Opening new doors of opportunities, increasing customer engagement, and boosting revenue are just some of the benefits of Mobile App Development for a business. This is why so many new businesses are taking the services of Mobile App Development Companies starting from the initial stage of their business tenure. However, when it comes to choosing between developing an Android or an iOS app, things can get a little tricky. Both platforms have their own strengths and weaknesses, and deciding which one to prioritize can be a tough call. Are you finding it tough to make a decision between reaching out to iOS or Android App Development Company first as well? Then keep reading as we will discuss this in deeper detail.
- Market share
- Revenue potential
- App store approval process
- Development time
- Marketing and promotion
It is important to think about the market share of both platforms. Android has a huge majority of 87% in the global smartphone world, while iOS only has 13%. Nonetheless, if you are focusing on particular markets like the US or Japan, iOS will have more dominance. Thus, if your target audience leans towards iOS products, it may be sensible to create an app for that platform first.
The revenue potential of both platforms is also worth considering. Although Android has a larger market share, iOS generates more revenue. According to a report by App Annie, iOS users spend twice as much on apps as Android users. This is mainly because iOS users are more willing to pay for premium apps or in-app purchases. Therefore, if you have a monetization strategy that involves selling premium features or subscriptions, developing an iOS app first might be the better option.
App store approval process:
Apple’s app review process is more stringent, so it may take longer to be approved. Conversely, Android has a more lenient approval process, allowing apps to be published on the Google Play Store in a shorter amount of time. If you are short on time for launching an app, focusing on developing the Android version first is recommended.
The development time required for both platforms can vary depending on the app’s complexity and features. However, due to strict guidelines and the rigorous app review process of Apple, developing an iOS app might take longer than developing an Android app. Therefore, if you have a tight deadline, developing an Android app might be the better option.
Marketing and promotion:
Ultimately, investing in marketing and advertising can have a huge impact on the success of your application. Both operating systems offer their own promotional outlets, such as App Store Optimization (ASO) for iOS and Google Play Store Optimization (GPSO) for Android. Nevertheless, iOS users generally demonstrate more involvement and spend more time on their gadgets, which implies they may be more likely to respond to targeted ads or push notifications. Thus, if you intend to put money into marketing and promotion, creating an iOS app first might be advantageous.
Choosing between developing an Android or an iOS app first can be a challenging decision. Both platforms have their own strengths and weaknesses, and the decision should depend on your specific business needs and goals. Whichever you choose, you can rely on the Best Android App Development Company, namely Vxplore Technologies.
If you are looking for the Best Android App Development Company that you can trust and get great results with, then Vxplore Technologies in India is your best choice. We offer Mobile App Development Services at attractive prices.