Get Started Now!

Request your Fast and Free Quote

    After its last update in April 2023 dealing with the Reviews Algorithm of Google, a new core update was rolled out in August. As with all core updates, there’s a high chance that the pages ranking low will gain visibility while the pages ranking higher might fall a few steps off the ranking ladder. Vxplore Technologies, the Best Digital Marketing Agency in India, is here with the experts, sharing thoughts revolving around this update:-

    1. Few words on the April Reviews Algorithm Update
    2. August 2023 Core Update’s Impact
    3. Guidelines to recover from the impact

    Few words on the April Reviews Algorithm Update:

    Google released Google Search Central documentation that offers direction to the content that Google’s Reviews System Algorithm may seek. Google’s latest documentation emphasises that simply stating one’s experience on a page is insufficient. Instead, page owners are encouraged to provide proof of their expertise.

    The documentation outlines various indicators of experience that can be used to demonstrate credibility:-

    1. Visual evidence
    2. Audio
    3. Links to evidence of experience
    4. Quantitative measurements

    August 2023 Core Update’s Impact:

    At Vxplore Technologies, the Best Digital Marketing Agency in Kolkata, we want to put your mind at ease regarding the recent Google core update and its effects on your website’s search ranking. Firstly, it’s important to note that both positive and negative impacts are possible, and some websites may not experience any change at all.

    Feeling worried about your website’s ranking is natural, but don’t panic and start frantically searching for technical fixes. Instead, focus on improving the quality of your website and strive to rank higher. According to Google, a drop in ranking could simply be due to adjustments made by the core update rather than any issue with your content or site structure.

    So, take a deep breath, stay calm and keep working hard to create high-quality content and a user-friendly website structure, and you’ll see the desired results in time. Remember, it’s all about taking things one step at a time!

    Guidelines to recover from the impact:

    Google has recommended some effective measures to boost your search performance after a core update. Firstly, you must closely examine the pages that aren’t performing well and determine the search terms that led people to those pages. Once you have identified these search terms, you can compare your content to the questions provided by Google on its help page to discover how your content falls short in answering people’s questions. With this knowledge, you can prioritise improving your content to meet what searchers seek.

    However, Google cautions that there are no guarantees that improvements will aid in recovery, and no pages have a static or guaranteed position in Google’s search results. It typically takes several months for pages to recover rankings lost due to a core update if improvements warrant it.


    At Vxplore Technologies, we understand the impact of the core update on website ranking. Therefore, we assure you that if you follow our guidelines, your website will recover faster from the impact of the core update. Our team of experts closely follows Google’s algorithms and stays up-to-date with minor updates that can positively impact pages that have made changes. In case of any worst-case scenarios, you can always contact the Best Digital Marketing Agency in Kolkata for further guidance.

    These days, startups are rather widespread, with the younger age pursuing them most frequently. However, regardless of the industry, marketing is essential to success. Startups are also no different. Any startup needs marketing to expand steadily. However, using digital marketing to expand successfully is a very complicated process. There are a tonne of different strategies and techniques available. As it is far less expensive than traditional marketing strategies, digital marketing from the Best Digital Marketing Agency In India can be very beneficial when you have a limited budget. Using digital marketing tactics, you may connect and communicate with your potential customers to achieve your desired growth. With the best advice on digital marketing, Vxplore Technologies, the Best Digital Marketing Agency In Kolkata, is here to help your new business succeed.

    At Vxplore, a Top Digital Marketing Agency In India, we have skilled and experienced digital marketing experts who can help your startup grow and develop. The Best Digital Marketing Agency In India can help you skyrocket your business with effective digital marketing strategies. Contact us for any help.

    Now let’s dive into the detailed discussion of the topic:-

    1. What Is Digital Marketing?
    2. Why Is Digital Marketing The Best For Startups?
    3. How To Use Digital Marketing For Startups To Grow?

    What Is Digital Marketing?

    The term’ Digital Marketing’ got way too much hype. Almost everyone is aware of digital marketing these days, and Digital marketing is promoting small or large businesses through various online platforms available.

    Why Is Digital Marketing The Best For Startups?

    You can obtain the finest results with digital marketing on a tight budget. It costs little to promote your company, and your target audience can be attracted to even high-quality blogs almost for free. Today’s best way to develop a relationship with your target audience is through digital marketing from a Top Digital Marketing Agency In India. Nowadays, almost everyone is familiar with digital technology and uses social media. Therefore, choosing digital marketing over traditional marketing will make it much simpler to discover your audience and potential customers.

    How To Use Digital Marketing For Startups To Grow?

    Let’s look at how to use digital marketing for startups:

    1. An essential component of digital marketing is content marketing. Content marketing is crucial to engage potential customers for your startup. Informational, educational, and entertaining content all go hand in hand. For greater growth, you must provide original material to the readers aware of the product or service you offer. Additionally, your original material should contain information about your company to raise brand recognition. You and your target audience can connect through content.
    2. According to the Best Digital Marketing Agency In Kolkata, maintaining a social media presence is essential for developing startups. Social media networks allow you to introduce yourself, your business, products, or services to the public. Your target audience may visit your website after reading the content you’ve published on social media.
    3. You cannot avoid SEO, or Search Engine Optimisation, if you want to expand your digital. A key strategy to increase your online presence and search engine ranking is through SEO, and original content must be optimised in addition to being published. Contact Vxplore, a Top Digital Marketing Agency In India, for the best digital marketing services, including SEO.


    Using digital marketing to expand your startup through various channels to reach more people is crucial. Your top priority must be to build a truly attractive website that promotes your business. The next important step is to set up accounts on the various social media sites, optimise your profiles, and add a few engaging posts. The Best Digital Marketing Agency In India, Vxplore Technologies, is here to always aid you in improving if you are unclear about the methods. Contact us for more information.

    With the ever-growing popularity of the Internet, businesses need to adapt and leverage digital marketing strategies to stand out from the competition. In today’s digital age, establishing a robust online presence is vital for businesses to thrive and succeed. Vxplore Technologies, the Best Digital Marketing Agency In Kolkata, understands the importance of a well-crafted digital marketing strategy. We aim to be the Top Digital Marketing Agency In India. As the Top Marketing Agency In India, we have helped several businesses succeed and establish a towering presence on the Internet.

    If you still aren’t looking to associate with the Top Digital Marketing Agency In India, you are missing a lot of benefits. Let us, experts from Vxplore Technologies, the Best Digital Marketing Agency In Kolkata, explain how businesses can establish a towering presence through effective digital marketing strategies:-

    1. Define Your Objectives
    2. Understand Your Target Audience
    3. Develop a User-Friendly Website
    4. Search Engine Optimization (SEO)
    5. Content Marketing
    6. Social Media Marketing
    7. Pay-Per-Click (PPC) Advertising
    8. Analyze and Optimize

    Define Your Objectives:

    Clearly define what your business hopes to achieve. Do you want more people to identify your brand, attract possible customers, or raise revenue? Knowing what you want to accomplish will guide the development of your digital marketing plan.

    Understand Your Target Audience:

    Conduct thorough research of the market to know your target audience’s preferences, needs, and behaviours. This information will assist you in tailoring your campaign efforts to effectively resonate with your target audience.

    Develop a User-Friendly Website:

    Your website should be visually attractive, straightforward to use, and optimized for mobile. Having a great-looking and user-friendly site will improve the visitor experience, making them more likely to stay on your page and potentially convert into customers.

    Search Engine Optimization (SEO):

    Effective SEO strategies will improve your website’s visibility in search engine results. Conduct keyword research, optimize meta tags, create high-quality content, and build authoritative backlinks to boost your website’s ranking. Higher rankings will drive organic traffic to your website, increasing your chances of acquiring potential customers.

    Content Marketing:

    Develop a content marketing strategy that provides valuable, informative, and engaging content to your business’s target audience. Publish blog posts, articles, videos, infographics, and other relevant content to establish your expertise in your industry. Share your content on various platforms to expand your reach to drive traffic back to your website.

    Social Media Marketing:

    Make use of the strength of social media networks to interact with your fans and increase the recognition of your brand. Discover which platforms your target demographic uses most often and come up with engaging social media strategies. Interact with people who follow you, answer their comments and messages, and post pertinent material on a regular basis to keep them interested.

    Pay-Per-Click (PPC) Advertising:

    PPC advertising allows a business to target specific keywords and demographics to display ads to potential customers. Platforms like Google Ads offer powerful tools to reach your target audience effectively. Monitor and optimize your campaigns regularly to maximize your ROI.

    Analyze and Optimize:

    Regularly monitor and analyze how your digital marketing efforts are paying off and performing. Utilize tools like Google Analytics to track website traffic, user behaviour, conversion rates, and other important metrics. Identify areas that require improvement and make data-driven decisions to optimize your strategies for better results.

    Closing Words

    Vxplore Technologies, the Best Digital Marketing Agency In India, can help you with all the above steps to make your Digital Marketing campaign successful. Trust the Top Digital Marketing Agency In India and see overwhelming results.

    It is very easy for big companies or large brands to hire the Best Digital Marketing Agency In India by spending a lot of money. Big companies usually have a handsome budget for marketing purposes. But what about those businesses that have a small budget to spend on digital marketing? Well, such brands or businesses can take help from Vxplore Technologies, the Best Digital Marketing Agency In Kolkata.

    Vxplore has the best team of digital marketing experts who can effectively incorporate strategies to accelerate the growth of your business. If you have concerns about your budget for digital marketing, do not worry. Contact us to leverage the benefits of a Top Marketing Agency In India.

    Here are some important digital marketing tips from Vxplore, Top Digital Marketing Agency In India for brands with small budgets.

    Let’s dive into the discussion now:-

    1. Focus on One or Two Social Platforms
    2. Publish More Frequently on Social Media Platforms
    3. Consider SEO for Higher Organic Reach
    4. Get Better at Content Repurposing and Redistribution
    5. Team up with an Affordable and Top Digital Marketing Agency In India

    Focus on One or Two Social Platforms:

    It can be stressful to be present on every social media channel that is accessible, especially for firms with tight budgets. Decide on one or two channels where your brand can shine and where your target audience is most likely to be. Doing so lets you organise your time and resources while producing more interesting material. Need help with this? Reach out to the Best Digital Marketing Agency In Kolkata.

    You may establish a devoted following and raise brand exposure without overextending yourself if you keep your efforts narrowly focused and make inexpensive choices for any company on a tight budget.

    Publish More Frequently on Social Media Platforms:

    In digital marketing, consistency is essential. You can keep a lively and engaged audience on social media by posting information frequently. Increased exposure from more regular posting can result in greater engagement, followers, and, ultimately, revenue from your audience. It does not necessarily mean that you should sacrifice quality for quantity. Ensure your material is useful, timely, and visually appealing.

    Think about working with the Top Marketing Agency In India, Vxplore, to develop a content strategy that maximises the potential of your business on social media. 

    Consider SEO for Higher Organic Reach:

    Any digital marketing approach must include SEO. You may broaden your organic reach and improve traffic to the website by optimising it for search engines. Concentrate on improving your website’s on-page and off-page components, such as the meta descriptions, keywords, and backlinks.

    Additionally, invest in producing valuable content for your target audience. Enhancing your SEO can enhance brand awareness and draw in more potential clients.

    Get Better at Content Repurposing and Redistribution:

    New content creation can be time- and money-consuming. However, you can increase the worth and reach of your material by repurposing and redistributing already existing content.

    For instance, you could convert a blog post into a social media post or a video. Alternatively, you might distribute your work across several platforms to reach a larger audience. By recycling and redistributing your content, you may expand the reach of your business without spending a fortune.

    Team up with an Affordable and Top Digital Marketing Agency In India:

    You can successfully implement your digital marketing plan with an affordable and Top Digital Marketing Agency In India. Look for a service provider who can give customised services and increase ROI.

    Wrapping up

    You shouldn’t accept less simply because your budget for digital marketing is tight. Even a small budget can bring impressive results for your marketing campaigns with the proper strategy and execution. If you need help in this case, contact Vxplore Technologies, Best Digital Marketing Agency In India.

    Digital Marketing is a replacement for the traditional marketing methods for new businesses, including startups. It’s impossible to gain as many benefits from conventional marketing methods like banners and newspaper advertisements as we can gain from Digital Marketing sources like Search Engine Optimization and Social Media Marketing. If you have already shifted to an online business mode or maybe launched a new website, it becomes much more necessary to adopt Digital Marketing Services In India as it can drive traffic to your website.

    The most crucial benefit of Digital Marketing is that one can target who would see the advertisement among many internet users and then track these leads accurately. If you require Digital Marketing Services In India, you might be searching for a Digital Marketing Agency Near Me. Otherwise you might be skeptical about Digital Marketing Services and whether they will really benefit your business.

    Vxplore Technologies offers Digital Marketing Services In Kolkata, India, and they say that they receive concerns that “Is it worth investing in Digital Marketing?”. Vxplore Technologies is a reputed Digital Marketing Company in Kolkata that has been the go-to choice for many people who search for Digital Marketing Agency Near Me.

    They answered this question by mentioning a few of the prime benefits of Digital Marketing in today’s market:

    1. Target your audience effectively
    2. Lead Generation
    3. High Conversion Rate
    4. Analyze the results
    5. Gain Positive Brand Reputation

    Target your audience effectively:

    Vxplore Technologies provides  Digital Marketing Services In India through which you can target your audience effectively. You can also filter and show only them your ads. This will save you money and the efforts you would have invested in non-potential clients. They use some tools that track the customer’s internet activity and search behavior. This data plays a crucial role in determining if the customer demographic matches the part of a potential customer.

    Lead Generation:

    A company’s growth ultimately depends on its growth charts. The revenue increases over time with the increase in leads. Leads are the customers that are interested in the brand and the products. They visit the website with the intention to buy something, not just browse and leave. Digital Marketing, with its advanced targeting techniques, separates actual customers from the people who intend to do window shopping.

    High Conversion Rate:

    Businesses prefer Digital Marketing Services In Kolkata from Vxplore Technologies over the traditional marketing techniques because of one superior feature of Digital Marketing. This feature is the ability to track customers’ internet activity.

    This is done by checking the action one performed after clicking your ad. The number of people who viewed your ad can be tracked easily through services included in Digital Marketing Packages from Vxplore.

    Analyze the results:

    How will you measure your growth or loss numbers from your marketing campaign? The answer is through Digital Marketing. Vxplore Technologies use Digital Marketing Data Analytics tools to gather all the data and create a report for their clients showing if they achieved the goal or not.

    Everything can be tracked, from the number of people who clicked on your ads and how many people stayed on the page to the number of sales achieved through an ad. These numbers make it easier for the analytics team to report the outcome of the campaign and Return on Investment.

    Gain Positive Brand Reputation:

    If you want your brand to get recognition, then your best bet is through the internet. People appreciate brands that communicate through internet mediums and stay active on different online platforms, which develops trust and bonds between the business and the customer.

    Final Words

    If you are still searching for Digital Marketing Services In India, you should reach out to Vxplore Technologies and save your expenses with their Digital Marketing packages.

    It has been a few years now that Digital Marketing has become a popular service that Businesses frequently demand. If you are a business owner, we recommend reaching out to Vxplore Technologies, a Digital Marketing Agency In West Bengal. It’s one of the Best Digital Marketing Agencies In India, as its clients claim. They have been providing Digital Marketing services all over the country to many clients. The Vxplore Technologies Team gives its best to help their customers earn maximum returns from their investment in digital marketing.

    Their team is trying to make it easier for you to decide by creating a list of reasons for taking services from one of the Best Digital Marketing Agencies In Kolkata. The reasons are as follows:-

    1. Growth in Sales
    2. Raise Brand Awareness
    3. Reasonable Pricing
    4. Analysis of your Data
    5. Consultation Service when needed

    Growth in Sales:

    Vxplore Technologies is one of the Best Digital Marketing Agencies In Kolkata because their services show moderate growth in the sales statistics of their customers. If you take their service, they work tirelessly to bring you to the top of the Google Search Results Page whenever someone searches for a business of your kind. Appearing on the top of the Search Results Page raises your brand’s visibility to your customers. Vxplore Technologies Team creates content for your website that attracts and persuades them to buy from it, ultimately giving a certain boost in your sales.

    Raise Brand Awareness:

    Brand Awareness earns you not only new customers but also a reputation in the market and your customer’s loyalty. If you want to increase your Brand Awareness and are searching queries for a Digital Marketing Company Near Me, your search should end here with Vxplore Technologies as the perfect choice. The Vxplore Team displays your brand to potential customers, gaining high-quality traffic to your website. They optimize your website and content so well that visitors recommend it, adding more to your brand awareness.

    Reasonable Pricing:

    The best part of Vxplore Technologies is its affordable packages; all beneficial services are available at reasonable pricing. There are no extra charges hidden behind a low price tag. This makes it super more manageable for new and emerging startups to avail of Digital Marketing Services from Vxplore Technologies, one of the Best Digital Marketing Agencies In India.

    Analysis of your Data:

    Digital Marketing Tools shows detailed statistics of your Digital Marketing Campaign. These statistics, despite being transparent, need to be analyzed to realize what’s missing and what one can improve upon. Vxplore Experts also provide analytics services to determine and plan. The statistics reports are sent to the client to let him know how the campaign went. Digital Marketing is not a one-time process; it’s a recurring investment that regularly gives returns.

    Consultation Service when needed:

    Sometimes even experienced professionals get stuck among the various problems when running a business. In such a situation, one needs support, motivation, and consultation from a trustworthy expert. Vxplore Technologies and its experts are willing to guide and provide consultation services during such a need.

    Final Words

    These reasons can help companies make a tough call regarding taking Digital Marketing Services from one of the Best Digital Marketing Agencies In India.

    We can't wait to work with you and help you grow.

    We're here to help you grow as a company, reach out to us at any time and we'll be happy to help you.

    Get in Touch