Get Started Now!

Request your Fast and Free Quote

    The hats and their colours depict the good and the evil. Where Black stands for the villain while White stands for the hero. Similarly, in the SEO industry and the terminology used by any Top SEO Company In India, Black Hat and White Hat SEO means the following:-

    Black Hat SEO:-

    Black Hat SEO techniques and practices aim for increased ranking of a website on the SERP. But in order to achieve this, they have to oppose the guidelines of the Search Engine. These practices cheat the Search Engine in order to achieve results.

    White Hat SEO:

    White Hat SEO techniques also aim to increase website ranking on the SERP. But by utilizing methods that are according to the guidelines set by popular search engines. They improve the organic ranking without opposing the Search Engine’s regulations.

    The experts at the Top SEO Company In Kolkata named Vxplore Technologies have given the information in this blog. They have been utilizing White Hat SEO techniques and delivering excellent results to their clients. All of these clients have taken their Best SEO Packages In India.

    A question that Vxplore Technologies often receives is, “What is Grey Hat SEO?”

    Grey Hat SEO can be explained as a mixture of Black Hat SEO and White Hat SEO techniques. These practices are entirely against the Search Engine guidelines nor are they a hundred percent according to them.

    Vxplore Technologies, the Top SEO Company In Kolkata, mentioned a detailed comparison of Black Hat, White Hat and Grey Hat SEO below:-

    Factors Black Hat SEO White Hat SEO Grey Hat SEO
    RiskThey carry direct risk of getting heavily penalized by the Search Engines if caught. They might get banned from the Search Engines or their content can clearly be removed from the Search Engine’s indices forever with no further trace.They only carry the risk of failing to deliver results compared to the Black Hat SEO techniques as the market is highly competitive and volatile. However is you take Best SEO Packages In India from Vxplore Technologies, one of the Top SEO Company In Kolkata then this risk is also eliminated due to their vast experience and expertise of the industry.Grey Hat SEO techniques carry the risk of receiving hefty penalties, same as Black Hat SEO techniques, but in the future. This is a probability if the Search Engine decides to change its guidelines and makes them more strict, in order to tackle Grey Hat SEO practitioners.
    Content QualityThe content is just aimed to bluff the search engine and gain positive ranking with no intention of providing any answer to the user’s queries. They treat the content as just a doorway page that might also be copied from several websites.Content is focused on providing solutions and being valuable to the user. This type of content automatically contributes positively to the ranking of the website without having to divert the purpose of content creation to personal profit.The content aims to rank the website higher on the SERP. It is filled with keywords which doesn’t add much value to the content, but adds to the positive ranking. The page might provide the same value to the user without the text but due to keywords integration, the text is useful for the ranking of the website
    LongevityThey give fast returns and ranking a website might seem easy through these techniques, but if caught then the fruits from this tree might also be short-lived and easily rot. In simple words, if you create a private blog network, or a website that uses these techniques and get penalized then all of your work will ultimately go to waste.These techniques and the results achieved from them will last for a very long time, as they are supported by the Search Engine guidelines themselves and are providing value to the users as well. That’s why for long lasting results consult any Top SEO Company In India.These techniques are again at the risk of getting considered as Black Hat SEO techniques if the guidelines change against them. Then they will suffer penalties as well, and the effectiveness of the technique will vanish into thin air.
    Link BuildingThe links in these techniques are either paid for or are spammed in every blog comments section irrespective of their relatability to the content whatsoever. Private Blog Networks are heavily utilized in this technique for backlinking purposeAs the content is of high quality and provides value to the readers, other sites intentionally add links of these contents on their websites.The content is created with the purpose of gaining backlinks however the content is of high quality and offer solutions and answers to the searcher’s queries, therefore not entirely being against the Search Engine guidelines
    TechniquesSome examples:-  
    1. Cloaking
    2. Doorway Pages
    3. Hidden Text
    4. Link Farms
    Some examples:-  
    1. On Page SEO
    2. Off Page SEO
    3. Local SEO
    4. Keyword Targeting
    Some examples:-  
    1. SEO Squatting
    2. Negative SEO
    3. Spun Content
    4. Paid Links

    Final Words

    It must be clear from the above-detailed comparison that it is best to take the Best SEO Packages In India. You should take help from a Top SEO Company In India like Vxplore Technologies. They utilize White Hat SEO techniques and delivers excellent results.

    The opposite of the infamous “Black Hat SEO” is White Hat SEO. This means that SEO practices that strictly follow the guidelines from popular search engines such as Google are known as White Hat SEO techniques. It is best to use White Hat SEO techniques in your SEO campaign as they comply with the guidelines and thus eliminate any risk of penalty. If you search for Top SEO Services Near Me or Best SEO Company Near Me then you will get various SEO Service Providers’ results. All of these providers claim to be the Top SEO Company In India. But until they use only White Hat SEO, there will always be a risk of penalties resulting in negative ranking. Therefore we advise you to confirm this with the company before associating with them.

    Among the search results for Top SEO Services Near Me or Best SEO Company Near Me there’s a reputed company named Vxplore Technologies. The team of experts at Vxplore Technologies provides excellent results through their White Hat SEO-based practices, making them one of the Top SEO Company In India. They provide excellent SEO services as part of their reasonably priced Best SEO Packages In India.

    Let’s first look at the importance of using White Hat SEO:-

    1. Not using White Hat SEO or going against the Search Engine guidelines, maybe a straight ticket to getting banned by the Search Engine.
    2. Getting banned by popular Search Engines, such as Google, is not only bad for the website and the traffic but also directly lays a negative impact on the business.
    3. Any popular Search Engine like Google gets billions of visitors every day; if your website is highly ranked, then these visitors are your potential customers. Getting banned simply means losing these leads.
    4. Even if you don’t get banned, failing to follow the Google Webmaster’s Guidelines will result in your website’s negative ranking.
    5. It is hard to bear getting negatively ranked when you have invested your time, money and efforts in a website’s development and optimization.

    If you do not want to go through any of the negative results of not practicing White Hat SEO, then you must connect with Vxplore Technologies, one of the Top SEO Company In India and take their Best SEO Packages In India for your business’s SEO campaign.

    Some of the popular White Hat SEO techniques that Vxplore experts use are as follows:-

    1. Optimize your Meta Description with Keywords
    2. Offer quality content on your website
    3. Optimize your website for a better User Experience

    Optimize your Meta Description with Keywords:

    The meta description of your pages is one of the first elements that the users notice. It provides the user with information about your page. This hugely impacts their decision. It must seem meaningful and attract the attention of the user. This will raise the possibility of them clicking on the link. The meta description must have an element of allure that captivates the user, if not solve their query. It is also a great place to integrate keywords. These keywords will help in ranking the web page itself.

    Offer quality content on your website:

    It is both Google and the users that appreciate if you have valuable and informative content on your website. The content of your website should be of high quality; that is, it should provide solutions and answers to the queries of the users. The blogs and articles on your website are the main spots where you can target your keywords. Therefore, a detailed keyword analysis for the related keywords is necessary before writing content. Integrate these keywords into your content to get maximum results.

    Optimize your website for a better User Experience:

    Everybody hates a slow-loading website that is clunky and laggy while exploring. The navigation of the website must be smooth and lag-free. This is a major part of the user experience, and that heavily impacts your ranking. It is important for every SEO team to take care of the User Experience. Else the negligence will result in a heavy drop in traffic. One of the basic techniques to decrease the loading time of your website is to use low-resolution but clear images.

    Final Words

    The need for White Hat SEO practices forces businesses to look for Top SEO Services Near Me or the Best SEO Company Near Me. If you are searching for the same queries, then we highly recommend that you reach out to Vxplore Technologies. This India-based company provides the Best SEO Packages In India at an affordable cost.

    If you are a business owner who uses traditional marketing techniques such as banners, posters, and billboard advertisements, then you must have noticed your competitors shifting to Digital Marketing. Why do you think they choose Digital Marketing over traditional advertisements? You also must have heard the term ‘SEO.’ Why do you think Best SEO Packages In India are so popular? Well, it is all because they give a higher ROI. You earn more from Digital Marketing and SEO than from Traditional Marketing. More in the sense of both business growth aspects and monetary terms. This highlight of modern advertising has made businesses bound to search for queries like Top SEO Company Near Me and Best SEO Company Near Me.

    Before proceeding to the benefits you will receive if you take Best SEO Packages In India, let’s first learn more about the Best SEO Company. Vxplore Technologies, based in Kolkata, India, is considered the Best SEO Company by their customers. They have been in this industry for a long time and thus know the industry inside-out. Their service provides results despite being offered at a reasonable price. The team has the required expertise to handle the SEO Campaign of any business belonging to any niche.

    Now let’s get to know the benefits of taking the SEO Packages from a company like Vxplore Technologies:-

    1. Develop a solid brand awareness
    2. Generate more revenue
    3. Get ahead of your competitors
    4. Reach your target audience

    Develop a solid brand awareness:

    Search Engine Optimization helps you get visible on the first page of search results. This enables you to build astounding brand awareness. It is important for every brand to be known by as many potential customers as possible. SEO allows you to achieve that and much more.

    Generate more revenue:

    If you are visible to as many people as possible, they will also visit your website. These visitors can later be converted into actual customers through Search Engine Optimization. There are various SEO techniques that allow you to gather maximum traffic on your website and get a higher conversion rate. This will ultimately help you earn more revenue.

    Get ahead of your competitors:

    Any business today that isn’t availing the benefits of Digital Marketing techniques like SEO is at a disadvantage. The competition in the market is super high, with emerging startups every day. SEO can be a great tool to have a head start in this race or stabilize your already dominant position. A company that is using SEO to target and acquire customers always has the chance of being a successful giant business in the market compared to a business that still uses traditional marketing methods.

    Reach your target audience:

    SEO benefits from effective keyword targeting, which assists the process of targeting a quality audience. Through keyword targeting, you can get visible to customers who are already interested in your business and thus have a higher chance of buying your products.

    Final Words

    You can now stop searching for queries like Top SEO Company Near Me and Best SEO Company Near Me as you can directly reach out to the Best SEO Company, namely Vxplore Technologies and avail of their Best SEO Packages.

    We can't wait to work with you and help you grow.

    We're here to help you grow as a company, reach out to us at any time and we'll be happy to help you.

    Get in Touch