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Month: May 2019

E-Commerce gets complex every day because of the customers as they are trying to introduce a new character to the purchase. As a marketer, you want to understand your customer to offer the best thing. But, the first you need in e-commerce is a good store from where you can sell your product like offline buying and selling. BigCommerce offers you the best platform with the most essential feature for you.  Design your store the way you love and attract customers. If you want to truly concentrate on customers’ behavior pattern, here are some suggestions for you.

Customers purchasing behavior depends on how good you can channelize the interest. A scientific team researched on the rat and came with the fact that the secretion of dopamine (pleasure hormone) in rat’s brain was high when there were on the wait before enjoying a treat.  You must do the same approaches to increase their interest level.

The decision-making process of e-commerce:

Customers buy products in five different steps. They complete the circle with their purchase and sharing. As per the interest level of your customer, you must design your product and purchasing appeal. Here are five basic elements that have a role in the decision-making process of customers.

•    Feel Need

•    Feel Trust

•    Make Decision

•    Justify Decision

•    Share

Feel Need:

Feel need is when your promotional campaign creates the need for the customers. When your customers see your product, they feel that they need the product. This point has an emotional connection and nothing else. As a marketer, you must use photos and tell stories to customers and that will have a great impact on your purchase.

Feel Trust:

Customers always read reviews to know whether the product is good or not. So, you must manage to get reviews for your products if you want to make a genuine reputation.

Make Decision:

After checking your products, they make a decision about whether to buy your product or not. It is a very crucial part of the online purchase. Many a time, a customer left products on their cart because of missing the required payment method or the checkout process is tough.

Justify decision:

Customers have also gone through the justification process for their purchase. They want to ensure that the decision is profitable. As a marketer, you must send newsletters of products. Case-studies are also good in this regard.

Share:

Share is the final step of purchasing any product. We share our purchase and will feel good when someone buys the same product.

BigCommerce comes up with the best features for you. Make your store on BigCommerce and start selling your products in the best way. If you need any help for setting up your store, we are for you. Vxplore Technologies have the best team and we help you with assessing your products and company’s growth. Contact us for more details.

The e-commerce industry is widening its business presence, and new concepts and thoughts are constantly introduced to this field. When opportunities increase, more and more people find a platform to showcase their business ideas and plans. When e-commerce first took an entry, many people were doubtful to purchase a product without seeing it. As time goes, consumers accept the option and start relying on it greatly. Now shoppers are showing their intelligence to shop online. They found an ethical purchase footprint for buying anything online. So, marketers need to introduce a great approach for their stores that perfectly meet the modern demand. BigCommerce is proved to be the best platform that comes up with the features that meet the consumers’ intention.

These days, marketers are concentrating more on offering an overall purchase experience to shoppers. Along with quality, they are concentrating on sustainability, packaging, consumer rewarding, and more. This is why it is really important to get the best platform for your e-store. BigCommerce is one of the popular names and marketers have also voted for this e-commerce platform. Useful features and important options help you easily maintain your e-store. Move beyond the conventional definition of marketers and come up with some unique ideas for your consumers.

Since customers are giving more importance to values and ethics while purchasing, earning reputation is also essential for you. As a marketer, you have so many ways to achieve it. Here, we discuss some unique plans that help companies reach their success points.

Transparent e-commerce business:

Some companies understand the meaning of ‘transparent’ clearly. Showcasing a cost-breakdown of material keeps a company transparent to its customers. It enhances the trust values.

Sharing the true costs:

A fashion brand comes up with a great approach by sharing the true cost of fashion along with the price tag in the newsletter. These new companies understand that gone are the days when consumers were checking the products and their details only. The company discloses everything involved in their manufacturing and production process, such as their environmental footprint and their initiative for managing water, carbon dioxide, and waste. They include the details of raw materials, dyeing, manufacturing, packaging, shipping, and more.

Progressive web apps:

Progressive web applications have features of both an app and a website. These applications prove to be a great help for conducting smooth e-commerce business. BigCommerce offers you a faster web app for your business. Your site will load easily without taking too much time. It also has offline capacity.

Social platforms:

Apart from e-store, you have to maintain a strong social media profile with new posts. Consumers stay active more on social media and they show their interest to purchase from these platforms directly. So, make an environment where your customers can buy products easily on social platforms. For your every need, choose the best e-commerce platform. BigCommerce comes up with the best features for you. It includes all the modern options that take you to the lead.

Hire BigCommerce experts from Vxplore Technologies and pick the best way towards your success. For any business related consultation, we are always there to help you. 

Want to design a web store but don’t know which platform is the best? Being an experienced e-commerce consultant, we can help you with the right solutions. When you are planning for a web store, you might search for e-commerce development companies on the internet. But, if your budget is low and you have product ideas that will surely bring success, you can start with BigCommerce plans. BigCommerce helps you design your store without the need for developers and coders. Building e-shop on it is easier. But, for a personalized touch, you can hire an expert to give your store a new look.

BigCommerce is a platform that makes the business easier. Choose a plant and design your store as quickly as you imagine. The best thing is that BigCommerce offers you 15 days free trial for your e-shop that is probably the longest trial period among plans offered by other companies. BigCommerce is an e-commerce platform where you can build your e-store to sell products to your customers.

The first thing that bothers you is – whether BigCommerce costs you high? The content here gives you some details about its pricing plans. With BigCommerce, you will get a budget-friendly option for your business. BigCommerce offers you some easy monthly plans.

•    Standard plans – $359

•    Plus – $959

•    Pro – $2,999

The pricing policy allows you to manage your budget as per your store. If your store is growing with new products and offers, you can easily upgrade your plans as per your need.

What you will get from BigCommerce plans:

Though the offers depend on the plans you choose, some offers remain basic that you will get in every plan. BigCommerce offers you the best options. Here are some of the most talked about features.

•    Unlimited products, file storage, and bandwidth: Sell and store your product as much as you can. BigCommerce does not bar your success with any limit.

•    Real-time shipping codes: You can offer the lowest shipping price with BigCommerce.

•    Responsive website – Your web store will be accessible from any device.

•    Single-page checkout – with BigCommerce, the checkout process is simple and smooth.

•    No transaction fees – save money and improve your business.

•    24/7 live customer support – you will get an expert’s help for any technical queries.

If you need any help, Vxplore Technologies will help you rightly. Design your store the way you love with BigCommerce and start getting success in your business.

Your e-commerce store needs content for describing your product, your offers, and many other things. Having a great e-store is not enough for you. Pay attention to the content of stores and make sure that they can easily touch consumers’ need. Along with the right marketing policies, you also need to know about content marketing. And before anything, know the types of content you need. Switch to BigCommerce store and start selling products in a more convenient way. BigCommerce is one of the leading e-commerce platforms that meet the consumer request in the best way. But, to get the best attention, concentrate on the content of your e-store.

Product content:

Product content, as the name says, defines your product to customers. It can be anything – short and long product descriptions, specifications, images, videos, data sheets, instruction manuals, and more. Your content must appear in a structured and compact way. Maintain the originality that also improves your search engine optimization rank. To make your product look attractive, you need high-quality images, videos, and a great product description. You must leave space for user-generated content as it can increase the conversion for your store.

Marketing content:

Though BigCommerce comes up with all the needed details for your web store, you must invest time in creating content that uniquely presents your products to your customers. Marketing content includes promotional texts, blogs, descriptions, categories, and informational pages. These pages should be refreshed with new content so that your users will get something new and that will serve them the reason to come back to your website.

Brand stories:

Brand stories are created through the site’s visual appeal, product stories, product contents, and more. You need to maintain the consistency for your product. Maintain the theme that meets your product details.

Product stories:

Product stories define the activities that describe your products. For example, if your company is dealing with lifestyle products, then images, videos, and text promote product stories together.

Product categories:

It is not just a part of E-store, but it also includes so many things for your business. When you manage your product category as perfectly as your customers need, you can get more visitors to your websites. A simple and clean product category helps consumers to find products easily.

So, when you are designing an e-store on BigCommece, you need to consider content creation strategy also. It is the key to your success in digital marketing. For any help regarding creating content that meets your product details, contact Vxplore technologies. We are offering support to companies that are planning to venture into the field of e-commerce businesses. We come up with tips and strategies that bring you better views and audience.

BigCommerce is a platform on which a small company fulfills its bigger dreams easily. If you also have a great plan that has the potential to win the hearts of customers, you must try BigCommerce. It is an e-commerce platform that helps companies to open their online store and sell products. There are many reasons to choose this name for your business. Features and options are really unique and help a business grow their business easily. If you still do not know why you pick BigCommerce, here are some reasons that you must consider.

Great customer support:

When you are new in the online business, you need the best support so that you can run your business smoothly. It is very common that you feel stuck somewhere during setting up or maintaining your store. You can easily contact with BigCommerce and the support team will take no time to resolve the issue. The service is really fast. It is a very essential and important thing when it comes to your e-commerce store. Choose the BigCommerce store package and set up your store online easily. As per the marketers, BigCommerce support team is the best thing that you will get.

Technical issues with your store are very common. Some companies hire a special team that takes care of this factor. With BigCommerce, you no need to spend extra on such things. The services they provide are just like having a special team in your company. So, BigCommerce is cost-effective if you consider this perspective also.

BigCommerce Plans:

Another important thing is to choose the right BigCommerce plans for you. The options are there as per your budget and ambitions. You can choose whatever you need. The BigCommerce standard plans also offer you loaded of features. You can build a comprehensive online store with this plan. But, those who want to add a unique touch to their store can opt for the BigCommerce Plus Plan. It depends on some important factors like – customer segmentation, abandoned cart recovery, and persistent cart.

Customer segmentation: If you want to target a bigger achievement, customer segmentation is a must-to-have feature for your store. With this option, you can group frequent shoppers together and can run loyalty programs for them. It is an important thing for you.

Abandoned cart recovery: The Abandoned cart is a big problem in the e-commerce business. BigCommerce helps you send emails to those customers who left products on their cart.

Persistent cart: Persistent cart is something that maintains the continuity of your store across different devices. For example, if a customer opens your store on the desktop and adds items on the cart, that customer will see the same products on the cart when he/she opens your store on the smartphones.

So, these options are missing on other platforms. When you are setting a business, you need to take care of these factors perfectly. Choose BigCommerce for your store. If you need any other help, Vxplore Technologies will help you. E-commerce experts are there who help you build your e-commerce store the way you want.  

Recent data has been proved that the millennial prefers online shopping more these days. Around 60% of that age group is using e-stores for shopping a product. Since the number is high, e-commerce companies also come up with new offers and discounts to satisfy the target market. The growth of mobile shopping continues to grow and consumers also get convenient options to purchase products online. E-stores really help customers to meet their demands easily. Now, everyone can start a business online in a hassle-free way. If products have the potential to meet the demand of your target audience, you can choose BigCommerce and set up a store for your business.

Understand your target market and then decide anything. It is said that products targeting millennial are sold more because this age group tends to purchase things online more. People who are born between 1981 and 1996 are called millennial. These people are visiting online stores more and purchase products. Companies are also reading their behavioral patterns so that they can improve marketing approaches to reach the targeted customer group.

The factors of their buying decision:

•    Online reviews: Online reviews are the most effective thing as consumers read reviews before buying products and these reviews prompt them to buy things online. As a market, you need to earn good online reviews for your store and products.

•    Best price/price comparison: Consumers check best prices and they even compare prices before purchasing anything. So, you have to offer comparatively good prices for your customers. They must get satisfying products within their budget.

•    Recommended items: Now, there is a trend that marketers are showing recommended items to consumers based on their previous purchases. Consumers also buy these recommended items and it is one of the factors that improve your business goals.

•    Items come at the top of the search lists: Consumers tend to buy things that come top of the search lists. This is why it is really important to describe products with the best terms that help customers find their products easily.

  • Coupon purchase: Before buying anything, they search for coupons to save extra on their purchase. So, you can definitely start planning for coupons in order to meet consumer demand.

These are things that you need to know before starting your online business. If you want to get business, you have to satisfy your consumers. If you are in need of good e-commerce services, Vxplore technologies will help you. We are in this field for many years and have been offering trusted services to our clients. You can contact us anytime to know our services and expertise. We will be happy to help you.

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