the aspects that your website can improve on while also finding the causes that hinder your SEO growth.
Why’s SEO Analysis important?
SEO Analysis can be beneficial in:
Determining the wrong aspects of your websites
Finding your website’s weakness that you can improve on
Improve your website’s overall user experience
Strategize to save money and time
Vxplore Technologies, one of the Best SEO Company In India, can eliminate your need to search for the Top SEO Company Near Me.Their team has the expertise required to suggest the steps you can take to conduct a thorough SEO Analysis of your website.
The steps are as follows:
Check if your website and its pages appear on SERPs
Evaluate Titles
Check Meta Descriptions
Find Broken Links
Analyze your website content
Check if your website and its pages appear on SERPs:
It is essential to know where your pages and website stand regarding Search Engine Results Page rankings. Use the targeted keywords as search queries and see if they even appear on the SERP. If they do appear on the SERP, then there are not many changes to be done; just try to improve on the ranking and get it to the top. However, if it doesn’t appear on it, then a lot of effort must be added to your SEO Campaign. Consult experts from Vxplore Technologies and let the Best SEO Company In Kolkatahelp your website climb the ranks.
Evaluate Titles:
Titles are essential in raising the odds of your website ranking at the top. Your website titles must be attractive and click-worthy. Also, check for the presence of long-tail keywords which have less competition in the title. These keywords should also relate to the content on your website.
Check Meta Descriptions:
Meta Descriptions are another crucial factor through which the Search Engine bots get an idea of what the website and its content are about. Therefore remember to use your keywords in your meta descriptions and provide a clear idea about the content through that short meta description.
Find Broken Links:
Broken Links are URLs that redirect to nowhere; this can be because the link is damaged or the page has been removed. This is a thing of annoyance for the customer who might be looking for something; therefore, it ruins the user experience. Google doesn’t appreciate Broken Links at all. So, Vxplore Technologies, the Best SEO Company In Kolkata, urges you to fix those links before they cause any more damage.
Analyze your website content:
This is no big news that the content of your website creates a substantial impact on your ranking. A website’s content should be error-free and accurate, and plagiarism should be avoided at all costs. Both people and Google bots appreciate unique content. If you can’t handle such responsibilities due to your busy schedule, through our SEO Packages, we will handle it on your behalf.
Today, most businesses struggle to gain customers due to high competition in the market, with big players dominating the scene. Small Businesses and Startups especially face this problem, and some eventually give up. Search Engine Optimization and Pay Per Click Advertising both come as a boon for the victims of stagnant business. Best PPC Company In Indiaand Best SEO Company In Indiaare the two primary searches of these businesses. Well, these companies can genuinely prove beneficial to boost online traffic and store footfall for their business.
If you are also a business owner searching for any of the two service providers at a reasonable price, then you can contact Vxplore Technologies. They are a company that provides its clients with theBest SEO Packagesand Best PPC Packages. Their services have been precious to their client’s investments by delivering increased returns.
It is not an easy task to decide between the two best Digital Marketing techniques, PPC and SEO. This becomes nearly impossible if you lack knowledge of the two.
Therefore, to ease your decision, Vxplore experts have made a detailed comparison of the two below:
Whenever a consumer searches for businesses, products or services similar to what you offer, your website will have a higher chance of being visible to the consumers on the SERP if you have executed SEO effectively. This definitely increases the likelihood of consumers visiting your website, as a widespread consumer habit is clicking on the first few results on the SERP.
You can always take advantage of Best SEO Packages offered by Vxplore Technologies to start your SEO journey, as many successful businesses give credit for their growth to SEO.
Pros and Cons of SEO:
Pros of SEO
Cons of SEO
SEO is budget efficient: In the start SEO requires a lot of hard work and time, compared to Pay Per Click. However, once you have uploaded quality content, it will automatically drive traffic and result in your website’s positive ranking. If you maintain the quality and experience, visitors will click for your website, and that click will not charge you a rupee, unlike PPC. This proves it to be cost efficient in the long run.
It gives slow results: SEO takes lots of time until it starts providing results compared to other paid Digital Marketing Techniques. This is because Search Engines have various requirements that are needed to be fulfilled to secure a higher ranking through SEO. Some of these requirements can take more time than rest.
Option to target various funnel stages: If you are familiar with the sales funnel, then you must know that different consumers are at different segments of the sales funnel. The ones who are new visitors, will be at the first stage where they are just starting to know your brand, while your regular customers are at the last segment of the funnel, ready to make a purchase. SEO with its different content types can target each segment and its constituent consumers effectively.
Frequent updates in the Search Engine Algorithm: Search Engines update their algorithm regularly and introduce changes all the time. These changes are aimed for vicarious purposes. Now, to tackle all these changes, it is essential to stay aware of them and implement the necessary modification to your existing campaign.
Build Brand Authority: Having your products and services appear consistently in search results helps build trust and brand authority. Google also sees you as an expert on that topic. In turn, this can result in more backlinks from other trusted sites, an important ranking factor for search engines.
Regular Optimization required: SEO is a never ending process. It is not about ranking at the top of SERP for one month, if you want to continue that, then you have to optimize the content and other elements on your website regularly. Some of these optimizations are related to old content while others are related to links posted earlier.
What is PPC?
One of the popular Search Engine Marketing techniques is Pay Per Click Advertising which charges you only if someone clicks on your ad and gets redirected to your website. This ensures that the traffic to your website is high-quality and genuine and has an increased chance of conversion.
PPC ads appear on the top and bottom of the SERP and are always alongside the organic results. This allows businesses to get an advantage and a head start over their competitors that don’t run PPC ads.
There are various beliefs, such as PPC equals throwing away money, and it is not worth it, well, it is always about efficient planning, management, and correct utilization of resources in every process, and this is ensured by Best PPC Packages provider Vxplore Technologies.
Pros and Cons of PPC:
Pros of PPC
Cons of PPC
PPC gives fast results: PPC starts giving results from the very moment you start running your ads. This is a lot faster in comparison to Search Engine Optimization.
It is comparatively expensive: It is a bitter truth in the PPC industry that, without a budget, PPC ads won’t work. Therefore once your budget dries up, you cannot run PPC ads. This becomes more probable if you don’t manage your campaign and have expert guidance from the Best PPC Company In India.
PPC Results are shown above organic results: As you might know, that PPC Results show on the top of the SERP that is even above the organic results from Search Engine Optimization, if you target the right keywords. This ensures that consumers will come across your website even before your competitors that use only SEO.
Ads must be frequently recreated: It is easy for your competitors to create similar ads as yours with the keyword. This results in your deserving traffic to turn into theirs. Therefore it is not an efficient idea to use the same ads for a long period.
Effective Audience Targeting: It is important to know your target audience before starting PPC. This is because PPC Campaign requires the answers to the following:- Age of your consumer?Geographical Location of your consumer?Gender of your consumer?Interests of your consumer? Knowing the answers to these ensures that you can pinpoint the exact demographics.
Lower Profit Margin: As mentioned earlier, you have to keep paying to get returns out of your PPC Campaign. It is super effective at the start but will slowly show a toll on your Customer Acquisition Costs.
Conclusion – SEO vs PPC:
It is not possible to choose one out of SEO or PPC without proper reasons, therefore set your priorities straight before looking at the reasons below:-
Why should you choose SEO?
If you have a limited low budget and want to target audiences at different segments of the sales funnel through various kinds of content, you can go with Search Engine Optimization. It will also benefit the development of your Brand Authority with organic search results.
Why should you choose PPC?
If you want quick results due to targeting an audience for a time-limited event – like a sale or festival and want to redirect them to a particular page, then you can choose Pay Per Click Advertising.
Final Words
If you want to get connected with the Best PPC Company In India and also the Best SEO Company In India, then reach out to Vxplore Technologies.
For the record, the term ‘Digital Marketing’ encompasses a broader range of information. And, includes any sort of marketing, that involves electronic devices, the web, and social media. The process of digital marketing also includes ‘Pay per click’, ‘Search Engine Optimization’, ‘Content Strategy’ ‘Email Marketing’, and ‘Blogging’.
If you invest in the right kind of digital marketing experts, you are likely to be benefitted in every sense of the word! To make your startup stay a cut above the rest, you need to contact the digital marketing experts at Vxplore Technologies, the Best Digital Marketing Company in India.
Based in Kolkata, India, our experts make Vxplore the best Digital Marketing Agency in its truest sense. It should be remarked that our experts spend a lot of time researching about the various nuances of Digital Marketing Service.
Let us listen to the team of experts and study this subject from a broader perspective:
Need to get in touch with a superior agency
Set simple and clear goals
Complete your work done within a small budget
Huge manpower not required
Need to get in touch with a superior agency:
It should be kept in mind that when the various aspects of digital marketing strategies are implemented in a methodical manner, it always helps. This process does not require you to try out conventional marketing techniques such as through magazines, newspapers or television.
It is absolutely necessary for you to get in touch with a superior agency consisting of the right set of experts. Thus, we urge you to connect with us at Vxplore Technologies, the Best Digital Marketing Company in India.
Set simple and clear goals:
As a fairly young startup, you may not have sufficient experience in seeking help from the right set of experts. No sooner than you are able to sort out these issues, it is going to be beneficial for you. Digital Marketing experts at Vxplore opine that you need to be street smart while executing your business ideas.
Complete your work done within a small budget:
Like traditional methods of marketing, you do not necessarily have to shell out a huge sum of money in the case of digital marketing. You just need to hire the right experts like the ones associated with Vxplore Technologies.
Since digital marketing does not follow the usual or conventional mode of marketing, you get to save a decent amount of money. It simply means that you can get your work done within a relatively small budget to be the Best Digital Marketing Company in India.
Huge manpower not required:
You are bound to get help when you associate yourself with the right set of people. At Vxplore Technologies, we have separate people dedicated to each branch or aspect of digital marketing. Thus, when you rely on us, be rest assured that huge manpower is not at all required.
The Final Flourish
If you are looking to hire the right set of people or simply digital marketing experts, we urge you to get in touch with us at Vxplore Technologies, based in Kolkata, India. We thoroughly follow the different kinds of updates available on Google Algorithm.
We make sure to follow its guidelines. Moreover, we work keeping in mind White Hat SEO Techniques. Therefore, get in touch with us since we work as per the latest updates.
Whether you are working as a content creator or content writer or content marketer, you love to create content. If you are an influencer or a blogger or a YouTuber, then you must know that audiences love to consume content. So, how about creating visual content more to boost the SEO Services of your website? In this blog post, we will know it better.
Vxplore Technologies can help you to create valuable visual content that will boost your traffic. They can provide you with content creation services with experts.
There are various kinds of visual content available nowadays. Here we will get to know some of them. Let’s dig deeper.
Video Content:
Everyone can understand how well a video can convey your core message. While using it as a way of effective communication, you can use videos like motion content too.
For the last few years, the importance of making more video format content is growing. The audience likes to interact with the content creator. Therefore, video is growing its demand day by day.
As a result, these days, video content can grab more attention from viewers and make your brand more visible to the audience.
For this purpose, you can contact Vxplore Technologies and get help.
Using more Infographics:
If you have content that needs to add more statistics reports included in it or you want to use a survey report, use Infographics. These days, using Infographics is a trend in content creation.
Whether you use a more data-driven blog post on your website or share a specific survey report for a specific topic, you can use Infographics. This helps the audience to understand the given information in a more detailed way.
You can collect the necessary data and information from different websites and then make useful Infographics. You can do it yourself or if you face any problem, you can hire an SEO Development Company in India.
Using Data Visualization for your Website:
When it comes to creating content that is in such a format that could help your audience to communicate easily, use visuals. If you can use the data visualization technique, then your users will get in touch more with your core message.
Earlier we said that it is important to incorporate infographics with your content. Additionally, you can also use diagrams, survey reports, and charts for this purpose.
But, apart from these types of content, it is also necessary to use data visualization techniques for your blog posts. This is why you need to create data that will be presented in a visual format.
They will help to engage your customers more with the content as well as your business service.
If you need help in creating visual content, hire an SEO Services Agency. You can contact Vxplore Technologies which is a famous company in Kolkata.
Without SEO, your website does not have any purpose to exist online. Designing a website or a web-store is not everything and you have to learn how to promote it. SEO or Search Engine Optimization improves your website view by bringing traffic on your site. You will get views, ranks, and profits if you concentrate on SEO. To help aspiring businesses set a mark in the competitive market, Vxplore Technologies introduces Special SEO Offer at the lowest price ever. Don’t miss the deal and optimize your website in a user-friendly way. Let experienced professionals handle your website.
We understand your business needs and design individual
search engine optimization plans so that every business meets their
requirements. Contact us to get more details about our search engine
optimization plans. Call: 8100461999 or email us at vik@v-xplore.com
Search engine optimizationworks on organic traffic and it makes your website’s content more readable by search engines and users. Content is the king of search engine optimization rules and only an optimizer can help you with the best and shareable content creation.
How SEO can help your business?
Improves your presence online
Enhances your traffic
Promotes your business at the lowest cost
Gives you insight into your target market
Keeps you ahead of your competitors
Makes You a brand
Provides your business with the needed authority
Improves your site’s performance and more
So, you must do SEO for your website. It is a kind of free promotion for your website that an experienced optimizer can handle it rightly. Vxplore Technologies comes up with the best SEO offers for those who want to make a strong position online. Our SEO offers start at Rs. 3000/month. For more details about the offer and the package, don’t forget to give us a call at 8100461999 or email us at vik@v-xplore.com
We plan the best package for you and our SEO special offer include:
Website SEO Audit
Keyword Analysis
On-page SEO
Off-page SEO
Local SEO & More
It is a great deal for limited visitors online. if you have
a website and you want to promote it online, grab our Special SEO plans. Call
us – 8100461999 or email us at vik@v-xplore.com
E-commerce websites are growing in numbers because they are making many business ideas real by presenting them to customers online. So, the demand for optimizing e-commerce websites has also grown high. But, you need to take care of a few factors while doing SEO for e-commerce websites. Search engine optimization tactics are different when you are working on a regular website and handling an e-commerce SEO. So, you must know the right strategy if you have an e-commerce website for you. Vxplore Technologies come up with the right strategies for e-commerce content that improves your rank and make your site easily understood by your users. Read the content to know more.
Don’t put too much
content on the category page:
Best E-commerce SEO professionals come up with the facts that you should know for optimizing your e-commerce websites. Many tend to add long content to the product category page. If you do so, Google will not understand what the page is about. Sometimes, the search engine misunderstands your product category page as an article page. You can keep the maximum world limit within 300 and share important details about this page.
Don’t copy product
description:
The duplicate product description is one of the big issues that e-commerce websites are running with. It is a real challenge for the content makers to write unique content for each product. But, this is a time taking the job and you can simply reword the description instead of copying. The best SEO companies always identify the right solutions for their clients. You must contact a reputed SEO company near you to meet your requirements.
Make a category page with purpose:
Many times, the content of the category page serves no purpose. They are written just to fill the space and just to meet the SEO rules. Change your thought. Make your category page content meaningful. The best idea for designing the content is to add the FAQ section on the page because users have a general query for every product. So, it can serve the right purpose to your audience.
Add rich content to the product details:
Add useful product images to give the right idea about the
product to your customers. Make sure the product has several image angles to
perfectly show every detail of the products. You can even include videos of
your product.
Maintain these strategies for your e-commerce website content. Vxplore Technologies is one of the best companies that offer SEO based on the target customer group. We are also offering E-commerce SEOfor both small and large businesses. To know more details about your web store, contact us.
