Performance Marketing Paid Ads That Pay For Themselves.
Google, Meta, and LinkedIn campaigns engineered for ROI — not reach. Every rupee tracked, every lead attributed, every month reported back to revenue.
Platforms & Campaign Types
We manage the full paid media mix — wherever your audience is
Google Ads
Capture people actively searching for your product. The highest-intent channel in paid media — when someone Googles your service, you need to be there.
Campaign Types:
- ✓Keyword research & negative lists
- ✓Quality Score optimisation
- ✓Smart bidding strategies (tCPA, tROAS)
Meta Ads
Facebook and Instagram ads for awareness, lead gen, and retargeting. Best for B2C and visual products. Advantage+ audiences, custom audiences, and lookalikes.
Objectives:
- ✓Pixel + CAPI setup for accurate tracking
- ✓Creative A/B testing
- ✓Custom & lookalike audiences
LinkedIn Ads
B2B demand generation reaching decision-makers by job title, seniority, industry, and company size. Higher CPL but unmatched targeting precision for enterprise deals.
Ad Formats:
- ✓Job title + seniority targeting
- ✓Native Lead Gen Form setup
- ✓CRM sync (HubSpot, Salesforce)
Retargeting Campaigns
Re-engage visitors who didn't convert. Website visitors, video viewers, lead form openers — segmented by behaviour and served relevant ads at the right time.
- ✓Audience segmentation by page visited
- ✓Sequential messaging strategy
- ✓Cross-platform retargeting
Landing Page Optimisation
Ads without great landing pages are money wasted. We design and A/B test high-converting landing pages that match ad messaging and maximise CVR.
- ✓Ad message match
- ✓A/B testing headlines & CTAs
- ✓Mobile-first, fast-loading
Conversion Tracking & Attribution
We set up proper tracking before the first ad goes live. GA4, GTM, Meta CAPI, LinkedIn Insight Tag, and UTM framework — every lead source is identified.
- ✓GA4 + GTM full setup
- ✓Server-side tracking (CAPI)
- ✓Multi-touch attribution model
Tools & Technology We Use
Ad Platforms
- • Google Ads
- • Meta Ads Manager
- • LinkedIn Campaign Manager
- • Google Merchant Centre
- • DV360 (programmatic)
Tracking & Analytics
- • Google Analytics 4
- • Google Tag Manager
- • Meta CAPI (server-side)
- • Hotjar / Microsoft Clarity
- • Looker Studio (reports)
CRO & Landing Pages
- • Unbounce / Instapage
- • Google Optimize
- • VWO (A/B testing)
- • Custom Next.js pages
- • Typeform / HubSpot forms
CRM & Reporting
- • HubSpot CRM
- • Salesforce
- • Looker Studio dashboards
- • Supermetrics
- • Slack weekly digests
Vxplore vs Typical Marketing Agency
Why clients switch to us after being burnt elsewhere
| What Matters | Vxplore | Typical Agency |
|---|---|---|
| Tracking setup | Day 1, before any ad spend | Often skipped or basic |
| Monthly reporting | Revenue + leads by channel | Impressions, clicks, reach |
| Product understanding | Deep — we may have built it | Surface level |
| Landing pages | Included + A/B tested | Extra cost or ignored |
| Contract terms | Month-to-month | 6–12 month lock-in |
| Ad account ownership | Always yours | Often held by agency |
Industries We Run Campaigns For
Performance marketing across sectors — with industry-specific benchmarks and creative
Ecommerce & D2C
Google Shopping, Meta dynamic ads, retargeting, and abandoned cart campaigns. ROAS tracking down to SKU level.
See Case Study →EdTech & Coaching
Lead generation for courses, admissions, and tutoring. High-volume lead funnels with quality scoring and CRM integration.
See Case Study →Healthcare & Clinics
Appointment booking campaigns for hospitals, clinics, and wellness brands. Compliant ad creatives with local geo-targeting.
See Case Study →Real Estate
High-ticket lead generation for builders and brokers. Meta lead forms, Google Search, and WhatsApp integration for fast follow-up.
See Case Study →B2B SaaS
LinkedIn + Google Search campaigns for SaaS demo bookings and free trial signups. ABM-style targeting by company and role.
See Case Study →Professional Services
Lead generation for CA firms, law offices, financial advisors, and consultancies. Local and national campaigns with call tracking.
See Case Study →Our Campaign Launch Process
From brief to first leads in 4 weeks
Discovery & Audit
Review existing accounts, competitor ads, industry benchmarks, and target audience profiles.
Tracking Setup
GA4, GTM, pixel, CAPI, and UTM framework installed and verified before any spend.
Campaign Build
Ad structure, keywords, audiences, creatives, landing pages, and bid strategies set up and reviewed.
Launch & Optimise
Go live, daily monitoring for the first 2 weeks, weekly bid and creative adjustments.
Monthly Report
Revenue-linked report delivered every month. Scale winners, pause losers, plan next 30 days.
Pricing & Engagement
Management fee is separate from your ad spend budget
Starter
Single platform management. Ideal for businesses starting with paid ads or testing a new channel.
per month + ad spend
- ✓1 platform (Google or Meta)
- ✓Up to ₹1L/month ad spend
- ✓Full tracking setup
- ✓Monthly performance report
Growth
Multi-platform management with landing page optimisation and CRM integration.
per month + ad spend
- ✓2 platforms (Google + Meta)
- ✓Up to ₹3L/month ad spend
- ✓Landing page design & A/B test
- ✓CRM integration + lead scoring
Scale
Full-funnel performance marketing across all major platforms with dedicated campaign manager.
based on scope & ad spend
- ✓Google + Meta + LinkedIn
- ✓₹3L+ monthly ad spend
- ✓Dedicated campaign manager
- ✓Weekly calls + Looker Studio dashboard
Why Choose Vxplore for Performance Marketing
What sets us apart from a traditional ads agency
Product-Aware Marketing
We may have built your product. Our ads team understands your users, your conversion funnel, and your value proposition — not just your ad account.
Tracking Before Spending
We set up proper tracking before we spend a single rupee. GA4, CAPI, UTMs — every conversion is attributed. No blind spend, no guesswork.
Your Ad Account, Always
Your Google and Meta accounts are always yours. We work inside your accounts — never in our own. If you leave, you take everything.
Month-to-Month Contracts
No 6-month lock-ins. We earn your retainer every month by delivering results. If we're not generating ROI, you shouldn't be paying.
Constant A/B Testing
We test headlines, creatives, audiences, and landing pages every sprint. Campaigns improve every month — not plateau after the first 3 weeks.
India & Global Campaigns
We run campaigns in India (Hindi + English), US, UK, and Australia. Multi-language ad copy, geo-specific bidding, and regional creative strategies.
Common Questions
Frequently Asked Questions
Everything you need to know about performance marketing with Vxplore
Performance marketing tracks every rupee to a measurable result — clicks, leads, or conversions. Unlike traditional advertising, you know exactly what each campaign generates in revenue, not just impressions.
Google Ads (Search, Display, Shopping, YouTube, PMax), Meta Ads (Facebook and Instagram), LinkedIn Ads, and programmatic display. We recommend channels based on your audience and goals.
Ecommerce clients typically see 3–6x ROAS on Google Shopping and Meta. B2B clients on LinkedIn see lower ROAS initially but higher deal values. We set realistic targets based on your industry benchmarks and improve month-on-month.
We recommend a minimum ad spend of ₹30,000/month to generate statistically meaningful data for optimization. Management fee is separate from ad spend.
We set up Google Tag Manager, GA4 conversion events, Meta Pixel + CAPI, LinkedIn Insight Tag, and UTM parameters for every campaign. Unified attribution model maps every lead to its source channel.
Google Search campaigns generate leads within 2–4 weeks. Meta and LinkedIn take 4–8 weeks to exit the learning phase. We set 30/60/90-day milestones so you know what to expect at each stage.
Yes. Our service includes ad copywriting, creative briefs, and basic static ad design. Video ads and premium creative production are scoped separately. We A/B test multiple variations from day one.
Management fee starts at ₹15,000/month for a single platform with ad spends up to ₹1L/month. Multi-platform management is ₹30,000/month+. Ad spend budget is separate from the management fee.
Ready to Build?
Ready to Run Ads That Actually Pay?
Tell us about your product, target audience, and current channels. We'll send a free audit and campaign recommendation within 48 hours.
~$350/mo
$350–$900/mo
$900–$2.4K/mo
$2.4K–$6K/mo
$6K+/mo
Vikash will personally review your project and reply within 4 hours on a business day.
See our work →