Have you ever got ads on your phone displaying the things of your interest? You may get wondered how they know your requirement. This is because of the data theft by the applications of your phone. Concerns are growing in this regard, and people are becoming more conscious before tapping the allow button of an app. Mobile app industry is growing, so are the new tactics of marketing. Both Android and iOS app developers are falling prey to lucrative offers of marketers and they design codes that allow third-party users to access device’s information.
Many studies have also proved that companies are sharing users’ location and other preferences with outside companies. Nearly 55% android applications track users, 30% of which have an access to device’s contact details. iOS applications are not safe, though. 47% iOS apps share geo-location and personal information of third parties. Like any other countries, data theft in respect of marketing terms has become a concern in India. Reputed companies are opting for Native Android App Development in India to make their apps user-friendly and secured.
Giant names like Google and Apple have already pointed out that developers are responsible for this. They include other companies while developing codes for an app. this allows outsiders to run behind the app without the consent of users. These third-party marketers secretly steal the needed data for their requirement. Native iOS APP Development in the USA adopts a stringent policy to keep these issues away from their development system.
Though Apple and Google have a strong app approval systems, developers somehow manage to evade the rule. Marketers approach developers to mention them in their SDK – Software Development Kit – so that they can track the location of users. They then use the information to run advertisement campaign based on their customer’s location. This is how data selling is done.
India is a growing market for mobile app development industry. Small companies go online to sell their products and adopt different strategies to reach the maximum consumers. If you want to make your app such threat-free, pick the trusted Mobile App Development in Kolkata, India. Though every company more or less use consumers data, reputed names like Facebook and Google claim that they do not share information with others.
To change the system, everyone associated with app development and marketing industry needs to take a serious approach. It does not hold any individual problem; rather, the issue is bigger and spreads across the ecosystem of an app development.
What you should do to avoid data selling problem:
You have a very little to do to avoid this problem. If you are using an iPhone, go to the app setting > Privacy > advertising. You need to active Limit Ad Tracking option. If you are an Android user, go to Settings > Google > Ads. Enable the Opt out of ads personalization.
To stop the misuse of information, a collective approach is needed. Native app developers must understand their job responsibility and design app effectively. Contact Vxplore Technologies to know more about the app development. The expert team designs applications in a better way.