SEO mistakes can silently kill your website’s rankings. You might have great content, but search engines won’t rank your site well if your SEO is not right. The good news? Most SEO errors are fixable. You just need to know what’s holding you back and how to fix it. If you want to rank higher on Google, you must identify and correct these mistakes immediately. The best SEO Company In India like Vxplore Technologies can help you to fix these mistakes.
Let’s see the most common SEO errors:-
Weak Page Titles and Meta Descriptions
When people search online, your page title and meta description appear first for them to see. Your rankings will decline when your page title and meta description are empty, duplicated or written poorly. Search engines depend on these elements to recognize what your page presents.
Every web page should have its own attractive title. Maintain your title text below 60 characters while naturally placing your main keyword within it. Your meta description needs to attract users and remain between 150 and 160 characters to make them want to access your page.
Slow Website Speed
A slow website makes visitors unhappy and prompts them to leave while search engines recognize your site offers a bad user experience. Google shows better search results to sites that load quickly.
Test your website speed using Google PageSpeed Insights platform. To improve website speed, you should resize pictures, reduce browser cache time, choose fast hosting, and remove all unneeded scripts. The faster your website, the better your rankings.
Broken Links and Errors
When links on your site cannot be reached by users both your website performance and search rankings suffer. When users go to a broken URL, they end up on your 404 error page, which may prompt them to leave your site. Check your website links for damage twice yearly through Google Search Console or Screaming Frog. Guide users back to working pages by transferring old URLs to live pages.
Non-Mobile-Friendly Website
More than half of internet users browse on mobile devices. Your website’s position in search results will suffer when it does not work well on phones. Google puts the greatest importance on the mobile version of your site because it uses mobile-first indexing.
Your site needs to work across all screen sizes without problems. Check your site for mobile compatibility with Google’s test tool. Use appropriate font sizes, control images and button displays to create an easier user experience. Your website performs better when it adapts to mobile devices as users stay on your site longer.
Unoptimized Images
High-resolution images that have not been compressed create website slowdowns that affect loading times. When you neglect to add alt text to images search engines remain unable to determine their subject matter.
Upload your images to your website after you have compressed them. You should add text that describes your images with relevant keywords to make search engines understand their content better. Change your image files to WebP images for improved website loading time. Optimized images speed up your website loading while improving its search engine visibility.
Low-Quality Content and Lack of Updates
Search engines prefer new content that delivers high value to users. When search engines find outdated, thin, or irrelevant content, they will lower your website rankings. People will leave your website if it fails to provide them with useful information.
Make existing post updates reflect fresh information and word choices. Produce material that uses reliable sources and matches what users want to know. Every article must reach between 800 and 1000 words and give users important data. Regular updates boost your online standing and help you stand out from rivals.
No HTTPS (SSL Certificate)
Your website must change from HTTP to HTTPS because search rankings depend on this update. Google gives secure websites a higher ranking because users sense a greater level of security and trust in accurate search result returns. A website that lacks security measures will scare away visitors and reduce its position in search results. Order an SSL certificate from your web hosting service and switch all website pages to HTTPS.
Missing Structured Data (Schema Markup)
Schema markup improves the way search engines interpret your material. Additionally, it adds rich snippets to your search results, which improves their appearance and usefulness. The Structured Data Markup Helper from Google can be used to add schema to your website. Use structured data for product websites, reviews, and frequently asked questions.
Closing Words
Fixing these common SEO mistakes will significantly improve your website’s performance and rankings. If you need expert assistance, the Best SEO Company In India can help optimize your website for better results. Explore the Best SEO Packages from Vxplore Technologies and take your online presence to the next level.
