In today’s competitive era, we all keep on discussing digital marketing and increasing traffic to our website. But, we often forget to consider two of the key factors in increasing the traffic i.e. the user engagement and user behavior. Now a day, getting a hit on the website, cannot be considered as the conversion, until the user keeps on visiting the other pages of the website. A quality site should be able to hold or retain its visitors. The land and the exit on the webpage are analyzed by ‘bounce rate’ that determine what actions people are taking after reading your post. On hiring a professional BigCommerce Store, your website gets a low bounce rate, which ensures that all the pages of your website or blog gets visited and gets positive responses.
Bounce rate refers to the percentage of visits during which a visitor lands on your blog post and leaves that page without visiting any other page on your site. There are few users who left the page soon after visiting web page or blog. But the best BigCommerce Services create interest and value to the users for the page or the blog. But before that note that the lower bounce rate is better and high bounce rate is bad for your website. For an example if one site gets 100 visits and 50 of the visitors soon exit without visiting other pages, the Bounce rate will be 50%. Thus the website or the blog should always create an interest amongst the users and make them visit other pages too. The BigCommerce Store focuses on the first impression of the visitors of your web page or blog. When a user lands on the page, the first thing he notices is its loading time and design of the page. They make sure that the page takes less than 6 seconds to load and the designs they use should be highly appealing and create interest in their mind.
The content is the king in blogging. The write-up must be easy and readable by the users. The BigCommerce Store helps you to get concise and pointed articles that create a good and easy user experience. An article with proper meaning and required keywords helps to pull much traffic to the web page. Interlinking is yet another way by BigCommerce SEO to stick the users to the web page. The SEO experts interlink your Blog posts as much as possible, which helps your site to get higher search engine ranking. Even you can post the link to other posts of the same website to decrease the bounce rate. The navigation process in your website must be easy and user-friendly. Much complicated pages break the user’s patience and make them leave the page. Bounce rate reflects the interest of the visitors for your blog posts and hence use the described above approach to decrease the bounce rate of your website.