Today, most businesses struggle to gain customers due to high competition in the market, with big players dominating the scene. Small Businesses and Startups especially face this problem, and some eventually give up. Search Engine Optimization and Pay Per Click Advertising both come as a boon for the victims of stagnant business. Best PPC Company In India and Best SEO Company In India are the two primary searches of these businesses. Well, these companies can genuinely prove beneficial to boost online traffic and store footfall for their business.
If you are also a business owner searching for any of the two service providers at a reasonable price, then you can contact Vxplore Technologies. They are a company that provides its clients with the Best SEO Packages and Best PPC Packages. Their services have been precious to their client’s investments by delivering increased returns.
It is not an easy task to decide between the two best Digital Marketing techniques, PPC and SEO. This becomes nearly impossible if you lack knowledge of the two.
Therefore, to ease your decision, Vxplore experts have made a detailed comparison of the two below:
- What is SEO?
- Pros and Cons of SEO
- What is PPC?
- Pros and Cons of PPC
What is SEO?
SEO, which stands for Search Engine Optimization, is a process to generate organic traffic to a website by increasing its visibility and ranking it among the top links of the Search Engine Results Page.
Whenever a consumer searches for businesses, products or services similar to what you offer, your website will have a higher chance of being visible to the consumers on the SERP if you have executed SEO effectively. This definitely increases the likelihood of consumers visiting your website, as a widespread consumer habit is clicking on the first few results on the SERP.
You can always take advantage of Best SEO Packages offered by Vxplore Technologies to start your SEO journey, as many successful businesses give credit for their growth to SEO.
Pros and Cons of SEO:
| Pros of SEO | Cons of SEO |
| SEO is budget efficient: In the start SEO requires a lot of hard work and time, compared to Pay Per Click. However, once you have uploaded quality content, it will automatically drive traffic and result in your website’s positive ranking. If you maintain the quality and experience, visitors will click for your website, and that click will not charge you a rupee, unlike PPC. This proves it to be cost efficient in the long run. | It gives slow results: SEO takes lots of time until it starts providing results compared to other paid Digital Marketing Techniques. This is because Search Engines have various requirements that are needed to be fulfilled to secure a higher ranking through SEO. Some of these requirements can take more time than rest. |
| Option to target various funnel stages: If you are familiar with the sales funnel, then you must know that different consumers are at different segments of the sales funnel. The ones who are new visitors, will be at the first stage where they are just starting to know your brand, while your regular customers are at the last segment of the funnel, ready to make a purchase. SEO with its different content types can target each segment and its constituent consumers effectively. | Frequent updates in the Search Engine Algorithm: Search Engines update their algorithm regularly and introduce changes all the time. These changes are aimed for vicarious purposes. Now, to tackle all these changes, it is essential to stay aware of them and implement the necessary modification to your existing campaign. |
| Build Brand Authority: Having your products and services appear consistently in search results helps build trust and brand authority. Google also sees you as an expert on that topic. In turn, this can result in more backlinks from other trusted sites, an important ranking factor for search engines. | Regular Optimization required: SEO is a never ending process. It is not about ranking at the top of SERP for one month, if you want to continue that, then you have to optimize the content and other elements on your website regularly. Some of these optimizations are related to old content while others are related to links posted earlier. |
What is PPC?
One of the popular Search Engine Marketing techniques is Pay Per Click Advertising which charges you only if someone clicks on your ad and gets redirected to your website. This ensures that the traffic to your website is high-quality and genuine and has an increased chance of conversion.
PPC ads appear on the top and bottom of the SERP and are always alongside the organic results. This allows businesses to get an advantage and a head start over their competitors that don’t run PPC ads.
There are various beliefs, such as PPC equals throwing away money, and it is not worth it, well, it is always about efficient planning, management, and correct utilization of resources in every process, and this is ensured by Best PPC Packages provider Vxplore Technologies.
Pros and Cons of PPC:
| Pros of PPC | Cons of PPC |
| PPC gives fast results: PPC starts giving results from the very moment you start running your ads. This is a lot faster in comparison to Search Engine Optimization. | It is comparatively expensive: It is a bitter truth in the PPC industry that, without a budget, PPC ads won’t work. Therefore once your budget dries up, you cannot run PPC ads. This becomes more probable if you don’t manage your campaign and have expert guidance from the Best PPC Company In India. |
| PPC Results are shown above organic results: As you might know, that PPC Results show on the top of the SERP that is even above the organic results from Search Engine Optimization, if you target the right keywords. This ensures that consumers will come across your website even before your competitors that use only SEO. | Ads must be frequently recreated: It is easy for your competitors to create similar ads as yours with the keyword. This results in your deserving traffic to turn into theirs. Therefore it is not an efficient idea to use the same ads for a long period. |
| Effective Audience Targeting: It is important to know your target audience before starting PPC. This is because PPC Campaign requires the answers to the following:- Age of your consumer?Geographical Location of your consumer?Gender of your consumer?Interests of your consumer? Knowing the answers to these ensures that you can pinpoint the exact demographics. | Lower Profit Margin: As mentioned earlier, you have to keep paying to get returns out of your PPC Campaign. It is super effective at the start but will slowly show a toll on your Customer Acquisition Costs. |
Conclusion – SEO vs PPC:
It is not possible to choose one out of SEO or PPC without proper reasons, therefore set your priorities straight before looking at the reasons below:-
Why should you choose SEO?
If you have a limited low budget and want to target audiences at different segments of the sales funnel through various kinds of content, you can go with Search Engine Optimization. It will also benefit the development of your Brand Authority with organic search results.
Why should you choose PPC?
If you want quick results due to targeting an audience for a time-limited event – like a sale or festival and want to redirect them to a particular page, then you can choose Pay Per Click Advertising.
Final Words
If you want to get connected with the Best PPC Company In India and also the Best SEO Company In India, then reach out to Vxplore Technologies.