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    In the field of Digital Marketing, the biggest challenge that professionals face is Google Algorithm Updates. Vxplore Technologies, a Digital Marketing Agency in India, first explains, “What is Google Algorithm?”. It is a broad topic to cover as it is Google’s system designed to provide relevant results and data depending on the search queries of the user. Google Algorithm updates focus on serving optimum quality, user experience and relevant results for search queries to its users. These algorithm updates are also Google’s defence strategy against misusers of loopholes to rank up on the SERP.

    In the starting years of Google Search Engine, the number of updates was quite less than today’s frequency. The updates are pushed so often that it is arduous to keep track of the updates even for one of the Best Digital Marketing Companies in India, like Vxplore Technologies. However, Vxplore Technologies have experts with keen eyes that have no chance of missing an important update and its changes.

    Here is the complete history of vital Google updates since 2003

    Here is the complete history of vital Google updates since 2003:

    1. The first major update is Florida Update – November 16, 2003
    2. The Jagger Update – September 1, 2005
    3. The Big Daddy Update – December 15, 2005
    4. The Vince Update – January 18, 2009
    5. The Caffeine Update – August 10, 2009
    6. The May Day Update – April 28, 2010
    7. The Panda Update – February 23, 2011 – January 11, 2016
    8. Freshness Update – November 3, 2011
    9. Page Layout Update – January 19, 2012
    10. The Penguin Update – April 24, 2012 – September 23, 2016
    11. Exact Match Domain Update – September 28, 2012
    12. Payday Loan Update – June 11, 2013
    13. The Hummingbird Update – September 26, 2013
    14. Page Layout Refresh Update – February 6, 2014
    15. The Pigeon Update – July 24, 2014
    16. The Mobile Friendly Update – April 21, 2015
    17. Quality Update – May 3, 2015
    18. The RankBrain Update – October 26, 2015
    19. Panda Core Algorithm Incorporation – January 11, 2016
    20. Penguin Update 4.0 & Core Algorithm Integration – September 23, 2016
    21. Unnamed Update – November 10, 2016
    22. Intrusive Interstitials Update – January 10, 2017
    23. February 1 Update – February 1, 2017
    24. February 7 Update – February 7, 2017
    25. The Fred Update – March 7, 2017
    26. June 25 Update – June 25, 2017
    27. The Fall Flux – September 8, 2017
    28. The Maccabees Update – December 12, 2017
    29. Broad Core Algorithm Update – March 9, 2018
    30. A “Small” Update – September 27, 2018
    31. Unconfirmed Halloween Update – October 31, 2018
    32. Valentine’s Day Update – February 13, 2019
    33. The Florida 2 update – March 12, 2019
    34. June 2019 Core Update – June 2, 2019
    35. The Featured Snippets Update – August 1, 2019
    36. The BERT Update – October 25, 2019
    37. The BERT (Worldwide) Update – December 9, 2019
    38. January 2020 Core Update – January 13, 2020
    39. The Featured Snippet Deduplication – January 22, 2020
    40. May 2020 Core Update – May 4, 2020
    41. December 2020 Core Update – December 3, 2020
    42. The Passage Ranking Update – February 10, 2021
    43. The Product Reviews Update – April 8, 2021
    44. The Known Victims Protection Update – June 10, 2021
    45. The Page Experience Update – June 15, 2021
    46. The June 2021 Spam Update – June 23, 2021
    47. The Spam Update Part 2 – June 28, 2021
    48. July 2021 Core Update – July 1 & July 12, 2021
    49. The Google Link Spam Algorithm Update – July 26, 2021
    50. Google Spam Update – November 3, 2021
    51. Broad Core Update – November 17, 2021
    52. November 2021 Local Search Update – November 30, 2021
    53. December 2021 Product Review Update – December 1, 2021
    54. The Page Experience Update – February 22, 2022
    55. March 2022 Product Algorithm Update – March 23, 2022
    56. May 2022 Core Update – May 22, 2022
    57. July 2022 Product Reviews Update – July 27, 2022
    58. The Helpful Content Update – August 25, 2022
    59. September 2022 Product Review Update – September 20, 2022

    The first major update is Florida Update – November 16, 2003:

    Florida Update shook all SEO malpractitioners like a storm. It was the first update solely focusing on SEO. Websites that used “Black-Hat SEO“, techniques like keyword stuffing, hidden links, private link networks etc, to win the auction by bidding on high-ranking keywords got negatively ranked. Their rankings were utterly wiped out.

    The Jagger Update – September 1, 2005:

    After punishing the Black Hat SEO practitioners with the Florida update, it was the turn of people to use paid and spam links as backlink-building techniques. This update rolled out in three phases and focused entirely on Backlink building. By November 2005, the three phases were complete, setting strong regulations against spam backlinks.

    The Big Daddy Update – December 15, 2005:

    The Big Daddy update focused on URL canonicalization and redirects. The previously released Jagger Update filtered out the websites with paid links using unethical linking methods. These websites weren’t added to the Big Daddy servers. This update took a long time to roll out completely and lasted between December 2005 and March 2006.

    The Vince Update – January 18, 2009:

    This update rewarded big brands with increased website traffic with high-ranking keywords, favouring the big brands to appear on the search results more often. Vinces update was so partial towards already successful offline brands that it also came to be known as “Brand Update”.

    The Caffeine Update – August 10, 2009:

    The Caffeine Update focused on increasing the efficiency of the web crawlers. After this update, Google could show more relevant results to the search queries. This was all because the indexing was not done after classifying any sites with fresh or changed content. This increased the crawlers’ speed, and they could store more data than before.

    The May Day Update – April 28, 2010:

    This update focused on Google’s ability to provide website results to users based on their relevance to search queries with long tail keywords. The website owners had mixed reviews then regarding the impact of this update on the long-tail SEO of their website.

    The Panda Update – February 23, 2011 – January 11, 2016:

    The Panda Update was first released on February 23, 2011, and then until January 11, 2016, many versions of the same update were rolled out, introducing improvements. This update was initially released as an unnamed update, and it shook the world by impacting 12% of the total search queries. This was another attempt from Google’s end to eliminate Black Hat SEO practitioners. After this update, the content’s quality became a crucial ranking factor and marked the end of “content farms”. Content Farms are websites that use the Black Hat SEO technique Keyword Stuffing to rank their pages with low-quality blogs and content higher on the SERP. In August of 2011, the Panda Update was available worldwide except for three countries: Japan, China and Korea.

     Google rolled out many minor updates until September 2012. A significant Panda update affected 2.4% of English search queries. Later in May of 2014, Panda 4.0 was launched, which impacted another 7.5% of English search queries. The final Panda Update was its 4.2 installment which was a slow rollout on the part of Google. After this, in 2016 Panda Core Algorithm update was launched, which as the name suggests, incorporated Panda as Google Algorithm’s other ranking factor.

    Summarizing the Panda Update in a few points:

    1. Google’s Panda Update was launched on February 23, 2011
    2. Panda Update aimed to reduce the number of Black Hat SEO Sites
    3. It also brought an end to many content farm sites
    4. Panda Update made content quality a crucial ranking factor
    5. It was incorporated into the Algorithm on January 11, 2016

    Freshness Update – November 3, 2011:

    This major update enabled Google to show fresher and more recent results to search queries. It impacted 35% of searches, which helped searchers gain information regarding current events.

    Page Layout Update – January 19, 2012:

    Page Layout update solely focused on the websites exploiting advertisements. These websites ran many ads on the website instead of the content the visitors looked for. The visitors had to scroll down on a page to find the content, and all of it above was filled with ads.

    The Penguin Update – April 24, 2012 – September 23, 2016:

    This was a significant offence against the Black Hat SEO (keyword stuffing and unnatural linking) technique practitioners. It was first launched as an unnamed update until two days after it was revealed that it’s called Penguin. The Penguin Update allowed the algorithm to rank websites that used Black Hat SEO techniques negatively. 3.1% of English search queries were impacted at the start. In the next instalment, Penguin 1.1, the websites that got negatively ranked learnt their lesson and started following Google’s Webmaster Guidelines. This helped in their ranking slowly recovering. While it again affected many websites doing wrong.

    By the time Penguin 2.0 was launched in May 2013, the Google algorithm was efficient enough to scan a website inside and out. It was no longer the case that only the home page was checked for violation of Google’s Webmaster Guidelines. There was another refresh update that was mistaken as a significant update but did the same as 1.1. The final update for the Penguin was launched, integrating Penguin into Google’s Core Algorithm as well. Like any other Core Algorithm incorporation, this also meant more power to that update. It is not that often anymore that Penguin issues penalties on websites, but now, as it is a part of Google’s Core Algorithm, it is still active.

    Summarizing the Penguin Update in a few points:

    1. On April 24, 2012 launched the Penguin Update
    2. It aimed to eliminate sites that practiced keyword stuffing
    3. It also negatively ranked the websites that used unnatural linking methods
    4. Penguin Update enabled Google to analyze individual pages for malpractice
    5. On September 23, 2016 Penguin Update incorporated into the Google Algorithm

    Exact Match Domain Update – September 28, 2012:

    The Exact Match Domain Update focused on eliminating EMDs from the Search Engine Results Pages. Exact Match Domains are domain names that perfectly match the user’s search queries, and like keywords, relevance helps boost the ranking and drive traffic to your website. However, these EMD Websites don’t focus on quality content, and it was impossible to stop people from buying domains with these matching names. Therefore, this algorithm update targeted these sites.

    Payday Loan Update – June 11, 2013:

    On June 11, 2013 until June 12, 2014 released three versions of Payday Loan Update. These updates targeted spammy search queries regarding suspicious business websites. The following category businesses owned these websites – pharmaceuticals, loan granting, casinos, betting etc. This was Google’s method to ensure no illegal activity was proceeding over their search engine-listed websites.

    The Hummingbird Update – September 26, 2013:

    The Hummingbird Update had these primary characteristics:

    1. Google’s Hummingbird Update launched on September 26, 2013
    2. It helped Google understand queries in conversational tone
    3. It made Google quick and accurate similar to a Hummingbird while giving results
    4. It impacted 90% of the world’s search queries
    5. Hummingbird Update never integrated into Google’s Core Algorithm

    Now that the voice search feature is available and the growth in the number of Google users. The Search Engine started receiving searches in a more regular human conversational tone, making them complex for the algorithm to make sense of. The Hummingbird Update, launched at the end of September 2013, was Google’s way to tackle these complex search queries and give better relevant results. The name depicts that this update made Google quick and accurate like a Hummingbird. This update impacted 90% of the world’s search queries. Therefore this was a significant improvement in Google Search’s speed and precision. People misunderstood this as an integration in the core algorithm of Google as well, but later it was cleared that it is a rewrite of an already existing Google Algorithm.

    Page Layout Refresh Update – February 6, 2014:

    The Google Algorithm’s index updated and launched as Page Layout Refresh Update. This update introduced no significant changes. This didn’t stand to the expectations of people waiting for Google’s other tactic to fight against the websites with numerous static ads running on them.

    The Pigeon Update – July 24, 2014:

    The Best Local SEO Company Vxplore Technologies experts mentioned that this was a huge update focusing on Local SEO results. This improved how Google ranked local businesses according to their location and their Local SEO on their website. This allowed small companies to compete with the giants in their area. Google rewarded these businesses with a higher ranking on the SERP in terms of Local Searches if they optimized their site accordingly. This update is why people started getting relevant results for queries like “Best Local SEO Company in Kolkata“.

    In the end, if we look at Pigeon Update, the details are:

    1. Google’s Pigeon Update rolled out on July 24, 2014
    2. This update focused mainly on Local SEO Results
    3. It rewarded the deserving local businesses with increased visibility
    4. This gave an opportunity to the small companies in many localities
    5. Great Local SEO practitioners ranked higher on the SERP

    The Mobile Friendly Update #1 and #2 – April 21, 2015 – May 12, 2016:

    As mobile phones replaced computers as the preferred search device, Businesses started looking for SEO Experts and Web Developers. It was a must for these websites to get optimized for mobile phones as quickly as possible. The Mobile Friendly Update released in April of 2015 enabled Google to favour the websites that were well optimized for mobile phones. These websites were rewarded with increased ranking and visibility over unoptimized websites.

    The 2nd Mobile Friendly Update launched on May 12, 2016. This update focused on increasing the effect of the ranking determining signal for the Search Engine.

    Quality Update – May 3, 2015 – August 19, 2017:

    Various quality updates released from May 3, 2015, until August 19, 2017.

    The websites with lower content quality, poor user experience and excessive ads got targeted through these updates, and they faced punishment by readjusting their ranking. All these quality updates warned other website owners to focus on providing value to their users with their content and giving a satisfactory user experience.

    The RankBrain Update – October 26, 2015:

    The RankBrain Update of October 2015 is probably why our Google searches are so accurate today. Rank Brain was an algorithm update which relied on machine learning. Through this, it organized the relevant searches better than ever offered. It focuses on the intent behind a searcher’s search query. At the time of its launch, it only impacted 15% of all the search queries. However, as of now, all of the search results for our questions are shown by Rank Brain. This machine learning platform is based on Hummingbird, which was already a fast and precise addition to the Google Algorithm.

    Let’s summarize Rankbrain Update into few points:

    1. October 26, 2015 launched the Rankbrain Update
    2. This update introduced Machine Learning into the algorithm
    3. Rank Brain enabled Google to prioritize the intent behind search queries
    4. It was based on the Hummingbird Update
    5. It made Google Results further precise and relevant

    Unnamed Update – November 10, 2016:

    The experts at Vxplore Technologies, one of the Best Digital Marketing Companies in India, found this with extensive research that there was a hidden update released on November 10, 2016. This update had no name; that’s the reason behind its difficult-to-track existence. However, many websites active at the time reported a sudden increase in their traffic on the date this update is rumoured to have launched. There is mixed feedback on this as well because some website owners experienced a drop in their website traffic.

    Intrusive Interstitials Update – January 10, 2017:

    An update from Google that improved the search experience on mobile was the Intrusive Interstitials Update in January 2017. Earlier, there were many interstitial and pop-up ads when searching on mobiles, and this update fixed it by reducing the number of such pop-up ads. This was a necessary change as by 2017, most of the world’s population had smartphones, and they accessed the internet on the go on their mobile screens. Even businesses started optimizing their websites for different devices.

    If we look at the details, in points then:

    1. This updates rolled out on January 10, 2017
    2. Intrusive Interstitials Update improved Google’s User Experience on mobiles
    3. It reduced the number of pop up ads on mobiles when visiting websites
    4. This helped people save time and avoid interstitials
    5. It was a necessary update as number of mobile users spiked worldwide

    February 1 Update – February 1, 2017:

    Another mysterious and rumoured update might have been released on February 1, 2017. Vxplore Technologies, one of the Best Digital Marketing Companies in India, shares that this update focuses on private blog networks and websites that took services of spam link building which is against Google’s Webmaster Guidelines.

    February 7 Update – February 7, 2017:

    This was another unnamed update that is rumoured to have created a radical change in the ranking of websites on the SERP. It balanced the ranking; some websites that deserved low ranking were negatively ranked, while others which needed promotion were boosted. This, as expected, got varied reactions from people as well. It targeted content quality and relevance.

    The Fred Update – March 7, 2017:

    This was a highly controversial update released on March 7, 2017. Google’s another aggressive move on low-quality content websites, and they were analyzed and minus ranked. Google kept mum on this update. However, they couldn’t escape people’s questions and doubts about this update, which shook many website owners. Google dodged all questions by saying that the answers lie within Google Webmaster’s Quality Guidelines.

    The information Vxplore Technologies has on Fred Update says that:

    1. The Fred Update rolled out on March 7, 2017
    2. It punished sites for unnatural linking
    3. It also negatively ranked sites that were displaying too many ads
    4. This raised the value and space for content on websites
    5. Google didn’t answer the questions related to Fred upon its launch

    June 25 Update – June 25, 2017:

    2017, the year of mysterious Algorithm updates from Google’s end with another unnamed update. This update released in June 2017 and rumours are that it played with the SERP rankings. Vxplore Technologies, a Digital Marketing Agency in India, reported that this update heavily affected the ranking of beverage businesses. The search queries that ranked between the positions 6-10 greatly impacted and experienced both a fall and boost in ranking, probably depending on their content quality.

    The Fall Flux – September 8, 2017:

    A series of fluctuations in the Google Algorithm took place between September 8 and October 12, 2017. Many conglomerates and giant companies reported this with a decent internet presence. These updates impacted the search visibility of these websites. The traffic generation was irregular, and nobody had any answer. The blame is on the inconsistent update dates

    The specific dates of these irregularities are:

    September 8, 2017, September 18, 2017, September 25, 2017, September 29, 2017, October 4, 2017, October 12, 2017

    The Maccabees Update – December 12, 2017:

    Google admitted the changes made to the Google Algorithm between December 12th and 14th. These changes were minor and didn’t impact a majority of the websites. However, some websites noticed this impact and reported it on time. Vxplore Technologies, the Best Digital Marketing Agency in India, opines that 2017 had so many minor updates that Google never announced and put much on unrest.

    Broad Core Algorithm Update – March 9, 2018 – November 17, 2021:

    Broad Core Algorithm Updates are often not understood correctly by even the experts, and these misconceptions are due to the lack of information provided by Google regarding these updates. The specialists at Vxplore Technologies regard Broad Core Algorithm updates as small changes made to the main search algorithm, as well as a few ranking signals received by Google and factors that it considers. The updates released with this name have been focusing on rewarding the websites that have been providing value to their audience with their content.

    The “Small” Update – September 27, 2018:

    September 27, 2018, on Google’s 20th Birthday when The “Small” Update released. People reportedly called it a minor update because earlier than the Broad Core Algorithm Update released, it impacted many websites. In contrast, this update had no significant update except for some fluctuations in the traffic of some websites. This update also proved to be fruitful as some sites which, earlier faced penalty in the last Broad Core Algorithm Update had recovered.

    Unconfirmed Halloween Update – October 31, 2018:

    During the Halloween of 2018, there were again reports of fluctuations in the traffic of websites. These fluctuations were in the form of spikes and falls in the number of people visiting the websites. This was also a strange update, as there was no evidence proving its occurrence. This could be just a rumour after the August update as well.

    Valentine’s Day Update – February 13, 2019:

    Another update released the day before Valentine’s Day on February 13, 2019. This was a breath of fresh air for many websites instead of seeing a fall, and their ranking experienced a significant increase.

    The Florida 2 update – March 12, 2019:

    This was another Broad Core Algorithm Update with various changes, focusing on nothing specific. However, this update had a lot of noise as it was regarded as the Florida 2 update because before its rollout, Google referred to it as the biggest update in years.

    The Featured Snippets Update – August 1, 2019:

    This update launched on August 1, 2019, and focused on Featured Snippets. These are highlighted text extracts from the contents of websites. These snippets can have relevant information in the form of not only text but in list, table and video form. The position zero of a website displays these snippets. This update enabled Google to find the latest information for these snippets providing utmost value to the user.

    The BERT Update – October 25, 2019:

    Bidirectional Encoder Representations from Transformers, also known as the Bert Update released on October 25, 2019. This update helped Google to better comprehend search queries from users. In return, this boosted Google’s ability to provide more relevant search results and featured snippets for the user’s search queries. Google introduced this update as the biggest update in the past five years.

    The BERT (Worldwide) Update – December 9, 2019:

    This update made the previously released BERT update available for countries outside the US that spoke different languages than English.

    The languages that they covered in the update were:

    Arabic, Armenian, Azeri,Afrikaans, Albanian, Amharic,

    Basque, Belarusian, Bulgarian,

    Catalan, Chinese (Simplified & Taiwan), Croatian, Czech,

    Danish, Dutch,

    English, Estonian,

    Farsi, Finnish, French,

    Galician, Georgian, German, Greek, Gujarati,

    Hebrew, Hindi, Hungarian,

    Icelandic, Indonesian, Italian,

    Japanese, Javanese,

    Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz,

    Lao, Latvian, Lithuanian,

    Maltese, Marathi, Mongolian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam,

    Nepali, Norwegian,

    Polish, Portuguese, Punjabi,

    Romanian, Russian,

    Slovenian, Spanish, Swahili, Swedish, Serbian, Sinhalese, Slovak,

    Tagalog, Tajik, Tamil, Telugu, Thai, Turkish,

    Ukrainian, Urdu, Uzbek, and Vietnamese.

    The Featured Snippet Deduplication – January 22, 2020:

    On January 22, 2020 launched another update. This update focused entirely on the Featured Snippet section. This update restricted the repetition of information from web pages appearing in the Featured Snippet’s section among the organic listings of the first Search Engine Results Page.

    The Passage Ranking Update – February 10, 2021:

    The update, launched on February 10, 2021, added another ranking factor for the content of websites. This ranking factor was based on the passages of the content. Though many misunderstood, Google verified that this doesn’t eliminate the page ranking factor. The ranking of the pages switched to the same way as before. But now Google has the ability to rank passages as well. This will revolutionize the demand for quality throughout the content.

    The Product Reviews Update – April 8, 2021:

    This update raised the value of detailed and informative product reviews. The product reviews, now ranked based on how much information they provided on the product, unlike earlier when even reviews with poor quality also displayed in top positions. The COVID-19 pandemic created an emergence of the need for online shopping. This, in turn, helped the e-commerce industry and people who regularly shop online. Google, as a guide, shared nine questions that any product review must answer to raise its chances of a good ranking.

    The Known Victims Protection Update – June 10, 2021:

    The Known Victims Protection algorithm update focused on penalizing sites that performed predatory practices to warn profit. Google took precautionary measures, and created a system for reporting cases of such online harassment. This aimed to benefit many victims of such exploits.

    The Page Experience Update – June 15, 2021:

    Another Page Experience Update came after a long time on June 15, 2021. This update didn’t affect any websites significantly. Even if any websites see a sudden change in their ranking or traffic, it will resolve automatically once the update rolls out completely. The update aimed to complete in around 45 days.

    The June 2021 Spam Update – June 23, 2021:

    As the name suggests, this update focused on reducing spam results. This launched on June 23, 2021, followed by another instalment on June 28, 2021.

    The Google Link Spam Algorithm Update – July 26, 2021:

    This update, after a long time, was an offensive move against Black Hat SEO practitioners on the part of Google. This update focused on punishing Backlink practitioners. Websites that use such tactics to boost their ranking will significantly fall in their affiliate, sponsored and guest content rankings.

    Google Spam Update – November 3, 2021:

    Another Google Spam update rolled out between November 3, 2021, and November 11, 2021. This update also aimed at reducing spam links and content practices, and it also improved the google search results.

    Broad Core Update – November 17, 2021:

    This update was nothing different on the part of changes than any Broad Core Algorithm update. However, Google released information on what the Broad Core Algorithm Updates are about through documents. This would have been very useful to the Digital Marketing experts worldwide, including Vxplore Technologies, which offers the Best SEO Packages in India.

    November 2021 Local Search Update – November 30, 2021:

    The Best Local SEO Company, Vxplore Technologies, mentions that they got many requests for their Best Local SEO Packages after the update on November 30, 2021. They thanked Google for this update. As this update focused on updating the Local Search ranking, and this forced the businesses to focus on their Local SEO rankings. By now, most companies have realized how crucial Local SEO is to maximize profit.

    The Page Experience Update – February 22, 2022:

    The recent updates launched from Google Algorithm came with sufficient information for the experts and developers. This information released on different problems. Similar to The Page Experience update released on February 22, 2022.

    March 2022 Product Algorithm Update – March 23, 2022:

    The algorithm got an update on March 23, 2022, focusing on improving the ability of Google to differentiate high-quality reviews from inferior ones. This again raised a need for posting informative reviews if you want your review to be increasingly visible to others.

    May 2022 Core Update – May 22, 2022:

    There were many updates that rolled out to rank the websites. These updates rolled out between May 22, 2022, and June 9, 2022.

    A series of updates released after this, providing information on how to write quality reviews and content. Users can read such informative guidelines on the Search Central Blog.

    Helpful Content Update – August 25, 2022:

    The Helpful Content Update started rolling out on August 25, 2022, and continued until September 9th, 2022. The algorithm has gone through changes in these 15 days to target the websites that are posting content with the primary aim of higher ranking. Google has recommended sites to post high-quality content in order to help the searchers. Google targets to deliver quality content upon every search query. Websites now should prioritize human-first content instead of search engine-first content.

    September 2022 Product Review Update – September 20, 2022:

    Google started rolling out their Product Review Algorithm Update on September 20, 2022. This update aims to target the low-quality product reviews on pages. If your page doesn’t post product reviews then it will likely see no impact. The update is still rolling out and will likely complete within a week of its launch. This is not a core update but another in the series of small updates launched previously as well.

    However experts at Vxplore Technologies have determined that this update might create a substantial impact on pages that post product reviews. The experts think this way as the previously released Helpful Content Update, if paired with this update can affect pages drastically. You will likely notice its effects once the update has completely rolled out.

    Final Words

    Google, over the span of years, has released many updates and changed hundreds of things in its algorithm. All these changes reduced the number of Black Hat SEO practitioners and punished them. This provided a better search experience to the users.

    One of the Best Digital Marketing Companies in India, namely Vxplore Technologies, always ensures staying updated with these changes. This helps them provide the Best SEO Services included in their Best SEO Packages. If you are searching for Best SEO Services, you must contact Vxplore Technologies in Kolkata, India.

    Almost every business has adopted Digital Marketing as its prime marketing strategy. This is because it is the need of the hour; everything has shifted online, even companies. The earlier traditional marketing methods are ineffective when promoting an online business. Whereas Digital Marketing not only gives results in the growth of one’s online presence but also increases the offline store footfall, directly boosting the sales charts for a company. As more and more businesses are demanding Digital Marketing services, new companies claiming to be Best Digital Marketing Agencies In India are emerging.

    Several companies like these now, even small startups that have entered the Digital Marketing market to challenge the already prevailing big players. This affects the businesses looking for genuinely Best Digital Marketing Agencies In India. This immense confusion as to which agency to choose among the plethora of options might cause some new clients to get skeptical or delay the idea of taking the services.

    To avoid this kind of terrible situation and eliminate the loss of both parties, Vxplore Technologies has stepped in. Vxplore Technologies is a Digital Marketing Agency In West Bengal, India, that also offers Digital Marketing services across the country. They have been delivering value to their clients’ investment and achieving praise in the form of reviews regarding them “as one of the Best Digital Marketing Agencies In Kolkata” some have gone ahead and stated that they are “one of the Best Digital Marketing Agencies In India.” That’s how satisfied their customers are with their services.

    Well coming to clear the confusion, here are some factors, according to Vxplore Technologies, that make the  Best Digital Marketing Agencies In India:-

    1. Team of experienced and skilled professionals
    2. On-time delivery of services
    3. Providing high-quality services at affordable and economically priced packages

    Team of experienced and skilled professionals:

    Digital Marketing is like any other domain, where operations give better results if performed by experts. Specialists bring that particular set of skills to the table, which helps the company to face struggles brilliantly. This also significantly reduces the risk of failures. Vxplore Technologies is a team of skilled professionals who have years of experience in the Digital Marketing field. They are dedicated to their work and determined to deliver positive results to the clients. The expertise in Digital Marketing techniques sets them apart from other similar agencies. Its goal is to stay among the Best Digital Marketing Agencies In India and aim for the top.

    On-time delivery of services:

    Why should customers wait to complete the task even when the deadline has ended? Hardworking individuals at Vxplore Technologies understand the importance of their customer’s time and values by delivering work on time. They may be early, but they will never be late unless unforeseen circumstances exist. If you value your time, you should choose Vxplore Technologies. It’s a Digital Marketing Agency In West Bengal that can handle your Digital Marketing campaign.

    Providing high-quality services at affordable and economically priced packages:

    There’s a crucial reason why Vxplore Technologies is considered one of the Best Digital Marketing Agencies In Kolkata; it’s because they prioritize the quality of service they provide over what they charge for their services. There has never been a dissatisfied customer in their tenure because they deliver total value through their services in return for their affordable packages.

    Final Words

    If you are searching for a Digital Marketing Agency In West Bengal, then immediately reach out to Vxplore Technologies. It’s one of the Best Digital Marketing Agencies In Kolkata, India, and learn about their affordable Digital Marketing services.

    It has been a few years now that Digital Marketing has become a popular service that Businesses frequently demand. If you are a business owner, we recommend reaching out to Vxplore Technologies, a Digital Marketing Agency In West Bengal. It’s one of the Best Digital Marketing Agencies In India, as its clients claim. They have been providing Digital Marketing services all over the country to many clients. The Vxplore Technologies Team gives its best to help their customers earn maximum returns from their investment in digital marketing.

    Their team is trying to make it easier for you to decide by creating a list of reasons for taking services from one of the Best Digital Marketing Agencies In Kolkata. The reasons are as follows:-

    1. Growth in Sales
    2. Raise Brand Awareness
    3. Reasonable Pricing
    4. Analysis of your Data
    5. Consultation Service when needed

    Growth in Sales:

    Vxplore Technologies is one of the Best Digital Marketing Agencies In Kolkata because their services show moderate growth in the sales statistics of their customers. If you take their service, they work tirelessly to bring you to the top of the Google Search Results Page whenever someone searches for a business of your kind. Appearing on the top of the Search Results Page raises your brand’s visibility to your customers. Vxplore Technologies Team creates content for your website that attracts and persuades them to buy from it, ultimately giving a certain boost in your sales.

    Raise Brand Awareness:

    Brand Awareness earns you not only new customers but also a reputation in the market and your customer’s loyalty. If you want to increase your Brand Awareness and are searching queries for a Digital Marketing Company Near Me, your search should end here with Vxplore Technologies as the perfect choice. The Vxplore Team displays your brand to potential customers, gaining high-quality traffic to your website. They optimize your website and content so well that visitors recommend it, adding more to your brand awareness.

    Reasonable Pricing:

    The best part of Vxplore Technologies is its affordable packages; all beneficial services are available at reasonable pricing. There are no extra charges hidden behind a low price tag. This makes it super more manageable for new and emerging startups to avail of Digital Marketing Services from Vxplore Technologies, one of the Best Digital Marketing Agencies In India.

    Analysis of your Data:

    Digital Marketing Tools shows detailed statistics of your Digital Marketing Campaign. These statistics, despite being transparent, need to be analyzed to realize what’s missing and what one can improve upon. Vxplore Experts also provide analytics services to determine and plan. The statistics reports are sent to the client to let him know how the campaign went. Digital Marketing is not a one-time process; it’s a recurring investment that regularly gives returns.

    Consultation Service when needed:

    Sometimes even experienced professionals get stuck among the various problems when running a business. In such a situation, one needs support, motivation, and consultation from a trustworthy expert. Vxplore Technologies and its experts are willing to guide and provide consultation services during such a need.

    Final Words

    These reasons can help companies make a tough call regarding taking Digital Marketing Services from one of the Best Digital Marketing Agencies In India.

    For the record, the term ‘Digital Marketing’ encompasses a broader range of information. And, includes any sort of marketing, that involves electronic devices, the web, and social media. The process of digital marketing also includes  ‘Pay per click’, ‘Search Engine Optimization’, ‘Content Strategy’ ‘Email Marketing’, and ‘Blogging’. 

    If you invest in the right kind of digital marketing experts, you are likely to be benefitted in every sense of the word! To make your startup stay a cut above the rest, you need to contact the digital marketing experts at Vxplore Technologies, the Best Digital Marketing Company in India

    Based in Kolkata, India, our experts make Vxplore the best Digital Marketing Agency in its truest sense. It should be remarked that our experts spend a lot of time researching about the various nuances of Digital Marketing Service.

    Let us listen to the team of experts and study this subject from a broader perspective:

    1. Need to get in touch with a superior agency
    2. Set simple and clear goals
    3. Complete your work done within a small budget
    4. Huge manpower not required

     

    Need to get in touch with a superior agency:

    It should be kept in mind that when the various aspects of digital marketing strategies are implemented in a methodical manner, it always helps. This process does not require you to try out conventional marketing techniques such as through magazines, newspapers or television. 

    It is absolutely necessary for you to get in touch with a superior agency consisting of the right set of experts. Thus, we urge you to connect with us at Vxplore Technologies, the Best Digital Marketing Company in India.

    Set simple and clear goals:

    As a fairly young startup, you may not have sufficient experience in seeking help from the right set of experts. No sooner than you are able to sort out these issues, it is going to be beneficial for you. Digital Marketing experts at Vxplore opine that you need to be street smart while executing your business ideas.

     

    Complete your work done within a small budget:

    Like traditional methods of marketing, you do not necessarily have to shell out a huge sum of money in the case of digital marketing. You just need to hire the right experts like the ones associated with Vxplore Technologies.

    Since digital marketing does not follow the usual or conventional mode of marketing, you get to save a decent amount of money. It simply means that you can get your work done within a relatively small budget to be the Best Digital Marketing Company in India

    Huge manpower not required:

    You are bound to get help when you associate yourself with the right set of people. At Vxplore Technologies, we have separate people dedicated to each branch or aspect of digital marketing. Thus, when you rely on us, be rest assured that huge manpower is not at all required.

    The Final Flourish

    If you are looking to hire the right set of people or simply digital marketing experts, we urge you to get in touch with us at Vxplore Technologies, based in Kolkata, India. We thoroughly follow the different kinds of updates available on Google Algorithm.

    We make sure to follow its guidelines. Moreover, we work keeping in mind White Hat SEO Techniques. Therefore, get in touch with us since we work as per the latest updates.

    When you get help from a Digital Marketing Company, the experts will help in boosting traffic. There are many ways to boost organic traffic. Let’s explore them here.

    One of the essential tasks of a Digital Marketing Company is gaining more target audiences to the website. However, this is how the marketers bring more organic traffic to your website.

    Vxplore Technologies can help to boost the website ranking by bringing more numbers of organic traffic to your business website.

    Let’s delve deeper here.

    Create a blog panel:

    If you seek expertise in organic traffic from the Best Digital Marketing Company in India, it will help. When it comes to making the best SEO strategy for fetching more organic traffic, start with blogs. Blogs are very popular. Yet, many times the business website owners forget to add this special panel. However, just think, how can you show your grip in the business?

    Although your business service and products will show the target audience your expertise. Along with this, if you can add a blog panel to the website, it will be better.

    Therefore, when it comes to customer retention, you can also add a blog panel for your website. Additionally, you can add some vital information to this panel.

    Blog panel not only helps in showing your knowledge in the latest trends. But also it will help a lot in making more awareness all over. If you want to build your blog panel with a reputed Digital Marketing Company, contact Vxplore Technologies.

    Optimizing your website content:

    When it comes to bringing more quality traffic to your website, among the other tactics, content is a vital one.

    Therefore, you just need to focus more on the tactics in order to get a better result in your traffic. Just think for once, what does it mean to get more organic traffic to your website? It is all about getting better results in your website SEO. Along with this, it is all about sharing your website content to more number of audience.

    Therefore, content is king; this saying becomes true in every sense. When you focus more on optimizing your website content, then the website will gain more audience. Whether be it for the blogs or the products you sell, the number of visitors will definitely increase.

    As a result, there will be highly active organic users to your website. In this way, using the optimized snippets to share valuable information, you can bring organic traffic. However, a reputed Digital Marketing Agency will help you with this.

    Get quality backlinks:

    While planning about getting more organic traffic, there is something you do not pay attention to.

    However, this is also a vital part of the whole process. This is the step in which we seek quality backlinks from our relevant websites. For this purpose, you can ask your competitor’s websites for mutual backlinks.

    Along with this, you must need to research the websites and build a network stronger.

    If you want to get professional help from a Digital Marketing Service company in Kolkata, contact us. Vxplore Technologies can offer effective strategies for bringing organic traffic. Contact us to know more.

    For a popular Digital Marketing Agency, it is one of the main jobs to help in link building. Here we will explore top ideas to build a strong link building strategy.

    Digital marketing strategists are always aware of their works. Therefore, it is their task to build a strong link building strategy for the business. However, seeking help from a renowned Digital Marketing Agency will help you a lot.

    Vxplore Technologies can help you in making a smart and effective link building network. Their professionals have many years of experience in link building strategies. They can help your audience to grow more.

    The backlink is a very important part of the blog or the website content. It helps to build a new audience as well as bring more traffic to your site.

    However, the backlink is a link where a specific webpage is located. If you use the backlink to another website, then it means that you are redirecting your users to that website and that webpage.

    Along with this, if you use a backlink to your own website page, it means you redirect the users to your website. Therefore, backlinks are very helpful to make a strong audience base for your business.

    Seeking professional advice from a Digital Marketing Company might help. Contact Vxplore Technologies for link building service.

    Backlinks not only help in building a new audience for your business; it also helps to make your readership strong. Think for once; if you only write a blog and do not add any backlink within, it will not make sense.

    However, if you add another link to this blog and redirect your user to a new page of your website, it helps. It will show your expertise on the genre and tell them that you have more blogs on that.

    SEO experts from the Best Digital Marketing Company in India follow this tactic. When any other website uses your page content as a reference and adds the backlink, it will generate more value.

    By linking back to your website, they will redirect their users to your website. Similarly, you do it for them. As a result, it becomes a mutual practice between you and that website.

    However, SEO experts can tell you the exact link building strategies and how to use them. Along with this, Digital Marketing Agency will help you to bring more relevant websites to your network.

    Points to remember:

    While making a smart strategy for the link building purpose, the SEO experts may need to focus on some points. Otherwise, there will be no result even after building a backlink network.

    However, the Digital Marketing Company experts will help your business to build a strong and loyal network of audience. Many times, link building also helps in turning your users into customers.

    While making link building tactics, make sure that you do not buy any links. Along with this, remember to use only quality backlinks for your website.

    Vxplore Technologies can help you in making effective backlink strategies. They are famous in the Kolkata region for their exclusive digital marketing services. Contact us to know more.

    With the new year coming near, you start planning for various Ecommerce Development Services. Here we have brought to you a complete Ecommerce SEO checklist for 2022.

    When the current year is leaving us and we are eagerly waiting to welcome the new year, we also wish to see a significant growth in the business field. So, have you planned the things that you need to do in order to give a boost your Ecommerce Development Company?

    Vxplore Technologies is a reputed Digital Marketing company in Kolkata. It will help to propel your business with implementing right tactics. Contact them now and boost your Ecommerce SEO.

    Ecommerce SEO will ensure your business website optimize the online visibility and getting higher traffic. So, in this curated checklist, we have brought to you some top tips to offer your website an SEO boost in 2022.

    Let’s dive deeper below:

    Creating Site Map:

    When you go for a trip and plan your travel, at first, you need a good map. The map helps you to locate your destinations easily. Similarly, a site map helps in the Ecommerce Website Services.

    If your site does not build a site map, then the search engines will find it hard to find out your website from the search results. Site maps help Google for crawling and indexing the right content.

    When you look for the Best Digital Marketing Company in India, make sure that the company offers you all the essential services in SEO.

    Use Google Search Console:

    In order to achieve success in the SEO field of your Ecommerce website, the next essential thing in your checklist is Google Search Console. Get a professional help from the digital marketing companies to get Ecommerce Development Services. Get an advice from them to connect your website to the Google Search Console.

    This free tool offers help to the site owners that he can track the website’s overall performance and ranking.

    In this regard, you can seek help from Vxplore Technologies, a digital marketing agency in Kolkata. They will guide you in the whole process and provide some important tools. Contact them to get an expert solution for giving boost to your company’s overall growth and performance.

    Setting up social media accounts:

    In the year 2022, if you want to boost your Ecommerce SEO performance, ensure that your site has its own dedicated social media profiles. Connect the accounts to your website too. This is a must to do thing for an Ecommerce Development Company.

    In the past few tears, the craze for social media marketing is becoming higher. Therefore, you need to do more of the social media operations and creating awareness about your business as well as brand.

    For this purpose, you can hire some professionals from the Best Digital Marketing Company in India and build business networks. This way, you can make a base of larger audience for your business.

    Vxplore Technologies is one of the best digital marketing agencies in Kolkata. You can contact them and get professional help to give a boost in your Ecommerce SEO and bring a significant growth in 2022. Contact to know more of their services.

    If you are a budding digital marketing entrepreneur or working to build the Best Digital Marketing Company in India, also if you have never run a digital marketing campaign ever before, then this blog is for you where you will know the marketing campaign demands like trend research, proper planning, specific time, etc.

    Vxplore Technologies is a reputed Digital Marketing Company in Kolkata. We can provide you strategies for your first digital marketing campaign very well.

    You need to better understand that there are several things that you have to consider before starting your own campaign in digital marketing. There is a power of the digital media and using this integrated marketing campaign, you must ensure success.

    Outline Your Marketing Goals:

    Before you can plan any type of campaign, you first need to understand the basic purpose of it and then you have to outline the overall marketing goals. In order to achieve this, you have to follow the SMART approach and establish your goals. Here is the SMART things you need to know:

    S Specific

    M Measurable

    A Attainable

    R Realistic

    T Timely

    So, your SMART goal might be to have a specific number of new clients in a month, sell new products in a week, or increasing your income or the revenue by a certain percentage. So, this is how a Digital Marketing Service works.

    Perform Market Research:

    The thing Market research is always the most essential to understand your target audience. Well, you may think about the audience who you want to lead the market and also engaging one group of your own. This is why it is also vital to creating the appropriate buyer persona and performing the market research of feeds for the development. A well experienced and popular Digital Marketing Agency can help.

    Outline the Campaign Goals:

    Once you have planned and determined how to sell the products to your customers and who your target audience are so that you can sell to them, now, it’s time for you to plan and outline your specific goals for the campaign. Also, tie them to a proper strategy in digital marketing plan where you will reveal your core idea of the campaign.

    Elements for a successful digital marketing campaign:

    When you are planning for successful digital marketing campaign, you need to include these following elements in your list:

    1. Email marketing
    2. SMM
    3. SEO
    4. PPC
    5. Automation
    6. Demand generation
    7. Website Ecommerce
    8. Content marketing
    9. Event Planning
    10. Press Releases or PR
    11. Analytics
    12. CRM platforms
    13. Evaluation

    Remember these all to serve as the Best Digital Marketing Company in India.

    Content Creation:

    Many of the digital marketing companies might outsource to the freelance writers or ecommerce agencies when they want to create their content. This help in enlarging the time period that they want to spend on the strategy. Plan your content at the best.

    Vxplore Technologies will help to offer you the best Digital Marketing Service. If you want to know more about the services that we offer, please contact us.

    The question that keeps arising in your mind and coming up every now and then is: How can my business boost with email marketing? Because the digital marketing strategies have been evolving since. In this blog post, we will discuss it in details.

    Creating a strong and efficient email marketing strategy for your business always helps you in reaching and connecting with your target audience for bringing more potential customers to your existing business. Be it in a personalized way or some others, it will definitely increase your sales by providing them at an affordable cost.

    V-xplore Technologies, a renowned Digital Marketing Agency in Kolkata, can help you in making your own email marketing strategy.

    Here are some reasons that make the email marketing as an important strategy for your business. Let’s have a look.

    1. Helps in Staying in touch with your audience:

    Emails have the innate ability to keep your customers well informed. Your consumers are capable of checking the emails when it seems convenient for them. So, it can give them a sense of feeling you are thinking about their well and you are concerned for them. Emails do have the power to make a commitment with your customers.

    2. Reaching customers in real-time:

    According to the recent reports, most of all the emails are generally opened on mobile devices. This is significant so it should come into game when you are planning your digital marketing strategy. More consumers have been using their mobile devices to get in to access by not only opening their emails but also via all other types of media. So, you can easily hit them on their go.

    3. Engaging people with emails:

    For a long time period as of now, the email marketing strategy has been the core of a form of formal communication. As the years have evolved, this email marketing has become one of your main choices of communication. Most of us have been groomed to make a prompt reply to the important emails. Because we tend to do something vital with the email strategies. The same happens in your digital marketing company.

    4. It is easy to measure:

    You can easily track the delivery rates, the bounce rates, also the unsubscribe rates and click through rates, even the open rates too. This offers you a better understanding of how your email campaigns should really work and how they have been working. These metrics are vital for your Digital Marketing Service and should not be ignored.

    5. It’s affordable:

    You can reach to a large number of consumers for a considerable lesser price per message. The cost per every conversion is as low that you will get it to afford with your email marketing yet make them an engaging strategy.

    You must be looking for some great email marketing strategies so to implement them well. As the Best Digital Marketing Company in India, V-xplore Technologies help you in making email marketing strategies for your website by offering you the best tactics from this Digital Marketing Company. Contact for more details.

    Digital marketing strategies keep changing to help companies communicate with their customers. New technologies introduce revolutionary aspects of marketing that are hard to think about before. Artificial Intelligence, data-driven strategies, and voice search engine optimizations come up with lauding presence to change the concept of digital marketing. If your website fails to make a mark in the competition, the time has come to check your digital marketing strategies. Hire the best digital marketing company in India for your website design and development. Read on to know more.

    AI-Powered Marketing Plans:

    AI has made the task of analyzing the behavior of the target audience easier because the technology checks the search patterns and uses the data from social media platforms and blog posts. A chatbot is one such example where AI understands a user requirement and responds to it accordingly as if a real person is chatting.  It is becoming a driving force for your content creation. So, you must hire an experienced digital marketing company in India for your website.

    Programmatic Advertising:

    Real-time bidding is an example of this type of programmatic advertising category. Using AI, you can automate ad buying considering your specific target audience. Here, automation is much more efficient. It makes digital advertising more perfect. Always hire an experienced company that can employ the new rules for your digital marketing strategies.

    Chatbots:

    Chatbots are there day and night to present your business to your visitor. It also gradually changes the instant messaging concept and offers the best choice for you when it comes to interacting with your audience.  Established and popular companies have already started using chatbots for great communication.

    Conversational marketing:

    Modern marketing is getting more conversational. Businesses are making themselves free to interact with customers on a real-time basis. If a user wants information, he/she needs an immediate response. So, it is more about one-to-one or real-time connection between marketers and customers.

    Personalization:

    If you want to make a place in your customer’s heart, try to personalize everything content, products, emails, and more.

    Video marketing:

    Video marketing is an important strategy for your digital marketing. The trend will remain in the same place even years after. The statistics show some real data regarding video marketing. It reveals that around 70% of customers share a brand’s video. Around 72% of businesses have revealed that it has improved the conversion rate. 

    Influencer marketing:

    Influencer marketing is more like word-of-mouth marketing that uses a key leader to promote your business to a larger customer network. An influencer can be a celebrity or a social media influencer. It is more authentic than corporate advertising. This type of advertising has become very popular, and many new and established brands use this strategy for promoting their products.

    If you are looking for the best digital marketing company in India, Vxplore Technologies will help you plan the best marketing strategies for you. We have different SEO packages for your website to improve your rank.

    If you are handling digital marketing, you may get confused between different terms in this field. Internet marketing and digital marketing are the most confusing terms that we use interchangeably.

    If you are handling digital marketing, you may get confused between different terms in this field. Internet marketing and digital marketing are the most confusing terms that we use in terchangeably. Defining them clearly will help you craft your marketing goals perfectly. Vxplore Technologies has been in the industry for many years. Our experts can help you with the best digital marketing plans because we are familiar with every term we use’s This vast knowledge helps us craft the right digital marketing plans.

    Digital marketing:

    Digital marketing is a broad term and it includes every digital platform, including TVs and social media, for promoting your products. Without an internet connection, digital marketing can be possible. 

    Internet marketing:

    Internet marketing is a part of digital marketing, and you need an internet connection to promote your brand on the web. It is also called online marketing. 

    The differences:

    The differences between these two marketing strategies are that digital marketing is broad and it can be extended to the platforms that are not connected by the Internet. But, online marketing needs internet connection for communication. Internet marketing is a part of digital marketing

    The channels of both marketing:

    For doing digital marketing and internet marketing, you will get channels that overlap each other. You need to be great at SEO, PPC, Email marketing, and social media marketing. But, digital marketing is extended to TV ads, radio spots, and SMS texts.

    The most important strategies for marketing:

    If you want to understand the basics of both marketing, you can take a few strategies and can work on it for your businesses. A business wants results and your knowledge helps you come up with the right marketing plans.   

    Vxplore Technologies will help your business achieve the best position in your business. We are offering digital marketing services in India. Contact us and get digital marketing packages as per your needs.

    We sum up both digital marketing in a few strategies that you should not forget to do:

    • Search engine optimization:

    Search engine optimization is one of the essential parts of your marketing programs. If you correctly follow the rules, your site will get organic traffic. Use relevant keywords that your users generally use. Concentrate on the long-tail keywords for your business. Reduce the site loading time and design your website mobile-friendly.

    • PPC advertising:

    PPC ads appear on top of the result. They help you get more views and traffic for your website. When you run a PPC ad campaign, you will get more qualified leads that convert. Use relevant keywords for your websites and customize your landing page for getting a better audience.

    • Content marketing:

    Pay attention to content marketing. You must plan different types of content including blogs, videos, infographics, podcasts, guides, and more. Make a content calendar and try to maintain the calendar for your websites.

    Email marketing is another important field for your business. Digital marketing is a huge responsibility and you cannot do it alone. Vxplore Technologies will share every detail about your marketing plan. We are one of the best digital marketing companies in India. Contact us to know more. 

    Customers are the base of your company. When you find out the right customer group, planning a digital marketing strategy will not be tough. Vxplore technologies, with the help of some extraordinary tools, help you identify your customers for your businesses. You can also do it alone, but we always recommend professional service for your digital marketing. An expert knows better about digital marketing than you do. We reveal some important information about your customers. Keep these things in mind.

    Vxplore Technologies has a wide presence when it comes to serving companies for their digital marketing purposes. We know how to include every factor of promotion for companies. We create creative posts and those posts bring engagements. Vxplore Technologies is one of the best digital marketing companies in India.

    If you want to handle your digital marketing part alone, follow these tips. We tried to make details as clear as possible. Use this information for promoting your business.

    Creating the buyers’ persona is not that easy. Your research team will play a crucial role here through their works of surveying, interviewing, and researching. 

    Use the real data for this because assumption will not show the right details about your customers. This step is crucial and you need to gather real data that helps you find a conclusion. 

    You must plan a research team that includes a mixture of customers, prospects, and people outside of your contact database that matches your target audience. Now, pay attention to the information you want to gather for your digital marketing strategy.

    If this seems a bit difficult for you, let us perform the responsibility. We are in the field for many years and we can easily follow all tasks very easily. We have the expert team for this. We offer digital marketing strategy for India

    Depending on the type of business, you must choose your target audience. For defining your customer, our strategy remains to be always accurate. We concentrate on Quantitative and demographic information. 

    1. We use web analytic tool to identify where your customers are communing from online.
    2. We find out the age by identifying trends of your posts. 
    3. We also gather information regarding personal income through interviews and online forms.

    Then, we prepare your marketing goals depending on the solution your products offer. Through communication with the customers, we get complete detail about the product.

    We also identify the challenges your customers experience by communicating with the employees or sales representative. Hobbies and interests of customers also matter a lot.

    If you want the best digital marketing strategy, you can contact Vxplore Technologies. We have a dedicated team to handle this responsibility. With our work, we make us one of the best digital marketing companies in India. Contact us for more details.

    If you have a creative mind, make it more creative by enrolling in a digital marketing course. It earns you money just by using your creative ideas to promote a company. Among the young generation, this field is very popular because they can use the knowledge of social media and different digital platforms to shape their thoughts. If you want to learn digital marketing, follow these tips. Vxplore Technologies is one of the best digital marketing companies in India. We always suggest practical knowledge when it comes to digital marketing. It helps you understand the responsibilities a marketer performs.

    You can easily know the strategies of digital marketing and can earn a good amount from different companies. The best thing is that you can help different companies simultaneously in this field. But, for this, you have to be an expert for digital marketing.

    Learn digital marketing in some simple ways:

    Online digital marketing courses:

    Online courses are available for you. You can enrol in such digital marketing courses and can easily learn things from your home. Industry experts will be with you for your learning. You will also participate in hands-on-project to make your idea clear. Choose the certified courses and get certificates on completion. This is a valuable thing for your career.

    Follow influencers and industry experts:

    You will get influencers online and they will help you understand things in a better way. You can follow their tips. Some websites give genuine information about digital marketing and SEO. Find out them and read their content. Your ideas get updated with new thoughts.

    Read digital marketing blogs and watch videos:

    The online world is an unending library where knowledge is everywhere. Read the blogs or watch videos to make your doubt clear. This is the simplest way to learn digital marketing. Don’t limit your knowledge to the books only. Digital marketing follows the trend and it updates its rules always. 

    Opt for the free online courses:

    For digital marketing, you can also opt for free courses online. Learn the basic idea from there and opt for the internship from a reputed company. You will get more practical knowledge of digital marketing. There are many companies that offer training in digital marketing. As a trainee, you may face workloads, but it is a good thing for you. The more you solve problems, the better your learning will be.

    Vxplore Technologies has a team of experienced digital marketers who are proficient in crafting ideas for the promotion of companies. It is one of the best digital marketing companies in India.

    If you want to be a great marketer, you must know these above-mentioned things. Vxplore Technologies offer digital marketing services in France.

    Digital marketing is a demanding field and anyone who is creative longs to explore in this career choice. There are Facebook, Twitter, and other social media. There are content to create and marketing ideas to invent. If you have an interest in the job profile, you have to make you more creative. If you can show your amazing part, every company wants you to work in their environment. If you have a business and need digital marketing services, you can contact us. Vxplore Technology has a very efficient digital marketing team in India. The company has a presence in India. If your business needs marketing experts, you can call us.

    This piece of information is for those who want to build a career with the skills of digital marketing. You need to prepare first to hold the best position in the field. The competition is very high and you need to stay ahead of it.

    Apart from the technical ones, we talk about the most common skills that you must know to be a digital marketer.

    Video content:

    Video is an important part of digital marketing. Users love watching a video. It brings engagements, it improves your SEO, and it gives you profit. Knowing to make a video is an added skill that can impress your recruiters. The knowledge of using a scene and the scopes will help you in your career. Users want from the companies personal videos that also can be shared. So, you must know about the video content very well.

    SEO and SMM:

    These two are the must-to-have things for you. Optimize your website smartly and make a presence on social media. The knowledge of SEO and SMM will always help you. Simple and easy tricks can improve your ranking fast.

    Businesses can contact Vxplore Technologies for their digital marketing. We apply the best things that bring you the much-needed profit for your business.

    Content marketing:

    When you have a strong grip on content marketing, you can do justice with the digital marketing job. It is a huge thing like forms, video content, blogs, e-books, videos, and more. You must understand how to engage your customers with the company.

    Data or analytics:

    Data and analytics are the assets of marketers. Google Analytics reveals many secrets that help you in crafting better ideas for your digital marketing. You must know how to use the information for the benefits of companies.

    So, these are the skills for your digital marketing. If you want to be a great marketer, you must know these above-mentioned things. Vxplore Technologies offer digital marketing services in India. We have establishments in India, but we can work with clients across the world. If you need any information, you must contact us.

    We have the best team for digital marketing. We are one of those digital marketing company in France that uses a unique strategy to build your business online..

    Digital marketing is a creative field and the more you stay creative, the better the return will be. Till now, many strategies have been discussed. Some companies meet their goals, but some names failed to make the mark. We include some important strategies here for you. Read them because successful digital marketers used these strategies and we collected the information for you.

    Vxplore Technologies is a renowned company in the field of digital marketing. We helped many businesses, both small and big names. Our success story depends on the success of our clients and we are successful. We are one of the renowned digital marketing companies in India.

    Read our digital marketing strategies so that you can also improve the views and traffic of your websites and can increase your sale.

    Educate with your content:

    Your content is important. Anything that educates your users will give you benefits in the future. So, write relevant contents that can share an interest. Still, content is the main thing for your digital marketing. Content plays a very important role in inbound marketing. Think about blogs, white papers, and quizzes.

    Craft personalized marketing messages:

    You must craft personalized messages for your users. It does not limit to adding the first name to your newsletter. You need to research on the analytics and need to stress more importance on the fear, wishes, and likes of your customers. Only then, you can easily craft an interesting message that gives you return.

    Depends on the data:

    With the help of analytics and different researching tool, you can stress more importance on your audience targeting. Google and other search engines also understand which copy or images grab better interest from users. So, you need to develop the best marketing strategy, depending on your data. Don’t just follow others. You need to create things also.

    Invest in the originality:

    You must depend on the originality. Anything original will give you views and traffic. Engagements will be there for unique content. Present it uniquely for your audience. If you can publish original research, it will surely attract the interest of your users. Your online authority will also increase.

    Update your old article:

    It works for your digital marketing. If your old article ranks good, you can add more information to it and can increase your rank. This digital marketing tip will be helpful for many.

    Use guest blogging:

    Guest blogging will never die. You can increase your reach by writing guest blogging. It improves your backlink profile also.

    We have the best team for digital marketing. We are one of those digital marketing companies in India that uses a unique strategy to build your business online. If you are new in the world of digital marketing, we will help you to grab the opportunities. Contact us and get help with your websites and apps.

    Vxplore Technologies has been in the industry for many years and helped many businesses with SEO and digital marketing strategies. We have branches in India and France

    If you are planning to open a business, you need to be careful about a few things that will help you in the future. Consumers love brands, but a brand cannot be made overnight. Every business starts fresh and they build a market gradually. But, you have to prepare before launching your business to your customers. If you want to build a brand, you need to pay attention to a few things. Contact the digital marketing team of Vxplore Technologies.

    Business is a big thing and you need to step right from the very beginning. When you have proper planning, you can build a brand for your business. Earn people’s trust with your products or services and then let your customers talk about you. The digital marketing team of Vxplore Technologies mentions some of the elements that make you a brand.

    Brand name:

    Come up with a brand name that is iconic and that can easily be remembered by your customers.  Pick a brand that you love and the name of the brand spells the magic through words. Use everyday language to name your brand. It should be simple and attractive.

    Logo:

    Think about the logo of your company. The logo should be such that your customers can identify your brand without the name attached to it. You can easily guess the brand Nike just by seeing its logo. It is a visual trademark of your brand. You need to design your logo by focusing on your products. Meet the expert logo designers for your brand. Contact Vxplore Technologies for designing your logo.

    Theme line:

    You may call it a slogan or tag line. It should be simple and rhythmic so your consumers can easily guess the brand. Make a beautiful theme line for your brand. It is an important thing for your business. Set the words rightly for describing your brand. If you want more details, consult Vxplore Technologies. Our creative team will decide theme lines for your brand.

    Graphics:

    Graphics is a major concentration grabber in the digital marketing parts. Your graphics will describe a story for your brand. It describes stories to your customers visually. Invest time in the graphics for building a brand. It is an important element.

    Color:

    The use of colors speaks a lot about a company. So, choose colors that help you define your products and they can make a mark in the brains of customers. Contact Vxplore Technologies for your business. Our graphic designing team will give you solutions to every problem. If you want to build a brand, consult with an expert.

    Vxplore Technologies has been in the industry for many years and helped many businesses with SEO and digital marketing strategies. The company has a specialized team for the app development and we also have a solution for your best digital presence. We have branches in India, but we have business across the globe.

    inline_788_http://www.v-xplore.com/wp-content/uploads/2015/07/42YquGYSleaMXBdZ1iwIDTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9.jpgVxPLORE TECHNOLOGIES – If you have decided to go online and you require a website for your business, then you should make a decision to appoint a

    Web Designers

     for your business.

    Key-points in selecting right designer:

    Selection of the right designer could be a tricky task. The points you should remember during selection are:

    1. Checking out the available options: Before choosing the right web designer, you must always shop around to make a list of all the available options. As there are many web designer companies so a good list will be created.
    2. Seeing the samples: Samples will give an idea of the web designer’s style. It will help in making a correct choice as well. Most of the time, web designers inculcate unique style in their work and the style could be spotted in the work done.
    3. Counting the experience: Just like any professional, web designers with experience are better. So, you will be doing better for your website by choosing an experienced web designer. In case, you find the samples extra ordinary and experience lower, you can make selection on the basis of requirement.
    4. Capability to create custom web site: Custom websites are the one which are created without using the templates. Some designers are capable to work only on basic templates. But, an experienced and quality one will create the custom type.  It is seen that a truly custom built websites stands out from the rest. Even these hold the capability to catch the eye of the potential customer.
    5. Communication with web designer: The designer you are planning to work with should be easy to communicate. You must be perfectly clear of your company goals and must communicate them with the designer. For perfect communication, use of a contract could be done. This contract must mention the number of pages to be created, the exact number of graphics to be designed, whether or not to create a logo and much more.

    Vxplore as the Web designer:

    Web designing is an easy task for Vxplore technologies. The company designs excellent websites and makes them as per need of the client. So, acquire their services for a fruitful and long running website.

    inline_554_http://www.v-xplore.com/wp-content/uploads/2015/08/Image11_Banner_design.jpgVxPLORE TECHNOLOGIES – In the recent times; every single thing is undergoing change. It can be the way of communicating or the way of doing business. All are becoming modernized and using digital methods. Digital marketing is an aspect of marketing. It involves Internet methods and excellent marketing techniques. With the help of marketing procedure customers can be reached in a short span of time.

    Are there benefits of Digital marketing?

    There are numerous advantages of this marketing procedure. The first benefit is that it helps in swift communication. This means that with the technique communication between the client, and business does not take too many days. The second benefit is that businesses can easily promote goods and services with the marketing activity. All that needs to be done is to use excellent promotional material. The marketing technique can forward and spread the content a lot faster than required.

    Who must practice the technique?

    To the businesses, it is a compulsory thing. As the customers prefer dealing over the Internet, so digital marketing helps in the act. For a business to survive, the technique needs to be practiced. If an organization fails to do so, then they will surely be at loss.

     Beginning the marketing act:

    For starting and implementing there is the requirement of a website and superior website content. The rest of marketing tasks should be allocated to an exceptional agency. An agency will provide customized solutions and will help out the company in the best of competition.

    While selecting the company, focus must be on the competition, brand values, product, types of customers and the profit. When companies are analyzed based on the factors, Vxplore is the top. It is the trustworthy company.

    Trusting Vxplore as Digital marketing agency:

    Vxplore technologies have years of experience. They have added many feathers to their profile. As they are hired as a digital marketing agency, they will allow the company to become popular over the Internet in matter of days. For details, go to the website of the company which is filled with information.   

    VxPLORE TECHNOLOGIES – Search Engine Marketing has significantly grown due to the increase in digital marketing approaches that can promote new websites. The two main players in the game of online marketing are Search Engine Optimisation and Pay Per click Marketing. They have developed greatly over the past year with a great chuck of help coming from digital marketing agency. The traffic that has been sent to sites using digital marketing has quadrupled recently, increasing the need for businesses to adopt this approach for successful online campaigns. SEO digital marketing agencies are experts in the field and are the people that small business start-ups should be hunting down to increase their returns on investment they made when setting up the companies.

    With an intense level of competition that new start-ups have to face, the help of an SEO agency will certainly will prove to be worthwhile in regards to business profitability. Agencies use greater and more advanced methods and online marketing agencies can deliver the right results and can help the company to receive more traffic than they normally would get, which is ideal and can improve the amount of business traffic. Pay per click campaigns are organised in a way which can help a business to achieve more margins when it comes down to the amount of visits by future users.

    Part of the online marketing service will be to promote a client’s business on social media sites such as LinkedIn, Twitter and Facebook, which are some of the most popular social media platforms around and this type of marketing will have an impact on a company’s reputation which can help to get better deals from clients. With a high growth rate, the new business start-up can recognise better revenues in a short period of time and can increase its reach to other potential avenues. An agency can improve visibility and rankings in search engine domains such a Google and Yahoo which will then ultimately increase the number of clicks of the business website by users who use search engines for a variety of reasons.

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    VxPLORE TECHNOLOGIES – Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc., to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. It employs many practices and techniques within the internet marketing category to reach out to internet users. However, it goes beyond the internet technology to reach out to non-internet users through other elements such as MMS, SMS and outdoor digital advertisements.

    Forms of Digital Marketing:

    There are basically two forms of digital marketing that a digital marketing agency offers, they are

    Pull Digital Marketing: This technology involves direct selection of content via web search where users have specific URL to view the content.

    Push Digital Marketing: This technology involves the advertiser as well as the user. The advertiser or the marketer sends or pushes the messages to the user or subscriber.

    What Services Internet Marketing Agencies Offer?

    Digital marketing is not as easy as it seems to appear, it requires lot of skill and advanced technology to make your campaigns effective and successful. Apart from the pull and push forms of digital marketing, an agency also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others. Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc., to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. Reputed internet marketing agencies will go beyond the basics and give you the right advice and techniques for your business. They use sophisticated systems to give you flexible, measurable and highly reactive digital marketing services. Therefore, whether you own a small business or a large business, these internet marketing agencies offer the most effective email marketing campaigns and other online business services at very affordable prices.

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    VxPLORE TECHNOLOGIES – Marketing is the process where the goods and services of an organization are promoted in front of customers or the other companies. The aim of marketing is clear. It helps an organization in easy selling of their deals. Reason for the process is many. One of them is that it allows profit for the business enterprise and helps them find a place in the competitive market that is around. There are many ways of marketing and one of the most popular and practiced ways today is the one called as digital marketing.

    What is meant by Digital marketing?

    Digital marketing refers to the marketing of goods and services by using the medium of Web. Using the internet, basically, all the promotions under this method target the group of individuals who visit websites and who search for goods and services on such sites. For finding the appropriate website most of the people use the search engine. By search engine we mean the engine that helps in searching for a particular or group of goods and services and displays websites that matched the provided keywords from the searcher. There are many search engines and it is important for any website to rank higher in results for getting recognized.

    If you are also in need of promoting your company’s Website then you can follow the digital marketing process. For business personnel the process could be the tedious one. But, for a professional the activity is both easier and less time taking one. With the help of an expert professional it would be possible for you to create your own website. By having one’s own website the selling of goods and services is an easier one.

    Why to contact Vxplore technologies?

    Vxplore technology is the place from where the experts could be hired. The company is known for its expert Digital marketing activity. It is in true sense a quality digital marketing agency that must be contacted and hired for the purpose of marketing online. The rates of the company are affordable and the quality of work is commendable.

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    VxPLORE TECHNOLOGIES – If you are the person or the organization who want to sell products online, then you can consider relying on Bigcommerce. The platform of bigcommerce could be called as the software solution that helps the organization reach success in least period of time. However the amendment of the platform is not an easier activity. For a professional modification of the platform you can rely on Vxplore technologies.

    Knowing about Bigcommerce:

    The platform of Bigcommerce is a highly useful one.It is also regarded as the best solution for the ecommerce needs for the business. It is an important one because it helps to initially build a website, then in marketing of the products and services and then secures the transactions that occur online. Also it provides all the other required features within it. When the ecommerce solution is engaged then the creation of a quality online store happens. The process of starting building store with it is easier and helps the company earn even more. The procedure of product and services listing makes it possible for one and all to sell almost anything. Apart from the details of the products the pictures of the items can be uploaded. Even the system of payment is secured and could be created based on the needs of the customers today. In sum, the platform is the beneficial one.

    However for high profits there is always the need of hiring the professionals. These professionals would work on the ecommerce solution in an expert manner and would bring better returns to the company.

    Reasons for believing on Vxplore:

    Above, we have indicated the need of engaging professionals for modifying big commerce. The procedure of launching, promoting and growing the store would happen with both ease and professionally through the team at Vxplore technologies. Bigcommerce comprises of ready to use templates. But, creation of a store by using these templates is a common habit. The experts at Vxplore technologies do not work simply on these templates. Instead they perform some extra steps for helping your store stand out from the crowd.

    So, hire the bigcommerce experts from the team of Vxplore technologies. Bigcommerce Customization is something that would be done in a professional way through them.

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    VxPLORE TECHNOLOGIES – Selecting a company that can create attractive and cheap custom website design and development is a difficult task. Moreover, hiring an experienced custom website designer and developers professional is very costly these days. For those people who have lesser budget and cannot make larger investments to create their websites, there are different strategies to get their website ready by investing very less amount of money. By following these strategies, you not only save your money but you will be able to get the quality designs.

    Before choosing the best and the cheap web design & development services providing company, you should compare the different custom website designers and developers of different companies. You can do this by making a search on the “website design & development services” phrase on any search engine like Google, Yahoo, etc. While comparing various companies, keep an eye on the different rates and packages that they offer. Besides this, also see the customer reviews and satisfaction levels related to the services of the companies by searching over the internet. Its sure thing that now you will be able to find the cheapest and the well-established professional custom website designers and developerson the internet for the custom website design and development of your website.You will be very happy to know that a professionally created website that is based on custom website design and development increases your business income. Also, a website that involves a professional custom web design can so easily impress the customers.

    There are various reasons why a Custom website design and development services company offers cheap and quality services to the customers. The reason being the fact that they have many customers who trust and utilize their services. Another reason which allow these companies to provide the cheap web design & development services is that these companies always use technological progression on the Internet.Many companies consider efficiency a big factor, therefore they provide their services at extremely low prices. These companies usually possesses the experienced and professional custom website designers or developers team that utilizes their ideas and tools very tactically.

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    Vxplore Technologies – If you want to make money on-line, run a proper business then you surely understand that having the proper instruments – the right eCommerce software is crucially important. A greedy person pays twice the price, so don’t save your money for helpful instruments.

    BigCommerce shopping cart often brings out new fixes, new integration connections with major software companies, and new innovative ways to do things. There are some of the most outstanding features of BigCommerce Customization. This platform supplies you with complete creative control. You will be able to use drag-and-drop feature to move certain elements around on the page. Do it in a single click instead of having to learn how to program. After your migration to BigCommerce you will also be able to sell on eBay and Facebook. It’s really handy to control your eBay operations from the administration section of your BigCommerce store. This shopping cart will give you an easy way to import products from your shop to websites like Bezo, MySimon, Price Grabber, Shopzilla, etc. With automated email marketing you will be able to keep in touch with your customers. Thus, you will get an opportunity to hear from your customers as well.

    BigCommerce has a flexible product image display. The way that images of your product looks is really important to people who are interested in making a purchase}. With this function you will present your products in the best way. If you have a lot of items in your store, automatic inventory control will notify you when stocks are low, so you’ll know when to order more. As you know purchasing things through mobile gadgets has been picking up a lot in recent years.You’re ready to migrate, but still there is a question “How can I transfer data from my current shopping cart to BigCommerce?” There are several ways. You can do it manually shifting one product after another, but it is really time-consuming process. Vxplore Technologies are expert in BigCommerce Customization as it helps many eCommerce websites to be more advanced and easy to use. For more details please visit our website http://www.v-xplore.com/.

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    Vxplore Technologies – In today’s date, online marketing has struck the marketing world big time. Most of the small, medium or big companies are making their own websites and cater their services to the internet public. Online marketing is very different from offline marketing, and this where the digital marketing agency is required, they make sure your business is having the online exposure. So if you are not hiring a digital marketing agency then it is very difficult for business to be seen online and emerge successfully.
    The main advantage of hiring a digital marketing agency is because of their experience and huge knowledge about the world of online marketing. As there is a big difference between the online and offline world of marketing, so make sure you have professional help for the greater performance of the website is majorly recommended. These agencies have experts with them who understands what is required best for the client’s website to be promoted online. From search engine optimisation to social media marketing, all the tools are available, it totally depends on these agencies how to utilize the tools.
    The biggest benefit of going for digital marketing agency is for the search engine optimization. Online marketing is useless if people are not visiting your company’s website regularly. As the marketing world is very competitive and everyone is looking to be top via search engine your website will get high rankings in search engines. The more you have high rankings in search engines the more popularity you get and also your clientele base gets increased.
    The agency also knows that in this modern world, everything is about looks and design. So a company that get high rankings until the website is up to the mark. Having a good looking website attracts customers. It also depends on how are the contents been written and also the designing as what the customers are looking for. From home page till end page of the website, about us page and contact us everything is needed in the website. So a digital marketing agency can help you put all these together and make a good presentable website for your company.

    We can't wait to work with you and help you grow.

    We're here to help you grow as a company, reach out to us at any time and we'll be happy to help you.

    Get in Touch