VXPLORE - Adding reality to your imagination

Get Started Now!

Request your Fast and Free Quote

    In the field of Digital Marketing, the biggest challenge that professionals face is Google Algorithm Updates. Vxplore Technologies, a Digital Marketing Agency in India, first explains, “What is Google Algorithm?”. It is a broad topic to cover as it is Google’s system designed to provide relevant results and data depending on the search queries of the user. Google Algorithm updates focus on serving optimum quality, user experience and relevant results for search queries to its users. These algorithm updates are also Google’s defence strategy against misusers of loopholes to rank up on the SERP.

    In the starting years of Google Search Engine, the number of updates was quite less than today’s frequency. The updates are pushed so often that it is arduous to keep track of the updates even for one of the Best Digital Marketing Companies in India, like Vxplore Technologies. However, Vxplore Technologies have experts with keen eyes that have no chance of missing an important update and its changes.

    Here is the complete history of vital Google updates since 2003

    Here is the complete history of vital Google updates since 2003:

    1. The first major update is Florida Update – November 16, 2003
    2. The Jagger Update – September 1, 2005
    3. The Big Daddy Update – December 15, 2005
    4. The Vince Update – January 18, 2009
    5. The Caffeine Update – August 10, 2009
    6. The May Day Update – April 28, 2010
    7. The Panda Update – February 23, 2011 – January 11, 2016
    8. Freshness Update – November 3, 2011
    9. Page Layout Update – January 19, 2012
    10. The Penguin Update – April 24, 2012 – September 23, 2016
    11. Exact Match Domain Update – September 28, 2012
    12. Payday Loan Update – June 11, 2013
    13. The Hummingbird Update – September 26, 2013
    14. Page Layout Refresh Update – February 6, 2014
    15. The Pigeon Update – July 24, 2014
    16. The Mobile Friendly Update – April 21, 2015
    17. Quality Update – May 3, 2015
    18. The RankBrain Update – October 26, 2015
    19. Panda Core Algorithm Incorporation – January 11, 2016
    20. Penguin Update 4.0 & Core Algorithm Integration – September 23, 2016
    21. Unnamed Update – November 10, 2016
    22. Intrusive Interstitials Update – January 10, 2017
    23. February 1 Update – February 1, 2017
    24. February 7 Update – February 7, 2017
    25. The Fred Update – March 7, 2017
    26. June 25 Update – June 25, 2017
    27. The Fall Flux – September 8, 2017
    28. The Maccabees Update – December 12, 2017
    29. Broad Core Algorithm Update – March 9, 2018
    30. A “Small” Update – September 27, 2018
    31. Unconfirmed Halloween Update – October 31, 2018
    32. Valentine’s Day Update – February 13, 2019
    33. The Florida 2 update – March 12, 2019
    34. June 2019 Core Update – June 2, 2019
    35. The Featured Snippets Update – August 1, 2019
    36. The BERT Update – October 25, 2019
    37. The BERT (Worldwide) Update – December 9, 2019
    38. January 2020 Core Update – January 13, 2020
    39. The Featured Snippet Deduplication – January 22, 2020
    40. May 2020 Core Update – May 4, 2020
    41. December 2020 Core Update – December 3, 2020
    42. The Passage Ranking Update – February 10, 2021
    43. The Product Reviews Update – April 8, 2021
    44. The Known Victims Protection Update – June 10, 2021
    45. The Page Experience Update – June 15, 2021
    46. The June 2021 Spam Update – June 23, 2021
    47. The Spam Update Part 2 – June 28, 2021
    48. July 2021 Core Update – July 1 & July 12, 2021
    49. The Google Link Spam Algorithm Update – July 26, 2021
    50. Google Spam Update – November 3, 2021
    51. Broad Core Update – November 17, 2021
    52. November 2021 Local Search Update – November 30, 2021
    53. December 2021 Product Review Update – December 1, 2021
    54. The Page Experience Update – February 22, 2022
    55. March 2022 Product Algorithm Update – March 23, 2022
    56. May 2022 Core Update – May 22, 2022
    57. July 2022 Product Reviews Update – July 27, 2022
    58. The Helpful Content Update – August 25, 2022
    59. September 2022 Product Review Update – September 20, 2022

    The first major update is Florida Update – November 16, 2003:

    Florida Update shook all SEO malpractitioners like a storm. It was the first update solely focusing on SEO. Websites that used “Black-Hat SEO“, techniques like keyword stuffing, hidden links, private link networks etc, to win the auction by bidding on high-ranking keywords got negatively ranked. Their rankings were utterly wiped out.

    The Jagger Update – September 1, 2005:

    After punishing the Black Hat SEO practitioners with the Florida update, it was the turn of people to use paid and spam links as backlink-building techniques. This update rolled out in three phases and focused entirely on Backlink building. By November 2005, the three phases were complete, setting strong regulations against spam backlinks.

    The Big Daddy Update – December 15, 2005:

    The Big Daddy update focused on URL canonicalization and redirects. The previously released Jagger Update filtered out the websites with paid links using unethical linking methods. These websites weren’t added to the Big Daddy servers. This update took a long time to roll out completely and lasted between December 2005 and March 2006.

    The Vince Update – January 18, 2009:

    This update rewarded big brands with increased website traffic with high-ranking keywords, favouring the big brands to appear on the search results more often. Vinces update was so partial towards already successful offline brands that it also came to be known as “Brand Update”.

    The Caffeine Update – August 10, 2009:

    The Caffeine Update focused on increasing the efficiency of the web crawlers. After this update, Google could show more relevant results to the search queries. This was all because the indexing was not done after classifying any sites with fresh or changed content. This increased the crawlers’ speed, and they could store more data than before.

    The May Day Update – April 28, 2010:

    This update focused on Google’s ability to provide website results to users based on their relevance to search queries with long tail keywords. The website owners had mixed reviews then regarding the impact of this update on the long-tail SEO of their website.

    The Panda Update – February 23, 2011 – January 11, 2016:

    The Panda Update was first released on February 23, 2011, and then until January 11, 2016, many versions of the same update were rolled out, introducing improvements. This update was initially released as an unnamed update, and it shook the world by impacting 12% of the total search queries. This was another attempt from Google’s end to eliminate Black Hat SEO practitioners. After this update, the content’s quality became a crucial ranking factor and marked the end of “content farms”. Content Farms are websites that use the Black Hat SEO technique Keyword Stuffing to rank their pages with low-quality blogs and content higher on the SERP. In August of 2011, the Panda Update was available worldwide except for three countries: Japan, China and Korea.

     Google rolled out many minor updates until September 2012. A significant Panda update affected 2.4% of English search queries. Later in May of 2014, Panda 4.0 was launched, which impacted another 7.5% of English search queries. The final Panda Update was its 4.2 installment which was a slow rollout on the part of Google. After this, in 2016 Panda Core Algorithm update was launched, which as the name suggests, incorporated Panda as Google Algorithm’s other ranking factor.

    Summarizing the Panda Update in a few points:

    1. Google’s Panda Update was launched on February 23, 2011
    2. Panda Update aimed to reduce the number of Black Hat SEO Sites
    3. It also brought an end to many content farm sites
    4. Panda Update made content quality a crucial ranking factor
    5. It was incorporated into the Algorithm on January 11, 2016

    Freshness Update – November 3, 2011:

    This major update enabled Google to show fresher and more recent results to search queries. It impacted 35% of searches, which helped searchers gain information regarding current events.

    Page Layout Update – January 19, 2012:

    Page Layout update solely focused on the websites exploiting advertisements. These websites ran many ads on the website instead of the content the visitors looked for. The visitors had to scroll down on a page to find the content, and all of it above was filled with ads.

    The Penguin Update – April 24, 2012 – September 23, 2016:

    This was a significant offence against the Black Hat SEO (keyword stuffing and unnatural linking) technique practitioners. It was first launched as an unnamed update until two days after it was revealed that it’s called Penguin. The Penguin Update allowed the algorithm to rank websites that used Black Hat SEO techniques negatively. 3.1% of English search queries were impacted at the start. In the next instalment, Penguin 1.1, the websites that got negatively ranked learnt their lesson and started following Google’s Webmaster Guidelines. This helped in their ranking slowly recovering. While it again affected many websites doing wrong.

    By the time Penguin 2.0 was launched in May 2013, the Google algorithm was efficient enough to scan a website inside and out. It was no longer the case that only the home page was checked for violation of Google’s Webmaster Guidelines. There was another refresh update that was mistaken as a significant update but did the same as 1.1. The final update for the Penguin was launched, integrating Penguin into Google’s Core Algorithm as well. Like any other Core Algorithm incorporation, this also meant more power to that update. It is not that often anymore that Penguin issues penalties on websites, but now, as it is a part of Google’s Core Algorithm, it is still active.

    Summarizing the Penguin Update in a few points:

    1. On April 24, 2012 launched the Penguin Update
    2. It aimed to eliminate sites that practiced keyword stuffing
    3. It also negatively ranked the websites that used unnatural linking methods
    4. Penguin Update enabled Google to analyze individual pages for malpractice
    5. On September 23, 2016 Penguin Update incorporated into the Google Algorithm

    Exact Match Domain Update – September 28, 2012:

    The Exact Match Domain Update focused on eliminating EMDs from the Search Engine Results Pages. Exact Match Domains are domain names that perfectly match the user’s search queries, and like keywords, relevance helps boost the ranking and drive traffic to your website. However, these EMD Websites don’t focus on quality content, and it was impossible to stop people from buying domains with these matching names. Therefore, this algorithm update targeted these sites.

    Payday Loan Update – June 11, 2013:

    On June 11, 2013 until June 12, 2014 released three versions of Payday Loan Update. These updates targeted spammy search queries regarding suspicious business websites. The following category businesses owned these websites – pharmaceuticals, loan granting, casinos, betting etc. This was Google’s method to ensure no illegal activity was proceeding over their search engine-listed websites.

    The Hummingbird Update – September 26, 2013:

    The Hummingbird Update had these primary characteristics:

    1. Google’s Hummingbird Update launched on September 26, 2013
    2. It helped Google understand queries in conversational tone
    3. It made Google quick and accurate similar to a Hummingbird while giving results
    4. It impacted 90% of the world’s search queries
    5. Hummingbird Update never integrated into Google’s Core Algorithm

    Now that the voice search feature is available and the growth in the number of Google users. The Search Engine started receiving searches in a more regular human conversational tone, making them complex for the algorithm to make sense of. The Hummingbird Update, launched at the end of September 2013, was Google’s way to tackle these complex search queries and give better relevant results. The name depicts that this update made Google quick and accurate like a Hummingbird. This update impacted 90% of the world’s search queries. Therefore this was a significant improvement in Google Search’s speed and precision. People misunderstood this as an integration in the core algorithm of Google as well, but later it was cleared that it is a rewrite of an already existing Google Algorithm.

    Page Layout Refresh Update – February 6, 2014:

    The Google Algorithm’s index updated and launched as Page Layout Refresh Update. This update introduced no significant changes. This didn’t stand to the expectations of people waiting for Google’s other tactic to fight against the websites with numerous static ads running on them.

    The Pigeon Update – July 24, 2014:

    The Best Local SEO Company Vxplore Technologies experts mentioned that this was a huge update focusing on Local SEO results. This improved how Google ranked local businesses according to their location and their Local SEO on their website. This allowed small companies to compete with the giants in their area. Google rewarded these businesses with a higher ranking on the SERP in terms of Local Searches if they optimized their site accordingly. This update is why people started getting relevant results for queries like “Best Local SEO Company in Kolkata“.

    In the end, if we look at Pigeon Update, the details are:

    1. Google’s Pigeon Update rolled out on July 24, 2014
    2. This update focused mainly on Local SEO Results
    3. It rewarded the deserving local businesses with increased visibility
    4. This gave an opportunity to the small companies in many localities
    5. Great Local SEO practitioners ranked higher on the SERP

    The Mobile Friendly Update #1 and #2 – April 21, 2015 – May 12, 2016:

    As mobile phones replaced computers as the preferred search device, Businesses started looking for SEO Experts and Web Developers. It was a must for these websites to get optimized for mobile phones as quickly as possible. The Mobile Friendly Update released in April of 2015 enabled Google to favour the websites that were well optimized for mobile phones. These websites were rewarded with increased ranking and visibility over unoptimized websites.

    The 2nd Mobile Friendly Update launched on May 12, 2016. This update focused on increasing the effect of the ranking determining signal for the Search Engine.

    Quality Update – May 3, 2015 – August 19, 2017:

    Various quality updates released from May 3, 2015, until August 19, 2017.

    The websites with lower content quality, poor user experience and excessive ads got targeted through these updates, and they faced punishment by readjusting their ranking. All these quality updates warned other website owners to focus on providing value to their users with their content and giving a satisfactory user experience.

    The RankBrain Update – October 26, 2015:

    The RankBrain Update of October 2015 is probably why our Google searches are so accurate today. Rank Brain was an algorithm update which relied on machine learning. Through this, it organized the relevant searches better than ever offered. It focuses on the intent behind a searcher’s search query. At the time of its launch, it only impacted 15% of all the search queries. However, as of now, all of the search results for our questions are shown by Rank Brain. This machine learning platform is based on Hummingbird, which was already a fast and precise addition to the Google Algorithm.

    Let’s summarize Rankbrain Update into few points:

    1. October 26, 2015 launched the Rankbrain Update
    2. This update introduced Machine Learning into the algorithm
    3. Rank Brain enabled Google to prioritize the intent behind search queries
    4. It was based on the Hummingbird Update
    5. It made Google Results further precise and relevant

    Unnamed Update – November 10, 2016:

    The experts at Vxplore Technologies, one of the Best Digital Marketing Companies in India, found this with extensive research that there was a hidden update released on November 10, 2016. This update had no name; that’s the reason behind its difficult-to-track existence. However, many websites active at the time reported a sudden increase in their traffic on the date this update is rumoured to have launched. There is mixed feedback on this as well because some website owners experienced a drop in their website traffic.

    Intrusive Interstitials Update – January 10, 2017:

    An update from Google that improved the search experience on mobile was the Intrusive Interstitials Update in January 2017. Earlier, there were many interstitial and pop-up ads when searching on mobiles, and this update fixed it by reducing the number of such pop-up ads. This was a necessary change as by 2017, most of the world’s population had smartphones, and they accessed the internet on the go on their mobile screens. Even businesses started optimizing their websites for different devices.

    If we look at the details, in points then:

    1. This updates rolled out on January 10, 2017
    2. Intrusive Interstitials Update improved Google’s User Experience on mobiles
    3. It reduced the number of pop up ads on mobiles when visiting websites
    4. This helped people save time and avoid interstitials
    5. It was a necessary update as number of mobile users spiked worldwide

    February 1 Update – February 1, 2017:

    Another mysterious and rumoured update might have been released on February 1, 2017. Vxplore Technologies, one of the Best Digital Marketing Companies in India, shares that this update focuses on private blog networks and websites that took services of spam link building which is against Google’s Webmaster Guidelines.

    February 7 Update – February 7, 2017:

    This was another unnamed update that is rumoured to have created a radical change in the ranking of websites on the SERP. It balanced the ranking; some websites that deserved low ranking were negatively ranked, while others which needed promotion were boosted. This, as expected, got varied reactions from people as well. It targeted content quality and relevance.

    The Fred Update – March 7, 2017:

    This was a highly controversial update released on March 7, 2017. Google’s another aggressive move on low-quality content websites, and they were analyzed and minus ranked. Google kept mum on this update. However, they couldn’t escape people’s questions and doubts about this update, which shook many website owners. Google dodged all questions by saying that the answers lie within Google Webmaster’s Quality Guidelines.

    The information Vxplore Technologies has on Fred Update says that:

    1. The Fred Update rolled out on March 7, 2017
    2. It punished sites for unnatural linking
    3. It also negatively ranked sites that were displaying too many ads
    4. This raised the value and space for content on websites
    5. Google didn’t answer the questions related to Fred upon its launch

    June 25 Update – June 25, 2017:

    2017, the year of mysterious Algorithm updates from Google’s end with another unnamed update. This update released in June 2017 and rumours are that it played with the SERP rankings. Vxplore Technologies, a Digital Marketing Agency in India, reported that this update heavily affected the ranking of beverage businesses. The search queries that ranked between the positions 6-10 greatly impacted and experienced both a fall and boost in ranking, probably depending on their content quality.

    The Fall Flux – September 8, 2017:

    A series of fluctuations in the Google Algorithm took place between September 8 and October 12, 2017. Many conglomerates and giant companies reported this with a decent internet presence. These updates impacted the search visibility of these websites. The traffic generation was irregular, and nobody had any answer. The blame is on the inconsistent update dates

    The specific dates of these irregularities are:

    September 8, 2017, September 18, 2017, September 25, 2017, September 29, 2017, October 4, 2017, October 12, 2017

    The Maccabees Update – December 12, 2017:

    Google admitted the changes made to the Google Algorithm between December 12th and 14th. These changes were minor and didn’t impact a majority of the websites. However, some websites noticed this impact and reported it on time. Vxplore Technologies, the Best Digital Marketing Agency in India, opines that 2017 had so many minor updates that Google never announced and put much on unrest.

    Broad Core Algorithm Update – March 9, 2018 – November 17, 2021:

    Broad Core Algorithm Updates are often not understood correctly by even the experts, and these misconceptions are due to the lack of information provided by Google regarding these updates. The specialists at Vxplore Technologies regard Broad Core Algorithm updates as small changes made to the main search algorithm, as well as a few ranking signals received by Google and factors that it considers. The updates released with this name have been focusing on rewarding the websites that have been providing value to their audience with their content.

    The “Small” Update – September 27, 2018:

    September 27, 2018, on Google’s 20th Birthday when The “Small” Update released. People reportedly called it a minor update because earlier than the Broad Core Algorithm Update released, it impacted many websites. In contrast, this update had no significant update except for some fluctuations in the traffic of some websites. This update also proved to be fruitful as some sites which, earlier faced penalty in the last Broad Core Algorithm Update had recovered.

    Unconfirmed Halloween Update – October 31, 2018:

    During the Halloween of 2018, there were again reports of fluctuations in the traffic of websites. These fluctuations were in the form of spikes and falls in the number of people visiting the websites. This was also a strange update, as there was no evidence proving its occurrence. This could be just a rumour after the August update as well.

    Valentine’s Day Update – February 13, 2019:

    Another update released the day before Valentine’s Day on February 13, 2019. This was a breath of fresh air for many websites instead of seeing a fall, and their ranking experienced a significant increase.

    The Florida 2 update – March 12, 2019:

    This was another Broad Core Algorithm Update with various changes, focusing on nothing specific. However, this update had a lot of noise as it was regarded as the Florida 2 update because before its rollout, Google referred to it as the biggest update in years.

    The Featured Snippets Update – August 1, 2019:

    This update launched on August 1, 2019, and focused on Featured Snippets. These are highlighted text extracts from the contents of websites. These snippets can have relevant information in the form of not only text but in list, table and video form. The position zero of a website displays these snippets. This update enabled Google to find the latest information for these snippets providing utmost value to the user.

    The BERT Update – October 25, 2019:

    Bidirectional Encoder Representations from Transformers, also known as the Bert Update released on October 25, 2019. This update helped Google to better comprehend search queries from users. In return, this boosted Google’s ability to provide more relevant search results and featured snippets for the user’s search queries. Google introduced this update as the biggest update in the past five years.

    The BERT (Worldwide) Update – December 9, 2019:

    This update made the previously released BERT update available for countries outside the US that spoke different languages than English.

    The languages that they covered in the update were:

    Arabic, Armenian, Azeri,Afrikaans, Albanian, Amharic,

    Basque, Belarusian, Bulgarian,

    Catalan, Chinese (Simplified & Taiwan), Croatian, Czech,

    Danish, Dutch,

    English, Estonian,

    Farsi, Finnish, French,

    Galician, Georgian, German, Greek, Gujarati,

    Hebrew, Hindi, Hungarian,

    Icelandic, Indonesian, Italian,

    Japanese, Javanese,

    Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz,

    Lao, Latvian, Lithuanian,

    Maltese, Marathi, Mongolian, Macedonian Malay (Brunei Darussalam & Malaysia), Malayalam,

    Nepali, Norwegian,

    Polish, Portuguese, Punjabi,

    Romanian, Russian,

    Slovenian, Spanish, Swahili, Swedish, Serbian, Sinhalese, Slovak,

    Tagalog, Tajik, Tamil, Telugu, Thai, Turkish,

    Ukrainian, Urdu, Uzbek, and Vietnamese.

    The Featured Snippet Deduplication – January 22, 2020:

    On January 22, 2020 launched another update. This update focused entirely on the Featured Snippet section. This update restricted the repetition of information from web pages appearing in the Featured Snippet’s section among the organic listings of the first Search Engine Results Page.

    The Passage Ranking Update – February 10, 2021:

    The update, launched on February 10, 2021, added another ranking factor for the content of websites. This ranking factor was based on the passages of the content. Though many misunderstood, Google verified that this doesn’t eliminate the page ranking factor. The ranking of the pages switched to the same way as before. But now Google has the ability to rank passages as well. This will revolutionize the demand for quality throughout the content.

    The Product Reviews Update – April 8, 2021:

    This update raised the value of detailed and informative product reviews. The product reviews, now ranked based on how much information they provided on the product, unlike earlier when even reviews with poor quality also displayed in top positions. The COVID-19 pandemic created an emergence of the need for online shopping. This, in turn, helped the e-commerce industry and people who regularly shop online. Google, as a guide, shared nine questions that any product review must answer to raise its chances of a good ranking.

    The Known Victims Protection Update – June 10, 2021:

    The Known Victims Protection algorithm update focused on penalizing sites that performed predatory practices to warn profit. Google took precautionary measures, and created a system for reporting cases of such online harassment. This aimed to benefit many victims of such exploits.

    The Page Experience Update – June 15, 2021:

    Another Page Experience Update came after a long time on June 15, 2021. This update didn’t affect any websites significantly. Even if any websites see a sudden change in their ranking or traffic, it will resolve automatically once the update rolls out completely. The update aimed to complete in around 45 days.

    The June 2021 Spam Update – June 23, 2021:

    As the name suggests, this update focused on reducing spam results. This launched on June 23, 2021, followed by another instalment on June 28, 2021.

    The Google Link Spam Algorithm Update – July 26, 2021:

    This update, after a long time, was an offensive move against Black Hat SEO practitioners on the part of Google. This update focused on punishing Backlink practitioners. Websites that use such tactics to boost their ranking will significantly fall in their affiliate, sponsored and guest content rankings.

    Google Spam Update – November 3, 2021:

    Another Google Spam update rolled out between November 3, 2021, and November 11, 2021. This update also aimed at reducing spam links and content practices, and it also improved the google search results.

    Broad Core Update – November 17, 2021:

    This update was nothing different on the part of changes than any Broad Core Algorithm update. However, Google released information on what the Broad Core Algorithm Updates are about through documents. This would have been very useful to the Digital Marketing experts worldwide, including Vxplore Technologies, which offers the Best SEO Packages in India.

    November 2021 Local Search Update – November 30, 2021:

    The Best Local SEO Company, Vxplore Technologies, mentions that they got many requests for their Best Local SEO Packages after the update on November 30, 2021. They thanked Google for this update. As this update focused on updating the Local Search ranking, and this forced the businesses to focus on their Local SEO rankings. By now, most companies have realized how crucial Local SEO is to maximize profit.

    The Page Experience Update – February 22, 2022:

    The recent updates launched from Google Algorithm came with sufficient information for the experts and developers. This information released on different problems. Similar to The Page Experience update released on February 22, 2022.

    March 2022 Product Algorithm Update – March 23, 2022:

    The algorithm got an update on March 23, 2022, focusing on improving the ability of Google to differentiate high-quality reviews from inferior ones. This again raised a need for posting informative reviews if you want your review to be increasingly visible to others.

    May 2022 Core Update – May 22, 2022:

    There were many updates that rolled out to rank the websites. These updates rolled out between May 22, 2022, and June 9, 2022.

    A series of updates released after this, providing information on how to write quality reviews and content. Users can read such informative guidelines on the Search Central Blog.

    Helpful Content Update – August 25, 2022:

    The Helpful Content Update started rolling out on August 25, 2022, and continued until September 9th, 2022. The algorithm has gone through changes in these 15 days to target the websites that are posting content with the primary aim of higher ranking. Google has recommended sites to post high-quality content in order to help the searchers. Google targets to deliver quality content upon every search query. Websites now should prioritize human-first content instead of search engine-first content.

    September 2022 Product Review Update – September 20, 2022:

    Google started rolling out their Product Review Algorithm Update on September 20, 2022. This update aims to target the low-quality product reviews on pages. If your page doesn’t post product reviews then it will likely see no impact. The update is still rolling out and will likely complete within a week of its launch. This is not a core update but another in the series of small updates launched previously as well.

    However experts at Vxplore Technologies have determined that this update might create a substantial impact on pages that post product reviews. The experts think this way as the previously released Helpful Content Update, if paired with this update can affect pages drastically. You will likely notice its effects once the update has completely rolled out.

    Final Words

    Google, over the span of years, has released many updates and changed hundreds of things in its algorithm. All these changes reduced the number of Black Hat SEO practitioners and punished them. This provided a better search experience to the users.

    One of the Best Digital Marketing Companies in India, namely Vxplore Technologies, always ensures staying updated with these changes. This helps them provide the Best SEO Services included in their Best SEO Packages. If you are searching for Best SEO Services, you must contact Vxplore Technologies in Kolkata, India.

    Vxplore Technologies is one of the best digital marketing company in India which helps you search for the latest ways to market your business using the digital platform.

    The digital marketing agency based in Kolkata helps your business to grow and create your online presence in a way that increases your loyal customer base and enhances your brand image.

    In today’s era of globalization, businesses are able to succeed if they display an authoritative online presence. Methods like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising work wonders in escalating brand awareness and recognition.

    Vxplore Technologies is one of the best SEO companies in India that would help you create an excellent opportunity for your business to be able to compete with your rivals by the well-balanced utilization of methods like SEO, PPC, social media marketing and a wide range of other digital marketing services.

    With the proper implementation of suitable digital marketing tools, you would be ahead of your competitors as well as compete with large corporate bodies.

    You will also be able to reach a larger and a more appropriate audience and targeting them for your business.

    What is Digital Marketing?

    Any kind of marketing that involves the usage of electronic devices, social media and the Internet to create an exceptional online presence of the business is called Digital Marketing. The process of digital marketing includes PPC, SEO, email marketing, blogging and a lot more.

    Also referred to as online marketing, the marketing campaign that takes into account any kind of digital communication such as apps, websites, social media, search engines, etc is the core of the digital marketing strategy.

    By investing in a reputed digital marketing agency like Vxplore Technologies, you will be able to build a dominating online presence for your company.

    As one of the best SEO companies in India, we provide you with a bunch of awesome digital marketing services like Technical SEO, Local SEO Marketing, PPC Marketing, Reputation Management, Social Media Marketing and even more services.

    Reasons why you should choose Digital Marketing in 2022

    #1 A comparatively smaller budget:

    Digital marketing strategies when implemented in a methodical process requires much lesser budget than traditional marketing such as the television, magazines and newspapers, billboards, etc. Reducing costs in advertising increases the overall efficiency of the business.

    Initially, small businesses try to control their digital marketing process, but if you want to increase the efficiency of your business from day one, select from the best digital marketing companies in India, such as Vxplore Technologies.

    #2 Set a clear goal:

    If you are a small business who has not yet set a clear digital marketing strategy, you won’t be able to achieve much in the long run, specially in terms of selecting your target audience and competing with your rivals.

    For setting a clear goal with short and long term strategies to promote your business, make sure you contact a reputed digital marketing agency like Vxplore Technologies.

    #3 Choose your Target Audience:

    There is a much higher chance that your ideal audience is spending much of their time online and searching for businesses like you. Creating an awesome online presence will not be beneficial for you, but will also assist your ideal audience to connect easily with you.

    When you use SEO tools, you would be using relevant keywords and backlinks that will make you more visible to your target audience. Vxplore Technologies, one of the best SEO companies, expedites the procedure by conducting keyword research, link building, content marketing, and other digital marketing services.

    #4 Highest returns on investment:

    As we have already mentioned, digital marketing requires much lower investments than traditional marketing. As a result of which the ROIs are naturally over-the-top. This creates a great opportunity to grow and earn huge profits.

    Vxplore Technologies is a reputed digital marketing company that efficiently assists you in your investment decisions in the field of digital marketing services.

    #5 Optimizing your campaigns:

    When you are working with the top digital marketing company like Vxplore Technologies, you will be getting great assistance in keeping track of your marketing campaigns and optimize them as per your choice.

    Your marketing methods will be result-oriented, while you get data about the online routine of your target audience and organize your campaign likewise.

    #6 No need of huge manpower:

    When you associate with notable digital marketing services like Vxplore Technologies, we take the burden off your shoulders to employ separate professionals to deal with separate aspects in the field of digital marketing. We take the entire responsibility of the whole series of activities in digital marketing.

    #7 Competition with large corporate bodies:

    As a small or a mid-size business, the domination of larger corporate bodies may have a huge negative impact on the growth of your business. If you want your target audience to trust you, you should create an online presence that is well balanced with and similar to larger corporations.

    If you associate with reputed digital marketing companies like Vxplore Technologies, you will be able to create a master plan for your digital marketing campaigns.

    Final Thoughts:

    Vxplore Technologies is a committed digital marketing company in Kolkata yielding the best results in the industry. We have been assisting big and small businesses by providing all kinds of digital marketing services.

    We focus on the buyer persona, perform market research on behalf of our client, and help to build your brand image. As one of the best SEO companies, we take the responsibility of building your online presence and brand awareness.

    A Digital Marketing Agency is indeed helpful when it comes to knowing your target audience. However, there are some selection criteria for this too. Let’s know it deeper.

    With the help of a Digital Marketing Agency, you will certainly know your target audience better. However, for this purpose, you must know the main criteria for choosing.

    Vxplore Technologies can help your company to know your target audience in a better way. They can help you with their experienced marketers to market research. Let’s know the choosing factors for your target audience with the help of digital marketing.

    All you need to know:

    If you want to get more success in your competition area of business, you must know your target audience. However, at first, knowing who your target audience is a very vital thing for every business.

    Therefore, you need to go through deep market research in order to find out the zone, age etc., of the audience. After that, from your deep research, you will make the list of criteria. Finally, after researching and analyzing the factors, the marketers will decide your business’s target audience.

    For this purpose, you can get help from a Digital Marketing Company for target audience research. You can also get in touch with Vxplore Technologies.

    Who is your target audience:

    With the help of the Best Digital Marketing Company in India, get to know the target audience. However, for this purpose, you can also get help from experienced marketers. A target audience is usually the group of customers or consumers who are interested in your service.

    However, there are some things like demographics, behaviour examples and other criteria. For choosing the best target audience for your products, make sure you choose the right audience.

    The importance of knowing the target audience:

    While doing your business, suppose you are starting a new product. However, for this purpose, at first, you must know who are interested in buying this product. Just think for once, if you never know before selling your product who will be most interested in buying the product. How will you get the perfect selling point and know where to sell them?

    The same happens in the field of online selling and promotion too. For this purpose, knowing your target audience can make sure where you need to focus more. Along with this, you can target the audience base in order to make more sales and promotion.

    However, research shows that from your target audience, you will gain the most in your business. Therefore, with the help of an experienced Digital Marketing Agency, you will be able to do that. Your company will have more customers, more sales and more profits in turn.

    Therefore, it is vital to know your target audience before delving deeper into the business services.

    For your target audience selection, you just need to follow some more steps along with the deep and thorough market research. Therefore, Vxplore Technologies can help your brand to get to know your target audience with thorough market research with experienced digital marketers from Kolkata. Contact us to know more.

    When you get help from a Digital Marketing Company, the experts will help in boosting traffic. There are many ways to boost organic traffic. Let’s explore them here.

    One of the essential tasks of a Digital Marketing Company is gaining more target audiences to the website. However, this is how the marketers bring more organic traffic to your website.

    Vxplore Technologies can help to boost the website ranking by bringing more numbers of organic traffic to your business website.

    Let’s delve deeper here.

    Create a blog panel:

    If you seek expertise in organic traffic from the Best Digital Marketing Company in India, it will help. When it comes to making the best SEO strategy for fetching more organic traffic, start with blogs. Blogs are very popular. Yet, many times the business website owners forget to add this special panel. However, just think, how can you show your grip in the business?

    Although your business service and products will show the target audience your expertise. Along with this, if you can add a blog panel to the website, it will be better.

    Therefore, when it comes to customer retention, you can also add a blog panel for your website. Additionally, you can add some vital information to this panel.

    Blog panel not only helps in showing your knowledge in the latest trends. But also it will help a lot in making more awareness all over. If you want to build your blog panel with a reputed Digital Marketing Company, contact Vxplore Technologies.

    Optimizing your website content:

    When it comes to bringing more quality traffic to your website, among the other tactics, content is a vital one.

    Therefore, you just need to focus more on the tactics in order to get a better result in your traffic. Just think for once, what does it mean to get more organic traffic to your website? It is all about getting better results in your website SEO. Along with this, it is all about sharing your website content to more number of audience.

    Therefore, content is king; this saying becomes true in every sense. When you focus more on optimizing your website content, then the website will gain more audience. Whether be it for the blogs or the products you sell, the number of visitors will definitely increase.

    As a result, there will be highly active organic users to your website. In this way, using the optimized snippets to share valuable information, you can bring organic traffic. However, a reputed Digital Marketing Agency will help you with this.

    Get quality backlinks:

    While planning about getting more organic traffic, there is something you do not pay attention to.

    However, this is also a vital part of the whole process. This is the step in which we seek quality backlinks from our relevant websites. For this purpose, you can ask your competitor’s websites for mutual backlinks.

    Along with this, you must need to research the websites and build a network stronger.

    If you want to get professional help from a Digital Marketing Service company in Kolkata, contact us. Vxplore Technologies can offer effective strategies for bringing organic traffic. Contact us to know more.

    When you hire SEO experts from a Digital Marketing Agency, they help your website in many ways. In this blog post, let’s know how they can take it to the next level.

    If you are planning to take your website to the next level of digital marketing, then you must need to hire a Digital Marketing Agency. The experts from that agency will give it the much-needed boost. This way, you can make more loyal visitors and customers for your business.

    Vxplore Technologies can give your online business the most oriented boost with the help of their experts. They have a bunch of professionals who can help you with this.

    Having the best strategies can help:

    Whether it is for your online business website or your blog website, you can make the best use of SEO. However, for doing so, you need to make the best strategies.

    Experts from the Digital Marketing Service provider will help you to take a deeper look at the recent trends. For doing this, they make use of a number of digital marketing tools available.

    While doing the research for the market trends, you need to use that tools and generate a detailed report. What tools can help in making a deeper analysis and tracking your business performance?

    At Vxplore Technologies, the experts can generate reports on tracking your business performance for the recent activities and get insights.

    How content marketing can help in SEO:

    Content Marketing is a vital thing when it comes to making an effective result in SEO. Using the best tactics for content creation, one can build the website too.

    Experts from the Best Digital Marketing Company in India will help you to create content following a smart yet effective content strategy.

    They know them very well as they have studied them. However, having a number of years of experience in working in the content field too can help in making a smart strategy.

    With the help of content marketing, SEO experts can use the most used keywords and key phrases. As a result, the website will be more visible to loyal customers.

    Along with that, more people will this way come to know and find out the business easily.

    How to get help from social media marketing:

    While talking to the experts from the Digital Marketing Agency, you asked for help, ask them about SMM. Social Media Marketing these days has become very popular.

    In this service, the content marketers will write content or create images or videos and share. They will share them over various social media platforms.

    However, SMM is a very nice strategy for content marketing and bringing more traffic to your website. Just think for once, how it will sound when you have launched your website yet you can’t make any buzz around the world?

    This sounds dull, indeed. This is why you need to ask the experts to use SMM in order to make better SEO results.

    Whether you are looking experts for social media marketing, or content marketing, or website design service, Vxplore Technologies have the best experts from Kolkata. They can help in making a more effective SEO result for your website. Contact them to know more.

    For all the available SEO Services from a reputed digital marketing company, SEO development is the main goal. Here in this blog we will explore that in detail.

    SEO Development is becoming a vital part of all digital marketing companies. So, when a business may want to hire the Best SEO Company, they want to seek help in their overall SEO development.

    Vxplore Technologies can provide your business a sophisticated plan for the overall SEO development.

    The main role of SEO services in digital marketing:

    When you are planning to take a plunge in the digital marketing field, then you must know that SEO plays the key role here. In this digital marketing world, there is a much oriented purpose of getting better results in SEO development.

    Therefore, SEO plays the real role like the actual game changer in order to achieve more success in doing the online presence. SEO is an effective online marketing tactic that is aimed at bringing more traffic to your business website.

    Additionally, for all the digital marketers it is the main goal that they can increase the business’s outreach more. They want to get an increased result in the online visibility too. This is one of the most vital SEO services in the digital marketing field.

    The expert digital marketers at Vxplore Technologies can help you in SEO Development. Contact them soon if you want to get help in boosting your website traffic.

    Prime goal of SEO Development:

    If you are planning to hire the best SEO Development Company in India, then you may need to know some points. The prime goal of a digital marketer is to make sure the business is gaining more visibility.

    Although this seems like a mammoth task for many of us yet this is a possible thing if applied carefully. The expert digital marketers will make some SEO tactics and apply them to your business website.

    This is what the digital marketers do when the business owner hires professionals from the Best SEO Service Provider. When you will contact them then they will ask you what your range of investment is.

    After the initial conversations, they will start working on making some best SEO tactics for the website. First, they will conduct a thorough website analysis.

    While going for some regular checks like SEO performance checking, there could be some other checks too. However, doing domain authority checking, page rank checking are some vital steps. After the end of checking, they can ask the business owner some questions.

    SEO can ensure your business more organic traffic:

    As we have discussed earlier, the main purpose of SEO is getting a better result in online presence. So, the digital marketers pay focus on optimizing the website more so that it comes to the SERPs.

    Therefore, digital marketers do a lot of campaigns like content marketing campaigns, email marketing campaigns, social media marketing campaigns etc. This way, they can implement the best strategies for their SEO plan.

    Additionally, with the help of SEO development, you can get a larger number of target customers and sell your products.

    If you are looking for the Best SEO Company in Kolkata, then you can contact Vxplore Technologies. They have their SEO experts who can help your business with SEO development service. Contact them to know their service.

    Digital Marketing is a booming industry now. So, for a Digital Marketing Company, it is important to know the myths and facts of this field. Let’s know them here.

    In order to achieve success in any business, the business owner needs to know about some vital facts. But when we talk about facts, there are a lot of myths too. So, if you want to know the winning formula to expertise in the industry, you have to dig deeper into the myths. The same goes for a Digital Marketing Agency.

    Vxplore Technologies is a famous digital marketing company that goes deeper into the facts and myths of the digital marketing field. This is why they can work very well in this field.

     The use of the best strategy and planning the best tactics are two main jobs of a digital marketing agency. Therefore, if the digital marketer can know well what the facts are and what are the myths in this field, they can plan their strategies in a better way.

    Here we will bust some myths about Digital Marketing Service provider companies. Let’s have a deeper look below.

    Digital marketing is useful for large business models:

    This is a common myth about the digital marketing field. That the marketers can plan for only large business models that are capable of doing a lot of internet marketing.

    There is a certain reason behind the origination of this myth. As the large businesses are already doing well in their respective fields, they can invest a lot in the digital marketing purpose and build their network. But, the fact is digital marketing is equally effective for businesses on any scale. Especially, for the small businesses digital marketing service is extremely helpful because it helps to build their online presence.

    A small business can take help from the Best Digital Marketing Company in India and reach their goals to make more success. Vxplore Technologies can also help you to achieve success in doing your online marketing services.

    Digital marketing is the easiest way to make success:

    When it comes to success in your business, there are lots of ways. But many people think that following the best digital marketing tactics is the easiest way to make success and earn a lot of money in fewer days.

    What is the fact regarding this is you need to wait for some days in order to achieve success in the digital marketing field.

    For a reputed digital marketing company, it can take months or years to achieve success. Along with that they need to acquire some necessary skills to succeed. Every successful digital marketer needs to know the best strategies and tactics.

    Digital Marketing can bring extraordinary result in overnight:

    This is a common myth in the business fields. If you can apply the best strategies for your business with the experts in digital marketing service, then you can achieve success overnight.

    But the fact is building your brand, gaining more visibility, and building a loyal base of audience take a lot of time. Success in digital marketing can’t come overnight. Although, it is possible to get success sooner if the strategies are applied correctly.

    If you are looking for the Best SEO Service Provider in the Kolkata area, contact Vxplore Technologies. They can provide you the social presence building service and reach more audiences. Contact them to know more.

    For a Digital Marketing Company, it is very important to know about the core components of digital marketing. This is how the company will know about the places of giving importance. They will know it better that where to give more focus in order to get more success.

    Vxplore Technologies focus on the core components of digital marketing with their expertise for several years in this field. You can get help from them to make your online presence more highlighted.

    When you are searching for the Best Digital Marketing Company in India, it will help. While searching, make sure that they know about the core components of digital marketing very well. Let’s get to know about them here.

    Using the digital devices:

    The digital marketers should focus on making marketing strategies that could be helpful in every digital device. These may include using mobile phones, desktops, laptops, tablets, smart TVs and a lot more.

    Nowadays, there are lots of digital devices and we use many types of digital devices for our daily purpose. However, the marketers have to make different digital marketing strategies for different types of devices in order to achieve success.

    Now if you want to get success in your online advertising or social media marketing or email marketing, these all services can be done only using the digital devices.

    Vxplore Technologies can help you by providing different digital marketing services for your business.

    Leveraging the Digital Platforms and Digital Media:

    These days, many people use various types of digital platforms and digital media for different purposes. However, the users use these digital platforms in order to get valuable information upon their search.

    As a result, for all the small business owners and medium enterprise owners, it is very important to use these digital platforms at the best. They need to develop a well-designed website as well as showcase their products there.

    Thus, with the help of the Digital Marketing Agency, they can reach more potential customers. This will also help them make more sales through the digital platforms.

    On the other hand, these days the digital media is an inevitable part of your social presence. Be it social media or the search engines, you have to prepare for all the digital media for the business purpose.

    Updating news and recent changes about your business will be an effective way to make more brand awareness. Additionally, using the digital media you can share more views about your products worldwide.

    Digital Technology for online marketing:

    The other components of the digital marketing service involve digital technology and digital data. Who is not aware about digital data and digital technologies these days?

    Therefore, the professional digital marketers can utilize the data and information set in order to analyze the online success of a business. Moreover, they can get more insights regarding their target audience and make their own marketing goals.

    These can be done by using various mobile apps, tools, surveys, feedbacks and contact forms. Similarly, with the help of different latest technologies, the digital marketers get to know about their strategies better.

    Vxplore Technologies is a famous Digital Marketing Service provider company in Kolkata. If you need any help in your online services or brand visibility, then contact them to avail their services.

    As the importance of digital marketing is growing, there is growing the need to hire a famous Digital Marketing Agency for your business. Here we will discuss that.

    Gone are the days when a business needed to focus only on its local audience and expanding the business to its audience with their local network only. Now, in order to run a business successfully, you need to excel in the digital marketing field too. With the passing years, digital marketing is becoming a top priority when it comes to grow a business online. For this purpose, many people want to hire professionals from Digital Marketing Service providers.

    If you are planning to do so, you can connect to Vxplore Technologies. They use the best SEO strategies and they can help to boost your brand’s online presence too.

    Here we have some best tips for you in order to help you in choosing the best Digital Marketing Agency for your business. Let’s know them below.

    Determine first your company’s needs:

    When you will start the search for the right Digital Marketing Company for your business, you need to determine at first that what the basic marketing needs are that your company wants.

    For doing so, you need to prepare some questions to ask the service provider. You can ask them the following questions too:

    What is the main goal that you want to achieve with the digital marketing agency?

    How much do you want to invest for this purpose?

    What are the main areas in marketing where you are aiming at to be successful?

    Is there any proper goal for my marketing team that I can share with them?

    So, at first, you need to understand the answers well. Then, find out the options where you can get the answers as their service. After that, you can select the best agency among them all.

    If you are searching for the Best Digital Marketing Company in India, try to contact with Vxplore Technologies to get help in digital marketing.

    Finding the best company for the business:

    Now, you must be wondering about how can I choose the best one among all the other available options? Worry not. Here are some pointers that you can use while your search.

    At first, get an assessment on their service, their implied strategies, and most importantly, what are the packages that they are offering to you.

    Now, think about the results that you find when you searched about the above points. Go through them carefully, and if you need to ask them again, do that.

    But make sure that the agency is giving you all the details you are asking them. Finally, you can choose which one is the best for your business.

    Doing the research well:

    However, before proceeding to the right Digital Marketing Service provider for your business, it is also vital to perform a research on their past histories and check their background.

    Search for the answers:

    Is the company able to reach their goal?

    Do they use the latest trends for service?

    Do they use fair practices as the work ethics?

    How is the past work record of their service?

    In order to choose the best agency for your company, find these answers properly. Rather, give more time for this purpose.

    Get help from Vxplore Technologies, a famous Digital Marketing Service agency in Kolkata. Contact to know more.

    Digital marketing strategies keep changing to help companies communicate with their customers. New technologies introduce revolutionary aspects of marketing that are hard to think about before. Artificial Intelligence, data-driven strategies, and voice search engine optimizations come up with lauding presence to change the concept of digital marketing. If your website fails to make a mark in the competition, the time has come to check your digital marketing strategies. Hire the best digital marketing company in India for your website design and development. Read on to know more.

    AI-Powered Marketing Plans:

    AI has made the task of analyzing the behavior of the target audience easier because the technology checks the search patterns and uses the data from social media platforms and blog posts. A chatbot is one such example where AI understands a user requirement and responds to it accordingly as if a real person is chatting.  It is becoming a driving force for your content creation. So, you must hire an experienced digital marketing company in India for your website.

    Programmatic Advertising:

    Real-time bidding is an example of this type of programmatic advertising category. Using AI, you can automate ad buying considering your specific target audience. Here, automation is much more efficient. It makes digital advertising more perfect. Always hire an experienced company that can employ the new rules for your digital marketing strategies.

    Chatbots:

    Chatbots are there day and night to present your business to your visitor. It also gradually changes the instant messaging concept and offers the best choice for you when it comes to interacting with your audience.  Established and popular companies have already started using chatbots for great communication.

    Conversational marketing:

    Modern marketing is getting more conversational. Businesses are making themselves free to interact with customers on a real-time basis. If a user wants information, he/she needs an immediate response. So, it is more about one-to-one or real-time connection between marketers and customers.

    Personalization:

    If you want to make a place in your customer’s heart, try to personalize everything content, products, emails, and more.

    Video marketing:

    Video marketing is an important strategy for your digital marketing. The trend will remain in the same place even years after. The statistics show some real data regarding video marketing. It reveals that around 70% of customers share a brand’s video. Around 72% of businesses have revealed that it has improved the conversion rate. 

    Influencer marketing:

    Influencer marketing is more like word-of-mouth marketing that uses a key leader to promote your business to a larger customer network. An influencer can be a celebrity or a social media influencer. It is more authentic than corporate advertising. This type of advertising has become very popular, and many new and established brands use this strategy for promoting their products.

    If you are looking for the best digital marketing company in India, Vxplore Technologies will help you plan the best marketing strategies for you. We have different SEO packages for your website to improve your rank.

    In the age of digital living, a question on SEO seems a bit old as we all know the importance of SEO for business. Those who participate in online marketing recently know that SEO is the first step in their journey. Having a website will not give you anything until you invest in SEO. For the best result, you must hire an experienced team for your business. SEO has so many things to be done right from the structure of your website to promoting your content on the web. Contact Vxplore Technologies and let them handle your SEO. Enjoy traffic, views, and profit for your business.

    The web has become a new friend who knows everything. Gone are the days when we ask friends for an address. We use the web to locate a location, and across the world, the unknown roads seem known to us because of the web. If you want to make a presence in this vast world, you have to be unique, your idea should be fresh, and it should correlate your audience. The job of SEO is to make you more comfortable with your users. They present you in a clearer way to your visitors.

    If you are having an online business, SEO is the most important thing for your website. Vxplore Technologies will take care of your web presence by applying different rules for your SEO.

    SEO improves the rank of your websites:

    SEO improves the presence of your website. When you hold a rank on the search engine result page, people will see your page and will visit your page. The more visitors mean an increase in the lead generation.

    Mobile makes SEO more important:

    People use mobile phones for a search on the web than they use desktop for the purpose. They get information on time. So, you can use this opportunity for the betterment of your SEO. Invest in SEO field, and you will get the best rank for your website. Vxplore Technologies will help you in planning the right SEO for your business.

    Though the keyword research, competitors’ analysis, and digital marketing plans, we gift you the best rank for your websites.

    Rank high:

    You need a higher rank to make a mark in the market. Many competitors are showing their creative parts like you. But, Google does not take too much time to judge the credibility of websites. With the help of best tools and technological improvements, Google filters websites easily. We apply only the updated rules so that you can get the best rank.

    SEO is an ongoing process:

    Having the number one position does not mean your SEO ends. Professionals work harder to maintain the rank of your website.

    Vxplore Technologies will give you the best rank for your website within a few months. No matter you are a new player or an experienced name, we have different SEO strategies for you. Vxplore Technologies has establishments in India and France. Contact us for your SEO regardless of the places you belong to.  

    If you are handling digital marketing, you may get confused between different terms in this field. Internet marketing and digital marketing are the most confusing terms that we use interchangeably.

    If you are handling digital marketing, you may get confused between different terms in this field. Internet marketing and digital marketing are the most confusing terms that we use in terchangeably. Defining them clearly will help you craft your marketing goals perfectly. Vxplore Technologies has been in the industry for many years. Our experts can help you with the best digital marketing plans because we are familiar with every term we use’s This vast knowledge helps us craft the right digital marketing plans.

    Digital marketing:

    Digital marketing is a broad term and it includes every digital platform, including TVs and social media, for promoting your products. Without an internet connection, digital marketing can be possible. 

    Internet marketing:

    Internet marketing is a part of digital marketing, and you need an internet connection to promote your brand on the web. It is also called online marketing. 

    The differences:

    The differences between these two marketing strategies are that digital marketing is broad and it can be extended to the platforms that are not connected by the Internet. But, online marketing needs internet connection for communication. Internet marketing is a part of digital marketing

    The channels of both marketing:

    For doing digital marketing and internet marketing, you will get channels that overlap each other. You need to be great at SEO, PPC, Email marketing, and social media marketing. But, digital marketing is extended to TV ads, radio spots, and SMS texts.

    The most important strategies for marketing:

    If you want to understand the basics of both marketing, you can take a few strategies and can work on it for your businesses. A business wants results and your knowledge helps you come up with the right marketing plans.   

    Vxplore Technologies will help your business achieve the best position in your business. We are offering digital marketing services in India. Contact us and get digital marketing packages as per your needs.

    We sum up both digital marketing in a few strategies that you should not forget to do:

    • Search engine optimization:

    Search engine optimization is one of the essential parts of your marketing programs. If you correctly follow the rules, your site will get organic traffic. Use relevant keywords that your users generally use. Concentrate on the long-tail keywords for your business. Reduce the site loading time and design your website mobile-friendly.

    • PPC advertising:

    PPC ads appear on top of the result. They help you get more views and traffic for your website. When you run a PPC ad campaign, you will get more qualified leads that convert. Use relevant keywords for your websites and customize your landing page for getting a better audience.

    • Content marketing:

    Pay attention to content marketing. You must plan different types of content including blogs, videos, infographics, podcasts, guides, and more. Make a content calendar and try to maintain the calendar for your websites.

    Email marketing is another important field for your business. Digital marketing is a huge responsibility and you cannot do it alone. Vxplore Technologies will share every detail about your marketing plan. We are one of the best digital marketing companies in India. Contact us to know more. 

    Customers are the base of your company. When you find out the right customer group, planning a digital marketing strategy will not be tough. Vxplore technologies, with the help of some extraordinary tools, help you identify your customers for your businesses. You can also do it alone, but we always recommend professional service for your digital marketing. An expert knows better about digital marketing than you do. We reveal some important information about your customers. Keep these things in mind.

    Vxplore Technologies has a wide presence when it comes to serving companies for their digital marketing purposes. We know how to include every factor of promotion for companies. We create creative posts and those posts bring engagements. Vxplore Technologies is one of the best digital marketing companies in India.

    If you want to handle your digital marketing part alone, follow these tips. We tried to make details as clear as possible. Use this information for promoting your business.

    Creating the buyers’ persona is not that easy. Your research team will play a crucial role here through their works of surveying, interviewing, and researching. 

    Use the real data for this because assumption will not show the right details about your customers. This step is crucial and you need to gather real data that helps you find a conclusion. 

    You must plan a research team that includes a mixture of customers, prospects, and people outside of your contact database that matches your target audience. Now, pay attention to the information you want to gather for your digital marketing strategy.

    If this seems a bit difficult for you, let us perform the responsibility. We are in the field for many years and we can easily follow all tasks very easily. We have the expert team for this. We offer digital marketing strategy for India

    Depending on the type of business, you must choose your target audience. For defining your customer, our strategy remains to be always accurate. We concentrate on Quantitative and demographic information. 

    1. We use web analytic tool to identify where your customers are communing from online.
    2. We find out the age by identifying trends of your posts. 
    3. We also gather information regarding personal income through interviews and online forms.

    Then, we prepare your marketing goals depending on the solution your products offer. Through communication with the customers, we get complete detail about the product.

    We also identify the challenges your customers experience by communicating with the employees or sales representative. Hobbies and interests of customers also matter a lot.

    If you want the best digital marketing strategy, you can contact Vxplore Technologies. We have a dedicated team to handle this responsibility. With our work, we make us one of the best digital marketing companies in India. Contact us for more details.

    If you have a creative mind, make it more creative by enrolling in a digital marketing course. It earns you money just by using your creative ideas to promote a company. Among the young generation, this field is very popular because they can use the knowledge of social media and different digital platforms to shape their thoughts. If you want to learn digital marketing, follow these tips. Vxplore Technologies is one of the best digital marketing companies in India. We always suggest practical knowledge when it comes to digital marketing. It helps you understand the responsibilities a marketer performs.

    You can easily know the strategies of digital marketing and can earn a good amount from different companies. The best thing is that you can help different companies simultaneously in this field. But, for this, you have to be an expert for digital marketing.

    Learn digital marketing in some simple ways:

    Online digital marketing courses:

    Online courses are available for you. You can enrol in such digital marketing courses and can easily learn things from your home. Industry experts will be with you for your learning. You will also participate in hands-on-project to make your idea clear. Choose the certified courses and get certificates on completion. This is a valuable thing for your career.

    Follow influencers and industry experts:

    You will get influencers online and they will help you understand things in a better way. You can follow their tips. Some websites give genuine information about digital marketing and SEO. Find out them and read their content. Your ideas get updated with new thoughts.

    Read digital marketing blogs and watch videos:

    The online world is an unending library where knowledge is everywhere. Read the blogs or watch videos to make your doubt clear. This is the simplest way to learn digital marketing. Don’t limit your knowledge to the books only. Digital marketing follows the trend and it updates its rules always. 

    Opt for the free online courses:

    For digital marketing, you can also opt for free courses online. Learn the basic idea from there and opt for the internship from a reputed company. You will get more practical knowledge of digital marketing. There are many companies that offer training in digital marketing. As a trainee, you may face workloads, but it is a good thing for you. The more you solve problems, the better your learning will be.

    Vxplore Technologies has a team of experienced digital marketers who are proficient in crafting ideas for the promotion of companies. It is one of the best digital marketing companies in India.

    If you want to be a great marketer, you must know these above-mentioned things. Vxplore Technologies offer digital marketing services in France.

    Digital marketing is a demanding field and anyone who is creative longs to explore in this career choice. There are Facebook, Twitter, and other social media. There are content to create and marketing ideas to invent. If you have an interest in the job profile, you have to make you more creative. If you can show your amazing part, every company wants you to work in their environment. If you have a business and need digital marketing services, you can contact us. Vxplore Technology has a very efficient digital marketing team in India. The company has a presence in India. If your business needs marketing experts, you can call us.

    This piece of information is for those who want to build a career with the skills of digital marketing. You need to prepare first to hold the best position in the field. The competition is very high and you need to stay ahead of it.

    Apart from the technical ones, we talk about the most common skills that you must know to be a digital marketer.

    Video content:

    Video is an important part of digital marketing. Users love watching a video. It brings engagements, it improves your SEO, and it gives you profit. Knowing to make a video is an added skill that can impress your recruiters. The knowledge of using a scene and the scopes will help you in your career. Users want from the companies personal videos that also can be shared. So, you must know about the video content very well.

    SEO and SMM:

    These two are the must-to-have things for you. Optimize your website smartly and make a presence on social media. The knowledge of SEO and SMM will always help you. Simple and easy tricks can improve your ranking fast.

    Businesses can contact Vxplore Technologies for their digital marketing. We apply the best things that bring you the much-needed profit for your business.

    Content marketing:

    When you have a strong grip on content marketing, you can do justice with the digital marketing job. It is a huge thing like forms, video content, blogs, e-books, videos, and more. You must understand how to engage your customers with the company.

    Data or analytics:

    Data and analytics are the assets of marketers. Google Analytics reveals many secrets that help you in crafting better ideas for your digital marketing. You must know how to use the information for the benefits of companies.

    So, these are the skills for your digital marketing. If you want to be a great marketer, you must know these above-mentioned things. Vxplore Technologies offer digital marketing services in India. We have establishments in India, but we can work with clients across the world. If you need any information, you must contact us.

    We have the best team for digital marketing. We are one of those digital marketing company in France that uses a unique strategy to build your business online..

    Digital marketing is a creative field and the more you stay creative, the better the return will be. Till now, many strategies have been discussed. Some companies meet their goals, but some names failed to make the mark. We include some important strategies here for you. Read them because successful digital marketers used these strategies and we collected the information for you.

    Vxplore Technologies is a renowned company in the field of digital marketing. We helped many businesses, both small and big names. Our success story depends on the success of our clients and we are successful. We are one of the renowned digital marketing companies in India.

    Read our digital marketing strategies so that you can also improve the views and traffic of your websites and can increase your sale.

    Educate with your content:

    Your content is important. Anything that educates your users will give you benefits in the future. So, write relevant contents that can share an interest. Still, content is the main thing for your digital marketing. Content plays a very important role in inbound marketing. Think about blogs, white papers, and quizzes.

    Craft personalized marketing messages:

    You must craft personalized messages for your users. It does not limit to adding the first name to your newsletter. You need to research on the analytics and need to stress more importance on the fear, wishes, and likes of your customers. Only then, you can easily craft an interesting message that gives you return.

    Depends on the data:

    With the help of analytics and different researching tool, you can stress more importance on your audience targeting. Google and other search engines also understand which copy or images grab better interest from users. So, you need to develop the best marketing strategy, depending on your data. Don’t just follow others. You need to create things also.

    Invest in the originality:

    You must depend on the originality. Anything original will give you views and traffic. Engagements will be there for unique content. Present it uniquely for your audience. If you can publish original research, it will surely attract the interest of your users. Your online authority will also increase.

    Update your old article:

    It works for your digital marketing. If your old article ranks good, you can add more information to it and can increase your rank. This digital marketing tip will be helpful for many.

    Use guest blogging:

    Guest blogging will never die. You can increase your reach by writing guest blogging. It improves your backlink profile also.

    We have the best team for digital marketing. We are one of those digital marketing companies in India that uses a unique strategy to build your business online. If you are new in the world of digital marketing, we will help you to grab the opportunities. Contact us and get help with your websites and apps.

    We can't wait to work with you and help you grow.

    We're here to help you grow as a company, reach out to us at any time and we'll be happy to help you.

    Get in Touch