PPC Management — Google Ads That Win Auctions and Lower Your CPC.
Search, Shopping, Display, and YouTube campaigns managed end to end. Quality Score optimisation, smart bidding, and full attribution so every rupee spent is accounted for.
Google Ads Campaign Types We Manage
The full Google Ads ecosystem — matched to your goals and budget
Search Campaigns
Capture users actively searching for your product or service. Text ads appearing at the top of Google results — the highest-intent moment in digital advertising.
- ✓Keyword research with intent and competition analysis
- ✓Responsive Search Ads with ad strength optimisation
- ✓Negative keyword lists to eliminate wasted spend
- ✓Quality Score monitoring and improvement
Shopping Campaigns
Show your products with images, prices, and ratings at the top of Google — perfect for ecommerce. Google Shopping drives higher CTR and purchase intent than text ads.
- ✓Google Merchant Center setup and feed optimisation
- ✓Product title, description, and GTIN optimisation
- ✓Standard Shopping + Performance Max campaigns
- ✓ROAS-focused bidding with product-level reporting
Display & YouTube
Stay top of mind across the Google Display Network and YouTube. Best for remarketing to past visitors and building brand awareness with high-frequency visual ads.
- ✓Remarketing audiences from GA4 and website visitors
- ✓Custom affinity and in-market audience targeting
- ✓YouTube TrueView and bumper ads management
- ✓Responsive Display Ads with asset testing
Performance Max
Google's AI-driven campaign type running across Search, Display, YouTube, Gmail, and Maps simultaneously. Powerful when set up correctly — dangerous when set up wrong.
- ✓Strategic asset group structure by product/service
- ✓Audience signal configuration for faster learning
- ✓Brand exclusion to protect Search impression share
- ✓PMax + Search co-existence strategy
Conversion Tracking Setup
Without accurate conversion tracking, even great campaigns optimise toward the wrong goal. We set up GA4 events, enhanced conversions, and call tracking before spending a single rupee.
- ✓GA4 → Google Ads conversion import
- ✓Enhanced conversions for first-party data
- ✓Call and form conversion tracking via GTM
- ✓Micro-conversion setup to feed smart bidding data
Quality Score & Smart Bidding
Quality Score is the hidden lever that cuts your CPC without cutting your position. We obsess over ad relevance, expected CTR, and landing page experience — then layer smart bidding on top.
- ✓Ad relevance and landing page alignment audits
- ✓QS improvement before launching smart bidding
- ✓Bidding strategy transitions with performance guardrails
PPC Tools We Use
Professional tooling at every stage of the campaign lifecycle
Keyword & Research
Campaign Management
Tracking & Attribution
Reporting
Vxplore PPC vs Typical Google Ads Agency
What separates a Quality Score-obsessed agency from the rest
| What We Do | Vxplore | Typical Agency |
|---|---|---|
| Quality Score focus | ✓ Target QS 8–10 on all keywords | Rarely optimised |
| Conversion tracking | Set up before first rupee spent | Basic or missing |
| Negative keywords | 500+ at launch, weekly additions | Minimal ongoing work |
| Landing page CRO | ✓ We build and optimise LPs too | Not offered |
| Reporting | CPC, ROAS, CPA + revenue | Clicks and impressions |
| Smart bidding transition | Data-gated, properly timed | Applied on day 1 without data |
Industries We Run PPC For
Sector-specific keyword strategies and bidding approaches
Ecommerce & D2C
Google Shopping + PMax with tROAS bidding, product feed optimisation, and cart abandonment retargeting
SaaS & Tech
Bottom-of-funnel keyword targeting for demo and trial signups with tCPA bidding and competitor keyword strategy
EdTech
Course and demo class campaigns with custom intent audiences and lead form extensions
Real Estate
Location-based PPC with property type and price range targeting, local extensions, and lead tracking
Healthcare
HIPAA-aware search ads for appointment bookings with call extension and local service ad integration
Professional Services
High-intent local search campaigns for CA firms, legal services, and consultants with call tracking
Our PPC Management Process
A methodical 5-step approach — setup right before scaling fast
PPC Audit
Audit existing campaigns, tracking setup, keyword gaps, and wasted spend
Tracking & Structure
Set up GA4 conversions, GTM, campaign structure, and ad groups
Quality Score Lift
Optimise ad relevance, CTR, and landing pages to hit QS 7+ before scaling
Smart Bidding
Transition to tCPA / tROAS once 30+ conversions/month achieved
Scale & Report
Weekly optimisation, monthly CPA/ROAS report, and budget scaling plan
PPC Management Plans & Pricing
Transparent management fees in INR — ad spend always separate
PPC Starter
For businesses running a single campaign type (Search or Shopping) on a focused budget looking to reduce CPC and improve conversion rate
- ✓1 campaign type (Search or Shopping)
- ✓Keyword research + negative keyword list
- ✓GA4 + GTM conversion tracking setup
- ✓Quality Score monitoring + optimisation
- ✓Weekly bid adjustments + monthly report
Full PPC Management
Multi-campaign management with Search, Shopping, Display, and remarketing — plus landing page CRO and full attribution reporting
- ✓Everything in PPC Starter
- ✓Search + Shopping + Display + Remarketing
- ✓Landing page CRO recommendations + A/B tests
- ✓Smart bidding transition (tCPA / tROAS)
- ✓Audience and remarketing list management
- ✓Weekly optimisation + Looker Studio dashboard
- ✓Dedicated PPC strategist
Enterprise PPC
For high ad-spend accounts (₹5L+/month), Performance Max, YouTube campaigns, and multi-market campaigns requiring dedicated management
- ✓Everything in Full PPC Management
- ✓Performance Max + YouTube campaign management
- ✓Multi-market (India + international) campaigns
- ✓Custom ad creative production for display/video
- ✓Monthly budget scaling strategy + forecast
- ✓Weekly strategy calls + dedicated account team
Why Vxplore for PPC?
Most PPC agencies focus on the bid. We focus on Quality Score — because a QS 9 keyword costs half as much per click as a QS 5 keyword for the same position. Before we touch the bid strategy, we fix the fundamentals.
We fix Quality Score first, then scale
Improving QS from 4 to 8 cuts your CPC by up to 50% for the same position. We never scale spend before QS is optimised.
We build the landing pages too
Landing page experience is 1/3 of your Quality Score. As a full-stack agency, we build and CRO-optimise the landing pages your ads send traffic to.
Tracking is set up before day one
We never launch a campaign without full conversion tracking in place. GA4 events, enhanced conversions, and call tracking are configured before the first rupee is spent.
Common Questions
Frequently Asked Questions
Common questions about our PPC management services
PPC means you pay each time someone clicks your ad. Google Ads runs an instant auction when a user searches a keyword — your bid and Quality Score determine your ad position. You only pay for clicks. It’s the highest-intent paid channel because users are actively searching for what you offer.
Quality Score (1–10) rates your ad relevance, expected CTR, and landing page experience. A QS 8 keyword costs up to 50% less per click than a QS 4 keyword for the same position. Vxplore priorities QS optimization as a core part of every PPC campaign before scaling spend.
Search, Shopping, Display, YouTube, Performance Max, and Demand Gen. We recommend the right campaign mix based on your goals, product type, and budget — not what’s easiest for us to manage.
Smart bidding uses Google AI to set bids per auction using device, location, time, and user signals. Strategies include tCPA, tROAS, and Maximize Conversions. It typically outperforms manual bidding once you have 30+ conversions/month. We transition campaigns to smart bidding at the right data maturity point.
We set up GTM with GA4 conversion events, import those goals into Google Ads, and implement enhanced conversions for first-party data accuracy. We also set up micro-conversions to give Google’s algorithm more data to optimize against from day one.
We recommend minimum ad spend of ₹25,000/month to generate meaningful optimization data. For ecommerce and Shopping campaigns, ₹40,000–₹80,000/month is recommended for significant ROAS improvement. Our management fee is charged separately from ad spend.
Google Search campaigns generate clicks and leads from day one. Campaigns take 2–4 weeks to exit the learning phase. Month 1 is setup and data collection, month 2 is optimization, month 3+ is scaling. We set 30/60/90-day milestones and report weekly on key metrics.
Management starts at ₹15,000/month for a single campaign type with ad spend up to ₹1 lakh/month. Multi-campaign accounts start at ₹30,000/month. Large ad spend accounts use a percentage of spend model. Ad spend is always separate from the management fee.
Ready to Build?
Ready to Lower Your CPC and Scale Your Campaigns?
Get a free PPC audit — we'll review your Quality Scores, wasted spend, conversion tracking, and campaign structure in 48 hours.
~$350/mo
$350–$900/mo
$900–$2.4K/mo
$2.4K–$6K/mo
$6K+/mo
Vikash will personally review your project and reply within 4 hours on a business day.
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