It is common for every business to go through ups and downs during its tenure. Business owners are motivated, feel great, and are on the 9th cloud when their business is at its peak. Sales are just increasing; funding is coming in, expansions are on, and customers love the brand; this is a business’s definition of peak time. But there come problems, and sometimes these problems can not be solved without some expert guidance. One can get such expertise by associating with a Digital Marketing Company In India.
It’s easy to tackle some prevalent but chronic problems with the help of Digital Marketing. Digital Marketing is a tool often left underrated, and it always proves to be beneficial in most cases. Vxplore Technologies is a Digital Marketing Company In Kolkata, India, that has helped many companies get on their feet again after falling into challenging situations. Their clients regard them as the best Digital Marketing Company In India for their excellent and satisfactory services. If a business is already facing tough times, they don’t appreciate wastage of money, and at such times Vxplore Technologies and its team is a reliable source for a good return on investment.
If you are a business owner having a tough time, don’t rush in searching for aDigital Marketing Company Near Me; instead, reach out to Vxplore Technologies for their Digital Marketing Services. Here’s a list of some scenes in which their services can be of immense help to you :-
You have no reach on your Social Media Accounts
No traffic to your website
You have traffic on your website but a low conversion rate
No team to strategize your content
You have no reach on your Social Media Accounts:
Inexperienced Business Owners make a widespread mistake of neglecting their Social Media Accounts or not utilizing their potential. Before you search for Digital Marketing Company Near Me, check that you even have a business Social Media Account.
It is necessary to create posts for your Social Media that your audience loves and relates with. If you are already doing that and still not getting likes, comments, and shares, then there must be some faults from your end. These are proof of engagement, which is vital for your business growth. Vxplore Technologies can help you through this with their Social Media Marketing service.
No traffic to your website:
An excellent Digital Marketing Company In India like Vxplore Technologies will suggest you use Search Engine Optimization to generate traffic to your website. It’s the most value justifying technique to generate in Digital Marketing.
You have traffic on your website but a low conversion rate:
You might have been doing everything right on the part of redirecting people to your website. But these are just window shoppers and not actual customers. This is just a waste of time and money then. If you ask Vxplore Technologies and their experts, they will blame this on your inability to track the right customers. Targeting customers will help you separate non- potential customers from actual customers. Vxplore Technologies is a Digital Marketing Company In Kolkata, that has tracked and analyzed many people to drive high-quality traffic to businesses’ websites that increase conversion rates.
No team to strategize your content:
Supposedly you have Digital Marketing experts at work, but you are still not getting results. One can blame this on your content strategy that’s at fault. You need to hire a Content Writing team with all expertise, skills, and experience. Vxplore Technologies is also the perfect option for Digital Marketing Company Near Mebecause it has a great group of Content Writers. They can write content that targets the right keywords and also impresses the audience to keep them hooked to the website,
Digital Marketing is a replacement for the traditional marketing methods for new businesses, including startups. It’s impossible to gain as many benefits from conventional marketing methods like banners and newspaper advertisements as we can gain from Digital Marketing sources like Search Engine Optimization and Social Media Marketing. If you have already shifted to an online business mode or maybe launched a new website, it becomes much more necessary to adopt Digital Marketing ServicesIn India as it can drive traffic to your website.
The most crucial benefit of Digital Marketing is that one can target who would see the advertisement among many internet users and then track these leads accurately. If you require Digital Marketing Services In India, you might be searching for a Digital Marketing Agency Near Me. Otherwise you might be skeptical about Digital Marketing Services and whether they will really benefit your business.
Vxplore Technologies offers Digital Marketing Services In Kolkata, India, and they say that they receive concerns that “Is it worth investing in Digital Marketing?”. Vxplore Technologies is a reputed Digital Marketing Company in Kolkata that has been the go-to choice for many people who search for Digital Marketing Agency Near Me.
They answered this question by mentioning a few of the prime benefits of Digital Marketing in today’s market:
Target your audience effectively
Lead Generation
High Conversion Rate
Analyze the results
Gain Positive Brand Reputation
Target your audience effectively:
Vxplore Technologies provides Digital Marketing Services In India through which you can target your audience effectively. You can also filter and show only them your ads. This will save you money and the efforts you would have invested in non-potential clients. They use some tools that track the customer’s internet activity and search behavior. This data plays a crucial role in determining if the customer demographic matches the part of a potential customer.
Lead Generation:
A company’s growth ultimately depends on its growth charts. The revenue increases over time with the increase in leads. Leads are the customers that are interested in the brand and the products. They visit the website with the intention to buy something, not just browse and leave. Digital Marketing, with its advanced targeting techniques, separates actual customers from the people who intend to do window shopping.
High Conversion Rate:
Businesses prefer Digital Marketing Services In Kolkata from Vxplore Technologies over the traditional marketing techniques because of one superior feature of Digital Marketing. This feature is the ability to track customers’ internet activity.
This is done by checking the action one performed after clicking your ad. The number of people who viewed your ad can be tracked easily through services included in Digital Marketing Packages from Vxplore.
Analyze the results:
How will you measure your growth or loss numbers from your marketing campaign? The answer is through Digital Marketing. Vxplore Technologies use Digital Marketing Data Analytics tools to gather all the data and create a report for their clients showing if they achieved the goal or not.
Everything can be tracked, from the number of people who clicked on your ads and how many people stayed on the page to the number of sales achieved through an ad. These numbers make it easier for the analytics team to report the outcome of the campaign and Return on Investment.
Gain Positive Brand Reputation:
If you want your brand to get recognition, then your best bet is through the internet. People appreciate brands that communicate through internet mediums and stay active on different online platforms, which develops trust and bonds between the business and the customer.
PPC Management, these two words give us an idea that it is the process of overseeing and managing one’s Pay-Per-Click campaign and its budget. The main aim behind this process is to generate as much revenue from the ads by reducing their costs. Vxplore Technologies is a Professional PPC Management Company In Kolkata, India. Successfully giving their clients constant returns off their PPC Campaigns with minimum expenses.
Their expertise with PPC Campaigns allows them to share some of their knowledge about their duties for their clients, being a Professional PPC Management Company In Kolkata. These duties are:-
Setup:
Firstly, before proceeding, a comprehensive study of the client’s business is done to know details like the company’s objectives and goals and the purpose of using PPC as a marketing method. Their expectations are enquired to determine the steps they must take to deliver optimal satisfaction to the client. A campaign plan is made and finalized; it has all the procedures to be followed during the campaign to ensure nothing goes downhills are also created in the setup phase.
Reporting:
Reporting is done to the clients regularly, whether weekly, monthly, or quarterly. Reports are delivered through the platform convenient for the client. They carry the details of the campaign’s outcome in consideration of the client’s goals and expectations from the investment. Reports give every point that the client wants. Return on investment is a must. Graphs and charts can be attached to the accounts for better understanding and the client’s outcome representation. In the end, Reports play a crucial role as they give the client satisfaction and peace that everything is going well. It also gives the company valuable insights to take lessons.
These are the duties performed by the experts at Vxplore Technologies:
Report Analysis
PPC Experts monitor the reports to analyze what they are doing wrong or what they have to improve to get better results from their campaigns. These reports are in measurable format; that’s why it’s recommended that the goals be numerical. This is to ensure that it’s easy to compare the two.
Keywords Finalization
They research keywords and decide which ones to use and where to get a positive outcome.
Monitoring ROI
This is required to calculate if the return on investment is more than the costs incurred during the ad campaign.
Platform Strategy
There are various PPC platforms; therefore personalized strategy should be created for each forum to ensure profit.
Potential Lead Analysis
Every click is a lead which is then tracked to get more details about them. If then the profile matches with the profile of a potential customer, then the lead is pursued. After that, ads are shown to them.
Competitor Analysis
Competition’s strategies and moves are closely observed for inspiration and not to repeat mistakes. Keeping an eye on the competitor is as crucial as monitoring your efforts.
These are the duties that Vxplore Technologies, the best Professional PPC Management Company In India, performs on behalf of their clients. They provide them the value of their investment along with positive returns from their PPC Investment. The PPC Packages at Vxplore Technologies are super economically priced. This is to ensure that it doesn’t become a reason for a client to turn down the proposals or offers.
Final Words
If you need expert PPC Service from the best Professional PPC Management Company In India. Then contact Vxplore Technologies, a Professional PPC Management Company In Kolkata, India.
Mobile Applications in recent years have evolved a lot and are adding immense value to business operations. They have changed how companies used to do business. Various Mobile Applications developed by the Best Mobile App Development Company have also changed the behavior of consumers. They rarely use computers for browsing and have switched to mobile phones. This can be blamed on the busy lifestyle of today’s world. People need everything on the go, and mobiles fulfill that need for portability even better than small computers.
Consumers need applications as they are fast, easy to use, and help them stay connected with the brands they love. Businesses have understood this need for apps and are looking to hire theBest Mobile App Development Company In India. The demand for Android App Development Company In India has spiked dramatically. It’s a booming industry with various opportunities and high competition.
Vxplore Technologies is one of the Best App Development Company In India and can create reliable applications for your business. They are an experienced team of skilled developers who strive to create wonders for mobiles. They aim to continually justify the title of Best Mobile App Development Company In Indiaand work with sheer dedication to achieve that aim.
Supposedly you own a business, and if you still don’t know how much of a perk your very own application can be for your business, then continue reading. Vxplore Technologies mentioned a few advantages that Applications bring to the table.
The benefits are:
Deliver value to your customers
Boost your brand reputation and create awareness
Stay a step ahead of your competitors
Improve customer engagement
Deliver value to your customers:
If you earlier had loyalty and reward offers for your customers, then mobile applications can make it more convenient for your customers to access them. There are many ways through which you can introduce loyalty events to your application. These will benefit the customers as they can participate in the event on the go. This will eliminate the need to physically be present at the store for participation or have a search tab open on your browser. They could gain rewards by participating in the event, and this will ultimately lead to providing value to your customers.
Boost your brand reputation and create awareness:
It is crucial for a business to associate with the Best Mobile App Development Company In India, like Vxplore Technologies, to develop their app. This is because the better the application is, the better the experience it offers to the customers the more reputation the business will gain.
An excellent application kind of influences the user to open it repeatedly, especially if it has some integrated feature that needs to be checked every few minutes. The brand’s positive image in the brains of the consumer urges them to tell other people about the brand and the application. This acts as an effective marketing and creates both awareness and a good brand reputation.
Stay a step ahead of your competitors:
In areas where there are several small businesses, it can be noticed that they don’t have an application. This helps you stay modern, progressive, and a step ahead of your competitors in your customers’ eyes. Along with that, you can, of course, enjoy the benefit that the application provides.
Improve customer engagement:
The ability to send push notifications to your customers’ phones reminds them of your brand. If your notifications contain something relevant and click-worthy, they will open your application frequently on their phones. This creates a bond between both parties and is considered a positive engagement.
Pay-Per-Click Advertising is in overwhelming demand these days. It proves the increasing number of search queries for – “Best PPC Company Near Me, Top PPC Company Near Me, or Professional PPC Company Near Me.” If you are still not using PPC as your marketing method, you are missing out on its great benefits, which can positively affect your business’s revenue.
Vxplore Technologies, a company based in Kolkata, India, is the perfect answer to every search query regarding “Best PPC Company Near Me or Top PPC Company Near Meor Professional PPC Company Near Me.” It’s a team of PPC experts who can convince anyone to go for PPC by reasoning with them and mentioning the advantages of using PPC. They have shared a list of reasons one should immediately adopt PPC as one of their marketing techniques.
Let’s read the points:
PPC is completely trackable and measurable
Easy start with PPC
You have complete control
PPC helps in achieving goals
An ocean of data to analyze
Target your customers effectively
PPC is completely trackable and measurable:
PPC tools let one see all the stats to understand how the campaign performs. You can see the details regarding clicks and conversions, which makes it easy to understand how far we are from achieving any of our business goals. The PPC Statistics are much more advanced compared to any other marketing technique. It also shows the quality of the traffic generated and how our budget performed throughout the campaign.
All these stats make it easier for one to make improvement decisions and also compare the results to goals determining the outcome and setting up a new plan if required.
Easy start with PPC:
This is one of the attractive features of PPC; unlike any other marketing process, PPC is super easy to start with. SEO and SMM, on the other hand, take time to target customers. Then start gathering leads. Then takes further time to convert them. With PPC, you can start showing ads to high-level prospects immediately with some optimization.
You have complete control:
Complete control over the PPC Campaign is in your hands. Starting from the keywords and their placements. Then the budget, you can spend as much as you want and as reasonable as you want. Depending on how much you want to spend, you can bid in the auction. There’s also the freedom to continue the campaign if in profit and pause whenever you want.
PPC helps in achieving goals:
PPC, like any other business operation, aims to achieve business goals. However, one can modify PPC like no other marketing strategy to achieve any of the goals. The goals that Vxplore’s Best PPC Packages achieve are increasing reach, boosting sales, or getting engagement. Every goal is achievable and, during the process, tracking the goal is also possible.
An ocean of data to analyze:
As mentioned above, PPC statistics are detailed enough to show the impressions, clicks, and conversions from a campaign. This is not all; every keyword used in the PPC content can be traced back to the conversions it gave. Pairing these with other tools gives more results.
Target your customers effectively:
If you want to reach an audience who aren’t already familiar with your business and people who are already exposed to your business, your best option is to use PPC Advertising. Every keyword can be modified to target an audience of different demographics.
Final Words
If you are searching for “Best PPC Company Near Me or Top PPC Company Near Me, or Professional PPC Company Near Me, ” reach out to Vxplore Technologies of India and start your PPC Journey.
In the field of Digital Marketing, the biggest challenge that professionals face is Google Algorithm Updates. Vxplore Technologies, a Digital Marketing Agency in India, first explains, “What is Google Algorithm?”. It is a broad topic to cover as it is Google’s system designed to provide relevant results and data depending on the search queries of the user. Google Algorithm updates focus on serving optimum quality, user experience and relevant results for search queries to its users. These algorithm updates are also Google’s defence strategy against misusers of loopholes to rank up on the SERP.
In the starting years of Google Search Engine, the number of updates was quite less than today’s frequency. The updates are pushed so often that it is arduous to keep track of the updates even for one of the Best Digital Marketing Companies in India, like Vxplore Technologies. However, Vxplore Technologies have experts with keen eyes that have no chance of missing an important update and its changes.
Here is the complete history of vital Google updates since 2003:
The first major update is Florida Update – November 16, 2003
The Jagger Update – September 1, 2005
The Big Daddy Update – December 15, 2005
The Vince Update – January 18, 2009
The Caffeine Update – August 10, 2009
The May Day Update – April 28, 2010
The Panda Update – February 23, 2011 – January 11, 2016
Freshness Update – November 3, 2011
Page Layout Update – January 19, 2012
The Penguin Update – April 24, 2012 – September 23, 2016
Exact Match Domain Update – September 28, 2012
Payday Loan Update – June 11, 2013
The Hummingbird Update – September 26, 2013
Page Layout Refresh Update – February 6, 2014
The Pigeon Update – July 24, 2014
The Mobile Friendly Update – April 21, 2015
Quality Update – May 3, 2015
The RankBrain Update – October 26, 2015
Panda Core Algorithm Incorporation – January 11, 2016
The Featured Snippet Deduplication – January 22, 2020
May 2020 Core Update – May 4, 2020
December 2020 Core Update – December 3, 2020
The Passage Ranking Update – February 10, 2021
The Product Reviews Update – April 8, 2021
The Known Victims Protection Update – June 10, 2021
The Page Experience Update – June 15, 2021
The June 2021 Spam Update – June 23, 2021
The Spam Update Part 2 – June 28, 2021
July 2021 Core Update – July 1 & July 12, 2021
The Google Link Spam Algorithm Update – July 26, 2021
Google Spam Update – November 3, 2021
Broad Core Update – November 17, 2021
November 2021 Local Search Update – November 30, 2021
December 2021 Product Review Update – December 1, 2021
The Page Experience Update – February 22, 2022
March 2022 Product Algorithm Update – March 23, 2022
May 2022 Core Update – May 22, 2022
July 2022 Product Reviews Update – July 27, 2022
The Helpful Content Update – August 25, 2022
September 2022 Product Review Update – September 20, 2022
The first major update is Florida Update – November 16, 2003:
Florida Update shook all SEO malpractitioners like a storm. It was the first update solely focusing on SEO. Websites that used “Black-Hat SEO“, techniques like keyword stuffing, hidden links, private link networks etc, to win the auction by bidding on high-ranking keywords got negatively ranked. Their rankings were utterly wiped out.
The Jagger Update – September 1, 2005:
After punishing the Black Hat SEO practitioners with the Florida update, it was the turn of people to use paid and spam links as backlink-building techniques. This update rolled out in three phases and focused entirely on Backlink building. By November 2005, the three phases were complete, setting strong regulations against spam backlinks.
The Big Daddy Update – December 15, 2005:
The Big Daddy update focused on URL canonicalization and redirects. The previously released Jagger Update filtered out the websites with paid links using unethical linking methods. These websites weren’t added to the Big Daddy servers. This update took a long time to roll out completely and lasted between December 2005 and March 2006.
The Vince Update – January 18, 2009:
This update rewarded big brands with increased website traffic with high-ranking keywords, favouring the big brands to appear on the search results more often. Vinces update was so partial towards already successful offline brands that it also came to be known as “Brand Update”.
The Caffeine Update – August 10, 2009:
The Caffeine Update focused on increasing the efficiency of the web crawlers. After this update, Google could show more relevant results to the search queries. This was all because the indexing was not done after classifying any sites with fresh or changed content. This increased the crawlers’ speed, and they could store more data than before.
The May Day Update – April 28, 2010:
This update focused on Google’s ability to provide website results to users based on their relevance to search queries with long tail keywords. The website owners had mixed reviews then regarding the impact of this update on the long-tail SEO of their website.
The Panda Update – February 23, 2011 – January 11, 2016:
The Panda Update was first released on February 23, 2011, and then until January 11, 2016, many versions of the same update were rolled out, introducing improvements. This update was initially released as an unnamed update, and it shook the world by impacting 12% of the total search queries. This was another attempt from Google’s end to eliminate Black Hat SEO practitioners. After this update, the content’s quality became a crucial ranking factor and marked the end of “content farms”. Content Farms are websites that use the Black Hat SEO technique Keyword Stuffing to rank their pages with low-quality blogs and content higher on the SERP. In August of 2011, the Panda Update was available worldwide except for three countries: Japan, China and Korea.
Google rolled out many minor updates until September 2012. A significant Panda update affected 2.4% of English search queries. Later in May of 2014, Panda 4.0 was launched, which impacted another 7.5% of English search queries. The final Panda Update was its 4.2 installment which was a slow rollout on the part of Google. After this, in 2016 Panda Core Algorithm update was launched, which as the name suggests, incorporated Panda as Google Algorithm’s other ranking factor.
Summarizing the Panda Update in a few points:
Google’s Panda Update was launched on February 23, 2011
Panda Update aimed to reduce the number of Black Hat SEO Sites
It also brought an end to many content farm sites
Panda Update made content quality a crucial ranking factor
It was incorporated into the Algorithm on January 11, 2016
Freshness Update – November 3, 2011:
This major update enabled Google to show fresher and more recent results to search queries. It impacted 35% of searches, which helped searchers gain information regarding current events.
Page Layout Update – January 19, 2012:
Page Layout update solely focused on the websites exploiting advertisements. These websites ran many ads on the website instead of the content the visitors looked for. The visitors had to scroll down on a page to find the content, and all of it above was filled with ads.
The Penguin Update – April 24, 2012 – September 23, 2016:
This was a significant offence against the Black Hat SEO (keyword stuffing and unnatural linking) technique practitioners. It was first launched as an unnamed update until two days after it was revealed that it’s called Penguin. The Penguin Update allowed the algorithm to rank websites that used Black Hat SEO techniques negatively. 3.1% of English search queries were impacted at the start. In the next instalment, Penguin 1.1, the websites that got negatively ranked learnt their lesson and started following Google’s Webmaster Guidelines. This helped in their ranking slowly recovering. While it again affected many websites doing wrong.
By the time Penguin 2.0 was launched in May 2013, the Google algorithm was efficient enough to scan a website inside and out. It was no longer the case that only the home page was checked for violation of Google’s Webmaster Guidelines. There was another refresh update that was mistaken as a significant update but did the same as 1.1. The final update for the Penguin was launched, integrating Penguin into Google’s Core Algorithm as well. Like any other Core Algorithm incorporation, this also meant more power to that update. It is not that often anymore that Penguin issues penalties on websites, but now, as it is a part of Google’s Core Algorithm, it is still active.
Summarizing the Penguin Update in a few points:
On April 24, 2012 launched the Penguin Update
It aimed to eliminate sites that practiced keyword stuffing
It also negatively ranked the websites that used unnatural linking methods
Penguin Update enabled Google to analyze individual pages for malpractice
On September 23, 2016 Penguin Update incorporated into the Google Algorithm
Exact Match Domain Update – September 28, 2012:
The Exact Match Domain Update focused on eliminating EMDs from the Search Engine Results Pages. Exact Match Domains are domain names that perfectly match the user’s search queries, and like keywords, relevance helps boost the ranking and drive traffic to your website. However, these EMD Websites don’t focus on quality content, and it was impossible to stop people from buying domains with these matching names. Therefore, this algorithm update targeted these sites.
Payday Loan Update – June 11, 2013:
On June 11, 2013 until June 12, 2014 released three versions of Payday Loan Update. These updates targeted spammy search queries regarding suspicious business websites. The following category businesses owned these websites – pharmaceuticals, loan granting, casinos, betting etc. This was Google’s method to ensure no illegal activity was proceeding over their search engine-listed websites.
The Hummingbird Update – September 26, 2013:
The Hummingbird Update had these primary characteristics:
Google’s Hummingbird Update launched on September 26, 2013
It helped Google understand queries in conversational tone
It made Google quick and accurate similar to a Hummingbird while giving results
It impacted 90% of the world’s search queries
Hummingbird Update never integrated into Google’s Core Algorithm
Now that the voice search feature is available and the growth in the number of Google users. The Search Engine started receiving searches in a more regular human conversational tone, making them complex for the algorithm to make sense of. The Hummingbird Update, launched at the end of September 2013, was Google’s way to tackle these complex search queries and give better relevant results. The name depicts that this update made Google quick and accurate like a Hummingbird. This update impacted 90% of the world’s search queries. Therefore this was a significant improvement in Google Search’s speed and precision. People misunderstood this as an integration in the core algorithm of Google as well, but later it was cleared that it is a rewrite of an already existing Google Algorithm.
Page Layout Refresh Update – February 6, 2014:
The Google Algorithm’s index updated and launched as Page Layout Refresh Update. This update introduced no significant changes. This didn’t stand to the expectations of people waiting for Google’s other tactic to fight against the websites with numerous static ads running on them.
The Pigeon Update – July 24, 2014:
The Best Local SEO CompanyVxplore Technologies experts mentioned that this was a huge update focusing on Local SEO results. This improved how Google ranked local businesses according to their location and their Local SEO on their website. This allowed small companies to compete with the giants in their area. Google rewarded these businesses with a higher ranking on the SERP in terms of Local Searches if they optimized their site accordingly. This update is why people started getting relevant results for queries like “Best Local SEO Company in Kolkata“.
In the end, if we look at Pigeon Update, the details are:
Google’s Pigeon Update rolled out on July 24, 2014
This update focused mainly on Local SEO Results
It rewarded the deserving local businesses with increased visibility
This gave an opportunity to the small companies in many localities
Great Local SEO practitioners ranked higher on the SERP
The Mobile Friendly Update #1 and #2 – April 21, 2015 – May 12, 2016:
As mobile phones replaced computers as the preferred search device, Businesses started looking for SEO Experts and Web Developers. It was a must for these websites to get optimized for mobile phones as quickly as possible. The Mobile Friendly Update released in April of 2015 enabled Google to favour the websites that were well optimized for mobile phones. These websites were rewarded with increased ranking and visibility over unoptimized websites.
The 2nd Mobile Friendly Update launched on May 12, 2016. This update focused on increasing the effect of the ranking determining signal for the Search Engine.
Quality Update – May 3, 2015 – August 19, 2017:
Various quality updates released from May 3, 2015, until August 19, 2017.
The websites with lower content quality, poor user experience and excessive ads got targeted through these updates, and they faced punishment by readjusting their ranking. All these quality updates warned other website owners to focus on providing value to their users with their content and giving a satisfactory user experience.
The RankBrain Update – October 26, 2015:
The RankBrain Update of October 2015 is probably why our Google searches are so accurate today. Rank Brain was an algorithm update which relied on machine learning. Through this, it organized the relevant searches better than ever offered. It focuses on the intent behind a searcher’s search query. At the time of its launch, it only impacted 15% of all the search queries. However, as of now, all of the search results for our questions are shown by Rank Brain. This machine learning platform is based on Hummingbird, which was already a fast and precise addition to the Google Algorithm.
Let’s summarize Rankbrain Update into few points:
October 26, 2015 launched the Rankbrain Update
This update introduced Machine Learning into the algorithm
Rank Brain enabled Google to prioritize the intent behind search queries
It was based on the Hummingbird Update
It made Google Results further precise and relevant
Unnamed Update – November 10, 2016:
The experts at Vxplore Technologies, one of the Best Digital Marketing Companies in India, found this with extensive research that there was a hidden update released on November 10, 2016. This update had no name; that’s the reason behind its difficult-to-track existence. However, many websites active at the time reported a sudden increase in their traffic on the date this update is rumoured to have launched. There is mixed feedback on this as well because some website owners experienced a drop in their website traffic.
Intrusive Interstitials Update – January 10, 2017:
An update from Google that improved the search experience on mobile was the Intrusive Interstitials Update in January 2017. Earlier, there were many interstitial and pop-up ads when searching on mobiles, and this update fixed it by reducing the number of such pop-up ads. This was a necessary change as by 2017, most of the world’s population had smartphones, and they accessed the internet on the go on their mobile screens. Even businesses started optimizing their websites for different devices.
If we look at the details, in points then:
This updates rolled out on January 10, 2017
Intrusive Interstitials Update improved Google’s User Experience on mobiles
It reduced the number of pop up ads on mobiles when visiting websites
This helped people save time and avoid interstitials
It was a necessary update as number of mobile users spiked worldwide
February 1 Update – February 1, 2017:
Another mysterious and rumoured update might have been released on February 1, 2017. Vxplore Technologies, one of the Best Digital Marketing Companies in India, shares that this update focuses on private blog networks and websites that took services of spam link building which is against Google’s Webmaster Guidelines.
February 7 Update – February 7, 2017:
This was another unnamed update that is rumoured to have created a radical change in the ranking of websites on the SERP. It balanced the ranking; some websites that deserved low ranking were negatively ranked, while others which needed promotion were boosted. This, as expected, got varied reactions from people as well. It targeted content quality and relevance.
The Fred Update – March 7, 2017:
This was a highly controversial update released on March 7, 2017. Google’s another aggressive move on low-quality content websites, and they were analyzed and minus ranked. Google kept mum on this update. However, they couldn’t escape people’s questions and doubts about this update, which shook many website owners. Google dodged all questions by saying that the answers lie within Google Webmaster’s Quality Guidelines.
The information Vxplore Technologies has on Fred Update says that:
The Fred Update rolled out on March 7, 2017
It punished sites for unnatural linking
It also negatively ranked sites that were displaying too many ads
This raised the value and space for content on websites
Google didn’t answer the questions related to Fred upon its launch
June 25 Update – June 25, 2017:
2017, the year of mysterious Algorithm updates from Google’s end with another unnamed update. This update released in June 2017 and rumours are that it played with the SERP rankings. Vxplore Technologies, a Digital Marketing Agency in India, reported that this update heavily affected the ranking of beverage businesses. The search queries that ranked between the positions 6-10 greatly impacted and experienced both a fall and boost in ranking, probably depending on their content quality.
The Fall Flux – September 8, 2017:
A series of fluctuations in the Google Algorithm took place between September 8 and October 12, 2017. Many conglomerates and giant companies reported this with a decent internet presence. These updates impacted the search visibility of these websites. The traffic generation was irregular, and nobody had any answer. The blame is on the inconsistent update dates
The specific dates of these irregularities are:
September 8, 2017, September 18, 2017, September 25, 2017, September 29, 2017, October 4, 2017, October 12, 2017
The Maccabees Update – December 12, 2017:
Google admitted the changes made to the Google Algorithm between December 12th and 14th. These changes were minor and didn’t impact a majority of the websites. However, some websites noticed this impact and reported it on time. Vxplore Technologies, the Best Digital Marketing Agency in India, opines that 2017 had so many minor updates that Google never announced and put much on unrest.
Broad Core Algorithm Update – March 9, 2018 – November 17, 2021:
Broad Core Algorithm Updates are often not understood correctly by even the experts, and these misconceptions are due to the lack of information provided by Google regarding these updates. The specialists at Vxplore Technologies regard Broad Core Algorithm updates as small changes made to the main search algorithm, as well as a few ranking signals received by Google and factors that it considers. The updates released with this name have been focusing on rewarding the websites that have been providing value to their audience with their content.
The “Small” Update – September 27, 2018:
September 27, 2018, on Google’s 20th Birthday when The “Small” Update released. People reportedly called it a minor update because earlier than the Broad Core Algorithm Update released, it impacted many websites. In contrast, this update had no significant update except for some fluctuations in the traffic of some websites. This update also proved to be fruitful as some sites which, earlier faced penalty in the last Broad Core Algorithm Update had recovered.
Unconfirmed Halloween Update – October 31, 2018:
During the Halloween of 2018, there were again reports of fluctuations in the traffic of websites. These fluctuations were in the form of spikes and falls in the number of people visiting the websites. This was also a strange update, as there was no evidence proving its occurrence. This could be just a rumour after the August update as well.
Valentine’s Day Update – February 13, 2019:
Another update released the day before Valentine’s Day on February 13, 2019. This was a breath of fresh air for many websites instead of seeing a fall, and their ranking experienced a significant increase.
The Florida 2 update – March 12, 2019:
This was another Broad Core Algorithm Update with various changes, focusing on nothing specific. However, this update had a lot of noise as it was regarded as the Florida 2 update because before its rollout, Google referred to it as the biggest update in years.
The Featured Snippets Update – August 1, 2019:
This update launched on August 1, 2019, and focused on Featured Snippets. These are highlighted text extracts from the contents of websites. These snippets can have relevant information in the form of not only text but in list, table and video form. The position zero of a website displays these snippets. This update enabled Google to find the latest information for these snippets providing utmost value to the user.
The BERT Update – October 25, 2019:
Bidirectional Encoder Representations from Transformers, also known as the Bert Update released on October 25, 2019. This update helped Google to better comprehend search queries from users. In return, this boosted Google’s ability to provide more relevant search results and featured snippets for the user’s search queries. Google introduced this update as the biggest update in the past five years.
The BERT (Worldwide) Update – December 9, 2019:
This update made the previously released BERT update available for countries outside the US that spoke different languages than English.
The languages that they covered in the update were:
The Featured Snippet Deduplication – January 22, 2020:
On January 22, 2020 launched another update. This update focused entirely on the Featured Snippet section. This update restricted the repetition of information from web pages appearing in the Featured Snippet’s section among the organic listings of the first Search Engine Results Page.
The Passage Ranking Update – February 10, 2021:
The update, launched on February 10, 2021, added another ranking factor for the content of websites. This ranking factor was based on the passages of the content. Though many misunderstood, Google verified that this doesn’t eliminate the page ranking factor. The ranking of the pages switched to the same way as before. But now Google has the ability to rank passages as well. This will revolutionize the demand for quality throughout the content.
The Product Reviews Update – April 8, 2021:
This update raised the value of detailed and informative product reviews. The product reviews, now ranked based on how much information they provided on the product, unlike earlier when even reviews with poor quality also displayed in top positions. The COVID-19 pandemic created an emergence of the need for online shopping. This, in turn, helped the e-commerce industry and people who regularly shop online. Google, as a guide, shared nine questions that any product review must answer to raise its chances of a good ranking.
The Known Victims Protection Update – June 10, 2021:
The Known Victims Protection algorithm update focused on penalizing sites that performed predatory practices to warn profit. Google took precautionary measures, and created a system for reporting cases of such online harassment. This aimed to benefit many victims of such exploits.
The Page Experience Update – June 15, 2021:
Another Page Experience Update came after a long time on June 15, 2021. This update didn’t affect any websites significantly. Even if any websites see a sudden change in their ranking or traffic, it will resolve automatically once the update rolls out completely. The update aimed to complete in around 45 days.
The June 2021 Spam Update – June 23, 2021:
As the name suggests, this update focused on reducing spam results. This launched on June 23, 2021, followed by another instalment on June 28, 2021.
The Google Link Spam Algorithm Update – July 26, 2021:
This update, after a long time, was an offensive move against Black Hat SEO practitioners on the part of Google. This update focused on punishing Backlink practitioners. Websites that use such tactics to boost their ranking will significantly fall in their affiliate, sponsored and guest content rankings.
Google Spam Update – November 3, 2021:
Another Google Spam update rolled out between November 3, 2021, and November 11, 2021. This update also aimed at reducing spam links and content practices, and it also improved the google search results.
Broad Core Update – November 17, 2021:
This update was nothing different on the part of changes than any Broad Core Algorithm update. However, Google released information on what the Broad Core Algorithm Updates are about through documents. This would have been very useful to the Digital Marketing experts worldwide, including Vxplore Technologies, which offerstheBest SEO Packages in India.
November 2021 Local Search Update – November 30, 2021:
The Best Local SEO Company, Vxplore Technologies, mentions that they got many requests for their Best Local SEO Packagesafter the update on November 30, 2021. They thanked Google for this update. As this update focused on updating the Local Search ranking, and this forced the businesses to focus on their Local SEO rankings. By now, most companies have realized how crucial Local SEO is to maximize profit.
The Page Experience Update – February 22, 2022:
The recent updates launched from Google Algorithm came with sufficient information for the experts and developers. This information released on different problems. Similar to The Page Experience update released on February 22, 2022.
March 2022 Product Algorithm Update – March 23, 2022:
The algorithm got an update on March 23, 2022, focusing on improving the ability of Google to differentiate high-quality reviews from inferior ones. This again raised a need for posting informative reviews if you want your review to be increasingly visible to others.
May 2022 Core Update – May 22, 2022:
There were many updates that rolled out to rank the websites. These updates rolled out between May 22, 2022, and June 9, 2022.
A series of updates released after this, providing information on how to write quality reviews and content. Users can read such informative guidelines on the Search Central Blog.
Helpful Content Update – August 25, 2022:
The Helpful Content Update started rolling out on August 25, 2022, and continued until September 9th, 2022. The algorithm has gone through changes in these 15 days to target the websites that are posting content with the primary aim of higher ranking. Google has recommended sites to post high-quality content in order to help the searchers. Google targets to deliver quality content upon every search query. Websites now should prioritize human-first content instead of search engine-first content.
September 2022 Product Review Update – September 20, 2022:
Google started rolling out their Product Review Algorithm Update on September 20, 2022. This update aims to target the low-quality product reviews on pages. If your page doesn’t post product reviews then it will likely see no impact. The update is still rolling out and will likely complete within a week of its launch. This is not a core update but another in the series of small updates launched previously as well.
However experts at Vxplore Technologies have determined that this update might create a substantial impact on pages that post product reviews. The experts think this way as the previously released Helpful Content Update, if paired with this update can affect pages drastically. You will likely notice its effects once the update has completely rolled out.
Final Words
Google, over the span of years, has released many updates and changed hundreds of things in its algorithm. All these changes reduced the number of Black Hat SEO practitioners and punished them. This provided a better search experience to the users.
One of the Best Digital Marketing Companies in India, namely Vxplore Technologies, always ensures staying updated with these changes. This helps them provide the Best SEO Services included in their Best SEO Packages. If you are searching for Best SEO Services, you must contact Vxplore Technologies in Kolkata, India.
During the Covid pandemic, e-commerce websites were widely used worldwide. It made skeptical people who didn’t use e-commerce before realize how convenient it is in modern times. Shopping for anything, and everything is just a few clicks and scrolls away. All this and people’s growing preference for online shopping attracted even the small business owners who had a physical store somewhere in town. Every business owner aspiring to grow now wants to have a shop of his own online. This brought in the need of Ecommerce Website Development Services.
Vxplore Technologies a leading Ecommerce Website Development Companyfrom Kolkata, India, expressed the need to have one’s e-commerce website in today’s times to grab the opportunity to establish an overwhelming presence on the internet.
The experts there say how can an e-commerce website benefit them:
Reach new customers
Save on operational costs
Technological Advantage
Establish a brand
Have complete control over your store
Know your audience
Reach new customers:
Unlike having a physical store, owning an ecommerce store is not bound by any boundaries. You can target all kinds of customers worldwide, and customers can shop at your store from any geographical location. Utilizing Digital Marketing techniques as a tool to reach further customers is the next step to success. Digital Marketing tools can help you target high-quality potential customers and drive traffic to your website, increasing the conversion rate gradually. Profit from your investment and get the Ecommerce Website Development Services from Vxplore Technologies, the best Ecommerce Website Development Company.
Save on operational costs:
Ecommerce Websites eliminate the need to purchase physical stores in different locations to reach new customers. You can also save on employment costs you would have had to pay if hiring people to function in the physical store. Properties are getting expensive every day, and saving up on the need to invest in properties for a store place is beneficial for financing elsewhere.
Technological Advantage:
Ecommerce Development gives you access to new technologies which are not highly possible or beneficial in offline businesses. Investing in new technology for the smooth functioning and growth of your online business is a worthy investment, resulting in profitable returns later. There are also tools and other advancements in an e-commerce business. This makes it easier to operate all kinds of business.
For instance – Owning an application for your ecommerce website increases the user experience and makes it convenient for customers to access your store from their mobile screens.
Establish a brand:
Supposedly you are already familiar with Ecommerce because you have been using other marketplaces to sell your products. While your products might have been selling but the identity of your brand gets washed away by the big marketplace’s name. People don’t even notice that they are praising the marketplace and not you for creating the product. Your marketplace maintains your brand identity and adds to its awareness whenever someone makes a purchase, say experts from Vxplore Technologies, anEcommerce Development Company.
Have complete control over your store:
Vxplore Technologies, the best Ecommerce Website Development Company, provides Ecommerce Website Development Services. Still, they also support the choice and liberty of the e-commerce website’s owner. When it comes to how they want the website to look, the products they want to sell, how it’s arranged, the design of the UI, everything.
This control you will not find if you use other marketplaces to sell your product. This includes unique promotion techniques like email marketing, personalized packaging, and introducing offers and discounts.
Final Words
Vxplore Technologies, the best Ecommerce Website Development Company with their Ecommerce Website Development Services, is helping small businesses to get big on the internet.
If you are a small business having physical stores, it’s time you jump to the ecommerce market. Shopify, the largest marketplace of online stores, is an excellent opportunity for you to open your online store. Just set up an online store for players who aren’t going to stay for long. Here at Vxplore Technologies, based in Kolkata, India, we believe in entering any market in style. A style that’s unique to oneself should have that mark of one’s identity—the very own flavor from a secret special ingredient to a dish. Now to get that, you will need the help of Shopify Website Developers.
You can relax because Vxplore Technologies, a team of excellent Shopify Website Designer, are here to handle the designing part for your Shopify Store. It is not a wonder to guess that your store’s first impression comes from how it looks. Customers do see and care a lot about the appearance of the store they are shopping at. It is similar to the ambiance of a shopping mall one goes to, how they have spent vast amounts of money researching and making every corner look perfect. If you want to leave that great first impression and want your customers to come back every time, then reach out to Vxplore Technologies, the best Shopify Website Developers in India.
Here are a few tips that Vxplore expert Shopify Website Designer consider every time they develop a store:-
Choose a theme for your store
Work on fast loading times
Make it unique
Choose a theme for your store:
A store’s theme can be defined as the structure on which everything stands. Specialists from Vxplore Technologies regard themes as the user experience-changing aspect of a Shopify Store. Shopify offers a wide range of themes for starters at an affordable price, but if you want to leave a mark, you should ask Shopify Website Designerfrom Vxplore to create a custom theme. When deciding on a theme, you want to consider the features of your store, the display and arrangement of your products, and what kind of experience you want to offer your customers.
Work on fast loading times:
Do you appreciate it when a shopkeeper from a physical store takes a lot of time to give you your things? The same thing applies to an online store, customers value their time, and you should do the same. Vxplore Technologies and their Shopify Website Developers emphasize the need to improve a store website’s loading times and responsiveness.
This can be achieved in a few simple ways:
Use fewer resolution images, but they should maintain their clarity
Only use themes created by experienced developers like the ones at Vxplore Technologies
Don’t use unnecessary widgets
Make it unique:
Do you want customers to confuse your store with some other store using the same theme? Of Course not! Then make customizations to the Shopify theme with a Shopify Website Designerfrom Vxplore or get a different customized look for your store that depicts your personality and the feel you want to deliver to your customers. You can make every little thing in your store as you want.
The best ways to make your store unique are:
Get a customized theme created as per your demands and instructions
Photograph your products and supporting pictures for the store from professionals
Write high-quality content without plagiarism everywhere necessary
Try out different personalization options already in the Shopify marketplace
And most importantly, get in touch with Vxplore Technologies!
Final Words
Vxplore Technologies is a Shopify Agency in Kolkata, India. They have the best Shopify Website Developers that can assist you in developing a fantastic online store.
There are several Social Media Sites active now. Some big players have an active user base of millions. This means that Social Media Sites are one of the biggest markets a business can target to generate leads and revenue. In consideration of this, companies are taking Social Media Advertising seriously and investing in it to get fruitful results. The emergence of Social Media Marketing Services has also given birth to many Social Media Marketing Agencies worldwide.
Every agency aspires to be among the world’sTop Social Media Marketing Agency. Some succeed, and others fail. This entirely depends on how valuable their services were to their clients. The clients value their investment and treat it as a resourceful asset.
If it proves not to be the case, they will probably not take their services any further. Vxplore Technologies, based in Kolkata, India, has got this covered by not disappointing any of their clients. They have given their clients positive results repeatedly in exchange for a reasonable payment. According to their customers, this impeccable service and professional attitude have made them the Best Social Media Marketing Agency In India.
For those people who still don’t know how beneficial Social Media Advertising can be for their business, Vxplore Experts have shared a list.
Let’s go through:
Brand Awareness
Promotion of products and services
Gather attention to your offers
Engage already acquired prospects
Generate leads and transfer them to your website
Brand Awareness:
If you are a new business or a startup, you must be looking forward to introducing your brand to the public. Social Media Advertising with the help of one of the Top Social Media Marketing Agencyis just what you need. Social Media Sites have no lack of publicity; therefore, it’s an excellent opportunity to reach people and raise awareness about your brand and its products or services.
Promotion of products and services:
People have spent vast sums of money on traditional promotional methods to gain customers. Social Media Advertising is a far better source of promotion and even cost efficiency than the other conventional methods. The highlight point is you can target different customer demographics for your diverse range of products. For example – If you are a company selling clothing for both women and men, then Social Media has users of both genders. By explicitly targeting any of them, you can show your product to any of the two depending on their preference and what they are looking for.
Gather attention to your offers:
Businesses have promotional events and introduce offers frequently to their customers. These offers are a great source to gain new customers and customer loyalty from the former ones. But the main concern is how to let people know about these offers. One answer is Social Media, said experts from Vxplore Technologies, the Best Social Media Marketing Agency In India. Communicating with customers and potential customers through social media platforms is super easy.
Engage already acquired prospects:
If people don’t hear from you for long, they might forget about you. This can be very harmful to a business. Social Media fixes that by reminding former customers about the activity of the brands they follow. Businesses just have to actively post on social media.
Generate leads and transfer them to your website:
In the end, it’s all for generating traffic and leads. Social Media is the best place to drop links to your website in different sections. Getting clicks will redirect them to your website and will benefit your conversion rate.
Final Words
Vxplore Technologies is the Best Social Media Marketing Agency In India, which can help you establish a solid presence on Social Media Sites.
Search Engine Optimization, popularly known as SEO, is a Digital Marketing Technique that can do wonders if proceeded with patience. It has been effective for people, and every business still demands it. This claim can be supported by the frequent number of searches for queries like Top SEO Company Near Meand Best SEO Company Near Me.
Vxplore Technologies, one of the Top SEO Company In India, is a team of SEO experts. They say that along with SEO wonders; there are also daunting challenges that one must learn to tackle during the journey. SEO is a great career field; people are trying to be experts at it. As a service, it is also one of the best methods to promote the Google Ranking of a Website and get it on the top of the Organic Results Page. To benefit from SEO, get ready to face the following challenges:-
Highly Dynamic Algorithms
Keyword Cannibalization
Appropriate Title Tags and Meta Descriptions
Content Plagiarism
Highly Dynamic Algorithms:
Improvement in search engines causes the algorithms to change. Search Engines are products, and they go through updates and progress along the way to provide a better search experience to their users. These updates bring in changes. Another reason this is done is to beat the cheaters who play wrong to get to the top of the search results. Search Engines know this, and that’s why they introduce algorithm updates frequently to counter those cheaters. It is an annoying challenge for SEO experts among the good it brings.
But SEO Experts from Vxplore Technologies, one of the Top SEO Company In India, don’t give up on these minor ups and downs. The experts tackle this problem by staying updated with the latest Digital Marketing Trends and updates to the algorithm. They create engaging content the audience loves while targeting the right keywords to win the SEO race despite all the hurdles.
Keyword Cannibalization:
This is not as much of a challenge as a mistake. It’s not enough to add the keywords to the content on all pages; you have to use the right keywords for the right content on the correct page. Using the exact keywords on multiple pages confuses the search engine ranking as every page competes with the same set of keywords. The only solution is not overusing the keywords and keeping them in check throughout the website. The best option is to use long keyword threads.
Appropriate Title Tags and Meta Descriptions:
Every page should have a unique Title Tag and Meta Description. Else it competes with every page. This is the result of Keyword Cannibalization, as explained above. This can be beaten only through hiring experienced content writers like the ones at Vxplore Technologies. If you look for Top SEO Company Near Me andBest SEO Company Near Meyou find so many results. This must be confusing for you, which one to choose. Google faces a similar dilemma while trying to rank a pages with the same title and meta description.
Content Plagiarism:
Content Plagiarism can be easily avoided; Google wants you to write your unique content. You can take inspiration from another blog but should not just copy-paste the blog as it is.
The best solution folks from Vxplore Technologies recommended is to read from multiple sources. Gain knowledge on the topic and then write it in your style. Add your very flavor to your content.
Final Words
SEO is a challenge, but Bravehearts from Vxplore Technologies, one of the Top SEO Company In India, don’t fear these minor hurdles.
Applications have taken a significant spot as a product in the technological market. Mobile Applications are prevalent because of the high user count of smartphone users around the world. They are incredibly innovative products themselves. They serve helpful in performing different tasks and also can complete those tasks in entirely different domains. Businesses are utilizing the benefits of applications in their operations too. This hike in demand for applications has resulted in a number of emerging Mobile App Development Services India.
Several startups provide application development services to businesses irrespective of their size. They are competing for a spot among the Top App Developers In India, which are the big app development companies. Big players might be intimidating, but that does not affect the entry of newcomers into any business domain. Every once in a while, a big company might face a challenge from a fair company.
In this kind of competitive war-like situation, one of the best Mobile App Development Services India Vxplore Technologies has offered a helping hand. In the form of some tips that can help new small startups compete with the elites and try to take a spot in the list of Top App Developers In India.
The information they mentioned is as follows:
Strategize your promotional operations
Gather as many positive reviews as possible
Have a healthy professional relationship with the investors
Stay updated with the latest advancements
Strategize your promotional operations:
Experts at Vxplore Technologies express how much of a significant role effective marketing strategies play in the success of a new firm. Promotional activities raise your brand’s awareness among potential customers and the general public. It’s nearly impossible to gain customers if nobody knows about your company. Marketing has evolved a lot in recent years, and all of the Top App Developers In India will agree with this statement. Therefore, developing a marketing strategy that supports your company’s goals is a significant task.
Gather as many positive reviews as possible:
Supposedly, you are gaining customers now. Firstly provide the best quality Mobile App Development Services Indiato your customers; else, you will go nowhere. Customers’ satisfaction should be your and your employees’ prime objective. Once your customers are happy with your services, do not forget to request feedback and post reviews on every platform possible. Reviews and Ratings support your credibility not just in the eyes of other people but also help your Google Rankings, which directly benefits your marketing operations.
Have a healthy professional relationship with the investors:
It is a daunting challenge for new startups to gather funding at the start of their business tenure. Even if they gain investors at the beginning, they cannot keep that inflow of funds. This negatively impacts their financial position, and the startup ultimately fails. Therefore, a new company must maintain a healthy relationship with the investors and the stakeholders. This financial bond stands on the pillars of trust. Try to win the trust of your investors and prove to them that you and your team can be the investment they ever make.
Stay updated with the latest advancements:
Android or iOS is the most popular and widely used operating system, and both these platforms are still developing with frequent improvements. The creator companies of these operating systems often introduce updates that bring in new changes. Considering all this, Vxplore Technologies, with a team of Top App Developers In India, strictly emphasizes the need to stay updated with the latest changes in these platforms. This will help you create better applications compatible with the latest versions of both Android and iOS.
Digital Marketing has various benefits for a business compared to traditional marketing techniques. Still, people back off in worry of spending more, and they mistake it as being expensive, while compared to traditional marketing, it offers far better returns on the investment. It all comes down to choosing the right Digital Marketing Company In Indiathat offers Affordable Digital Marketing Packages.
There are many options to choose from if you search for a Digital Marketing Company Near Me. All of these alternatives pretend to offer the Best Digital Marketing Packages. But if you compare their pricing with Vxplore Technologies and their offered services, you will find a significant difference. Vxplore Technologies is the Best Digital Marketing Company In Kolkata, offering excellent services across the country. They have been a part of many Digital Marketing journeys for reputed companies in India. Their clients consider them the Best Digital Marketing Company In Indiabecause they are incredibly pleased with the returns they get through their assistance.
Let’s look at the services that Vxplore Technologies offer and study them in detail:-
Search Engine Marketing
Search Engine Optimization
Pay Per Click Advertising
Social Media Optimization
Social Media Marketing
Search Engine Marketing:
Search Engine Marketing is one of the paid Digital Marketing methods. You see ads on the SERP at the top and bottom of the page, and these ads are run through the Search Engine Marketing campaign. These ads are targeted through keywords which are a part of the user’s search queries. Therefore, for an effective Search Engine Marketing campaign, it is crucial to have an idea of the consumer’s intent behind their search action.
Search Engine Optimization:
Digital Marketing is often entirely misunderstood as Search Engine Optimization. This is because SEO is the most common form of Digital Marketing technique. Vxplore Technologies also delivers SEO services to many businesses as part of their Affordable Digital Marketing Packages. If you don’t know what SEO is, then the definition for you is – SEO is a Digital Marketing tool that gets you visibility on the SERP by listing you among the top organic listings. This, in turn, generates traffic to your website.
Pay Per Click Advertising:
Pay Per Click Advertising popularly known as PPC, is a part of SEM. The only highlight is in PPC; a campaign owner is charged for advertisements only if someone clicks on their ads. There is also an efficient audience targeting feature as well, which allows various categorizations. All these benefits in saving the budget while giving maximized returns if executed perfectly. There are then variations in PPC as well.
Social Media Optimization:
Social Media Optimization is another Digital Marketing technique focused on social media platforms instead of search engines. Social Media Optimization involves making adjustments and additions to your website so that it can perform well on Social Media. This makes your website ready to gather a Social Media audience and generate traffic to the website later.
Social Media Marketing:
Social Media Marketing, unlike SMO, is focused on working on the social media platforms themselves instead of our own website. SMM is responsible for achieving goals related to social media platforms; these goals are – Growing reach on Social Media, Gaining engagement on these platforms etc.
Businesses focus on the following aspects of SMM:
Creating Content and Posts for these platforms
Interacting with the audience and customers
Gaining engagement on the posts in the form of likes, comments and shares
Increasing the number of followers or likes on the profile
Promoting their goods or services
Bottomline
If you are in any need of services from Vxplore Technologies, the Best Digital Marketing Company In Kolkata, you can always take their extremely Affordable Digital Marketing Packages. These packages are specially designed in a way to fulfill all your Digital Marketing needs.
Shopify Ecommerce Store Development is one of the after processes once your online shop is up and running on Shopify. Shopify’s an excellent opportunity for offline startups to expand their business to the Ecommerce front. As we know, online shopping is the go-to method for shopping, especially for residents in the urban region of a country. This is due to the lack of spare time for shopping in people’s lives opines Shopify Expert In India.
As more businesses join the Ecommerce market through Shopify’s marketplace, there is a need for expertise that can guide them in this journey. This expertise is provided by Shopify Website Development Company like Vxplore Technologies, which has the best Shopify Expert In India. This is a necessary service because newcomers in the Shopify marketplace face many difficulties with their Shopify Ecommerce Store Development.
Shopify Expert In India can take care of all the operations related to the development, promotion, design, and customer experience of your Shopify store. For instance, experts at Vxplore Technologies, based in Kolkata, India, have served customers on behalf of multiple businesses. This has resulted in their growth on the ecommerce platform and generated much more revenue than their offline counterparts.
To guide you through the start, specialists from Vxplore have shared a few tips:
Avoiding Plagiarized Content
Focusing on SEO of the website
Utilizing Shopify Themes for Designing
Use Social Media as a tool
Use Media to make your content engaging
Avoiding Plagiarized Content:
Plagiarism doesn’t suit a company’s reputation. This is not a significant problem as it can solve easily by writing your own unique content on your website. If you are not familiar with Plagiarism, it means using similar or exact same words or phrases from someone else’s content. A suggestion is to hire experienced content writers or go for an expert Shopify Website Development Companylike Vxplore Technologies, which has a team of content writers with a lot of experience.
Focusing on SEO of the website:
Search Engine Optimization will ensure that your potential customers find your website before your competitors’ websites. Shopify’s built-in features go well with SEO. Reach out to Vxplore Technologies to enquire more about these built-in features and their benefits in the basic SEO for a business.
Utilizing Shopify Themes for Designing:
Shopify has taken care of everything for people who are just starting. They have a catalog of hundreds of beautiful themes to choose from. This makes it easier for someone who doesn’t know design to have still an attractive look for his store from the very first day. It is recommended to contact some expert web designers from Vxplore Technologies. They are well versed in CSS, HTML and other designing tools to make customizations to already existing themes or get a complete makeover for your online store.
Use Social Media as a tool:
People are active on social media almost every day. Reading the newspaper is a ritual for many; similarly, checking their social media feed is a part of their daily routine. Businesses can take advantage of this to reach new and existing customers with their social media accounts. This reach can be redirected to the websites acting as traffic. Utilize Social Media Marketing as a tool for targeting customers too.
Use Media to make your content engaging:
Integrating infographics and videos with your text content is a great way to gain engagement on your website. Remember to optimize your images and videos before uploading them to the website. Optimization should keep a balance between the quality of the content and the website’s performance, considering the website’s responsiveness.
Almost every business has adopted Digital Marketing as its prime marketing strategy. This is because it is the need of the hour; everything has shifted online, even companies. The earlier traditional marketing methods are ineffective when promoting an online business. Whereas Digital Marketing not only gives results in the growth of one’s online presence but also increases the offline store footfall, directly boosting the sales charts for a company. As more and more businesses are demanding Digital Marketing services, new companies claiming to be Best Digital Marketing Agencies In India are emerging.
Several companies like these now, even small startups that have entered the Digital Marketing market to challenge the already prevailing big players. This affects the businesses looking for genuinely Best Digital Marketing Agencies In India. This immense confusion as to which agency to choose among the plethora of options might cause some new clients to get skeptical or delay the idea of taking the services.
To avoid this kind of terrible situation and eliminate the loss of both parties, Vxplore Technologies has stepped in. Vxplore Technologies is a Digital Marketing Agency In West Bengal, India, that also offers Digital Marketing services across the country. They have been delivering value to their clients’ investment and achieving praise in the form of reviews regarding them “as one of the Best Digital Marketing Agencies In Kolkata” some have gone ahead and stated that they are “one of the Best Digital Marketing Agencies In India.” That’s how satisfied their customers are with their services.
Well coming to clear the confusion, here are some factors, according to Vxplore Technologies, that make the Best Digital Marketing Agencies In India:-
Team of experienced and skilled professionals
On-time delivery of services
Providing high-quality services at affordable and economically priced packages
Team of experienced and skilled professionals:
Digital Marketing is like any other domain, where operations give better results if performed by experts. Specialists bring that particular set of skills to the table, which helps the company to face struggles brilliantly. This also significantly reduces the risk of failures. Vxplore Technologies is a team of skilled professionals who have years of experience in the Digital Marketing field. They are dedicated to their work and determined to deliver positive results to the clients. The expertise in Digital Marketing techniques sets them apart from other similar agencies. Its goal is to stay among the Best Digital Marketing Agencies In India and aim for the top.
On-time delivery of services:
Why should customers wait to complete the task even when the deadline has ended? Hardworking individuals at Vxplore Technologies understand the importance of their customer’s time and values by delivering work on time. They may be early, but they will never be late unless unforeseen circumstances exist. If you value your time, you should choose Vxplore Technologies. It’s a Digital Marketing Agency In West Bengal that can handle your Digital Marketing campaign.
Providing high-quality services at affordable and economically priced packages:
There’s a crucial reason why Vxplore Technologies is considered one of the Best Digital Marketing Agencies In Kolkata; it’s because they prioritize the quality of service they provide over what they charge for their services. There has never been a dissatisfied customer in their tenure because they deliver total value through their services in return for their affordable packages.
Final Words
If you are searching for a Digital Marketing Agency In West Bengal, then immediately reach out to Vxplore Technologies. It’s one of the Best Digital Marketing Agencies In Kolkata, India, and learn about their affordable Digital Marketing services.
Shopify Online Store is a boon for many businesses. They got an opportunity to open their store online. If doing everything right, this must have been very fruitful for them. They can reach more customers all over the world without expanding their business. Earlier, to cover other regions, one had to open physical store outlets in that region. It was not always possible to find a place. If possible, it would cost a lot of money and human resources for the staff to work there. Solving all these problems came in Shopify, the marketplace to save the day. It becomes even easier with the expertise of Shopify Website Developers.
With shopify, it’s easy to open an online store. The challenge is performing the operations for the functioning of the shop. The main functions that go alongside an online shop are development, promotion, design, and customer service. These operations require the expertise of someone who is well acquainted with Shopify.
A person who designs the Shopify website for people is called Shopify Website Designeror Shopify Website Developers.They are experienced at providing expert service to many people on Shopify and have vast knowledge regarding the intricacies of Shopify. Businesses looking forward to designing a Shopify Website for themselves are recommended to reach out to a Shopify Website Designer. They can avoid the mistakes which are very common when developing a store design for Shopify, says expert Shopify Website Developers from Vxplore Technologies.
Vxplore Technologies is a Shopify Website Development Company based in Kolkata, India. Their Shopify Website Developers have mentioned a few common flaws that a Shopify Store Design can have :
Complicated Navigation
Low-Quality Images
High Page Loading Time
Unresponsive Design
Complicated Navigation:
Every Shopify Website Designershould remember that navigation across the website is the feature that needs to be correct. It should be simple and focus on functionality. Navigation’s only motive is to move along the website, from page to page. Complicating with a website with many options is never a good idea. Especially when it’s a shopping website, a visitor is there to buy products. His experience entirely depends on how easy it was for him to get to the checkout page and end with the purchase.
Low-Quality Images:
If you sell products on your website, the product must be clearly visible to the customer. The only method through which a customer can interact with a product online and grab an idea is through a picture. So, if the image of the product itself is blurry, the customer will have doubts about buying it and might end up leaving the site entirely out of disappointment. This will reduce sales and also affect the user experience of the website.
High Page Loading Time:
Research says people wait a few seconds for any website to load. If the loading time of a website is more than a couple of seconds, visitors will leave out of frustration. Businesses should value their customer’s time and fix the website’s loading time.
One solution for high loading time is to use low-resolution images. Low-resolution images should be smaller in size, but the image should be clear, and this will reduce the site’s loading time without hampering the user experience.
Unresponsive Design:
This is a significant flaw in any website. Every website should be responsive with snappy animations. This adds to smooth navigation. The website design can be tweaked for an overall smoother experience.
Businesses focus on their Social Media Marketing Strategies for most of their goals like Lead Generation, Brand Awareness, Audience Engagement, and customer communication. New companies and startups are emerging every day; this is resulting in crazy competition in the market. To survive the competition, they can take services from the Best Social Media Marketing Companies In India. Correct Utilization of Social Media Marketing as a tool can help any business to stay in the market longer. Maybe even rule if the call to action is done right.
There’s hardly anyone on this planet among the younger generation who isn’t using any form of social media. This is the chance for every business to bridge the gap between them and social media. They can also now leverage social media platforms to their maximum potential. This will require expertise that veterans can only provide in this field. If you are wondering where you will find this expertise, search no more for Best Social Media Marketing Companies In India. Experts from Vxplore Technologies, one of the Best Social Media Marketing Company In Kolkata, are here to help you excel in this field.
The Vxplore Technologies team has helped many people set up shops and grow through Social Media. To help you people with the same, they have shared some expert tips.
These tips are as follows:
Know more about your audience
Define your goals
Have a Social Media Posts Calendar
Be consistent with your posts
Give content that your audience demands
Know more about your audience:
Knowing your customer will help you create content that resonates with them. This will result in engagement and also increase your reach on Social Media. One must address the likes, dislikes, problems, concerns, and trending topics to connect the posts with your audience.
Focusing on your target audience and customer demographic is essential to filter among all your audience, say experts at Vxplore Technologies, the Best Social Media Marketing Company In Kolkata.
Define your goals:
Goals are necessary as they help you understand if your campaign was fruitful or not.
Your goals should have these three characteristics:
Set realistic goals
Goals should be measurable
They should be clear and definite
Have a Social Media Posts Calendar:
Preparing a Social Media Calendar is like preparing a plan in advance. A Social Media Calendar contains the post, the timing to be posted, and the date. This enables you to be ready with a post at all times and prepare for event or theme posts that will come soon.
Be consistent with your posts:
Vxplore Team has learned a lot from the time they worked for the Best Social Media Marketing Company In India. They strictly believe that consistency is the key. This consistency isn’t spamming posts but analyzing the customer’s pattern of activity. One has to notice at what time they get the most engagement on their content and the details of the audience. Once all this is analyzed and noted on the calendar, start making the calendar and posts.
Give content that your audience demands:
Attention to your target audience will help you understand what kind of content they demand. Social Media makes it easy for a business to connect with its audience. Communicating on posts and influencing the audience to communicate through posts by giving a call to action will ensure engagement on your social media posts.
Once you have an idea of what your audience loves and demands, making a mistake with the content creation is nearly impossible. However, do risk experimenting at times, ensuring the level of excitement stays, expressed by Social Media Experts from Vxplore Technologies, Best Social Media Marketing Company In Kolkata.
Bottomline:
These tips from Vxplore Technologies, the Best Social Media Marketing Company In India, will help you develop a superior Social Media Strategy.
Digitalization came like a wave swooping into everything, including how people did business, coloring them in the color of technology. Companies have switched to online operations to expand their business all over the internet, reaching customers without boundaries. Then came the adaptation of business applications to convert or serve the growing number of smartphone users. This has created the need for associating with Android App Development Company Indiafor utilizing all the benefits of a business app.
In search of the Best Android App Development Company In India, business owners scout multitudinous Android Development Company In India. Considering the number of new Android App Development Company Indiaemerging, choosing one among them is a challenge. Luckily you can reach out to Vxplore Technologies, proudly the Best Android App Development Company In India, serving businesses with excellent app development services across the country.
If you are still confused about the decision, here are a few steps to take while choosing Android App Development Company India:
Get in touch and discuss the process yourself
Understand the app development process
Please get to know their expertise
Interview the developers
Inquire about maintenance and testing
Get in touch and discuss the process yourself:
Getting in touch from the first day and getting the plan through ensures that the app development goes your way and per your expectations. What’s your business about, how do you want the app to support your business, if you want a unique feature in the app, knowing if you can reach the developers whenever you need, all these details should be taken into consideration.
Understand the app development process:
Even if you know nothing about app development, it’s necessary on your part to know about the steps involved. This will relieve you of the stress that not knowing can cause during a problem in app development. However, if you hire the Best Android App Development Company In India, Vxplore Technologies, everything will go smoothly.
Get to know their expertise:
Please communicate with the developers to know what they excel in. Check If they excel in the fields you are looking for your app’s development and are a bunch of experienced developers. For instance, developers at Vxplore Technologies, an Android Development Company In India, are highly skilled in app development and have years of experience under their belt.
Interview the developers:
Interviewing the team will just help you make sure of your decision to choose the right company. This will build trust between both parties involved and will not cause a blame war if something goes wrong along the way. Getting to know the developers will also give you an insight into how expert they are in app development, and if it’s a team of developers, you can feel the team spirit they should not lack. The team at Vxplore Technologies has impeccable coordination and believes in crossing hurdles together.
Inquire about maintenance and testing:
This is for your knowledge once the application is ready. It would be best if you were sure that the team you are hiring would be able to work on the maintenance and updates of the application. Do the testing on your part to ensure that there are no bugs and glitches. Those may ruin your customers’ user experience.
Final Words
Vxplore Technologies is the Best Android App Development Company In India, based in Kolkata. You will not regret associating with them for your app development project.
Paid Advertising is a comparatively easy way to get leads and generate revenue. One such method of paid advertising is Pay-Per-Click Advertising. Every search page has some results on the top and on the right side. These are paid advertisements that are created for promotional purposes. Every time someone clicks your ad, already deposited money is deducted from the ad account. Like any other Digital Marketing method, even this has an aim to bring in traffic, convert them to customers and then generate revenue. However PPC is notorious for losing its budget if not managed efficiently. Businesses can reach the Best PPC Management Company In India,Vxplore Technologies for their PPC Management Services.
Search Queries for Best PPC Management Company In Kolkata and Top PPC Management Company In Kolkata has increased recently because PPC has an upper hand over both traditional ways of marketing and organic digital marketing. Traditional ways of marketing don’t have the feature to target the target audience as per our customer demographics, and Organic Digital Marketing takes more time to give results. PPC beats them both by giving quick results by targeting the required audience.
Businesses who are in search of Top PPC Management Company In Kolkata should come in touch with Vxplore Technologies and not give any second thoughts to this. Vxplore Technologies is the BestPPC Management Company In Kolkata, India. They are a team of experienced individuals who are determined to provide overwhelming results to clients looking for paid advertising.
Working process of PPC:
PPC is done on different search engine advertising platforms, like Google Ads and Bing Ads.
There are ad formats for PPC, those are as follows:
Shopping Ads
Display Ads
Search Ads
Video Ads
PPC is a relatively simple process when you follow these steps:
Sign up for an advertising account on the platform of your choice
Create an ad with targeting keywords
Decide on the maximum cost/click that you are willing to pay
An auction takes place to determine the order in which the ads will be displayed with the other advertisers who chose the same keywords.
Deduction on payment happens whenever someone clicks your ad.
Benefits of PPC:
PPC Campaign results are measurable
Target Audience as per your Customer Demographics
Control over the ad run time
Quick Results
PPC Campaign results can be measured:
Vxplore a PPC Management Company In India, explains how PPC Results can be easily measured and tracked as they are in measurable units format. All platforms like Google Ads do provide tools for the advertiser to check their outcome of their PPC campaign. This data the outcome of every ad group and keyword strings adds to the details . This enables the advertiser to make improvements in his execution wherever necessary.
Target Audience as per your Customer Demographics:
Experts from the Best PPC Management Company In Kolkata, Vxplore Technologies regards effective audience targeting as PPC’s main benefit. Audience Targeting as per Customer Demographics ensures maxim Conversion Rate and makes the process cost efficient.
Control over the ad run time:
Advertisers are in full control over the timing of their ad campaign, this allows them to monitor their budget and last it as long as they like. PPC Ads can be paused and then also adjusted to run again, however, pausing a campaign before four weeks is not recommended.
Quick Results:
PPC gives returns a lot faster, this makes them preferable over organic marketing techniques. Vxplore Technologies a PPC Management Company In India opines that if one wants immediate returns from their marketing campaign they should always go for PPC. Ads start appearing on your audience’s searches immediately once your ads get verified and you were in the auction.
Final Words
Vxplore Technologies is preferred by many when Top PPC Management Company In Kolkata, India is needed.
The Technological Revolution took place with the invention of smartphones. Earlier phones were just used for communication purposes. Mobile Phones have now replaced computers entirely in the day-to-day lives of people. There’s hardly anyone except some from the older generation who doesn’t use a smartphone already. People have endorsed Mobile Phones in their daily lives well, and Smartphones are doing justice to this by proving to be resourceful too. This resourcefulness is backed up by Android App Development Company In Indialike Vxplore Technologies.
Regarding Smartphones, resourcefulness mostly comes from integrating millions of applications. These can be downloaded and installed from the digital stores available on the major mobile operating systems, Android and iOS. Some of these applications are free, contributing superior value to their users. Businesses are also all up and going, creating applications for their customers as they switch from websites to applications.
However, creating a perfect application is not easy. Many of the above candidates fail to last in the long run. Vxplore Technologies is one of the few Android App Development Company In India that is reliable and has delivered excellent value to their customers. Their team is determined to continue serving their customers with the best in the market service. They want to officially get that Best Mobile App Development Company In India spot.
They mentioned some Dos and Don’ts that need attention to while developing apps for their clients. These are as follows:
First, see the Dos:
Optimize it for different devices operating with Android or iOS – There are many devices available with both mobile operating systems that are Android and iOS. These devices differ in functionality and screen resolution, but everything else is the same. Every Android App Development Company In Indiashould consider this while developing apps for their clients. Some devices with onboard Android and iOS are – Mobile Phones, Tablets, and Tv Boxes.
Focus on the User Experience – There is a con of mobile phones, that is, all of them aren’t as powerful as a full-fledged computer. Therefore, a mobile application should be optimized for working on both excellent and low spec phones. Another thing to consider is Mobile Phone’s main characteristic; they are meant to do tasks on the go. Therefore, they need that responsiveness and snappiness, which should be maintained in the apps created for them.
Take inspiration from other apps and add a unique feature to yours – Vxplore Technologies is known as the Best Mobile App Development Company In Indiabecause they get inspired by their competitors. This inspiration pushes them to brainstorm and develop unique ideas for their applications. These special integrated features help the app to stand out from the rest.
Now let’s see the Don’ts:
Don’t forget security – It’s a cause of shame for any Android App Development Company In Indiaif they compromise the security of an app. Losing your data or client’s data to cyber attackers is a constant threat. That’s why you should always pay special attention to the security protocol of an app.
Plagiarism with App’s back code should be avoided – Making an app simple and minimalistic with adequate functionality for the client is acceptable. But copying from another app should be avoided for the company’s goodwill.
Final Words
If you want the perfect app for your business, reach out toVxplore Technologies, the Best App Development Company In India.
It has been a few years now that Digital Marketing has become a popular service that Businesses frequently demand. If you are a business owner, we recommend reaching out to Vxplore Technologies, a Digital Marketing Agency In West Bengal. It’s one of the Best Digital Marketing Agencies In India, as its clients claim. They have been providing Digital Marketing services all over the country to many clients. The Vxplore Technologies Team gives its best to help their customers earn maximum returns from their investment in digital marketing.
Their team is trying to make it easier for you to decide by creating a list of reasons for taking services from one of the Best Digital Marketing Agencies In Kolkata. The reasons are as follows:-
Growth in Sales
Raise Brand Awareness
Reasonable Pricing
Analysis of your Data
Consultation Service when needed
Growth in Sales:
Vxplore Technologies is one of the Best Digital Marketing Agencies In Kolkata because their services show moderate growth in the sales statistics of their customers. If you take their service, they work tirelessly to bring you to the top of the Google Search Results Page whenever someone searches for a business of your kind. Appearing on the top of the Search Results Page raises your brand’s visibility to your customers. Vxplore Technologies Team creates content for your website that attracts and persuades them to buy from it, ultimately giving a certain boost in your sales.
Raise Brand Awareness:
Brand Awareness earns you not only new customers but also a reputation in the market and your customer’s loyalty. If you want to increase your Brand Awareness and are searching queries for aDigital Marketing Company Near Me, your search should end here with Vxplore Technologies as the perfect choice. The Vxplore Team displays your brand to potential customers, gaining high-quality traffic to your website. They optimize your website and content so well that visitors recommend it, adding more to your brand awareness.
Reasonable Pricing:
The best part of Vxplore Technologies is its affordable packages; all beneficial services are available at reasonable pricing. There are no extra charges hidden behind a low price tag. This makes it super more manageable for new and emerging startups to avail of Digital Marketing Services from Vxplore Technologies, one of the Best Digital Marketing Agencies In India.
Analysis of your Data:
Digital Marketing Tools shows detailed statistics of your Digital Marketing Campaign. These statistics, despite being transparent, need to be analyzed to realize what’s missing and what one can improve upon. Vxplore Experts also provide analytics services to determine and plan. The statistics reports are sent to the client to let him know how the campaign went. Digital Marketing is not a one-time process; it’s a recurring investment that regularly gives returns.
Consultation Service when needed:
Sometimes even experienced professionals get stuck among the various problems when running a business. In such a situation, one needs support, motivation, and consultation from a trustworthy expert. Vxplore Technologies and its experts are willing to guide and provide consultation services during such a need.
Businesses these days are searching for a Digital Marketing Company Near Meto solve their marketing challenges. Digital Marketing Techniques can solve genuine marketing problems businesses face as it’s the modern marketing method. However, have you ever considered, while solving the problems of others, what might be the problems that every Digital Marketing Company In Kolkatafaces?
Vxplore Technologies is one of the leading Digital Marketing Company In India, India. They have provided expert marketing solutions to companies asking for guidance and are determined to continue solving problems. But even they have mentioned that every Digital Marketing Company In Indiafaces a few significant challenges, which are hard to tackle.
Let’s hear from them; what are these challenges:
Creating Quality and Attractive Content
Generating quality traffic
Optimizing content for mobile phones
Creating budgets for PPC
Analyzing Statistics
Staying updated with Digital Marketing Trends
Creating Quality and Attractive Content:
Psychologists can be great Digital Marketers. Folks from Vxplore Technologies say this because that’s what they do; they read people’s minds daily. They do this to make content people would like to see from different brands they are working with. It’s a fact that there’s no point in promotional content creation if there’s no one consuming it.
One of the biggest nightmares of members of the Digital Marketing Team is that there is no engagement on the content they created. Experts from Vxplore Technologies, the best Digital Marketing Company In Kolkata, share how they spend hours analyzing and researching to come up with content ideas.
Generating Quality Traffic:
Every query for Digital Marketing Company Near Me has one motive: traffic generation on their Website. Traffic Generation might sound simple because people simply consider the number of people visiting the Website. While specialists at Vxplore Technologies don’t aim for just clicks,. They have one mission that is to convert all those visitors into customers. They have to target every potential customer in consideration of generating high quality lead.
Optimizing content for mobile phones:
Supposedly you have a great-looking website that is snappy and responsive on the pc, but if it lags or doesn’t load properly on mobile phones, it might never rank on the search page. Google now regards mobile-first design strategy as superior over pc-design. Thus, gives negative ranking if this condition is not met. That’s why the Vxplore Technologies team strictly emphasizes Website Optimization for Mobile Phones.
Creating budgets for PPC:
Clients opt for PPC for quicker results, but they disregard a few challenges the Digital Marketing team has to handle. One of those challenges is PPC Budgeting. Preparing a budget for PPC is challenging as it depends on the client’s goals. These goals aren’t just literal; they should be measurable and be mentioned numerically. In order to meet the targets the campaign should last 4 weeks.
Analyzing Statistics:
Adding to measurable targets, Vxplore Technologies, a leading Digital Marketing Company In Kolkata, shares that the statistics offered by multiple analytics tools should be adequately analyzed. This is to know the growth and the outcome of the campaign itself, and this is the ultimate goal of mentioning the goals in measurable terms.
Staying updated with Digital Marketing Trends:
Digital Marketing Experts from Digital Marketing Company In Indiawill agree that how volatile the Digital Marketing Trends are, they change frequently. This forces the expert to stay updated with them. Adding to this,Google Algorithm also changes, this plays a crucial role in ranking the Website at the top of the Google Search Results Page.
Final Words
Vxplore Technologies Team, based in Kolkata, India, faces all these challenges by working tirelessly and efficiently so that they can be the choice of service among the query results for Digital Marketing Company Near Me.
In recent years there has been considerable development in the portable electronics ecosystem; for example, our mobile phones have become advanced enough to integrate many applications simultaneously. Everyone is now familiar with applications and have adapted many applications in their day-to-day life. This has forced business owners to launch apps for their businesses alongside websites with the help of Mobile App Development. People nowadays rarely visit the website if an app is available for the business or service. This has increased the demand for integrated unique features along with necessary ones.
People are aware of the usefulness of the applications but are not familiar with the challenges that a Mobile App Development Company In Indiafaces. Vxplore Technologies is one of the leading Mobile App Development Company In Kolkata, India. They have expressed a few challenges they face in developing an app for their clients. These problems are faced by experts who create applications regularly; they tackle these with their expertise and experience.
Here is a list of challenges that developers from Vxplore Technologies face:
Stand out among the competition
Integrate unique features along with necessary ones
Maintaining Security Protocol
Balancing between power consumption and performance
Making it interactive for the end user
Stand out among the competition:
Every business has an application now, and it’s easy for the customer to switch to a different application for the same functionality. A business owner’s pressure when entering a competitive market is the same pressure a developer faces. Establishing a towering presence in the market is a tough deal. Still, experts at Vxplore Technologies, being the best Mobile App Development Company In India, achieve it by introducing a breathtaking user interface with beautiful graphics and animations and also making it responsive to use.
Integrate unique features along with necessary ones:
Every extensive application aiming for success needs a unique feature to be its selling point. This unique feature is introduced after studying the market, customers, and competitors. The application goes through a lot of testing processes. A development team from a Mobile App Development Company In Indiashould utilize the advancements in technology to create something innovative and add unique features to stand out from the crowd.
Maintaining Security Protocol:
Folks from Vxplore Technologies treat security as a grave matter and don’t compromise. It can be perilous to know that the application got some malware that breached the privacy of the company itself or it’s customers and caused any damage. It is advised to have a robust security protocol to protect against hackers.
Balancing between power consumption and performance:
As we know, that Mobile Apps are meant to run on battery; therefore, they must be power efficient. This should be achieved without sacrificing the responsiveness and user experience of the application. A beta version can be created to try out the app’s performance.
Making it interactive for the end user:
Integrating features that make the customer interact with the app is necessary to influence the customer to engage more and spend more time on the app. This interactive design can also be pushed often through updates to allow the customer to experience something new frequently.
Businesses reach out to Professional Local SEO Company In India to target the neighborhood audience and convert them into customers. Local SEO Services promote a business on organic search results raising its visibility to anyone searching for a similar company in the locality. Local SEO is an excellent service for startups because they need to strengthen their hold over a particular region before expanding.
Despite the fact that Local SEO is a part of Search Engine Optimization, it’s not in any form with fewer challenges than SEO. One of the leading Professional Local SEO Company In Kolkata, Vxplore Technologies, expresses that they face numerous challenges while gathering leads from a business’s locality. Still, to maintain the brand’s reputation, the Vxplore Team works tirelessly and never fails to impress their clients with their impeccable work. This position as the Best Professional Local SEO Company In Kolkata from their clients is the result of the hard work and dedication they have put in while delivering value to their customers’ investments.
Some of the challenges that a Professional Local SEO Company In India like Vxplore Technologies faces are:-
Convincing clients to first focus on Local SEO
Optimizing Google My Business Section
Handling businesses that don’t have a physical location
Convincing clients to first focus on Local SEO:
Businesses that have multiple outlets in multiple locations don’t quickly agree to target a single area at a time with local SEO. They want faster results for the business as a whole and prefer other marketing methods that can simultaneously target any number of locations. This is not wrong in any way; Vxplore Technologies provides those services too. But there are also separate benefits for Local SEO and being a
Professional Local SEO Company In Kolkata, it’s Vxplore Team’s duty to guide the customer through and suggest the best plan; the decision is theirs.
They get convinced to go for Local SEO first when the benefits are mentioned with the difference in return on investment.
Some benefits of Local SEO are:
Target specific keywords for specific kinds of products if you have different types of product outlets.
Plan your process for a limited number of markets simultaneously, reducing baggage on your analytics and planning team.
Optimizing Google My Business Section:
Businesses don’t bother and often neglect their GMB and sometimes make many mistakes in GMB, which they consider an accessible, simple information page. Google promotes the ranking of a business if its GMB is well maintained; else gives negative points, harming the organic ranking.
Some common mistakes made in the case of GMB Management:
Monitoring GMB and making adjustments to it whenever required, GMB might change due to multiple factors like customers adding photos and reviews, google making adjustments due to false information from another trustable source.
Mention all your necessary details in the GMB Listing.
Watch out for duplicate GMB listings, and remove them when noticed.
Handling businesses that don’t have a physical location:
Some businesses that provide services online or SABs that our service area businesses like electricians, plumbers, and courier services don’t have a location for their target market. They work on an appointment basis, anywhere. Ranking them through Local SEO is an arduous task, but the leading Professional Local SEO Company In India, Vxplore Technologies, can handle that; however, having a physical outlet in some locations is always beneficial.
Bottomline
One can do Local SEO even if it’s not easy. Every hurdle can be vaulted over by experts like the ones at Vxplore Technologies, the best Professional Local SEO Company In Kolkata, India.
Shopify is a vast marketplace. It allows millions to have an online store of their own and do business through the internet. This is simply an easy entry point to the companies looking to enter the ecommerce market. As attractive as this sounds, it also has a chance of failing if not executed properly. That’s why it’s highly recommended to get in touch with a Shopify Agencyto start things in a sorted manner.
Vxplore Technologies is a team of expert Shopify Web Designer based in Kolkata, India. They ensure that their clients never fail, irrespective of their experience with the Shopify platform. Setting up an online store is comparatively simple to the challenges that fall ahead in the path, and these challenges can only be overcome with sheer expertise. This expertise is gained through years of experience in the Shopify marketplace, which cannot be expected from someone just starting on Shopify. Therefore, a Shopify Agency like Vxplore Technologies shares their expertise and is asked for help.
You can start setting up an online store; all customizations can be handled by the Shopify Web Designerteam at Vxplore Technologies, and they can also cover the other operations for you. There are a few mistakes newcomers are prone to committing. Vxplore specialists avoid these mistakes and suggest you do the same.
These mistakes are as follows:
Non-optimization of your Shopify Store’s look
Wrong choice of products
Neglecting Customer Service
Not utilizing the benefit of Business Applications
Non-optimization of your Shopify Store’s look:
Guess what the customers first notice when they visit your Shopify Store? They see how the store looks. To put on a great first impression, the first thing you do is use an optimized theme for your store. There’s a great collection of themes on the Shopify Themes section itself; however, contact Vxplore Technologies and their Shopify Web Designer if you don’t like those.
They can create custom Shopify looks for your store. Other than that, always remember to use high-quality pictures for your products to represent what you offer clearly. Rest all falls under User Experience from the User Interface; let experts from Vxplore Technologies handle that for you.
Wrong choice of products:
A Shopify Agencycan do nothing to support your Shopify Store if you offer your customers a terrible range of products. What should you sell? This entirely depends on what your target audience is looking for. To figure this out, it needs a lot of research on your target customer’s buying habits. If you introduce unique products that solve your customers’ problems and fulfill their needs, you will see your sales charts hiking.
Neglecting Customer Service:
Selling products is just the first step in satisfying customer needs. What about your Customer Service? Vxplore Technologies, the best Shopify Agency in India, always asks their clients to maintain the customer service part from their side. Else it will result in inconvenience for their customers and downfalls for the Shopify store.
Things that add to quality customer service are:
Forms to fill out queries
Option of 24/7 support
Offering After Sales Service
Adding FAQ pages
Not utilizing the benefit of Business Applications:
Applications are the go-to tools that can benefit your business in ways unimaginable. Companies should be aware that customers nowadays use applications instead of browsers to do shopping as mobiles have almost replaced computers on the browsing front. Considering this, offering customers the option to install an application on their mobile to fulfill all their needs that were once fulfilled on the website is a great idea.
Final Words
Vxplore Technologies, based in Kolkata, India, is the Shopify Agency you should reach out to when in need of Shopify Web Designer and their services at affordable prices.
Ecommerce is a modern shopping place. You can find everything online to buy, and this makes online shopping highly convenient to people. Shopify Ecommerce Store Development has experienced many technological upgrades, too, just like the electronics you do online shopping on. Businesses now understand that having an online store gives excellent opportunities for reaching new customers, and one can generate more significant revenue without expanding from one physical location to another.
Shopify is a big marketplace that gives people opportunities to take their business online by opening their own online store. Shopify is a vast marketplace, and opening a store there is not all; after that comes Shopify Ecommerce Store Development which is a task that requires some knowledge of Shopify. To solve this, people search for Shopify Expert In Indiaand Shopify Website Development Company. These two together can take your business to great heights and make your online store successful.
Many Shopify Website Development Company have their own Shopify Expert team in India. But are they the ones you are looking for? You are looking for the best Shopify Website Development Company providing Shopify Ecommerce Store Development services. Vxplore Technologies, based in Kolkata, India, is here to help with it. They say you should hire an experienced team of experts because Shopify Ecommerce Store Development is a delicate field prone to mistakes.
They have mentioned some errors that they avoid:
Not targeting the right customers
Unoptimized images
Not optimizing a website for mobile
Not updating the contact us page
Not focusing on Traffic Generation
Let’s discuss these mistakes in deep:
Not targeting the right customers:
Targeting is like filtering the potential customers from the rest of the crowd. Targeting potential customers according to the customer demographics will increase sales and save you money. How will it save money? If you know your target consumer, why would you spend money on the other people who have fewer chances to convert into a customer? This saves you the money which could have been wasted, opines Vxplore Technologies.
Unoptimized images:
Unoptimized images are images that are huge; therefore, when added to a website, it doesn’t load instantly and makes the user experience slow and worse. Compressing the images to size can raise the website’s loading speed.
Not optimizing a website for mobiles:
This is no news that people now access shopping websites also on mobile; therefore, it’s a vital need for Shopify Website Development Companyto create a mobile-friendly website that can provide a superior user experience.
Not updating the contact us page:
This is a common mistake in Shopify Ecommerce Store Development. Companies completely neglect the contact us and about us page when setting up a Shopify Store. If some customer ends up checking how to contact you and finds nothing, this can be a significant inconvenience for the customer. This also results in a negative ranking from Google.
Not focusing on Traffic Generation:
One can confirm from any Shopify Expert In Indiathey will agree that having a strategy in place for traffic generation even after the shops is up and running is necessary. Techniques like SEO, SMM, PPC, etc., should be used to generate leads and high-quality traffic. Without using these techniques might playout fine in the start, but soon, there will not be customer flow if you don’t shift your focus towards traffic generation.
Final Words
Vxplore Technologies is a team of Shopify Expert In India who is here to help newcomers on shopify and stop people from committing the mistakes mentioned above.
Local SEO is a super-focused form of Search Engine Optimization targeting lead generation in the locality of the business. There is rising competition in every business domain for entry into the market. This includes the Local SEO Service Provider domain. Even new startups are pushing to have a spot in the Top Local SEO Company Near Mequery results list.
However, when it comes to being the Best Local SEO Company In India, then Vxplore Technologies, a company based in Kolkata, India, secures this spot very well. The team of experts at Vxplore Technologies are conquering champions in giving results to their clients who took their Local SEO Services.
Among the many options claiming to bethe Top Local SEO Company In India, it becomes tough to choose for the business owners who require Local SEO Services. To stop them from making a mistake, Vxplore Technologies has made some lists of factors to keep in mind when choosing a Local SEO Company.
Factors to consider:
Reach out to them and discuss any of your concerns about the process. Clear all your doubts and questions beforehand. This is also the chance to check how well they support you before you take their service.
Be transparent about your goals from the start, and that also in measurable terms. That’s how the stats will be analyzed to understand the campaign’s outcome once it ends. Is it google ranking that you are after, or do you want lead generation? They will strategize as per your demand. Do enquire about their ideas to achieve the goals you mentioned through this campaign.
Check for communication from their side. If they inform you on progressions or not if they tell you about the problems they might face during the process. Also, notice if they respond when you try to communicate through calls or emails.
Discuss the SEO reports. SEO reports are a necessary tool to analyze and figure out the result of the campaign; it is in measurable terms, just like your goals should be to ensure that they can be compared easily. If you get an unfavorable report, try to figure out what went wrong with the Local SEO Team.
Ask them about their findings regarding the customers and the leads, especially where they come from. Tell them to give suggestions after analyzing the lead data.
The factors that are significant red flags:
Be aware of fake promises! Even if it’s the Best Local SEO Company In India, remember that they can’t predict the future. They can’t give you guaranteed numbers and figures about the reports.
Boasting about their income as a company is a red flag as it doesn’t suit a big company.
The Local SEO Company should develop a unique plan for the SEO of your business after analyzing the data. Every business is different, faces different challenges, and should have different strategies to overcome hurdles.
Leads should be tracked to know the customers’ location, what kind of device they use, and at what time they are active. The SEO Company should track all these and other details. If they don’t do that, then there’s no point in appointing them.
Final Words
These factors and the absence of these red flags make Vxplore Technologies the Best Local SEO Company In India and the perfect search query result for the Top Local SEO Company Near Me.
PPC is now the go-to marketing method for businesses looking for quick results. PPC stands for Pay-Per-Click, a form of digital advertising in which the business that wants to run the ad pays the company that is promoting a sum of money deposited in an account and deducted as potential customers click and visit the ad. There are several companies that claim to be the Best PPC Company In India. Vxplore Technologies is one of the Best PPC Company In Kolkata, India. They are a team of experts who have served many clients with best-in-the-line PPC Services, leaving them no choice but to continue working with them for years.
Experts at Vxplore Technologies want to guide you through choosing the Best PPC Company In India.
It would be best if you looked for these signs in a PPC Company:
Transparent pricing with no hidden prices involved
Experienced team of professionals
Aware of your goals and targets
They run Data Analysis regularly
Have a seamless communication channel
Transparent pricing with no hidden prices involved:
PPC Cost generally depends on your company type and your PPC goals. A good PPC Management Company In Kolkataenquires about your goals from you. They will research and then check their previous record to determine how much a business of your type will need to keep aside for your PPC needs. This will help them come up with a package for your PPC work.
Once they have declared the charges required, they can’t change the amount multiple times. This is why a business should always go for a reliable PPC Company like the Best PPC Company In Kolkata,Vxplore Technologies, to avoid misassumptions of the budget.
Experienced team of professionals:
PPC Management is a challenge and needs a team of experts to tackle the struggles that come along as they progress. Vxplore Technologies has a dedicated team of experts to complete the work and provide results. The team should have an idea of the industry you are working in to make managing the tasks easier for them.
Aware of your goals and targets:
Folks at Vxplore Technologies don’t deal until they have a clear idea of what you want. They want to know what you expect from the paid ad campaign you are opting for. There are many paid advertising methods, among which PPC is one. You can receive different outcomes from a process; you must set your priorities straight.
Your goals can be clicks on your ads, google page ranking, raise brand awareness, etc. You have to let your PPC Agency know that. Vxplore Technologies considers these goals beforehand, making them one of the Best PPC Company In India.
They run Data Analysis regularly:
Data Statistics are very crucial for understanding the outcomes of a process. These statistics give an idea of the agency, what mistakes they are making, what’s it that’s missing out, and how they can make things better. Analyzing this data needs the eyes of an experienced person. Someone who has seen data like that countless times to ensure no misinterpretation of the statistics.
Have a seamless communication channel:
You appointed a PPC Company for one main reason you don’t have the time to work on it yourself. Handing over a complete marketing department to someone is proof of trust, and this trust gets stronger through effective communication from both ends. The client is responsible for replying with feedback, while the PPC Company should provide all details to the client and decide on strategies together.
Final Words
If you are searching for a PPC Management Company In Kolkata or generally the Best PPC Company In India, you should check Vxplore Technologies, based in Kolkata, India.
The world has moved online, and so have businesses. It has become crucial for a business to open an online store in such a time. These online stores can be set up on Shopify’s websites. Shopify is a huge marketplace with millions of shops earning online by selling their products for whatever price they want. Shopify is solving problems for many people and allowing them to do business through the internet. An online store created by a Shopify Agency has many operations behind it, like its set-up, marketing, and promotion.
Here comes the advantage of hiring Shopify Experts and Shopify Agency.
Let’s understand this:
Who’s a Shopify Expert?
What’s a Shopify Agency?
Who’s a Shopify Expert?
As the name suggests, they carry expertise and experience of years with the Shopify marketplace. They provide set-up, development, branding, and promotion services to people who want to start a shop on Shopify.
What’s a Shopify Agency?
Shopify Agency is a group of Shopify Experts and Shopify Web Designer. They provide the same services for the set-up and management of larger online shops.
Vxplore Technologies is a Shopify Agency based in Kolkata, India. It has a group of highly efficient Shopify Experts and Shopify Web Designeraiming to help their clients. They can grow on Shopify through their services.
Now let’s understand when one should hire a Shopify Agency and take their services:
If you lack time and are too busy to work on maintenance of the online store, you should reach out to a Shopify Agency. This must be understood that, like any other offline, physical store, an online store also needs the owner’s time, attention, and a lot of work. It’s not just about launching a website.
If you are not familiar with Shopify or if this is your first time setting up an online store. Then you will benefit significantly from the expertise of Shopify Agency and their Shopify Web Designer.
Shopify Experts also act as consultants, which can be crucial in needing some guidance.Shopify Agencyprovides consultation services that help the shop owner grow and manage their shop online. They share the knowledge to help the shop owner squeeze through a tight spot if he gets stuck on Shopify.
Managing an online store is a hassle when it’s new, starting from set-up until its marketing and promotion to attract new customers and generation store footfall. This can be too much for a first-timer; a Shopify Agency like Vxplore Technologies can help with all the operations related to online stores.
If you already have an online store and want to customize its design and integrate new features, then Shopify Web Designercan help you.
Every newcomer to online business faces challenges in the allocation of funds. Spending money on unnecessary additions can be a big problem, and Shopify Experts can guide you in budgeting to ensure you don’t overspend and have a good time.
Suppose you want to save up through outsourcing to a Shopify Agency instead of setting up an in-house team of Shopify Experts to handle all the operations. Setting up an in-house team will be expensive due to office expenses, the individual salary of employees, and office equipment costs. On the other hand, Shopify Agencies like Vxplore Technologies have everything ready at reasonably priced packages.
Final Words:
Reach out to Vxplore Technologies today to get the best Shopify Agency in India to guide you with expertise to open your online store.
Businesses realize that Social Media Marketing can do wonders in adding to your reach, brand awareness, and overall revenue generation. If there is a place where you will find a huge mass of potential customers, then it is Social Media Sites. Businesses are frequently looking for theBest Social Media Marketing Company Near Me to manage their Social Media Marketing. Social Media Marketing is the part of Digital Marketing that uses Social Media Websites for a business’s marketing goals. Don’t underestimate it, as posting anything on business social media accounts requires proper strategizing to get as much encouragement as possible.
Social Media Marketing Company Near Me queries can provide businesses with multiple options for Social Media Marketing Company. But the challenge is choosing the best Social Media Marketing Company among them. Vxplore Technologies, based in Kolkata, India, is a team of Social Media experts that has helped many of their clients with Social Media Marketing.
They say that it’s essential to understand what role can a Social Media Marketing Company play for the success of a company:
Generate Traffic and Customers
Boost Sales
Build relationships with customers
Audience Targeting
Stabilize an Online Presence
Generate Traffic and Customers:
Vxplore Technologies being an answer to your query of Best Social Media Marketing Company Near Me, can drive high-quality traffic to your business with their SMM Expertise. If treated right by providing quality user experience and premium products and services, this traffic will convert into customers. Social Media Sites nowadays have many tools that can promote the growth of conversions from potential customers into actual customers.
Boost Sales:
Every Business operates to gain profit from sales. Social Media Marketing increases the number of customers, boosting sales and generating revenue for the company. The main advantage of SMM is to target customers at different locations too. One can reach the customers of any market and earn in currencies of other countries, which, if taken advantage of, can add a lot to Sales.
Build relationships with customers:
Social Media Marketing allows brands to build strong bonds with their customers. Brands can now constantly interact with them on Social Media Sites. Customers appreciate it when their favorite brand posts engaging content on social media. This enables the companies to gain insights into the purchasing behavior of their customers. Vxplore Technologies, a Social Media Marketing Company, values its relations with its customers. They also use Social Media to stay in touch with their customers, answering their support questions and taking their feedback.
Audience Targeting:
Even if your content quality and your products are excellent, it will not benefit your business if that isn’t shown to the right audience. Social Media Marketing Company utilizes a few tools to categorize your audience. These factors are – location, gender, and age. Other categories are also used as per the business type. Targeting is done to raise the conversion rate from potential to actual customers.
Stabilize an Online Presence:
People started using the internet for almost everything, starting from searching for a cafe around them to booking a cab to go home after eating at a restaurant. In relation to this, every business and startup wants to build a towering presence on the internet. Like, Shares and Comments are the new sources for personal validation.
Final Words
You can stop if you are also looking for the Best Social Media Marketing Company Near Me. Instead, reach out to Vxplore Technologies.
