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Exoticamp - Boosting Revenue from ₹8L to ₹30L in Just 4 Months

The Issue - Exoticamp wanted to increase its revenue and reach a broader audience while maximizing cost-efficiency in its campaigns. With a seasonal product offering, the challenge was to optimize ad spend for high-conversion periods and build brand loyalty.
Services Used:
Google Ads Management
Youtube Ads Management
FB Ads
Management
Instagram Ads Management
WhatsApp Marketing Automation

Client

Exoticamp, a unique outdoor camping experience provider in India

Objective

Drive increased bookings and boost revenue while maintaining high ROAS

Challenges

Exoticamp needed to convert new visitors into customers effectively while maintaining high returns on ad spend.

Increase Bookings & Revenue

Boost revenue substantially while maintaining a high ROAS.

Optimize Ad Spend

Strengthen Exoticamp’s visibility across key travel seasons.

Grow Brand Awareness

Optimize campaigns to increase retention and repeat bookings.

The approach

Seasonal Campaign Segmentation

Created and segmented campaigns tailored to high and low travel seasons, aligning budget allocations to maximize conversions during peak periods.

Advanced Audience Targeting

Developed audience segments for new and returning users, focusing on retention strategies for existing clients and custom ads for new audiences.

Optimized Ad Placements on Facebook and Instagram

Leveraged targeted placements to drive engagement where Exoticamp’s audience was most active, prioritizing visuals that reflect unique camping experiences.

Bid Optimization for High-Conversion Periods

Implemented bid strategies that increased visibility and reduced costs during key engagement windows, ensuring the best possible ROAS.

Use of Dynamic Ads for Personalized Content

Deployed dynamic ads to personalize travel offerings, driving higher click-through rates and encouraging quick conversions.

Performance Monitoring and Data-Driven Adjustments

Set up daily performance tracking and ongoing analysis to fine-tune ads, optimize for high CTR, and adjust creative based on engagement metrics.

Results

Revenue Increase

Grew from ₹8L to ₹30L in 4 months.

Enhanced ROAS

Achieved a 5:1 return on ad spend.

Higher Engagement

Increased session time by 30% and repeat visitor rate by 45%.

FAQ's

Performance marketing is a results-driven approach where advertisers pay only for completed actions, such as clicks or conversions. This method is highly effective for travel companies as it optimizes ad spend by focusing on specific goals like bookings or lead generation, maximizing your return on investment (ROI).

Our team combines data-driven audience targeting, conversion-optimized ads, and ongoing campaign optimization to drive up to 10x ROAS. We closely monitor and adjust campaigns to ensure maximum efficiency, reaching high-intent customers and driving meaningful results for your brand.

We advertise across major digital platforms, including Facebook, Instagram, Google Ads, and more. Each platform is selected based on your target audience, allowing us to maximize your brand reach and engagement in the channels where potential customers are most active.

Many of our clients have seen exponential growth, including a 10x increase in sales-qualified leads and substantial revenue boosts within just a few months. We set customized, realistic goals and deliver measurable results, consistently optimizing to meet or exceed those objectives.

We use advanced tracking and analytics tools to monitor key performance indicators (KPIs), including ROAS, conversion rates, lead quality, and ad engagement. Our team shares regular reports, offering full transparency into campaign progress and adjustments.

Absolutely! By focusing on targeted ad creatives, retargeting strategies, and conversion-optimized funnels, we help travel companies like yours turn visitors into bookings while building long-term customer relationships for ongoing engagement.

We utilize a combination of demographic data, behavioral insights, and lookalike audiences to reach travelers with a high likelihood of booking. This precise targeting helps minimize budget wastage and ensures ads reach those most interested in your services.

Budgets vary based on goals, competition, and target locations. We work with you to determine a budget that aligns with your objectives, then optimize ad spend for maximum impact. Many of our clients see success with moderate budgets due to our efficiency-focused strategies.

Yes, our team collaborates with clients to create and optimize ad visuals and messaging. We run A/B testing on creatives to find the most effective combinations, ensuring your ads resonate with your target audience and drive higher engagement.

Absolutely. We work with both established and new brands, guiding you through the process and setting up your campaigns from scratch if needed. We’ll handle everything, from initial setup to ongoing optimization, so you can focus on growing your business.

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