It’s the start of a new year, and your business needs strategies that can help it achieve new goals. Search Engine Optimization, along with other Digital Marketing techniques, is the perfect armament to help you establish market dominance. Whatever your organizational goals are, our SEO Packages can fulfill them. We are Vxplore Technologies, the Best Digital Marketing Company in India. Our efforts are targeted at driving results in an exchange of our client’s investments with our services. We are a team of experienced professionals who have been in the Digital Marketing industry for years and are excellent together as a Digital Marketing Agency.
Let’s take a look at the highlights of our services that are covered in our SEO Packages:
- Optimization of your page title and meta description
- Performing keyword research specifically for your business
- Curating content that provides value to your visitors
- Getting your on-page and off-page SEO on track
- Delivering timely, detailed reports
Optimization of your page title and meta description:
The Title Tag and Meta Description of a page are the first two elements that provide the search engine and the user with information regarding the page’s relevance with the query. It is also the first impression, and as they say, ‘First Impression is the Last Impression’; you can’t miss this.
Let’s cover these one by one:
Some information on the Title Tag:
Title Tag is the short phrase or sentence on the SERP and the Browser Tabs. The title of every page must be unique, and it should be accurately relevant to the page’s content. The title must not be very long or short; to be precise, it should be around sixty characters. Due to the character limit, you might not be able to add many keywords to the title. However, you can always add one main keyword that is also present in your page’s content.
Some information on Meta Description:
Unlike the Title Tag, the Meta Description provides more information on the content of a page. The purpose of the Meta Description tag is to give the user a better idea of the page’s content and also urge them to click on the link to open the page. Same as the Title Tag, it must be unique to every page. Meta Descriptions are around 155-160 characters. This is the first section where writers can implement their creativity to come up with attention-grabbing words. As it has a larger character limit, there is also an opportunity to integrate more main keywords.
Performing keyword research specifically for your business:
Keywords are words and phrases that relate to your content. However, in SEO, they are more relevant to the search queries of the searchers. These phrases are integrated at several places throughout the page, in title and meta tags. The keywords you target determine what kind of traffic you will get. In order to get the right keywords, expert Digital Marketing Agency like Vxplore Technologies first get a good idea of the search intent behind a query related to their business and then proceed. It is also important to have some customer demographics in place when targeting keywords and before curating content.
Curating content that provides value to your visitors:
The content of a page has a crucial impact on the overall ranking among organic search results. While it is able to impress both the search engines and the visitors, it must be aimed at impressing the audience. Prioritizing the favorability of the visitors is necessary as they are the ones who will convert into customers or help achieve the goals. The content writer’s aim should be to provide value by giving solutions and answers to the visitor’s queries. Content is also the part where most keywords can be integrated. The targeted keywords must be integrated at appropriate spots in the content and must be relevant. The Best Digital Marketing Company in India, Vxplore Technologies, takes into consideration that in order to rank, White Hat SEO is used and Black Hat SEO techniques are strictly avoided.
Getting your on-page and off-page SEO on track:
In simple words, On-Page SEO involves improving aspects of your website that are within your control using SEO factors and techniques. Off-Page SEO factors and strategies promotes a website or brand throughout the internet. This is what SEO consists of, and requires certain skills and expertise which can only be provided by a Digital Marketing Agency and its professionals.
On-Page SEO includes:
- Writing good content
- Selecting good keywords
- Placing them in the right places
- Providing an appropriate title for each page, etc.
Off-page SEO involves:
- Link building
- Increasing link popularity
- Search engine optimization
- Link exchange
Delivering timely detailed reports:
In the end, it always comes down to numbers and graphs. Therefore, Vxplore Technologies always ensures that our clients receive the SEO reports on time. Through the report, they have access to all details, such as the amount of traffic generated, the bounce rate, the progress in the ranking, the number of backlinks gained, the number of clicks, and similar metrics within that campaign period.
Our reports keep our clients at ease; they get surety that their campaign is in capable hands. These reports also help us to analyze the progress, where we lack behind, and make adjustments to the next phase of the campaign.
By now, you must have understood that our SEO Packages cover all necessary SEO Services to help your business reach the desired heights. Make your business the best in the country with the assistance of the Best Digital Marketing Company in India, Vxplore Technologies.