August 2018 | Vxplore Technologies

Social media can be a game changer for you. Those who are expecting to have more traffic must have a proper plan for social media marketing. How many posts you publish every day? Do you stay active on social media? When do you post? These are a few questions that solve the problem of poor performance on this interactive platform. Social media marketing has risen from its known status as an online platform for meeting with friends. Now, it has become one of the crowded marketplaces for business owners. If you tap the right interest of your consumers, give importance to your marketing strategy.

Social media for your marketing has come up with so many benefits. But you will get success when you achieve the values of sharing good content and know the importance of engagements. All digital marketing companies follow a few guidelines when it comes to market their products online. We narrow down the list and mention only the best options that prove to be effective for your business.

Stay as active as possible:

Even once a day post is not enough in getting a good consumer base. Decide numbers, maybe three times a day, and share content with your target audience. Remember that if you haven’t something valuable to share, don’t post frequently. Write interesting copy and plan creative content for your business.

Re-posting is not bad:

Re-posting your content improves the visibility of your post. If your post has something interesting, reposting will definitely bring you profit. You must re-tweet your content. On Facebook, the algorithm is a bit different and reposting may not be effective. But you can re-share your content and increase the exposure of it. Social media marketing is a fun-loving job and there is hardly another option you will get as interesting as social media. So, enjoy your work to the fullest.

Talk more about your business:

Some business owners are reluctant to talk about their business houses on social media and this theory is highly criticized. Even though digital communication suppresses all things, people still believe more in the face-to-face communication. So, when they know more about you, they feel secure and trusted to purchase from your site.

Posting alone is not sufficient:

Posting on social media alone is not helpful. You need to spread your names all over the web so that it gains an attention and position. Social media can boost the process but cannot stand alone for giving you the best position. Plan a perfect social media marketing campaign along with a right optimization strategy.

What works for others may not work for you:

Every business has a distinctive thought to express the products. So how can you follow others blindly to get the same success? Plan a creative strategy instead and promote your business thoroughly on different social media channels.

Track your social media performance:

Always track your social media performance as these platforms give you some handy tools to measure the engagement of your audience. This data will definitely improve the exposure.

There are so many interesting things for crafting your presence on social media. All you need to do is to make it interesting and entertaining while projecting your brand image. Vxplore Technologies has a team of creative designers, developers, writers and optimizers who are best in their respective fields. They always stay a step ahead in employing the new things to improve your rank. Know your social media performance and let our marketers correct your presence.

In India, mobile app development companies are mushrooming fast. You can find a name in every corner of your visit. This is because the demand the country gets from inside as well as outside companies. India constructs a great IT hub and the level of work meets the class worldwide. This is why companies show their interest in hiring a mobile app development company from India. If you are looking for a platform to venture into the mobile world, you must hire the best name in the mobile app development companies. Here is why Indian app companies give more business to you.

A satisfied service:

In India, competition in the mobile app development industry is huge, which benefits clients in the end. The more competition means a better service. When everyone is busy projecting their best, you can experience a satisfied service since no firm wants to lose a client. App developers from India are also targeting the client-specific service to meet their best interest.

Work Flexibility:

Mobile app development companies are working on different models and they fix budget as per your need. So you can ensure work flexibility when you choose companies from India.

Scalability:

You will get your project on hand within the deadline, even though you request to add more features to your app. Indian companies work dedicatedly and they increase or lower the number of developers and designers as per your project demand.

Timezone benefit:

You will also get time zone benefits from your app development company. They will work when you finish your daily job. So, you can better concentrate on the project and guide them rightly. Your business time and their working hours will never collide.

Best-in-class security:

App developers in India put their best effort into making their application. They also meet the standard level with ease. The high-coding values ensure that your clients’ data will remain confidential strictly.

Cost-effectiveness:

Cost-effectiveness is another reason behind the success of mobile app development in India. There are companies that offer you a rate meeting your budget.

India holds many benefits that prompt companies across borders to outsource app development facilities from the renowned IT firms. Vxplore Technologies is a trusted name that has many years of experience in satisfying different business needs in respect of the mobile app development. We also have happy clients from different nations. Expert developers and designers employ the best skills to make your application user-specific and profit oriented.

Mobile applications open up new opportunities for business. So, you may have decided to venture into the field to make your business mobile-friendly. What is your initial budget for this plan? Maybe, you have included the related cost of mobile app development process until an app launch and you feel happy with estimated budget also. But is that enough? Have you forgotten something? Mobile app maintenance cost is the real thing that you need to concentrate on. After the launch of your application, app maintenance helps you keep your application on the trend always. To stay in the competition, never forget to update your app timely. Be it a native Android app or an iOS application, app updates add new features or improve the existing ones for your consumers.

It has proven that nearly 49% of total mobile app owners are investing money in designing new features according to the demand. It helps them grow with time. Apart from this, there are some costs that you cannot ignore for your application and these costs will continue as long as your app exists in the Play Store or the App Store. Here are some basic details.

Server costs – $ 20-60 per month
Push Notification – $ 10 per month
Payment Gateway – up to $ 149 per month

These are the non-ignorable costs that you must pay after the launch of your applications. Apart from this, developers also incur money from you even for the smallest change or new developments. Remember that budget is a rough plan and it can exceed or stay within your intended limit.

Depending on your needs, the app maintenance cost will be set by a mobile app developer. Some basic updates that your app requires are new content designing, performance tracking and alert designing for users. It is estimated that an app development may cost you 20% of total mobile app developing process in a year.

There are ways you can also limit your budget with. Choose a right mobile app development platform for your application. Native Android application or an iOS application performs great but they are not platform-friendly. You need to design two separate applications if you target both Android and iOS operating system.

Select the hybrid platform if you want to cost down your budget. It is device-friendly and works like a native app. keep the design simple with the needed features only. Too many options will not be good for your app. it also irritates your consumer. Try these rules if your budget grows higher than you can afford.

Vxplore Technologies is a trusted mobile app development company where experienced app developers help companies to make their dream true. They are open to the new developments and their innovative tricks even cost you less for your app.

Every app developer wants to design an application that not only brings profit in a business but also establishes a name as a flawless developer. While designing and technical knowledge bring differences in results, some techniques and secrets of app development create a broad gap. An organized designing simplifies the process of an app development and keeps developers away from making mistakes or changing designs and codes in future. If you are in the field of app development and want to learn the best way for both Android and iOS applications, here are some basic tips that will definitely give you a profitable result.

You may get so many options that lead you to design an application easily. No matter you work on Android or iOS, you can always find out the best ways that help you create an application that runs smoothly and meets users’ interest. So, we pick the best suggestions for you that help you design a successful application.

Draw a clear layout:

When the layout itself is complicated, your application suffers a lot in this competition. Have a clear vision and include only those features that are essential for a business. Both native android app developer and iOS app developer work intensely for designing applications. But, if they are lost in too many features, their applications also show the same result. Keep it simple and unique. Present your idea to your audience with clarity. It has already proven that applications boost brand image and sale, to design an application that targets the success only.

Use the Mobile Capabilities the Best:

Use the mobile features as much as possible to leverage the chances of getting success. There are options like locations that help you note down the demographic data of business traffic. The data will definitely improve your design nest time when you launch an update. Native Android app development is growing like no other. The demanding market of mobile app developer requires more talented app developers for a long run. Show your skill and make companies convinced that you can shoulder the responsibility carefully.

Develop Thumb-free designs:

A consumer-friendly application automatically drives more traffic to your company. Think about your target audience and design application for them only. Statistically, it has proven that mobile users use thumb more to navigate applications. So, design large button sizes in your applications so that consumers can stay more on your application.

Know the trend first:

As a native app developer, it is your responsibility to design applications that are trending. So, knowing the trends help you in many ways. You can also give suggestions to companies for designing such applications for their business. Know the latest app development trends of 2018 and increase your goal of app development.

Use common icons:

Since you design an application for consumers not for developers, use common icons your users are very much familiar with. New designs and styles may frustrate or irritate your consumer.

Since you are in the app development industry, you also may experience so many things that improve your app development process. Use them in a right way and offer a great application to your clients. Vxplore Technologies welcome new and fresh thoughts and if you want to sharpen your skill, join our team. We have experienced developers who bring out an innovative path for designing applications.

Online shopping greatly depends on how you present your products to your consumers. If your visitors do not know about you, you will never make a mark in the competitive world. BigCommerce comes up with the innovative approaches to retain your consumer and to grow the network more. BigCommerce customization proves to be very effective for your business. The tools it offers are well-planned to encourage consumers to take actions.

Every feature of BigCommerce is designed for improving the sale of your business. Have you tried its CRO tool? It optimizes your website’s conversation, encouraging the growth of your business. The tool resolves the issues like friction, abandoned cart, and more.

BigCommerce Abandoned Cart option proves to be a boon for marketers. It has been common that shoppers leave the site without making any purchase. With this tool, you can send customized e-mails to buyers encouraging them to complete a purchase with new discounts and price falls. The tool automatically sends the message to your consumers on the best time when it gets the maximum view.

BigCommerce is the first and the only store that offers your consumers PayPal One Touch. Since it simplifies the checkout option, the conversion rate also goes high with the help of this tool. There are more options BigCommerce offers to your buyers to complete their check out, which are convenient and easy for them.

The trick in this competitive world is to give the easiest and best options for your buyers if you want to count profits. BigCommerce does the same with the features and every option proves to be very handy for your consumers. It introduces single-page check out that targets a faster purchase. The other options like guest check and dedicated SSL support keep your consumers more on your site reducing the bounce rate of your online presence.

BigCommerce customization offers an array of features that help you meet your consumers’ requirements satisfyingly. Use flexible discount tools and reward your loyal or new buyers. When you pay something back to your consumer, you also get a big return. Remember that your business needs more things to increase the profit margin. Consider BigCommerce for social media marketing that mends an interactive way between you and your consumers.

When your store is marked as Google Trusted Store (GTS), you definitely witness more conversion for your business. BigCommerce helps you get the GTS mark for you so that you can win consumer trusted as being a secure place to buy from.

BigCommerce customization is what makes you a successful marketer in the competitive age. Since many names have already joined BigCommerce, you must know the best approach to make your store unique. Get a professional help from Vxplore Technologies and make your store one-of-a-kind.

Mobile app development is a tricky thing for business owners because marketers do not possess technical knowledge and have a chance to get duped by developers. Choosing the trusted name depends on various factors like the development process, the app launch time, years of experience, and so on. But besides these, there are a few more things that a company must consider in order to hire the best name. No matter whether you are looking for developers in the field of native Android app development or iOS app development, you must not overlook the relation you share with your chosen company.

App development companies work on different engagement models to meet consumers’ request. You must find out or ask them to give you a brief of their development models. This helps you choose the right thing for your company and helps you better use the resources you have. Here, we are talking about 5 ways app development companies generally follow.

Knowing their working models not only makes you a better planner for your app but also invests your money in a reasonable expanse. Here are 4 ways of app development method maintained by developers.

Fixed Cost and Fixed Time Method:

As the name says, app development companies give you an estimated cost along with the fixed app development duration. They understand your requirement first and then come up with a budget. If you need a simple app without much development codes, this engagement method will be the best for you. Native iOS app development is now in a great demand and if you are also hiring native app developers, the fixed cost and time method can be beneficial for you.

Time and material model:

Time and material model is useful when you have a team of app developers but need an expert to maintain the process. There are companies that provide you with a single best resource to check your app development process. A mobile app development company offers this service for you.

On-Site Model:

In the On-site model, you will be charged for the resources your app development company applies for developing your application. They can also charge you on an hourly basis. You can use this model if your application needs updates in designs and codes.

Hire Dedicated Team Model:

Your app development company gives you a dedicated team. They will charge you on an hourly basis. In this development process, developers sit in their offices and check your application and improve its functions.

There are more engagement methods used by mobile app development companies. The above-mentioned ones are the basic ones. Vxplore Technologies gives you the best option for your app development. Our developers’ team will take care of your requirement and will not charge you unreasonably. Contact us if you need a free chat regarding app developments.

Mobile app industry has seen so many introductions, each of which deals with innovative plans and strategies. Business owners extend their market with an application that grabs their consumers’ interest. Different types of apps are available in the market. The native apps definitely come first with their so many features but they are not platform-friendly. This is why space has been created for the cross-platform applications that run on different platform smoothly. Business owners find a great help from these apps because a single code base applications are suitable for any operating system such as Android and iOS.

Cross-platform applications are compatible with different operating systems. Experienced developers design and develop such a backend system that can be suitable for multiple platforms. Earlier, designing a cross-platform application seemed tougher because of not availability of tools and strategies. These apps were even costlier than native applications. This is why business owners prefer native Android or iOS applications instead of these apps. Though the demand for applications supporting multiple platforms is growing swiftly, native applications have a position that is tough to steal.

These days, mobile app developers have been getting many projects for developing cross-platform applications. Since new approaches have been introduced in the field, new requirements are also there. Developers are responsible for designing different types of applications on the cross-platform apps. These are mentioned below.

Hybrid Mobile App Development: Developers use HTML5 and JavaScript for designing their applications and they apply a native device wrapper around the code to give it native like feel.
Rapid Mobile App Development: This is a code-free programming tool which allows business owners to quickly build an internal mobile application.
Progressive Web Apps: Progressive web applications are a popular name among the options. These apps are used widely as they offer a platform-friendly approach. The cost-effective solution brings back the right note for you. These applications run on the web-based browsers without the requirement of downloading and installing these apps.

Native mobile applications come up with a bigger responsibility. App developers need to work on the updates of applications. But, most cross-platform applications do not need updates and they need law maintenance from owners. This is why the demand for cross-platform applications is growing.

If you are looking for the best app development solution, Vxplore Technologies with their best team solves your any queries regarding an app development. Tell us what your requirement is and we offer you the best plans. No matter you need a native app or a cross-platform app, our app developer’s teamwork extensively to make your dream true.

When it comes to your sale, you may not leave a corner to try. You choose the best e-commerce hosted platform with BigCommerce and apply the BigCommerce customization theme for your store. But does it enough to get your target audience? Do you miss anything? BigCommerce, unlike other platforms, offer you add-on features to make the shopping more interesting and satisfying. The e-commerce platform comes up with the third-party applications that allow you to offer a convenient way for your consumers. Don’t take stress as we do your work of research. We come up with the best app for your store that increases your profit margin definitely.

Checkout Boost:

Checkout boost is particularly designed for the cart abandonment issue. Many buyers add things to carts but leave it without a purchase. This application prompts your users to complete the purchase by giving them a special offer or discount on that particular product. This app is must-have for you.

Boost Sale:

Boost Sale highlights up-selling and cross-selling option for your business. This application shows the products as per the individual interest of buyers and increases the sale amount. This tried and tested method proves very beneficial for your business. Product upselling showcases the product stayed in a cart at a higher price, and a cross-selling brings products in a combo offer for your customer.

Aftership:

Aftership is a very useful application with which you and your buyers can track a shipment and analyze the complete details. It makes the tracking easier by minimizing the processes in between. Your consumer can easily find the shipment status with one click. This app also sends customized notifications to your consumers about the shipment status, including in-transit, out for delivery, and failed attempt. BigCommerce knows the consumers’ requirement and it brings applications that target a high-sale and the customer satisfaction.

Sweet tooth:

This application is based on rewarding your consumers on the basis of points. There are many loyalty based applications available in BigCommerce, but this one is probably the best one. It calculates and distributes points to your consumers in terms of their actions like purchases, referrals, and more. This proves to be a very effective method for increasing your sale.

Yotpo:

This application helps you bring authentic product reviews for your company. It prompts your consumers to leave a feedback about their experience after purchase. Since 89% shoppers read reviews before taking action, you must not ignore the factor of consumer reviews. This app motivated buyers say a thing or two about their shopping. It also gives follow-up mail for giving reviews.

If you are using BigCommerce hosted service for your store, these apps prove to be very handy for you. It takes care of the complex things of your business and gives you an easy way to earn profits. If you need an expert help to design an e-store on BigCommerce, the expert team of Vxplore technologies will be there for you. They have years of experience in developing consumer-friendly e-store that not only increases the traffic but also improves the conversion also.

The opportunities of social media in the business are growing. Are you running an online business? Are you aware of the importance social media can bring to you? For gaining consumers as well as improving your profit margin, social media comes up with all needed benefits. Plan a right social media marketing strategy and be ready to meet your consumers in an interesting way.

Social media plays an important role in spreading brand values and consumer loyalty. Its easy approaches solve problems that e-store owners are generally experiencing. It is true that nothing can replace the effectiveness of a face-to-face communication. But with the help of social media, you can communicate with your audiences and know their preferences also. Social media targets a few basic factors for giving your business the real boost.

Branding:

Branding is a broad term in business and needs careful attention from business owners. Your social media channels represent who you are, what your business thought is, and how you present your products. Social media platforms are always crowded with active users and your brand follows your potential consumer rightly.

Customer loyalty:

Social media marketing improves your consumer experience and helps them find the right product. Customer loyalty is an essential factor for your business and you cannot ignore them. It has proved that social media channels got higher loyalty from consumers.

Conversion:

Conversion is the ultimate goal of any marketing strategy. Every post that you designed for your social media campaign is essential because it targets your brand value and leads your consumer to purchase. Social media marketing is not an easy thing that can be done in two or three simple ways. But, they need your complete attention. It entertains you in every corner.

Reveal your human side:

Consumers definitely want to know who the people are behind the business. Share something interesting about you, which hold values for your consumers. Always give a response to your consumer comment as early as possible. It creates a bond between you and your target audience.

Know consumer insight:

Nothing can be a better way of knowing consumers’ need than social media. It offers them to share their views regarding a product. Track consumer engagement and check comments to understand what they like most and what not.

Customer service:

Social media is designed for communicating with people. Having an active business profile on social media helps you connect your target audience easily. Stay always available on messaging so that consumer can ask questions anytime.

So, these are the benefits your social media campaign can give you. If you maintain your social profile rightly, it counts profits in increasing business opportunities and enhancing the consumer network. Vxplore Technologies is a trusted name in offering social media marketing service. The expert and creative teams work together to identify your business opportunities in competition and highlight your strength to your consumers.

Social media marketing (SMM) comes up with benefits that are not only confined to the digital marketing but spreads over other marketing strategies as well. Running a business becomes smoother when you have a good network of consumers. They know your product and are familiar with the kind of service you offer. As the competition gets strict, new marketing plans must be needed for your business. Social media marketing allows marketers to plan different strategies effectively. The use of the social media campaign is far reaching.

Event marketing:

Event marketing is one of the successful marketing campaigns for business. Social media can improve the reach of your event by allowing you to share the thought your event has put across. The role of social media in promoting your event is huge. Encourage your customers to share their thought and experience of attending the event on your social platform. It will prove beneficial for a long-run result.

Word of mouth promoting:

The word of mouth strategy in marketing is old, but it has a demand forever in the business industry. While you cannot force your consumers to say good things about you, you can influence their actions through social media campaigns. Plan interesting posts and strike an impression which cannot be faded easily. Give something unique to your users and let them promote it among their circles.

On-site content:

Social media marketing touches those areas of your business that you haven’t thought of before. On-site content is very effective to give your website a good rank on the search engine result pages. Social media content also helps you bring the best engagement that promotes your SEO ranking. The best way to do this is by posting on-site content on your social media platforms. Since blogs are considered to be the best source of information, they perform well to attract the consumer interest. Social sharing of your blogs enhances the visitor of your site and makes it trustworthy.

Social media marketing targets some of the essential factors of business like branding, consumer loyalty, brand image, and so on. The benefits of this marketing strategy are huge for companies. If you want to grab the interest of your users, you must invest in SMM.

Vxplore Technologies is a trusted name in this field and the best marketing team will always be by your side. Experts will analyze your business goals and craft plans accordingly.

BigCommerce is one of the popular e-commerce platforms and many people have already chosen the name for their e-commerce store. The features and functionalities BigCommerce bring to you are unique and user-friendly. A well-organized store attracts consumer attention, but a good marketing brings the consumer to the sphere. BigCommerce always stresses importance on social media marketing along with the Custom e-commerce development.

Social media is always crowded with people and they are your potential consumers also. So, Social platforms are more a market than a chatting place. It has also been noted that members on Facebook also spend time watching videos. Brand sponsored videos are very common nowadays and they show a simple yet interesting message that delight the viewers. So, if you are planning on getting new consumers, you have to design great videos for your company and promote it rightly to your target audience.

BigCommerce not only helps you in designing and building your store but also offers you suggestions in order to increase the sale. As per the expert blogger of BigCommerce, your video should be made in a way that pulls consumer attention. Know how to reach consumers easily. Target a few essential options like messengers, marketplace, Facebook, and Instagram stories.

While BigCommerce Customization allows you to add a unique touch to your store that makes it different from others, social media marketing promotes your store to the public. If you are planning for video marketing, here are the types of video you can make for your company as well as for your audience.

About Us Video:

Generally, About Us video is all about your company and how it is different from others. Introduce your team to your consumers and bring out more humanly part of your company. Online marketing lacks the direct communication. So the more you represent your company, the better the effect will be. Express what makes you special through your video and promote it to your target group.

Product Demo Videos:

Product Demo Videos can be made interesting and creative. Keep the storytelling form to define your product. Instead of explaining what your product is, show what it does in a very innovative way by curving a great story. But before anything, your store must showcase a unique look. Take a help from BigCommerce customization and design your store that is user-friendly and navigation easy.

Promo Videos:

Promo videos are designed to let your consumer know about new discounts and offers you designed for your sale. Give all the needed information your consumer is looking for and make it interesting.

Customer Testimonials:

Make a video of customer testimonials and enhance the brand value of your company. A video that tells positive things about your company will bring profits to you.

Event videos:

Event videos are important to make your audience feel that they are part of the company. It also represents your existence in the online world which also has a cognitive impression on your target group.

BigCommerce comes up with really useful social media tips that help you grow your business.Try BigCommerce Customization and improve your store’s look. If you need a professional support for designing a great shop, contact Vxplore Technologies. The company always has a team of talent who understands e-commerce better than others.