Your e-commerce store needs content for describing your product, your offers, and many other things. Having a great e-store is not enough for you. Pay attention to the content of stores and make sure that they can easily touch consumers’ need. Along with the right marketing policies, you also need to know about content marketing. And before anything, know the types of content you need. Switch to BigCommerce store and start selling products in a more convenient way. BigCommerce is one of the leading e-commerce platforms that meet the consumer request in the best way. But, to get the best attention, concentrate on the content of your e-store.

Product content:

Product content, as the name says, defines your product to customers. It can be anything – short and long product descriptions, specifications, images, videos, data sheets, instruction manuals, and more. Your content must appear in a structured and compact way. Maintain the originality that also improves your search engine optimization rank. To make your product look attractive, you need high-quality images, videos, and a great product description. You must leave space for user-generated content as it can increase the conversion for your store.

Marketing content:

Though BigCommerce comes up with all the needed details for your web store, you must invest time in creating content that uniquely presents your products to your customers. Marketing content includes promotional texts, blogs, descriptions, categories, and informational pages. These pages should be refreshed with new content so that your users will get something new and that will serve them the reason to come back to your website.

Brand stories:

Brand stories are created through the site’s visual appeal, product stories, product contents, and more. You need to maintain the consistency for your product. Maintain the theme that meets your product details.

Product stories:

Product stories define the activities that describe your products. For example, if your company is dealing with lifestyle products, then images, videos, and text promote product stories together.

Product categories:

It is not just a part of E-store, but it also includes so many things for your business. When you manage your product category as perfectly as your customers need, you can get more visitors to your websites. A simple and clean product category helps consumers to find products easily.

So, when you are designing an e-store on BigCommece, you need to consider content creation strategy also. It is the key to your success in digital marketing. For any help regarding creating content that meets your product details, contact Vxplore technologies. We are offering support to companies that are planning to venture into the field of e-commerce businesses. We come up with tips and strategies that bring you better views and audience.

BigCommerce is a platform on which a small company fulfills its bigger dreams easily. If you also have a great plan that has the potential to win the hearts of customers, you must try BigCommerce. It is an e-commerce platform that helps companies to open their online store and sell products. There are many reasons to choose this name for your business. Features and options are really unique and help a business grow their business easily. If you still do not know why you pick BigCommerce, here are some reasons that you must consider.

Great customer support:

When you are new in the online business, you need the best support so that you can run your business smoothly. It is very common that you feel stuck somewhere during setting up or maintaining your store. You can easily contact with BigCommerce and the support team will take no time to resolve the issue. The service is really fast. It is a very essential and important thing when it comes to your e-commerce store. Choose the BigCommerce store package and set up your store online easily. As per the marketers, BigCommerce support team is the best thing that you will get.

Technical issues with your store are very common. Some companies hire a special team that takes care of this factor. With BigCommerce, you no need to spend extra on such things. The services they provide are just like having a special team in your company. So, BigCommerce is cost-effective if you consider this perspective also.

BigCommerce Plans:

Another important thing is to choose the right BigCommerce plans for you. The options are there as per your budget and ambitions. You can choose whatever you need. The BigCommerce standard plans also offer you loaded of features. You can build a comprehensive online store with this plan. But, those who want to add a unique touch to their store can opt for the BigCommerce Plus Plan. It depends on some important factors like – customer segmentation, abandoned cart recovery, and persistent cart.

Customer segmentation: If you want to target a bigger achievement, customer segmentation is a must-to-have feature for your store. With this option, you can group frequent shoppers together and can run loyalty programs for them. It is an important thing for you.

Abandoned cart recovery: The Abandoned cart is a big problem in the e-commerce business. BigCommerce helps you send emails to those customers who left products on their cart.

Persistent cart: Persistent cart is something that maintains the continuity of your store across different devices. For example, if a customer opens your store on the desktop and adds items on the cart, that customer will see the same products on the cart when he/she opens your store on the smartphones.

So, these options are missing on other platforms. When you are setting a business, you need to take care of these factors perfectly. Choose BigCommerce for your store. If you need any other help, Vxplore Technologies will help you. E-commerce experts are there who help you build your e-commerce store the way you want.  

BigCommerce is one of the popular e-commerce platforms and many people have already chosen the name for their e-commerce store. The features and functionalities BigCommerce bring to you are unique and user-friendly. A well-organized store attracts consumer attention, but a good marketing brings the consumer to the sphere. BigCommerce always stresses importance on social media marketing along with the Custom e-commerce development.

Social media is always crowded with people and they are your potential consumers also. So, Social platforms are more a market than a chatting place. It has also been noted that members on Facebook also spend time watching videos. Brand sponsored videos are very common nowadays and they show a simple yet interesting message that delight the viewers. So, if you are planning on getting new consumers, you have to design great videos for your company and promote it rightly to your target audience.

BigCommerce not only helps you in designing and building your store but also offers you suggestions in order to increase the sale. As per the expert blogger of BigCommerce, your video should be made in a way that pulls consumer attention. Know how to reach consumers easily. Target a few essential options like messengers, marketplace, Facebook, and Instagram stories.

While BigCommerce Customization allows you to add a unique touch to your store that makes it different from others, social media marketing promotes your store to the public. If you are planning for video marketing, here are the types of video you can make for your company as well as for your audience.

About Us Video:

Generally, About Us video is all about your company and how it is different from others. Introduce your team to your consumers and bring out more humanly part of your company. Online marketing lacks the direct communication. So the more you represent your company, the better the effect will be. Express what makes you special through your video and promote it to your target group.

Product Demo Videos:

Product Demo Videos can be made interesting and creative. Keep the storytelling form to define your product. Instead of explaining what your product is, show what it does in a very innovative way by curving a great story. But before anything, your store must showcase a unique look. Take a help from BigCommerce customization and design your store that is user-friendly and navigation easy.

Promo Videos:

Promo videos are designed to let your consumer know about new discounts and offers you designed for your sale. Give all the needed information your consumer is looking for and make it interesting.

Customer Testimonials:

Make a video of customer testimonials and enhance the brand value of your company. A video that tells positive things about your company will bring profits to you.

Event videos:

Event videos are important to make your audience feel that they are part of the company. It also represents your existence in the online world which also has a cognitive impression on your target group.

BigCommerce comes up with really useful social media tips that help you grow your business.Try BigCommerce Customization and improve your store’s look. If you need a professional support for designing a great shop, contact Vxplore Technologies. The company always has a team of talent who understands e-commerce better than others.

 

Do you want to buy anything from someone that you don’t trust? The answer is obviously no. So is the fact for your e-commerce store also. Why do people buy from you if you don’t make an approach to gain their trust? Unlike brick and mortar store, consumers are unaware of you. They only see the store that you built online. So, concentrate on making your site trustworthy if you are targeting something big to achieve. Choose the right platform and do some simple yet effective strategies to make it reliable. While BigCommerce and Shopify lend their complete support to you, come out with a unique plan that distinguishes you from others. BigCommerce Customization is really great and it offers so many options to store owner to present products attractively.

Show the human side of your business:

Nothing can replace the benefits of direct communication in the business. The online store communicates with consumers virtually and this is why it needs a unique strategy to introduce your company to consumers. Talk about the person and the team behind the business and let people know more about your company.

Make A Strong Relationship Through Content:

Blogging every day helps you create a value for your brand. Communication through content is not a new idea. Consumers will also feel happy to see that you are investing time in informing them with right details. It will definitely improve a trust factor.

Concentrate on your Site’s Security:

While the first two points describe your trustworthiness, security issue makes your site look reliable and trusted. Cyber threats are very common when you are dealing with an online business. Many small and big names have already paid for having a loose security issue. So, design your site on the trusted platform that offers you high-level security and keeps any risks away from you. Offer multiple payment options to make your site convenient for your users. Including PayPal like feature add an extra benefit to your trust factor. Shopify and BigCommerce customizations ensure the security problem with the high-standard payment option.

Introduce a good and easy return policy:

If you want to make your site reliable for buying, you have to offer customer-satisfactory features like easy return policy. It makes your consumers feel good about you. It also means that you are prioritizing your consumer first. Create a separate page for an easy return policy, include a return option in your product page, and show a badge for the money back guarantee.

Stay always available to consumer inquiries:

Always give a response to your consumer query as soon as possible. If your consumers feel doubt about your product, they will reach you through a mail or a messaging option. You must make the communication easy by adding the messaging detail to your site. Solve their problem with needed information and guide them rightly. This approach goes a long way and makes your site trusted one. If you choose BigCommerce or Shopify store customization, you get an easy feature of communicating with your audience via message box and email.

Introduce giving away samples:

Giveaways always generate an interest among consumers. Choose a group for your product samples and ask them to give reviews. This is considered to be a great marketing tool for any company. Give away a small sample of your product wins the trust of your consumers.

Come up with an interesting strategy for increasing the trust factor of your company. Your e-commerce store will definitely improve the profit margin if you take care of the demand of your target audience. Visit Vxplore Technologies to get professional advice for promoting your product. The team of expert takes care of your business and strategies very well.

E-commerce has fulfilled many dreams and gives tremendous success to those who have a creative plan to sell their products. It opens up a great opportunity to earn money by building a store that meets consumers’ preferences. The competition in the field gets tougher since more and more companies are joining in the e-commerce sector. So, if you have a store online and want to grab the best interest of your target audience, here are the tips that welcome profits to your home.

Choose the platform that allows you to develop an application with as many features as needed. There are two names that are doing really a big business in the industry – Shopify and BigCommerce. Both have come up with their own advantages. BigCommerce customization is very smooth and allows you to design applications perfectly. Shopify also offers you a wide range of benefits that meet your consumer demand very well.

There are more factors that help you plan uniquely from others. The themes offered by Shopify and BigCommerce are responsive that means you consumers can access your website from anywhere, anytime. You need to take care of an easy design that does not make your consumer confused about your offers and they find easily what they want. Many companies choose Shopify customization to give it a very simplified appeal along with maintaining the individuality.

You definitely want to increase the reach of your consumer to grab more profit. You already have a mobile-friendly website, and now, your target is to gain most in the business. Here are the tips that you will definitely try.

Increase the search usability:

Knowing your target audience keeps you ahead of others. So, you have to track your target audience to get the potential data of how and what they purchase. Generally, there are two types of consumers – who know what they want to buy and who want to browse only. If your store tracks them rightly, it means that you set the navigation of your store right. Offer a high performing search experience to your users and earn profits.

Use quality image and product descriptions:

Add quality product images for your store that attract the consumer interest. Product descriptions are also important to describe your product to consumers. Add important details so that they get a clear idea. Don’t add any misleading content since they can lower the reputation of your company.  Choose the custom e-commerce development where you can twist your product and category pages as per your demand.

Personalize your homepage:

The homepage of your e-commerce website should be designed to catch consumers’ glimpses. Banners slides should hold the newest information regarding discounts and offers. Show your most popular products on the homepage and try to convince your users to make purchases.

There are other factors also that are essential for your e-commerce store. Make sure that your store has every detail your consumer wants while purchasing. Offer them an easy navigation option. Vxplore Technologies has the best team of e-commerce developers and they know how to make your site useful for your consumers. We have already designed so many stores that are running superb and clients also show their love to us. If you want to be one of those happy marketers, contact Vxplore Technologies.

E-commerce sites have seen a huge growth in recent years. You may get many an option on your social media sites every day. Starting from fashion to handcrafted home décor, everything is available to you easily. So, e-commerce is the new catchword of the business where everyone is using the power of the internet. BigCommerce is such an e-commerce platform that helps you design your store easily and start selling products. Though there are many names, BigCommerce has a unique position in this business.

No matter which platform you choose, you must know dos and don’ts while designing an e-commerce store. Analyze why people buy your products and then start with a solid research on the conversion rate. Every day new names are joining the e-industry. If you want to stand out from the crowd, you need to follow some basic steps.  Identify the things you should not do and start a positive goal for your business. Here are the things that you need to avoid if you are going to design an e-commerce store.

Overlook the value proposition:

You will get a value proposition for your company when you analyze your consumer thoroughly. Why do people buy your products? If you can answer the question, the next big steps will be smaller for you. Know the interest of your consumers and what they are looking for. Your promotional image should be good in quality and co-relate with your theme properly. The text on an image should be short and clearly reveal what you want.

Avoid the importance of product description:

Product descriptions are important for your business. But, many companies do not pay attention to it and end up having faulty descriptions that do not describe a product properly. As per the recent data revealed by the market, text holds 82% of viewing time while images do 18%.  When you are investing time in E-Commerce Development, you have to consider these factors also.

Failing to understand the values of quality image:

If your business deals with the fashion and accessories, you should not overlook the value of quality images. Make the presentation of your products better so that your consumers easily click your product and explore more.

Fail to work on a site’s trustworthiness:

Consumers love to visit those sites that have a trustworthy factor. It is important to let people know how reliable you are. Buyers will believe what they show and perceive from the site. So, you should not overlook the matter when you are concentrating on the e-commerce development. Add consumer testimonials, press releases from notable sources, and authentic information in the about us segment of your store. All these denote a symbol of a trusted site.

Find out the best way of the e-commerce development at Vxplore technologies. Contact us soon to have a friendly chat with our expert developers.