After its last update in April 2023 dealing with the Reviews Algorithm of Google, a new core update was rolled out in August. As with all core updates, there’s a high chance that the pages ranking low will gain visibility while the pages ranking higher might fall a few steps off the ranking ladder. Vxplore Technologies, the Best Digital Marketing Agency in India, is here with the experts, sharing thoughts revolving around this update:-
Google released Google Search Central documentation that offers direction to the content that Google’s Reviews System Algorithm may seek. Google’s latest documentation emphasises that simply stating one’s experience on a page is insufficient. Instead, page owners are encouraged to provide proof of their expertise.
The documentation outlines various indicators of experience that can be used to demonstrate credibility:-
At Vxplore Technologies, the Best Digital Marketing Agency in Kolkata, we want to put your mind at ease regarding the recent Google core update and its effects on your website’s search ranking. Firstly, it’s important to note that both positive and negative impacts are possible, and some websites may not experience any change at all.
Feeling worried about your website’s ranking is natural, but don’t panic and start frantically searching for technical fixes. Instead, focus on improving the quality of your website and strive to rank higher. According to Google, a drop in ranking could simply be due to adjustments made by the core update rather than any issue with your content or site structure.
So, take a deep breath, stay calm, and keep working hard to create high-quality content and a user-friendly website structure, and you’ll see the desired results in time. Remember, it’s all about taking things one step at a time!
Google has recommended some effective measures to boost your search performance after a core update. Firstly, you must closely examine the pages that aren’t performing well and determine the search terms that led people to those pages. Once you have identified these search terms, you can compare your content to the questions provided by Google on its help page to discover how your content falls short in answering people’s questions. With this knowledge, you can prioritise improving your content to meet what searchers seek.
However, Google cautions that there are no guarantees that improvements will aid in recovery, and no pages have a static or guaranteed position in Google’s search results. It typically takes several months for pages to recover rankings lost due to a core update if improvements warrant it.
At Vxplore Technologies, we understand the impact of the core update on website ranking. Therefore, we assure you that if you follow our guidelines, your website will recover faster from the impact of the core update. Our team of experts closely follows Google’s algorithms and stays up-to-date with minor updates that can positively impact pages that have made changes. In case of any worst-case scenarios, you can always contact the Best Digital Marketing Agency in Kolkata for further guidance.