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Logo is your company’s identity, with which consumers recognize your brand easily. So, your company must have a uniquely designed logo that clearly interacts with your target customer network. It must answer the question what your business goal is. Our expert logo designers work with our clients and paint a design that defines their business very well

You need to be simple yet unique for designing a logo that is appropriately describing the qualities of a company. Logos must be simple, versatile, memorable and relevant. These characteristics distinguish your company from others and participate well in branding and promotions

Simple:

The simpler a logo is, the more it communicates well. For easy brand recognition, simplicity prevails over anything in the field of designing a logo. It is recommended by the experts that one or two colors are enough for earning the success. The more colors make the look hazy and convey a wrong message to your consumers

Versatile:

Behind a successful logo designing is the versatility factor. This means that your logo looks equally attractive on any devices irrespective of screen sizes. The designer uses the vector format for logos so that there will be no damages in sizes when it is vertically or horizontally extended

Memorable:

The design of the logo should be such that it stays in your consumers’ heads for long. People are exposing to a numerous logos every day, but only a few are memorable. Creativity plays a very important role here. It is that instinct which wakes up your designing soul and lets you a clean, distinctive look.

Relevant:

Your logo must connect with your company’s principles. If it misses the brand’s identity, it loses its value, no matter how brilliant the design is. Your logo must be relevant to your target consumers

Have questions? For more info or to get a free quote, contact us at info@v-xplore.com

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A Professional Logo Design Is One That Is…

Unique

Your logo design should stand out in the marketplace and be instantly recognizable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.

Flexible

A strong logo should translate well across a variety of different media. A logo design that looks fantastic on a website should also impress potential clients that receive your business card or see your logo on a large billboard. This means that your logo should be optimized for every channel on which it could be presented so that you can avoid blurry images or other sizing problems. If your logo does not make the transition from one medium to another flawlessly, your company’s legitimacy could suffer.

Simple

Effective logo designs rely on simplicity. The best designs are simple and work well with color and text but are also easily recognizable by audiences without them. Adding extra effects or text to a website design can distract audiences from your iconic imagery and cheapen the design. They can also detract in a big way for icons that feature unreadable text due to small font size.

Works in Color or Black & White

Although color is an important part of any well designed logo, color might not always be available to users that are looking at yours. If your logo suffers when it doesn’t benefit from color, your brand might be losing out on grabbing attention and business from a percentage of your audience. As a result, your logo should be designed in a way that makes it an effective attention-grabber for audiences that are able to view it both with and without color.

Memorable

A great logo design needs to resonate with users on first glance for it to truly be memorable. Having brand recognition among audiences will help build familiarity and increase both your brand’s trust and credibility in the marketplace. Using a great design in tandem with great marketing will help your brand create relevant associations with your business among audiences and also make your brand a serious competitor in your industry’s marketplace.

Illustrative

Even though your logo design doesn’t have to directly show to your products or services, it should reflect something about your company’s values or culture. Ideally your company’s culture resonates with the thoughts or beliefs of your target audience. Understanding and defining your target audience will go a long way towards being able to craft an effective and appropriate logo for your brand that resonates with your audience and helps add legitimacy to your business. Part of creating a captivating logo is choosing an appropriate color that helps conjure the emotions you want from viewers.

Informative

While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers.

Lasting

The best logo designs will last your business for years to come and will retain an identity even if the logo is eventually modernized. As a result use typefaces that are timeless and not just trendy in the short term. Furthermore, make sure to avoid logos that reference a current cultural trend as they will begin to become less effective as time begins to pass.