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    The hats and their colours depict the good and the evil. Where Black stands for the villain while White stands for the hero. Similarly, in the SEO industry and the terminology used by any Top SEO Company In India, Black Hat and White Hat SEO means the following:-

    Black Hat SEO:-

    Black Hat SEO techniques and practices aim for increased ranking of a website on the SERP. But in order to achieve this, they have to oppose the guidelines of the Search Engine. These practices cheat the Search Engine in order to achieve results.

    White Hat SEO:

    White Hat SEO techniques also aim to increase website ranking on the SERP. But by utilizing methods that are according to the guidelines set by popular search engines. They improve the organic ranking without opposing the Search Engine’s regulations.

    The experts at the Top SEO Company In Kolkata named Vxplore Technologies have given the information in this blog. They have been utilizing White Hat SEO techniques and delivering excellent results to their clients. All of these clients have taken their Best SEO Packages In India.

    A question that Vxplore Technologies often receives is, “What is Grey Hat SEO?”

    Grey Hat SEO can be explained as a mixture of Black Hat SEO and White Hat SEO techniques. These practices are entirely against the Search Engine guidelines nor are they a hundred percent according to them.

    Vxplore Technologies, the Top SEO Company In Kolkata, mentioned a detailed comparison of Black Hat, White Hat and Grey Hat SEO below:-

    Factors Black Hat SEO White Hat SEO Grey Hat SEO
    RiskThey carry direct risk of getting heavily penalized by the Search Engines if caught. They might get banned from the Search Engines or their content can clearly be removed from the Search Engine’s indices forever with no further trace.They only carry the risk of failing to deliver results compared to the Black Hat SEO techniques as the market is highly competitive and volatile. However is you take Best SEO Packages In India from Vxplore Technologies, one of the Top SEO Company In Kolkata then this risk is also eliminated due to their vast experience and expertise of the industry.Grey Hat SEO techniques carry the risk of receiving hefty penalties, same as Black Hat SEO techniques, but in the future. This is a probability if the Search Engine decides to change its guidelines and makes them more strict, in order to tackle Grey Hat SEO practitioners.
    Content QualityThe content is just aimed to bluff the search engine and gain positive ranking with no intention of providing any answer to the user’s queries. They treat the content as just a doorway page that might also be copied from several websites.Content is focused on providing solutions and being valuable to the user. This type of content automatically contributes positively to the ranking of the website without having to divert the purpose of content creation to personal profit.The content aims to rank the website higher on the SERP. It is filled with keywords which doesn’t add much value to the content, but adds to the positive ranking. The page might provide the same value to the user without the text but due to keywords integration, the text is useful for the ranking of the website
    LongevityThey give fast returns and ranking a website might seem easy through these techniques, but if caught then the fruits from this tree might also be short-lived and easily rot. In simple words, if you create a private blog network, or a website that uses these techniques and get penalized then all of your work will ultimately go to waste.These techniques and the results achieved from them will last for a very long time, as they are supported by the Search Engine guidelines themselves and are providing value to the users as well. That’s why for long lasting results consult any Top SEO Company In India.These techniques are again at the risk of getting considered as Black Hat SEO techniques if the guidelines change against them. Then they will suffer penalties as well, and the effectiveness of the technique will vanish into thin air.
    Link BuildingThe links in these techniques are either paid for or are spammed in every blog comments section irrespective of their relatability to the content whatsoever. Private Blog Networks are heavily utilized in this technique for backlinking purposeAs the content is of high quality and provides value to the readers, other sites intentionally add links of these contents on their websites.The content is created with the purpose of gaining backlinks however the content is of high quality and offer solutions and answers to the searcher’s queries, therefore not entirely being against the Search Engine guidelines
    TechniquesSome examples:-  
    1. Cloaking
    2. Doorway Pages
    3. Hidden Text
    4. Link Farms
    Some examples:-  
    1. On Page SEO
    2. Off Page SEO
    3. Local SEO
    4. Keyword Targeting
    Some examples:-  
    1. SEO Squatting
    2. Negative SEO
    3. Spun Content
    4. Paid Links

    Final Words

    It must be clear from the above-detailed comparison that it is best to take the Best SEO Packages In India. You should take help from a Top SEO Company In India like Vxplore Technologies. They utilize White Hat SEO techniques and delivers excellent results.

    You might have heard of some Top SEO Company In India that are against Black Hat SEO or follow White Hat SEO, but have you heard about Grey Hat SEO? Well, Grey Hat SEO is nothing but SEO practices that are not best recommended by Google and its guidelines. They are also not strictly against them. In simple words, if you do anything that doesn’t entirely follow the guidelines set by Google and also do not commit something which is entirely prohibited, then that action will fall under Grey Hat SEO.

    Well, before we look into Grey Hat SEO, let’s first talk about a company that always uses White Hat SEO practices to manage SEO campaigns of businesses. It is the Top SEO Company In Kolkata named Vxplore Technologies. The Vxplore Technologies team is well-trained and highly experienced with the White Hat SEO techniques. They ensure that they deliver positive results to the clients while staying ethical as well. This is not all; they offer the Best SEO Packages In India that are reasonably priced. These packages fit in perfectly with other Digital Marketing techniques.

    Now, let’s discuss the following:

    1. What is Grey Hat SEO?
    2. What is the importance of Grey Hat SEO?
    3. What are some Grey Hat SEO practices?

    What is Grey Hat SEO?

    As mentioned before, Grey Hat SEO is nothing more than the techniques that are aimed at improving the website’s ranking. They don’t entirely comply with the guidelines set by Google, but they also don’t fall under prohibited techniques.

    What is the importance of Grey Hat SEO?

    If you want to create a website that ranks on top of the SERP and receives high-quality traffic on a regular basis, then you have to be familiar with the ranking procedure of pages as per the search engine’s algorithm.

    Some basics are:

    1. Optimizing your website for smooth and quick functionality

    2. Optimizing your content with targeted keywords

    3. Focusing on on-page and off-page SEO etc

    Grey Hat SEO’s biggest benefit is that it isn’t Black Hat SEO. This means it is not against Google’s algorithm and thus delivers results without risking your ranking. If you want to build a towering presence over the internet faster, then Grey Hat SEO is a comparatively safer option than Black Hat SEO.

    What are some Grey Hat SEO practices?

    Grey Hat SEO is not a frequently used term; however, it is also not a recently introduced term. It was popular and often discussed in the 2000s when Google was releasing a row of big updates. You might have yourself performed these common practices. You might have also come across someone who does them without even knowing that these fall under Grey Hat SEO.

    The practices are as follows:

    1. Generating backlink for your website through commenting on a page:

    An interesting technique is utilizing the comments section of other pages with related content, suggests experts from the Top SEO Company In Kolkata. You can always mention the link of your content with words that are related and promotes your content.

    2. Sending cold emails to connections with links to your website:

    One of the most common gray hat practices is sending cold emails with links to your website. The fact that no funds are exchanged makes this more “secure” than openly buying links.

    3. Building links through low-quality websites to boost your domain authority:

    You can always reach out to websites that provide no value to the users to promote your content. Then improve your site’s ranking. However, this isn’t recommended, as you can instead connect with Vxplore Technologies, the Top SEO Company In India and ask for their help.

    Buying backlinks for money or in exchange for favours from such low-quality websites also falls under Grey Hat SEO. However, they aren’t far from Black Hat SEO, and that’s why any Top SEO Company In India must stay away from such practices.

    Final Words

    You can rely on one of the Top SEO Company In India named, Vxplore Technologies, which offer the Best SEO Packages In India and efficient White Hat SEO practitioners. 

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