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Digital marketing is a growing field, and the demand for the field is always high. It has everything that today’s generation is looking for. If you have a creative mind, use your unique ability in creating something different for the promotion of companies. The limit of digital marketing is extending, and companies are searching for different skills in digital marketers so that they can handle the job with responsibility. Gone are those days when digital marketing worked on social media platforms only. Now, they create content, they plan marketing strategies, they do SEO, and they participate in the active promotions. Vxplore Technologies has been in the industry and has trained many people to make more efficient digital marketers as the age demands.

Vxplore Technologies has a business presence in France and India. Contact the team if you want to add something extra to your marketing strategies.

We believe that digital marketing skills cover every needed strategy to promote your website. We come up with five important skills that you must learn if you want to build a career in the field of digital marketing, and they are – search engine optimization, social media marketing, content marketing, data analytics, and product and UX design.

Content marketing:

This skill is a must for all digital marketers. They must know how to create content to grab the attention of customers. From the keyword research to traffic forecast and competitors’ analysis, they handle everything dedicatedly. They have to be fluent in creating content of different formats, including written, video, audio, and more. This key skill is very much important for you.

Search engine optimization:

A digital marketer has enough idea about SEO or search engine optimization. Search engine optimization these days extend to the areas of schema mark-ups and other advanced areas. When you read SEO, try to include every detail of search engine optimization with the knowledge of local SEO, engaging content, on-page ranking, site backlink, UX designs, and more. Digital marketing is a vast area, and you will be a marketer when you engage with the best digital marketing practices.

Social media marketing:

You must have a creative mindset when you are planning for social media marketing. Know how to make different plans for organic and paid social channels. Data is the power of any planning any marketing strategy. Use the real data to track the conversion.

Data analytics:

A digital marketer must be a data analysis too. You need to properly structure and store data. Try to measure conversion goals by implementing cross-platform tracking tools. You must have a clear proficiency in data visualization tools.

Product-driven marketing and UX:

Understand users’ acquisition and retention from internal product purchases. Design an engaging landing page also. Think about the A/B testing. Your approach should be data-driven for your websites and marketing.

Digital marketing is a vast world and you can be a leader of all with your knowledge that can handle everything with unique strategies. Contact Vxplore Technologies and learn more about the strategies. Vxplore Technologies is one of the best digital marketing companies in India and France. Contact us to know more.  

Without your site’s proper search engine optimization, your content cannot rank on the search engine result page. So, optimize your website and make your content to be counted on the first page. Having a website is not everything. The rank on the search engine result page is everything. It increases your visitors, enhances your sales, and makes you popular. If you want to optimize your website, Vxplore technology will give you complete support. We have a business presence in India and France, but our clients spread across the world.

We keep the optimization strategy simple. We change our rules as per Google and we learn new things to keep us always updated for changing our strategies. Here, we discuss some important elements that you need for your website SEO. If things are too technical for you, contact us. Our experienced optimizers will do everything to rank your page.

Understand the Google algorithm:

It is a tough process because Google is always changing algorithms without announcing it. So, keeping your eyes on the change is difficult, but we use some authorized way to check the Google algorithm which allows us to do more with your website.

SSL encryption:

If your site is not SSL encrypted, you will get no visitor. So, encrypt your website with the SSL and offer a trusted and secured place to visit for your users. If you do not know anything about the SSL creation, you can watch a guide video or you can also call our SEO team for your website.

Structured data:

Structured data has become very popular for a website. If you write great content, you will get views above other pages on the rank ‘O’. it earns you more traffic for your website. Let us apply the structured data for your content. We have the best SEO team for your website. They check everything and fix all issues related to your website SEO.

Title tags:

Title tags are important for your website and you need to craft them rightly. A 55-character title is the best for your pages. The title will appear on the search engine result page and it is directly viewed by your users. So, try to design the title tags in the right way.

Meta description:

Your meta description, like title tags, also helps your visitors to know about the page. It shows 160 characters, so keep it simple and attractive. If you are successful in designing the right meta description, you can increase the click-through-rate of your website.

Contact Vxplore Technologies and learn about SEO. Design the best thing for your websites. The SEO team will help you in many ways. Hire our SEO team for your websites. We work from both India and France and we have clients worldwide.

Traffic is the main thing for your website. It is true that having high counting visitors to your site is really hard. But, some strategies are definitely there that make this tough task easier. Besides, you need to make a website for your consumers, not for search engines. When consumers find beneficial things on your site, they will love to visit you again and again. Those who want to gain an edge over their competitors, here are some options that improve website traffic.

Advertise your site:

Advertise your website very well with so many available options like social media advertising, display advertising, paid searches, and more. You need to build your brand and make your site visible to others. Set your campaign goal rightly measuring both pros and cons that different channels offer to you.

Be social:

Social media has opportunities to promote your content. Use the benefits that Google+, Facebook, Twitter, and other social media platforms are offering to you. Twitter is for the short content that can bring the best engagements to your site. When you want to improve website traffic, you have to be social.

Mix up your strategy:

Rather than sticking to one agenda, try to mix different content marketing options. Post long length content and short informative blog. Videos and infographics are also great for stealing the readers’ attention. Pay attention to all of them.

Great Headlines:

Headlines are always important to catch the reader’s attention. Try to give it an emotional touch or a surprising element. Don’t make it too creative to understand.

Practice On-Page SEO:

On-Page SEO is surely great because it improves the navigation for your site. Are using the right image ALT texts? Are you implementing an appropriate internal linking strategy? On-page SEO is important and you should practice it with an aim to improving your website.

Use long tail keywords:

Remember that the search engine optimization is changing, especially after the introduction of the voice search option. Using long tail keywords gives your site a better chance to get a good rank on the search engine result page. You can take a help from different tools such as Keyword planner for identifying the best keyword for you.

Invest time in guest blogging:

Guest blogging is really beneficial for your company. It is an important step to improve website traffic. When you publish your blogs on others’ site, you are targeting the third party’s consumers also and encourage them to visit your site through it.

Referral traffic:

When back link is an essential thing for companies, begging for them would not be an ideal option for you. Instead, write compelling content which has values to be linked by others.

LinkedIn for your content:

LinkedIn can bring you the needed attention if you are consistent on this social platform. This site is truly much more than you think. Post your content on it and boosts your view.

Apply Schema Micro data:

Schema data makes the indexing easier because search engines bots easily find your content when you implement the schema micro data.

Email Marketing:

Email marketing can bring a significant amount of traffic to your site when you design it flawlessly. This is really beautiful and you can include your best choices.

There are many factors that really encourage your website traffic. Use search engine optimization and digital marketing plan effectively. Hire the best company that has years of experience in the field. When your business is promoted by the best optimizers, you can feel relaxed for your digital presence. Vxplore Technologies are always thriving in the search engine optimization. With advanced trends and new tools, we are giving you a better place in the digital world.

 

 

 

 

Having a Bigcommerce store is not enough to glide the ladder of success. To hit the market with your ecommerce store, you should concern about the SEO of your website as it is the most important tool that can bring you a lot of traffic and make you visible at the top of the Google’s search board. Ecommerce stores based on Bigcommerce now can improve their traffic by following these amazing SEO tips of Bigcommerce:

Bigcommerce Feature 1:

Bigcommerce on-page optimization is a vital SEO feature, which is mostly found in maximum ecommerce platforms. This feature mainly helps in putting the keywords that the search engine can find out your website as a search result. In this feature, the experts develop the HTML of your web page on the usage of the keywords. In this feature,, making SEO set-up in every page is the main strategy but Bigcommerce apply the best key, which involves SEO engagement in 20% pages that can bring out 80% result. But before you start working on it, having had a clear idea of applying keywords is necessary.

Bigcommerce Feature 2:

HTML development of a site helps the search engine to figure out the title of the web page text, which helps the search engine to find out the website. But it doesn’t work every time. Clear idea of internal content helps in an accurate search result delivery. Search engines have their own standard of micro data analysis. This standard comes inbuilt with the Bigcommerce website, which indulges it to get a better rank.

Bigcommerce Feature 3:

Google choose those websites for best ranking, which do not take much time to get loaded. Bigcommerce has its own content delivery network, which helps your website to get visible on the search result and get buffered quickly. This one of the vital Bigcommerce search engine optimization strategies.

Client’s role to boost up the SEO ranking:

  • Good keyword research can boost up the efficiency of your website.
  • proper usage of all the given SEO tools by the eCommerce platform is necessary.
  • Opt SEO based templates available in Bigcommerce to score more on the search board.
  • Having the product page only, is not enough. Having a great blog support is necessary to build up a successful eCommerce website.

People, who study well about the improvement of websites know that the fast loading of a site is so important. It directly affects the conversion rate optimization and search engine optimization of a site, which takes time to get loaded. After all, user experience matters. Not only that, the speed of page loading can be considered as one of the vital ingredients of Google’s recipes to examine the quality of a site and it also includes the responsiveness of your eCommerce store. Here enters the Bigcommerce store design. Among several reasons of quick page loading, this is the one which can change the dimension of online business. That’s why the eCommerce platform users are always suggested to try out the Bigcommerce store design services if they really want to experience a real good difference in their businesses.

Misconception about page loading:

Every eCommerce Site owner expects that people will see their products, check out content and know about their philosophy behind these awesome creations. But to do so, one must need to get into your website first. Too much delay in web page loading makes the viewers impatient and leads them to other websites, which is certainly a disadvantage for you. According to the sources, even seconds of delay in loading might decrease the view up to 7%. In addition, if the bounce rate is high your website starts getting poor ranks on the Google search result.

Nobody thinks about this problem and keep on putting anything on their sites, which causes a big loss. Honestly, none of the viewers think that they would like to wait until the page is loaded.

Bigcommerce websites are now faster than before:

According to a report, prior to 2010 people were ready to wait for 8 seconds until the page gets loaded. But now, a maximum number of viewers will shift on other sites. This problem is closely observed by the BigCommerce experts and they have sort out the problem with Bigcommerce store design. Now the Bigcommerce stores with the best conversion rate even take maximum 2 seconds to get loaded. It calculates the difference of each second and decreases the rate of conversion up to 7%. The Bigcommerce engineers have also reduced the time of average network response by 30%.

This development has been done by the Bigcommerce professionals that site owners can get maximum customers before the season goes off. To make every moment equally successfully, a team of Bigcommerce engineers does certain measurements in various ways. They have limited the conversion rate in every case and reduced server time rate up to 50%. But it will then even take more time if the server time of clients’ browser is maximum. The statistical view of the visited crowd on websites are monitored over graphs in every five minutes to maintain a level of success on the daily basis. Bigcommerce status page is a part of Bigcommerce store design services that has made the process of monitoring business growth easier and faster. These graphs also show the variation network response time to measure the delay from both the ends of clients and owners. Though the server response figure is important to figure out the condition of the network carrying the data but not an ultimate measurement to find out the growth of an eCommerce business.

Bigcommerce has improved the speed of site loading up to 30% and upgraded Bigcommerce store design including the developments in CDN providers, network tuning settings, hardware and software settings of the serve and much more. According to the figure of last year, the blended response time has improved up to 369 milliseconds in average