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    Search Engine Optimization is one of the best techniques of Digital Marketing to draw organic traffic to your website. It is also the method through which a business can climb up the organic results ranking of Search Engine Results Pages. If you have been searching for a Top SEO Company Near Me, it is likely because you need the Best SEO Company In India or someone to analyze your SEO Campaign. Your search ends here as you can reach out to Vxplore Technologies the

    Best SEO Company In Kolkata, India. They have been providing Best SEO Packages and managing SEO Campaigns for years and are an extremely reliable SEO Company.

    Before coming to SEO evaluation of your website, let’s first understand:

    What’s SEO Analysis?

    It is the study of your website that is already utilizing SEO and determining the aspects that your website can improve on while also finding the causes that hinder your SEO growth.

    Why’s SEO Analysis important?

    SEO Analysis can be beneficial in:

    1. Determining the wrong aspects of your websites
    2. Finding your website’s weakness that you can improve on
    3. Improve your website’s overall user experience
    4. Strategize to save money and time 

    Vxplore Technologies, one of the Best SEO Company In India, can eliminate your need to search for the Top SEO Company Near Me.Their team has the expertise required to suggest the steps you can take to conduct a thorough SEO Analysis of your website.

    The steps are as follows:

    1. Check if your website and its pages appear on SERPs
    2. Evaluate Titles
    3. Check Meta Descriptions
    4. Find Broken Links
    5. Analyze your website content

    Check if your website and its pages appear on SERPs:

    It is essential to know where your pages and website stand regarding Search Engine Results Page rankings. Use the targeted keywords as search queries and see if they even appear on the SERP. If they do appear on the SERP, then there are not many changes to be done; just try to improve on the ranking and get it to the top. However, if it doesn’t appear on it, then a lot of effort must be added to your SEO Campaign. Consult experts from Vxplore Technologies and let the Best SEO Company In Kolkata help your website climb the ranks.

    Evaluate Titles:

    Titles are essential in raising the odds of your website ranking at the top. Your website titles must be attractive and click-worthy. Also, check for the presence of long-tail keywords which have less competition in the title. These keywords should also relate to the content on your website.

    Check Meta Descriptions:

    Meta Descriptions are another crucial factor through which the Search Engine bots get an idea of what the website and its content are about. Therefore remember to use your keywords in your meta descriptions and provide a clear idea about the content through that short meta description.

    Find Broken Links:

    Broken Links are URLs that redirect to nowhere; this can be because the link is damaged or the page has been removed. This is a thing of annoyance for the customer who might be looking for something; therefore, it ruins the user experience. Google doesn’t appreciate Broken Links at all. So, Vxplore Technologies, the Best SEO Company In Kolkata, urges you to fix those links before they cause any more damage.

    Analyze your website content:

    This is no big news that the content of your website creates a substantial impact on your ranking. A website’s content should be error-free and accurate, and plagiarism should be avoided at all costs. Both people and Google bots appreciate unique content. If you can’t handle such responsibilities due to your busy schedule, through our SEO Packages, we will handle it on your behalf.

    Final Words

    If you are still looking for a Top SEO Company Near Me, then reach out to Vxplore Technologies. It is the Best SEO Company In India.

    The number of SEO Service Providers has tremendously increased in recent years. This has resulted in a rise in competition as well as some false companies claiming the title of Best SEO Company In India. These companies often provide the Best SEO Packages In India but at the cost of the client’s reputation and ranking. They violate the search engine guidelines and utilize Black Hat SEO.

    What is Black Hat SEO?

    Black Hat SEO is a set of techniques aimed at boosting a website’s ranking and getting it on the top of the SERP. However, these techniques are against the mandatory guidelines set by search engines, and therefore they simply are penalized by the search engines and result in negative ranking. They provide no value or solution to the searchers.

    Suppose you are in search for Top SEO Company Near Me. In that case, it is beneficial if you stay away from these Black Hat SEO practitioners and get in touch with the Best SEO Company In Kolkata, namely Vxplore Technologies. This company is unlike no other, as it has provided positive results to its clients for years. They have experienced experts who are certified and use only techniques that favour search engine guidelines.

    Well, if you are wondering, what are these Black Hat SEO techniques? Then there are a few:-

    1. Keywords Stuffing
    2. Sneaky Redirects
    3. Paid Links
    4. Poor Quality Content

    Keywords Stuffing:

    It is a popular practice done by both Black Hat SEO practitioners and novice companies. This is done by practitioners who don’t know much about the Search Engine’s algorithm. So keyword stuffing is using irrelevant keywords in different parts of the content. Using popular keyword strings with the aim of making content visible for various search queries also falls under keyword stuffing. However, this doesn’t work, as today’s search engine algorithm is highly advanced and can easily detect unnatural content.

    For example, if the keyword is Digital Marketing, then keyword stuffed content will sound like:-

    We are a Digital Marketing company that provides Digital Marketing services. Digital Marketing services are what we provide. If you are interested in Digital Marketing services, you can contact our Digital Marketing team, who will fulfill your Digital Marketing needs.

    This seems unnatural and also does not provide any value to the searchers. This is just a desperate attempt to get the website on top of the SERP based on keyword ranking.

    It is recommended that you do effective keyword targeting and use keywords in the content only where it makes sense. You must avoid overdoing it.

    Sneaky Redirects:

    The Best SEO Company In India, namely Vxplore Technologies, says that redirects are meant to be used by websites to redirect users to a different yet relevant page. The redirects must fulfill the user’s click’s intent and provide them value. However, Sneaky Redirects are when the click takes you to a page which isn’t relevant to the content mentioned in the source page. This can often be noticed in the redirect links posted on a page with several backlinks; some links there will take you to an irrelevant page to boost its ranking.

    However, this is also easily recognizable by Search Engines and will result in a negative ranking, as it violates the guidelines.

    Paid Links:

    Unlike those managed by Best SEO Company In India, some websites offer an unethical service of selling backlinks in exchange for money or items. This is a strictly prohibited practice and will result in hefty penalties if caught. Google says that this violates various sections of Google’s Webmaster Guidelines. It is unwise to use any practice that manipulates the ranking of a website on the SERP. Google penalizes both the buyer and seller if such a practice is reported or caught.

    Google has asked people to report such practices various times in the past. They take strict actions such as blacklisting the website or eliminating the ranking of the website that is found to be the culprit in the act. Suppose you want to get ranked by spending money. In that case, you should spend it on Best SEO Packages In India offered by Vxplore Technologies, the Best SEO Company In Kolkata, as they are completely ethical and operate according to Google’s guidelines.

    Poor Quality Content:

    Google rewards quality content that provides value and solutions to the searchers with a positive ranking on the SERP. In contrast, it also penalizes websites that post content that is of low quality or utilizes plagiarism. Google didn’t have the ability to differentiate between quality content and inferior content. However, with the passing of time and frequent updates like the Panda update, Google has become highly efficient.

    Therefore it is advised that you write only the content that is valuable for the searcher and also is according to Google’s guidelines.

    Bottomline

    The  Best SEO Company In Kolkata, like Vxplore Technologies, are strictly against Black Hat SEO practices and still deliver value to your investment. You should try their services if you have been frantically searching for a Top SEO Company Near Me.

    Search Engine Optimization is a new-age marketing strategy. It’s being used by businesses to reach people and generate traffic to their websites. This is achievable due to the benefit of SEO in boosting the Google Search Results ranking. SEO Services help counter the effects of changes in the Google Algorithm and secure ranking on Google Search Results. As the demand for SEO Services is rising, the need for SEO Companies is also increasing. Thus, the number of search queries for Best SEO Company is more frequent nowadays.

    Hundreds of SEO companies claim to be the Best SEO Company In India, but one shouldn’t choose to go with them just because of that claim. Among this crowd of companies, one genuine company is Vxplore Technologies. Vxplore Technologies is the Best SEO Company In Kolkata, India. This is not our or their statement but the review of their clients. They have been taking their SEO Packages for quite some time now, and have grown fond of their professionalism.

    Folks at Vxplore Technologies have also mentioned some good methods which you can follow to decide not on the Best SEO Company In India but the Best SEO Company for You.

    These steps are:

    1. First, decide on your desired outcomes
    2. Get in touch with an SEO Company personally
    3. Read their reviews
    4. Go through their work samples
    5. Fix your budget

    First decide on your desired outcomes:

    Goals should be defined and transparently clear at the beginning of every campaign, and this is done to know and let your team understand the outcome you desire through this SEO Campaign. Vxplore Team Experts emphasize the goals in measurable terms, for example – a 10% increase in sales, which makes it easier to check if the goal was achieved or not while analyzing the campaign reports.

    Get in touch with an SEO Company personally:

    After searching for the Top SEO Company Near Me, please choose the best among them and reach out to them personally. Before hiring, communicating with the company members and the SEO team is crucial. You should know about their terms and conditions, their working methods, and how well they coordinate. Try testing their knowledge by asking them questions. By now, you must have decided on your goals, mentioned that to them, and consulted them regarding their completion.

    Read their reviews:

    Reviews are a great source of information about the company. Vxplore Technologies is considered the  Best SEO Company In Kolkata because of the positive reviews from their clients. However, while checking on the reviews, be wary of fake reviews. If the company’s review section is suspiciously positive, then do not trust them. Don’t rely on ratings and stars more than the reviews.

    Go through their work samples:

    Once you have verified everything, it’s time to check their work samples and sample reports in the case of SEO. Work Samples are another great source of information about the company’s capability. These samples give you an idea if the claims of being the Best SEO Company In India are valid or just bait to attract customers.

    Fix your budget:

    Supposedly you found the  Best SEO Company In India to do your SEO work, but what if you can’t afford their services later on? Being a responsible business owner is allocating the funds in the right place. Fix your budget and deal with the best company whose Best SEO Packages fall under your budget. Don’t over the bargain; that’s disrespecting a professional.

    Final Words

    If you are still looking for a Top SEO Company Near Me, you should reach out to Vxplore Technologies, the Best SEO Company In Kolkata, India.

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