Logo Design and Branding

November 17, 2017 v-xplore BigCommerce Custom Design, Shopify Expert, Website Design,

Logo is your company’s identity, with which consumers recognize your brand easily. So, your company must have a uniquely designed logo that clearly interacts with your target customer network. It must answer the question what your business goal is. Our expert logo designers work with our clients and paint a design that defines their business very well.

You need to be simple yet unique for designing a logo that is appropriately describing the qualities of a company. Logos must be simple, versatile, memorable and relevant. These characteristics distinguish your company from others and participate well in branding and promotions.

Simple:

The simpler a logo is, the more it communicates well. For easy brand recognition, simplicity prevails over anything in the field of designing a logo. It is recommended by the experts that one or two colors are enough for earning the success. The more colors make the look hazy and convey a wrong message to your consumers.

Versatile:

Behind a successful logo designing is the versatility factor. This means that your logo looks equally attractive on any devices irrespective of screen sizes. The designer uses the vector format for logos so that there will be no damages in sizes when it is vertically or horizontally extended.

Memorable:

The design of the logo should be such that it stays in your consumers’ heads for long. People are exposing to a numerous logos every day, but only a few are memorable. Creativity plays a very important role here. It is that instinct which wakes up your designing soul and lets you design a clean, distinctive look.

Relevant:

Your logo must connect with your company’s principles. If it misses the brand’s identity, it loses its value, no matter how brilliant the design is. Your logo must be relevant to your target consumers.

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